HomeMy WebLinkAboutRating Grid Revised 07_07_2011Attachment A:
SPECIAL EVENT RATING GRID
EVENT NAME: ___________________________________________________
DATES: ___________________________ $$$ AMT. REQUESTED: _____________
New Event______
Existing Event________, if yes, # of years_______
The event is: (check all that apply)
Destination ______ Participatory _______ Ambient ______ Community ______
CRITERIA:
RATING
(1-10)
Does the event have the potential to:
Increase room nights (Score this item from 1- 20)
Benefit local restaurants
Stimulate Retail Sales
Contribute to
Vail’s sense of community
Promote Visitor Intent to Return
Leveraging Value: How great is the potential to attract sponsorships and media exposure, thereby increasing the
impact of the CSE funds?
events?
“Vail Brand” Compatibility: How well does it align with the VLMD’s Marketing Strategy and meet the standards of the “Vail Brand?”
Growth
Potential: How big can it become? Will it be annual?
Timing: How well does it contribute to a balanced annual calendar of events?
Producer Qualifications: Do they have the
ability to produce an event compatible with the image of Vail as a “world class” resort?
TOTAL SCORE:
CSE Member Initials: __________ $ Amount of funding suggested: ____________