HomeMy WebLinkAboutR_4_Vail_Reservations_Activity_Outlook_2012-03-31Destination: Vail Period: Bookings as of Mar 31, 2012
Data based on a sample of up to 24 properties in the Vail destination, representing up to 2,421 Units ('MTRiP Census'*) and 65% of 3,706 total units in the Vail
destination ('Destination Census'**)
a. Last Month Performance: Current YTD vs. Previous YTD 2011/122010/11
Year over Year
% Diff
74.6%73.4%1.6%
$428$422 1.4%
$319$310 3.0%
b. Next Month Performance: Current YTD vs. Previous YTD
28.7%30.7%-6.4%
$270$213 26.6%
$78$65 18.4%
c. Historical 6 Month Actual Performance: Current YTD vs. Previous YTD
54.3%53.0%2.5%
$397$377 5.3%
$215$199 8.0%
d. Future 6 Month On The Books Performance: Current YTD vs. Previous YTD
19.4%17.3%11.7%
$196$183 6.9%
$38$32 19.4%
e. Incremental Pacing - % Change in Rooms Booked last Calendar Month: Mar. 31, 2012 vs. Previous Year
5.9%4.7%24.1%
* MTRiP Census: Total number of rooms reported by participating MTRiP properties as available for short-term rental in the reporting month. This number can vary monthly as inventories and report participants chang e over
time.
** Destination Census: The total number of rooms available for rental within the community as established by the Transient Inventory Study of July 2009 and adjusted for properties that have opened / closed since that time.
This number varies infrequently as new properties start, or existing properties cease operations.
DESCRIPTION: The Reservation Activity Outlook Report tracks occupancy, average daily rate (ADR), and revenue per available room (RevPAR); the key metrics most of interest to lodging
properties. The report combines the data sets of participating properties into a destination wide view that features three data sets (providing that sufficient information is available) including: i) current
YTD occupancy, ii) last YTD occupancy, iii) last season's ending occupancy.
The Reservation Activity Outlook Report is generated on a monthly basis, usually for a 12 month subscription period, and is created from data provided by a group of properties participating in a
cooperative manner, and representing a valid set of data as a result.
Report results are provided only to those properties who participate by submitting their data. Additionally, participating properties can order (on an a-la-carte basis) an individual report whic h shows
the reservation activity of their property, measured against an aggregated set of competitive properties that they choose from amongst MTRiP's other participants.
As is the case in all MTRiP data, all information provided by individual properties is strictly confidential, except when aggregated with other data and indistinguishable as a result.
Copyright 2010 - MTRiP, LLC. All Rights Reserved. Information provided here is CONFIDENTIAL INFORMATION and is the exclusive property of MTRiP LLC. It is expressly not for reproduction, distribution
publication or any other dissemination without the express written permission of MTRIP, LLC. Sample reports may be provided to interested persons, specifically for purposes of their evaluation of a p otential
subscription and are subject to Copyrights of this product. Data and Metrics represented on this report are representative of the Sample Properties only and may not be representative of the entire
Community or Industry. Persons using this data for strategic purposes do so at their own risk and hold MTRIP harmless.
Vail RevPAR for the upcoming 6 months changed by (19.4%)RevPAR
Rooms Booked during last month (March, 2012) compared to Rooms Booked during the same
period last year (March, 2011) for all arrival dates has changed by (24.1%)Booking Pace (March)
RevPAR (March) :
Vail Occupancy for next month (April) changed by (-6.4%)Occupancy (April)
Vail Average Daily Rate for next month (April) changed by (26.6%)ADR (April) :
Vail RevPAR for last month (March) changed by (3.0%)
Vail RevPAR for the prior 6 months changed by (8.0%)RevPAR
Vail Occupancy for the upcoming 6 months changed by (11.7%)Occupancy
