HomeMy WebLinkAboutVail Community Survey 2012 Report_FINAL (4)
Prepared for:
Town of Vail
Prepared by:
RRC Associates, Inc.
4940 Pearl East Circle, Ste 103
Boulder, CO 80301
303/449 -6558
www.rrcassoc.com
Town of Vail
Community Survey 2012
Final Report
May 2012
Town of Vail Community Survey 2012
RRC Associates CONTENTS
Contents
AN OVERVIEW OF RESULTS ...................................................................................................................... 1
A Demographic Profile of Respondents ..................................................................................................... 2
Evaluations of Topics of Policy and Broad Community Interest ................................................................. 4
An Evaluation of Town of Vail Departments and Services ......................................................................... 7
Selected Takeaways from the 2012 Community Survey ........................................................................... 8
A REPORT OF SURVEY FINDINGS ........................................................................................................... 10
Community Priorities ................................................................................................................................ 13
Environmental Issues .............................................................................................................................. 17
Events Ratings ........................................................................................................................................ 19
Taxes and Fees ....................................................................................................................................... 22
Parking Issues ......................................................................................................................................... 23
RATINGS OF SATISFACTION —DEPARTMENTS ..................................................................................... 27
Community Development ........................................................................................................................ 27
Public Works ............................................................................................................................................ 30
Bus Service ............................................................................................................................................. 32
Fire Services ............................................................................................................................................ 36
Police Services ........................................................................................................................................ 37
Library ...................................................................................................................................................... 40
SOURCES OF LOCAL INFORMA TION ...................................................................................................... 44
THE IMPACTS OF I -70 ............................................................................................................................... 47
Town of Vail Community Survey 2012
RRC Associates 1
AN OVERVIEW OF RESUL TS
This summary provides an overview of selected survey results as well as an identification of some of the
major themes and findings that emerged from the 201 2 Community Survey . The 2012 Town of Vail
Community Survey used methods virtually identical to those used in 2010, the last time a survey was
fielded by the Town of Vail . Once again, the survey resulted in extensive open -ended comments as well
as statistical measures of many topics that are of interest to the community. The comments are
excerpted in the body of the report, an d are also presented verbatim in the attachments with no editing,
punctuation or spelling correction.
In 201 2 the surveys were fielded using t hree techniques. The primary method of distribution was
through a postcard mailed to all identified postal addresses, including both boxes and home delivery, as
well as to all identified part -time residents that own property in the Town . The postcard contained an
invitation to complete the survey on -line using one of two unique passwords provided on the cards.
Also, residents that had a password but requested (by telephone) to complete the survey using a paper
form were provided a survey . Together these two response methods resulted in 412 completed
surveys . TheseAsurveysAareAreferredAtoAinAtheAreportAasAtheA“RandomALink”Asurveys,AATheyArepresentA
responses that were randomly obtained from residents, both year -round and part -time, throug h the
controlled version of the survey.
Survey invitation postcards arrived in Vail mailboxes during the early part of the week of March 26,
2012. The survey was closed at midnight on April 24. InAaddition.AanA“OpenALinkASurvey”AwasAadvertisedA
as avail able for completion on April 16. This was timed to be about two weeks after the initial postcard
mailing. Through various ads, the public was invited to complete the survey on -line but without a
password. This effort resulted in 265 responses. Response s from this group are generally similar to
those obtained from the Random Link group, i.e., the group that answered the survey invitation using a
password, but t hroughout much of this report the discussion focuses on the Random Link (or Invitation
Web/Pape r)AversionAofAtheAsurveyAresponsesAbecauseAthisAgroupArepresentsAtheA“random”Asample.AmostA
comparable to the phone surveys conducted in the past. Together, the three survey methods resulted
in 677 completed ; this represents a broad community -wide response and provides an effective tool for
understanding current local sentiment. The overall response was up from the 528 surveys completed in
2010.
The 201 2 Community Survey is one of a number of public outreach efforts conducted by the Town. The
survey resu lts are considered a tool for gathering input rather than a vote or a referendum on the many
civic issues that are explored. The survey results have been dissected in various ways to identify
dominant themes and messages and these findings are explored in the full report that follows. The
presentation in the final report is organized into two major areas of discussion. First, survey
demographics are presented and issues and topic s of community importance are explored. Then,
ratings of Town departments a nd services are presented.
