HomeMy WebLinkAboutVail Brand Event RFP_1
“Attachment B”
2012 Request for Proposal
Special Event Producers
Vail Brand Background
Vail’s brand recognition primarily as a ski and snowboard destination in the winter
Evolution
of the summer business
Evolution of the year round brand
Reference to high net promoter score, guest service aspect
Vitality both on-mountain and in-town
Vail Brand Position – Winter
For
passionate and dedicated skiers, Vail Mountain is the preferred ski resort for whom skiing represents an elemental expression of personal achievement and personal challenge, whether
it’s the singularity of man against nature, or the Esprit d’ Corps of belonging to an elite club.
Because of mother nature’s generosity in snow and terrain, coupled with the vision
inherent in the spirit of Vail’s founders, and the modern day commitment to excellence in all aspects of operation, Vail can credibly lay claim to being an experience like nothing on
earth.
Vail Brand Position – Summer
For passionate mountain travelers and outdoor adventurers, Vail in summer is the preferred destination for those whom the mountains represent an
elemental expression of physical, emotional and cultural vitality.
Because of mother nature’s generosity, coupled with the unique passion inherent in the spirit of Vail’s founders,
and the modern day community commitment to excellence in all aspects, Vail can credibly lay claim to being an experience like nothing on earth.
Tagline: Vail Like nothing on earth.
Special
Event – Producer Requirements
The Commission on Special Events and the Vail Local Marketing District Advisory Council are searching for special event agencies to execute events in Vail
that support both the winter and summer positions of the brand.