Vail Average Daily Rate for last month (March) changed by (1.4%) ADR (March) :
Vail Average Daily Rate for the upcoming 6 months changed by (6.9%)ADR
Vail RevPAR for next month (April) changed by (18.4%)RevPAR (April) :
Vail Occupancy for the prior 6 months changed by (2.5%)Occupancy
Vail Average Daily Rate for the prior 6 months changed by (5.3%)ADR
RESERVATIONS ACTIVITY REPORT
Vail
Executive Summary
Vail Occupancy for last month (March) changed by (1.6%)Occupancy (March) :
4/9/2012 Source: MTRiP Monthly Reservations Activity Survey 1
RESERVATIONS ACTIVITY REPORT
SECTION 1 - 12 MONTH ROLLING SUMMARY GRAPHS
2011/12 YTD (as of Mar 31, 2012) vs. 2010/11 YTD (a s of Mar 31, 2011) vs. 2010/11 Historical
NOTE: This is not a forecast of bookings. Data presented in this report represents Occupancy on the books as of the date noted above
Period: Bookings as of April 30, 2007
Historic months total
Chart 1a - Occupancy Rate
14%
44%50%
37%41%39%
60%
21%27%
59%
66%
75%
29%
21%27%
19%14%19%24%20%
56%
67%73%
7%
23%
14%8%6%
72%
31%
20%17%
73%
-12%
6%
-1%-1%2%
-6%
68%
36%
-6%
14%12%
36%
2%
-40%
-20%
0%
20%
40%
60%
80%
100%
OctoberNovemberDecemberJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberForecast
months total
Oc
c
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a
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R
a
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&
%
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i
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O
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u
p
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a
t
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-40%
-20%
0%
20%
40%
60%
80%
100%
Historic Actual Occup. Rate (2010/11 season)
Occup. Rate as of: March 31, 2012 (2011/12 season)
Occup. Rate as of: March 31, 2011 (2010/11 season)
Percent Change in YTD Occ. Rate
Chart 1b - Average Daily Rate
$1
2
4
$1
4
3
$4
7
9
$4
1
1
$4
4
0
$4
2
8
$2
7
0
$1
2
6
$1
6
2
$1
9
1
$1
9
6
$1
4
0
$1
9
6
$1
2
0
$2
1
3
$1
8
5
$1
9
4
$1
5
8
$1
8
3
$2
0
2
$1
2
7
$1
5
3
$1
8
4
$1
7
9
$1
5
0
$1
7
2
$1
3
8
$4
1
2
$3
8
5
$4
3
2
$4
2
2
$1
3
7
$1
5
5
27%
3%7%
4%4%
16%
7%
2%1%
-8%
4%
1%
-11%
$0
$100
$200
$300
$400
$500
$600
OctoberNovemberDecemberJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberForecast
months total
AD
R
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
Pe
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A
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ADR as of: March 31, 2012 (2011/12 season)
ADR as of: March 31, 2011 (2010/11 season)
Historic Actual ADR (2010/11 season)
Percent Change in YTD ADR
Chart 1c - Revenue per Available Room
$2
6
$3
9
$2
8
4
$2
7
3
$3
1
8
$3
1
9
$7
8
$3
4
$3
8
$2
0
$3
8
$2
8
$2
8
$2
3
0
$2
5
8
$3
1
5
$3
1
0
$6
5
$2
7
$1
3
$3
2
$7
8
$1
8
$6
7
$1
1
0
$9
0
$5
5
$8
$5
1
$9
$3
2
$4
3
$7
1
-13%
18%
-9%
41%
23%
6%1%3%
7%18%
38%
49%
19%
$0
$50
$100
$150
$200
$250
$300
$350
OctoberNovemberDecemberJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberForecast
months total
Re
v
P
A
R
-20%
0%
20%
40%
60%
80%
100%
Pe
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t
C
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a
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g
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i
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e
v
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A
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RevPAR as of: March 31, 2012 (2011/12 season)
RevPAR as of: March 31, 2011 (2010/11 season)
Historic Actual RevPAR (2010/11 season)
Percent Change in YTD RevPAR
Chart 1d - Percent Change in YTD Occupancy Rate & ADR (2011/12 YTD vs. 2010/11 YTD)
-12%
36%
6%
-1%-1%
2%
-6%-6%
2%
36%
68%
12%
4%4%
16%
7%2%1%
27%
-8%
4%3%1%
-11%
7%
14%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Oct-11 vs.
Oct-10
Nov-11 vs.
Nov-10
Dec-11 vs.
Dec-10
Jan-12 vs.
Jan-11
Feb-12 vs.
Feb-11
Mar-12 vs.
Mar-11
Apr-12 vs.
Apr-11
May-12 vs.
May-11
Jun-12 vs.
Jun-11
Jul-12 vs.
Jul-11
Aug-12 vs.
Aug-11
Sep-12 vs.