Town of Vail Community Survey 2012
RRC Associates 2
A Demographic Profile of Respondents
The survey contained a number of demographic questions that are used to understand input from
residents. For example, much of the survey analysis presented in this report is based on overall
responses to the Random Link version of the survey. However, as noted abo ve, in some instances
results from all respondents are presented in merged tables. Where graphs are based on the merged
results, a notation of the sample source is provided.
Where is your residence within the Town of Vail located? Random
Link
Open
Link Overall
East Vail 25% 24% 25%
West Vail (north of I 70) 17% 13% 16%
Potato Patch, Sandstone 14% 15% 14%
Intermountain 8% 9% 8%
Vail Village 8% 8% 8%
Other 5% 8% 6%
Buffehr Creek, Lionsridge, the Valley 6% 5% 5%
Lionshead 6% 2% 5%
Matterhorn, Glen Lyon 4% 4% 4%
Booth Falls and Bald Mountain Road areas 2% 6% 3%
Vail Commons/Safeway area 2% 4% 3%
Golf Course 3% 2%
Booth Creek/Aspen Lane 1% 0%
Not a resident of the town of Vail 1% 0%
n= 286 124 413
Do you own or rent your residence? Random
Link
Open
Link Overall
Own 87% 74% 82%
Rent 12% 25% 17%
Other 1% 2% 1%
n= 346 215 560
Town of Vail Community Survey 2012
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How long have you lived within the town of Vail (or owned property if a
non resident)?
Random
Link
Open
Link Overall
Less than 1 year 3% 5% 4%
1 -5 years 13% 14% 13%
6 -15 years 25% 22% 24%
More than 15 years 52% 35% 46%
Not applicable 8% 24% 14%
n= 354 209 563
Which of the following best describes you? Random
Link
Open
Link Overall
Year -round resident (11+ months/year) 53% 71% 60%
Part -time resident 37% 11% 28%
Employed in the town of Vail but don ’t live there 6% 16% 10%
Get mail in the town but don ’t live or work there 2% 1% 2%
Non -resident owner of business/commercial property 1%
1%
n= 354 211 565
(IF RESIDENT) Do you own or operate a business within the town of
Vail?
Random
Link
Open
Link Overall
No 84% 85% 85%
Yes 16% 15% 15%
n= 280 171 451
Are you a registered voter in Vail? Random
Link
Open
Link Overall
Yes 51% 50% 51%
No 49% 50% 49%
n= 338 205 543
Which of these categories best describes your household status? Random
Link
Open
Link Overall
Empty -nester, children no longer at home 32% 25% 30%
Couple, no children 24% 28% 26%
Household with children living at home 24% 20% 23%
Single, no children 19% 27% 22%
n= 352 209 561
Town of Vail Community Survey 2012
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Gender Random
Link
Open
Link Overall
Female 48% 57% 51%
Male 52% 43% 49%
n= 347 210 558
Which of the following best describes your employment status? Random
Link
Open
Link Overall
Work 8 months or more a year in the local area (Vail Valley) 41% 62% 49%
Not employed: retired 21% 12% 18%
Currently employed outside of the local area (work on Front Range, out
of state, etc.) 22% 10% 17%
Other 6% 7% 7%
Work 7 or fewer months a year in the local area (Vail Valley ) 6% 4% 5%
Not employed: homemaker 3% 2% 3%
Not employed: unemployed and/or looking for work 1% 3% 2%
n= 355 214 568
Evaluations of Topics of Policy and Broad Community Interest
The survey contained a number of questions that were designed to provide input on policy -related
topics that are of interest to the community. The following sections of this report summarize the topics
that were probed.
Community Priorities . R espondents were asked to evalu ate nine priorit y topics based on a scale of 1 to
5 with 1 being “notAaApriority”AandA5AaA“highApriority,”AA This question was similar but not identical to a
2010 question on town priorities . The averaged results are summarized below.