Sep-11
Forecast
Months Total
%
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A
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Percent Change in Occupancy Rate: YTD 11/12 vs. YTD 10/11
Percent Change in ADR: YTD 11/12 vs. YTD 10/11
Historic On the Books
Historic On the Books
Historic On the Books
Historic On the Books
4/9/2012Source: MTRiP Monthly Reservations Activity Survey 2
RESERVATIONS ACTIVITY REPORT
SECTION 2 - WINTER SEASON SUMMARY GRAPHS
2011/12 YTD (as of Mar 31, 2012) vs. 2010/11 YTD (a s of Mar 31, 2011) vs. 2010/11 Historical
NOTE: This is not a forecast of bookings. Data presented in this report represents Occupancy on the books as of the date noted above
Historic Forecast
Historic Forecast
Chart 2a - Occupancy Rate
39%
55%
27%
59%
72%
29%
56%
20%
56%
73%
31%
66%
75%
54%
67%
73%
6%-1%-1%2%
-6%
3%
36%
-40%
-20%
0%
20%
40%
60%
80%
100%
NovemberDecemberJanuaryFebruaryMarchAprilWinter Total
Oc
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a
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&
%
C
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i
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O
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p
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a
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-40%
-20%
0%
20%
40%
60%
80%
100%
Historic Actual Occup. Rate (2010/11 season)
Occup. Rate as of: March 31, 2012 (2011/12 season)
Occup. Rate as of: March 31, 2011 (2010/11 season)
Percent Change in YTD Occ. Rate
On The Books
Chart 2b - Average Daily Rate
$1
4
3
$4
1
1
$4
4
0
$4
2
8
$2
7
0
$4
0
2
$1
3
8
$3
7
9
$2
0
2
$3
7
4
$479
$4
1
2
$3
8
5
$4
3
2
$4
2
2
$2
1
3
6%
4%
16%
7%
2%1%
27%
$0
$100
$200
$300
$400
$500
$600
NovemberDecemberJanuaryFebruaryMarchAprilWinter Total
AD
R
0%
5%
10%
15%
20%
25%
30%
Pe
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A
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ADR as of: March 31, 2012 (2011/12 season)
ADR as of: March 31, 2011 (2010/11 season)
Historic Actual ADR (2010/11 season)
Percent Change in YTD ADR
On The Books
Chart 2c - Revenue per Available Room
$3
9
$2
7
3
$3
1
8
$3
1
9
$7
8
$2
2
3
$2
8
$2
3
0
$2
5
8
$3
1
5
$3
1
0
$6
5
$2
0
4
$7
8
$2
0
7
$284
9%
41%
23%
6%
1%3%
18%
$0
$50
$100
$150
$200
$250
$300
$350
NovemberDecemberJanuaryFebruaryMarchAprilWinter Total
Re
v
P
A
R
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Pe
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g
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i
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e
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A
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RevPAR as of: March 31, 2012 (2011/12 season)
RevPAR as of: March 31, 2011 (2010/11 season)
Historic Actual RevPAR (2010/11 season)
Percent Change in YTD ADR
On The Books
Chart 2d - Percent Change in YTD Occupancy Rate & ADR (2011/12 YTD vs. 2010/11 YTD)
36%
6%
-1%-1%
2%
-6%
3%4%
16%
7%
2%1%
27%
6%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Nov 11 vs Nov 10Dec 11 vs Dec 10Jan 12 vs Jan 11Feb 12 vs Feb 11Mar 12 vs Mar 11Apr 12 vs Apr 11Winter Total
%
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Percent Chg in Occupancy YTD: 2011/12 vs 2010/11
Percent Chg in ADR YTD: 2011/12 vs 2010/11
On The Books
4/9/2012 Source: MTRiP Monthly Reservations Activity Survey 3
RESERVATIONS ACTIVITY REPORT
SECTION 2 - SUMMER SEASON SUMMARY GRAPHS
2012 YTD (as of Mar 31, 2012) vs. 2011 YTD (as of M ar 31, 2011) vs. 2011 Historical
NOTE: This is not a forecast of bookings. Data presented in this report represents Occupancy on the books as of the date noted above
Period: Bookings as of April 30, 2007
Historic months total
Historic Forecast
Historic Forecast
Historic Forecast