Table 1
Priorities f or Town Focus
2012 2010 Budget & capital management 4.4 4.4 Economic vitality 4.3 4.4 Actions to improve Vail as a well -rounded community 4.2 4.0 Transportation needs 4.2 4.1 Guest relations and customer service 4.1 4.3 Parking 4.0 4.5 Environmental sustainability 3.8 3.5 Focus on housing for service workers 3.5 Not Asked Focus on housing for middle income workers 3.5 Not Asked
Town of Vail Community Survey 2012
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Based on a comparison of the ratings this year to 2010 , a first conclusion is that all of the topics
evaluated are considered priorities by a large segment of residents, with the relatively lower rated
housing categories still receiving over 55% rating as a priority, a 4 or 5 on the five -point scale. Budget
an d capital management and economic vitality were rated a priority by over 80 % of respondents.
Another main conclusion is that parking has fallen off the top; it was the dominant issue in the last study
with an average priority rating of 4.5. T his year th e comparable rating is 4.0. Another strong shift is that
the topic of environmental sustainability is rated a significantly higher priority than in 2010, although it
is still rated relatively lower than most of the other categories.
In a follow -u p ques tion.ArespondentsAwereAaskedAaboutAtheA“o ne area from the list that is your highest
priority,”AATheAmostAidentifiedApriorit ies w ere:
“ ctionsAtoAimproveAVail’sAappealAasAaAwell -rounded community (a great place to live, work and
play),”AidentifiedAbyA33%Ao f respondents.
NextAmostAidentifiedAwereAtwoAeconomicAissues.A“EconomicAvitality”A(15%)AandA“BudgetAandA
capitalAmanagement”A(13%),AA
It is interesting that while a majority rated the economic issues slightly higher when averaged on the
five -point scale, the ideaAofAimprovingAVail’sAoverallAappealA as a well -rounded community is resonating
with many at this time. But, economic management and fiscal considerations are also widely supported ,
andAifAresponsesAonAtheseAtwoAcategoriesAareAsummedAtheyAareAcloseAtoAtheAfigureAobtainedAbyA“well -
roundedAcommunity”A(28%AcomparedAtoA32%),
Right Direction/Wrong Track ? AquestionAthatAhasAbeenAtrackedAforAoverAaAdecadeAasked.A“Would you
say that thing s in the T own of Vail are going in the right direction, or have they pretty seriously gotten
offAonAtheAwrongAtrack?” About 70% ofArespondentsAsaidAtheATOVAisAgoingAinAtheA“rightAdirection”A
comparedAtoA18%A“gottenAoffAonAtheAwrongAtrack,”AATh oseAsayingA“r ightAdirection”Aare up significantly
fromAtheAfindingsAinA2010A(58%A“rightA direction” andA28%A“wrongAtrack”), and are identical to the level
achieved in 2005 . The responses on this question were probed in various ways. Open -ended comments
were sorted by “rightAdirection”AandA “onAtheAwrongAtrack”A and these results are presented in the main
body of the report. When residents were asked to explain their responses concerning th is question
several themes emerged.
Among those that expressed the town is headedAinAtheA“rightAdirection.”AmultipleArespondentsAidentifiedA
the following:
Supportive of the upgrades that have occurred in the Village and Lionshead. They mentioned
the facelifts and new buildings, and renewal of dated structures. OneAsaid.A“ llAth e construction
cranesAareAgoneAandAtheAtownAfeelsAvibrant,”
A number believe Vail has successfully weathered economic challenges and they credit Council
andAstaffAforAsomeAofAtheAsuccess,AACommentsAincluded.A“TheArecessionAwasAwellAmanaged.AtheA
‘rebirthAof Vail’AisAessentiallyAcomplete.AandAoverallAweAareApositionedAextremelyAwellAforAtheA
future,”AA notherAsaid.A“TownAofficialsAandAstaffAcontinueAtoAoperateAaAfiscallyAsensitiveAlocalA
Town of Vail Community Survey 2012
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government.” A year -roundAresidentAnoted.A“TOVAhasAdoneAaAveryAniceAjobAw ith capital projects,
communicationsAandAgeneralAcommunityAleadership,”
Decision -makingAwasAalsoAcited,AA“ThereAisAaAlotAofAthoughtAputAintoAtheAdecisionsAofAtheATownAofA
Vail,”
TheAuseAofAconferenceAcenterAfundsAtoA“getAthingsAdone”AwasAalsoAmentionedAmultipleAtimes,AA
CommentsAdifferAamongAthoseAthatAsaidAtheAtownAisAonAtheA“wrongAtrack;”A
Concerns were expressed about the proposal to develop the Vail Municipal site with a part ner.
These residents identified considerations such as the structuring of the deal, and that there
might be better locations for a new Town Hall.
Some residents cite parking as an issue, saying there is not enough parking and that this
shortage negatively impacts the experience of guests and locals alike. Further, the cost of
parking was identified by some.
A change in character was identified in various ways. Comments included “VailAhasAlostAaAsenseA
ofAcommunity,AAItAisAnowAtrulyAaAresortAtown,”
The si ze, scale and character of the new buildings were criticized by some . In contrast to those
that feel the town is on the right track because of new buildings and progress, others said the
town is headed in the wrong direction and identify the results of re development as the problem.
“WayAoverbuilding”AandA“WeAhaveAsoldAourAsoulsAforAcash”AareAexamplesAofAcommentsAfromAthisA
smaller group who say the town is on the wrong track .
Sense of Community . A boutAhalfAtheArespondentsAindicatedAVail’sA“senseAofAcommu nity”AstayedAtheA
same , withA18%AsayingAitA“improved”A(upAfromA9%AinA2010),AA boutA16%AsaidAitAhadA“gottenAworse”A(downA
fromA26%AinA2010),AALikeAtheAratingsAofA“rightA direction ”AandA“wrongAtrack”AthisAquestionAsuggestsAthatA
there is substantial support for the general direction of Vail at this time.
In a related question, the relationship between taxes and town services found a majority of respondents
(61%, up from 56% in 2010 ) indicating satisfaction with the current level of taxes and the services
provided by the town. About 15% percent said they pay too much for the services. One in ten
respondents said they would be willing to pay more taxes to get more services, while 6% said they
would be willing to accept service reductions if it means lower taxes, down from 10% in 2010. Clearly,
economic concerns have eased somewhat but there is a call for careful management and there is a
segment of residents that still believe they pay too much.
Environmental Issues . There is general satisfaction (about 50 to 55%) with the amount of emphasis
placed on environmental issues . Questions addressed the overall attention to forest health,
enforcement of the dead tree removal ordinance, addressing energy consumption and Gore Creek water
quality. More people sai dAthere’sA“tooAlittleAemphasis”A (30 -38%).AthanA“tooAmuch”A (4 -16%).
In new questions, residents were asked about a plastic bag initiative, and emphasis on zero waste. A
ban on plastic bags in grocery stores received divided support with about 37% calli ngAitAaA“priority”A(4AorA
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5 on the five -pointAscale)AbutA37%AratingAitAaA“1”AorA“notAaApriority”AonAtheARandomALinkAversionAofAtheA
survey. Results suggest that this topic is a higher priority with year -round than with part -time residents.
Events . The s urvey contained a series of questions concerning events in Vail. Overall, most
respondents, both year -round and part -time, believe events have a positive town -wide economic impact
(about 90% rate events a 4 or 5 on the five -point scale). Most also believ e there are the right number of
events (81%), withAaboutA8%AsayingAthereAareA“tooAmany,”AATheAoverallA“qualityAofAevents”AwasAalsoAratedA
high (about 85% rating them 4 or 5). The lowest rated aspect of events, in terms of satisfaction, was
parking. About 11%AsaidAtheyAwereA“notAatAallAsatisfied”A(“1”AonAtheAfive -point scale), but 32% rated
parking satisfaction a 4 or 5 during events.
Cell Phone Service . Another new question this year addressed cell phone service in town. While 44%
ratedAtheirAserviceA“E xcellent/veryAgood”A(4 -5 on the five -pointAscale)AaboutA13%AcalledAitA“poor”A(aA1)A
and 12% rated it a 2 on the five -point scale. Clearly, this is an issue for a segment of the community.