Chart 3a - Occupancy Rate
14%
44%
60%
50%
37%42%
6%
21%27%
19%18%
7%
20%23%
14%15%14%8%
-6%
2%
14%
36%
68%
19%
-40%
-20%
0%
20%
40%
60%
80%
100%
MayJuneJulyAugustSeptemberOctoberSummer Total
Oc
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a
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&
%
C
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i
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O
c
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a
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-40%
-20%
0%
20%
40%
60%
80%
100%
Historic Actual Occup. Rate (2011 Season)
Occup. Rate as of: March 31, 2012 (2012 Season)
Occup. Rate as of: March 31, 2011 (2011 Season)
Percent Change in YTD Occ. Rate
On the Books
Chart 3b - Average Daily Rate
$1
2
6
$1
6
2
$1
9
1
$1
9
6
$1
4
0
$1
3
7
$1
7
1
$1
2
7
$1
5
3
$1
8
4
$1
7
9
$1
5
0
$1
6
7
$1
7
3
$1
5
5
$1
8
5
$1
9
4
$1
5
8
1%
-8%
4%
3%
1%
-11%
$0
$50
$100
$150
$200
$250
MayJuneJulyAugustSeptemberOctoberSummer Total
AD
R
-14%
-12%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
Pe
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a
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A
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ADR as of: March 31, 2012 (2012 Season)
ADR as of: March 31, 2011 (2011 Season)
Historic Actual ADR (2011 Season)
Percent Change YTD ADR
Chart 3c - Revenue per Available Room
$8
$3
4
$5
1
$3
8
$2
0
$3
0
$9
$3
2
$4
3
$2
7
$1
3
$2
5
$1
8
$6
7
$1
1
0
$9
0
$5
5
$6
9
20%
-13%
7%
18%
38%
49%
$0
$20
$40
$60
$80
$100
$120
MayJuneJulyAugustSeptemberOctoberSummer Total
Re
v
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A
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-20%
0%
20%
40%
60%
80%
100%
Pe
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RevPAR as of: March 31, 2012 (2012 Season)
RevPAR as of: March 31, 2011 (2011 Season)
Historic Actual RevPAR (2011 Season)
Percent Change in YTD RevPAR
On the Books
Chart 3d - Percent Change in YTD Occupancy Rate & ADR (2012 YTD vs. 2011 YTD)
-6%
2%
14%
36%
68%
19%
-8%
4%3%1%
-11%
1%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
May 12 vs May 11Jun 12 vs Jun 11Jul 12 vs Jul 11Aug 12 vs Aug 11Sept 12 vs Sept 11Oct 12 vs Oct 11Summer Total
%
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Percent Chg in Occupancy YTD: 2012 vs 2011
Percent Chg in ADR YTD: 2012 vs 2011
On the Books
On the Books
4/9/2012Source: MTRiP Monthly Reservations Activity Survey 4
RESERVATIONS ACTIVITY REPORT
SECTION 4 - FILL ANALYSIS
2011/12 Occupancy Pace as of Mar 31, 2012 and Feb. 29, 2012 versus same period 2010/11
NOTE: This is not a forecast of bookings. Data presented in this report represents Occupancy on the books as of the date noted above
PERIOD: Bookings as of July 31, 2007
Period: Bookings as of October 31, 2006
Historic ActualOn The Books
OCCUPANCY AS OF MAR 31 OCCUPANCY AS OF FEB 29
Occupancy Occupancy Occupancy Occupancy Incremental Incremental Absolute Percent 2010/11
as ofas ofAbsoluteas ofas ofAbsoluteoccupancy bookedoccupancy bookedChange inChange inHistoric actual
Month of Occupancy:03/31/12 03/31/11 Change 02/29/12 02/28/11 Change during Mar. 2012 during Mar. 2011 Incremental Fill Incremental Fill**occupancy
March74.4%73.1%1.3%65.9%63.7%2.1%8.6%9.4%-0.8%-8.8%73.1%
April28.7%30.7%-2.0%21.1%20.1%1.0%7.6%10.6%-3.0%-28.0%38.7%
May6.5%6.8%-0.3%4.4%6.0%-1.6%2.1%0.8%1.3%155.9%14.1%
June20.9%20.4%0.5%15.6%16.7%-1.1%5.3%3.6%1.6%44.5%43.9%
July26.6%23.3%3.3%20.4%20.5%-0.1%6.2%2.8%3.3%117.5%59.8%
August 19.3%14.2%5.1%15.1%12.2%2.8%4.3%1.9%2.3%120.4%50.1%
Total 30.1%28.4%1.6%24.2%23.7%0.5%5.9%4.7%1.1%24.1%47.5%
“*Based on providing complete pacing data within a given month of occupancy only. Results may differ from those presented elsewhere in report if property set differs.”