Results were probed by parts of town and the areas most likely to r ateA“poor”A(allAwithAoverA20%AcallingA
service a 1) included Booth Falls and Bald Mountain Road areas; Buffehr Creek, Lionsridge and the
Valley; and Vail Village.
The Impacts of I -70 . TheAsurveyAcontainedAaAquestionAconcerningApotentialA“bigAideas”AforAaddressingA
the impacts of I -70 as it passes through Vail. Based on a list of alternative actions, most residents
indicated they had an opinion (92%).AbutAideasAvariedAwidely,AATheAmostAidentifiedAactionAwas.A“LiveAwithA
theAcondition.AincreasingAenforcementAandAspeedAlimits”A(38%),AABeyondAthisAfinding.AthereAwasAlittleA
consensus , with all of the choices receiving between 20 and 30% of responses on the multiple choice
question. The diversity of opinions was further supported by the broad ranging open -ended comments
that were received on this question.
An Evaluation of Town of Vail Departments and Services
The survey contained a number of questi ons designed to evaluate services provided by the Town. In
most cases the wording of these questions is identical to past surveys, permitting comparisons over
time. Taken together, these ratings serve as a form of community report card. In general, the ratings of
the Town services were positive this year. They were unchanged or up slightly in a number of
categories.
As in past years, ratings were examined by year -round and part -time resident responses. Overall, the
groups are similar in their rating s, but part -time residents rate most categories slightly higher.
Town of Vail Community Survey 2012
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Consistent with the themes that are described above, most categories of ratings were up or unchanged.
InAratingAtheirAsatisfactionAwithAaAvarietyAofAmunicipalAservicesAwithA5AbeingA“veryA satisfied.”AtheAhighestA
scores were given to the following categories:
Table 2
Highest -Rated Town Services
2012 2010
Courtesy and helpfulness of firefighters and fire prevention staff 4.5 4.5
Snow removal on roads 4.5 4.3
Response times to basic medical emergencies 4.4 4.4
Cleanliness of the pedestrian villages 4.4 4.4
Friendliness/courtesy of library staff 4.4 4.4
Overall feeling of safety and security 4.4 4.3
Dependability of bus service 4.4 4.3
Frequency of town shuttle 4.4 4.2
Overall park maintenance 4.3 4.3
Bus driver courtesy 4.3 4.1
Cleanliness of buses 4.3 4.1
Friendliness and courteous of Public Works employees 4.2 4.1
Library story hour 4.1 4.3
Road and street maintenance 4.1 4.0
Cleanliness of public restrooms 4.1 4.0
Library website 4.0 4.1
Fire safety, awareness and education programs provided 3.7 4.0
Relatively lower rated services included: parking fees/pricing structure (average 2.7), parking availability
during Ford Park events (3.1), late night bus service -ECO Regional Transit (3.1), and building permit
inspections (3.1).
The ratings of t own departments and services also resulted in a large number of open -ended comments.
These results are provided in the A ttachments and have been provided to Town departments for further
evaluation.
Selected Takeaways from the 201 2 Community Survey
Key observations from the 2012 results include the following as summarized by the RRC team.
TheAoverallA“mood”AofAtheA t own is very favorable, measured across a number of questions. The
“rightAdirection”AmeasureAisAupAsharply.AtoAaA level that matched the previous high recorded in
2005.
The sense of community also showed improvement and the open -ended comments provide
indications of the sources of the improvement. Residents like t he fiscal responsibility they feel
Town of Vail Community Survey 2012
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the Town has shown, and they also point to special events as a positive. Events like Farmers
Market have reinforced the feeling of community and provided a place to gather and enjoy
summer weekends. Additionally, the en d of construction is also applauded (note: this is as of
the survey timeframe). Again, the positive statistical results, coupled with many positives
expressed in the open -ended comments, suggest a feeling of community support and a positive
direction for Vail.
Parking continues to be a source of complaint by some but public tolerance for parking seems to
have improved based on both the statistical measures and the open -ended comments. It is
unclear how much of the difference is attributable to few peak days with Frontage Road parking
during the 2011/12 season. Parking is especially identified by those unsatisfied with the general
direction of the t own.
The Council -identified priorities are generally the right priorities according to a number of
respondents. The survey listed the four primary focus areas that Council will be addressing in
the future :
I mprove economic vitality
Grow a balanced community (address the current and desired demographics for the
town)
Improve the quality of the experience
Develop future leadership
Open -ended comments on these Goals and Initiatives were generally very positive and
supportive. ThereAwasAparticularAsupportAbyAsomeAforAtheAemphasisAonA“leadership ,”AA
Additionally, the survey measured priority areas and the single dominant statement was in
supportAofA“ ctionsAtoAimproveAVail’sAappealAasAaAwell -rounded community.” Economic
planning, budgeting and fiscal caution are also applauded in the comments an d supported in the
statistical evaluation. However, the overriding message is that all of the priorities identified by
the Council, and tested in the survey, are of relatively high importance to a majority in the
community – all received over 55% calling them a 4 or 5 on the five -point scale.
While housing has diminished as the dominant issue that it was five or so years ago, it is still an
importantAconsideration,AATheAsurveyAaskedAaboutAhousingAforAbothA“middleAincomeAworkers”A
andA“serviceAworkers,”AAB oth were identified as important , receiving an identical average rating
ofA3,5,AAHowever.AhousingAforAmiddleAincomeAworkersAwasAidentifiedAasAtheA“mostAimportant”A
priority for 8% of respondents, compared to 4% identifying service worker housing. Clearly, the
results suggest support for broadening housing efforts to include a larger segment of workers in
the Town.
TheAsurveyAquestionsAthatAevaluateAtheAratingsAofATownAservicesA(theAoverallA“reportAcard”)A
represent generally positive evaluations. Further, t he over all community disposition towards
services and individual departments as reflected in the comments is mostly positive and
constructive. Where changes in ratings from past surveys are evident, for the most part they
show improvement.
Town of Vail Community Survey 2012
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A REPORT OF SURVEY FINDINGS
Vail’sA“SenseAofADirection ,”AARespondentsAwereAaskedAwhetherAtheyAfeltAtheATownAofAVailAisAgoingAinAtheA
“rightAdirection”AorAheadingAonAtheA“wrongAtrack,”AAThisAquestionAhasAbeenAusedAasAoneAofAtheAfirstA
questions in the community survey for a period dating back to 2003. This year the results are among the
most positive ever recorded and they show a sharp reversal from 2010. As shown below, these results
are consistently favorable across both versions of the survey, the Random Link and the Open Link
responses. Further, w hile y ear -round resident and p art -time resident responses are not identical (part -
time are generally a little higher), both segments were very positive as measured by the 2012 version of
the survey.
Table 3
Would you say that things in the town of Vail are going i n the right direction,
or have they pretty seriously gotten off on the wrong track?
A Note on How to Read These Tables: Tables like the one below are used throughout this report. They present a summary of su rvey results
from two groups of respondents: By version of the survey that was used, and by whether they are year -round, part -time , residents, etc. For
this question, results are broken out by those that feel things are going in the “right direction,” on “the wrong track” or t hey “don’t know.” The
first column summarizes responses from all participants summed together. Then, each subsequent column represents responses from a
particular segment or subgroup of participants. Each column sums to 100 percent.
Throughout much of this report the discussion focuses on the Random Link (or Invitation Web/Paper ) version of the s urvey resp onses because
this group represents the “random” sample, most comparable to the phone surveys conducted in the past. The columns under “Which of the
following best describes you?” include all respondents to the survey not just the Random Link responses. H owever, these columns do not sum
to 677 (the overall “n”) because a number of respondents did not answer the question concerning “Which best describes you?” a question
placed near the end of the survey.
Would you say that
things in the town of
Vail are going in the
right direction, or
have they pretty
seriously gotten off
on the wrong track?
Total All
Sources
Survey Version Which of the following best describes you?