**Results for "percent change in incremental fill" indicate how room nights booked during the month just ended compare to room nights booked during the same month in the prior year,
for occupancy in the month just ended and for the upcoming five months (as well as the six-month period in total). These results provide an indication of the degree to which booking activity
occurring during the month just ended was greater or less than booking activity occurring in the same month a year ago -- i.e. a measure of the strength of booking activity occurring during the
month just ended.
Supporting Table for Chart 4* & Change in Increment al Fill
INCREMENTAL OCCUP. BOOKEDCHG IN INCREMENTAL OCCUP.
(i.e. FILL DURING MONTH JUST ENDED)BOOKED (I.e CHANGE IN FILL)
Chart 4 - Year over Year Fill Analysis
73%
31%
7%
74%
29%
6%
21%
27%
19%20%
23%
14%
21%
4%
16%
20%
6%
17%
20%
66%
20%
15%
64%
12%
38.7%
14.1%
43.9%
59.8%
50.1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
MarchAprilMayJuneJulyAugust
Month of Occupancy
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0%
10%
20%
30%
40%
50%
60%
70%
80%
Occupancy as of 03/31/12
Occupancy as of 03/31/11
Occupancy as of 02/29/12
Occupancy as of 02/28/11
2010/11 Historic actual occupancy
4/9/2012 Source: MTRiP Monthly Reservations Activity Survey 5
RESERVATIONS ACTIVITY REPORT
SECTION 5A - SUPPORTING DATA TABLES
Bookings as of Mar 31, 2012
NOTE: This is not a forecast of bookings. Data presented in this report represents Occupancy on the books as of the date noted above
OCCUPANCY RATE OCCUPANCY RATE: YTD 2011/12 VS. YTD 2010/11
Occup. Rate as of:Occup. Rate as of: PercentHistoric Actual# of
March 31, 2012March 31, 2011 Change inOccup. RateProperties
Month of Occupancy (2011/12 & 2010/11)(2011/12 season)(2010/11 season)#YTD Occ. Rate(2010/11 season)in Sample
October 20.8%23.5%-11.8%22
November 27.2%20.0%36.1%22
December 59.3%56.0%5.9%24
January 66.4%67.0%-0.9%23
February 72.1%73.0%-1.2%24
March Historic Actual 74.6%73.4%1.6%24
April On the Books 28.7%30.7%-6.4%38.7%22
May 6.3%6.6%-5.7%13.8%23
June 20.9%20.4%2.5%43.9%23
July 26.6%23.3%14.1%59.8%23
August 19.3%14.2%36.3%50.1%23
September 14.0%8.4%68.0%37.0%23
Grand total 37.2%35.1%6.0%47.1%24
Historic months total54.3%53.0%2.5%53.0%24
Forecast months total 19.4%17.3%11.7%41.1%23
AVERAGE DAILY RATE ADR: YTD 2011/12 VS. YTD 2010/11
ADR as of:ADR as of:PercentHistoric Actual# of
March 31, 2012March 31, 2011ChangeADRProperties
Month of Occupancy (2011/12 & 2010/11)(2011/12 season)(2010/11 season)in YTD ADR(2010/11 season)in Sample
October $124$1203.6%22
November $143$1383.6%22
December $479$41216.4%24
January $411$3856.7%23
February $440$4321.9%24
March Historic Actual $428 $422 1.4%24
April On the Books $270$21326.6%$20222
May $126$137-8.0%$12723
June $162$1554.1%$15323
July $191$1853.4%$18423
August $196$1941.5%$17923
September $140$158-11.4%$15023
Grand total $345 $329 5.1%$288 24
Historic months total$397$3775.3%$37724
Forecast months total $196 $183 6.9%$172 23
REVENUE PER AVAILABLE ROOM REVPAR: YTD 2011/12 VS. YTD 2010/11
RevPAR as of:RevPAR as of:PercentHistoric Actual# of
March 31, 2012March 31, 2011Change inRevPARProperties
Month of Occupancy (2011/12 & 2010/11)(2011/12 season)(2010/11 season)YTD RevPAR(2010/11 season)in Sample
October $26$28-8.6%22
November $39$2841.1%22
December $284$23023.2%24
January $273$2585.8%23
February $318$3150.7%24
March Historic Actual $319 $310 3.0%24
April On the Books $78$6518.4%$7822
May $8$9-13.3%$1823
June $34$326.7%$6723
July $51$4318.0%$11023
August $38$2738.3%$9023
September $20$1348.9%$5523
Grand total $128 $115 11.4%$136 24
Historic months total$215$1998.0%$19924
Forecast months total $38 $32 19.4%$71 23
4/9/2012 Source: MTRiP Monthly Reservations Activity Survey 6
RESERVATIONS ACTIVITY REPORT
SECTION 5B - SUPPORTING WINTER DATA TABLES
Winter Bookings as of Mar 31, 2012
NOTE: This is not a forecast of bookings. Data presented in this report represents Occupancy on the books as of the date noted above
OCCUPANCY RATE OCCUPANCY RATE: YTD 2011/12 VS. YTD 2010/11
Occup. Rate as of:Occup. Rate as of: PercentHistoric Actual
March 31, 2012March 31, 2011 Change inOccup. Rate
Month of Occupancy (2011/12 & 2010/11)(2011/12 season)(2010/11 season) YTD Occ. Rate(2010/11 season)
November 27.2%20.0%36.1%
December 59.3%56.0%5.9%
January 66.4%67.0%-0.9%
February 72.1%73.0%-1.2%
March 74.6%73.4%1.6%
April 28.7%30.7%-6.4%38.7%
Winter Total 55.5%54.0%2.9%55.3%
AVERAGE DAILY RATE ADR: YTD 2011/12 VS. YTD 2010/11
ADR as of:ADR as of:PercentHistoric Actual
March 31, 2012March 31, 2011Change inADR
Month of Occupancy (2011/12 & 2010/11)(2011/12 season)(2010/11 season) YTD ADR(2010/11 season)
November $143 $138 3.6%
December $479 $412 16.4%
January $411 $385 6.7%
February $440 $432 1.9%
March $428 $422 1.4%
April $270$21326.6%$202
Winter Total $402 $379 6.1%$374
REVENUE PER AVAILABLE ROOM REVPAR: YTD 2011/12 VS. YTD 2010/11
RevPAR as of:RevPAR as of:PercentHistoric Actual
March 31, 2012 March 31, 2011 Change in RevPAR
Month of Occupancy (2011/12 & 2010/11)(2011/12 season)(2010/11 season) YTD ADR(2010/11 season)
November $39 $28 41.1%
December $284$23023.2%
January $273$2585.8%
February $318$3150.7%
March $319 $310 3.0%
April $78$6518.4%$78
Winter Total $223 $204 9.2%$207
4/9/2012Source: MTRiP Monthly Reservations Activity Survey7
RESERVATIONS ACTIVITY REPORT
SECTION 5C - SUPPORTING SUMMER DATA TABLES
Summer Bookings as of Mar 31, 2012
NOTE: This is not a forecast of bookings. Data presented in this report represents Occupancy on the books as of the date noted above
OCCUPANCY RATE OCCUPANCY RATE: YTD 2011 VS. YTD 2010
Occup. Rate as of:Occup. Rate as of: PercentHistoric Actual
March 31, 2012March 31, 2011 Change inOccup. Rate
Month of Occupancy (2012 & 2011)(2012 Season)(2011 Season) YTD Occ. Rate(2011 Season)
May 6.3%6.6%-5.7%13.8%
June 20.9%20.4%2.5%43.9%
July 26.6%23.3%14.1%59.8%
August 19.3%14.2%36.3%50.1%
September 14.0%8.4%68.0%37.0%
October
Summer Total 17.5%14.7%19.1%41.5%
AVERAGE DAILY RATE ADR: YTD 2011 VS. YTD 2010
ADR as of:ADR as of:PercentHistoric Actual
March 31, 2012March 31, 2011ChangeADR
Month of Occupancy (2012 & 2011)(2012 Season)(2011 Season)YTD ADR(2011 Season)
May $126 $137 -8.0%$127
June $162 $155 4.1%$153
July $191$1853.4%$184
August $196$1941.5%$179
September $140$158-11.4%$150
October
Summer Total $173 $171 0.8%$167
REVENUE PER AVAILABLE ROOM REVPAR: YTD 2011 VS. YTD 2010
RevPAR as of:RevPAR as of:PercentHistoric Actual
March 31, 2012 March 31, 2011 Change in RevPAR
Month of Occupancy (2012 & 2011)(2012 Season)(2011 Season)YTD RevPAR(2011 Season)
May $8 $9 -13.3%$18
June $34 $32 6.7%$67
July $51$4318.0%$110
August $38$2738.3%$90
September $20$1348.9%$55
October
Summer Total $30 $25 20.0%$69
4/9/2012Source: MTRiP Monthly Reservations Activity Survey8