Random
Link
Open
Link
Year -round
resident (11+
months/year)
Part -
time
resident
Employed
in the
T own of
Vail but
don't live
there
Get
mail in
the
town
but
don't
live or
work
there
Non -
resident
owner of
business/
commercial
property
Right direction 70% 70% 71% 67% 74% 73% 75% 75%
Wrong track 17% 18% 15% 20% 16% 16%
Don ’t know 13% 13% 14% 13% 11% 11% 25% 25%
n = 677 412 265 338 154 55 10 5
The open -ended comments provide a dditional input concerning the improved ratings of the direction of
Vail as measured this year. Generally, comments were quite favorable in a number of categories with
particular mention of the conclusion of construction (note: this was as of the survey timeframe). “ llA
the construction cranes are gone and the t ownAfeelsAvibrant”AsaidAoneAyear -round resident. There were
also a number of f avorableAcommentsAconcerningAtownAmanagementAwithAwordsAlikeA“progressive”AandA
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“fiscallyAsensitive”AusedAinAtheAcomments,AAFurther.AtheAuseAofAconferenceAcenterAfundsAtoA“getAthingsA
done”AwasAalsoAmentionedAmultipleAtimes,AA
While parking has diminished a s the single most important issue (see later sections of this report), likely
in part the result of lower peak skier visits and less powder days that tend to exacerbate parking issues ,
this problem was still noted by a number of the respondents that feel V ailAisAheadedAinAtheA“wrongA
direction .”AA lsoAmentionedAw ere concerns with the Vail Valley Medical Center ’s involvement in
redevelopment of the Vail Municipal site, as well as with “highAendAdevelopment,”A For a compl ete list of
comments click here: (VIEW COMMENTS ). Some of the favorable and negative comments this year are
presented below :
Why do you feel the T own of Vail is going in the right direction, or has gotten off on the wrong track?
Survey: Email / Resident Type: Year -round / Direction: Right Track
All the construction cranes are gone and the town feels v ibrant.
All the improvements in Lionshead and around town really give Vail a much needed facelift and people feel good about
coming to a place they see continually improving.
Business is good, people are here, the highway is crowded.
Contin u ed Capital Upgrades
C ouncil is spending $$ to upgrade facilities at Ford Park and the golf course
C urbed development and well maintained
Despite the economic situation, the TOV has thrived.
D evelopment seems to be picking up.
Essential services continue to be handled with priority to other goals. (capital improvements etc.)
Events, maintenance, etc.
Finances are in good order, good long term planning
Financially secure, taking advantage of opp o rtunities with the medical center.
Generally cogni za nt of the national economy and the effects on our local economy but still aware that we need to plan
sensitively for the future.
G ood job
Good leadership from Town Council
Growth has continued in the correct direction; however, there is still many improvements we need to look at as a
community.
I am very pleased with Prop 1 funds being spent to upgrade current facilities: the VNC/golf course, Ford Amphitheatre, and
the Dobson Ice are n a. I am also pleased to see upgrades at the library.
I believe the town is well managed fiscally, and I feel the leaders have paid attention to the changes in the resort economy
and responded appropriately by bringing the right events.
I enjoy the activities that the TOV has helped plan. Also, I believe the upkeep of the town, such as the roads, has been
done in a satisfactory manner.
I feel very lucky to live in Vail.
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Why do you feel the T own of Vail is going in the right direction, or has gotten off on the wrong track?
Survey: Email / Resident Type: Year -Round / Direction: Wrong Track
Instead of focusing on making the experience better, both the Town and Vail Resorts are focusing on 'more' and 'bigger'. It
is dangerous to ski Vail mountain and buildings like Solaris and Vail Plaza are too large, out of character and offer no
charm.
Lost its charm. Big buildings, big bucks, big business, no style.
M arketing district is a waste of money
Need to keep the town SMALL. That is what is attractive about it. Upgrading buildings is one thing, but don't need the
sprawling Denver effect.
O ver incentivi z ing projects, selling town land rather than leasing it, not paying enough attention to big environmental issues
including carrying capacity (sustainability is more than education and recycling)
P arking
Parking is just a mess, the whole Ever V ail proposal, seems like moving lot of different directions at one time.
Sale of town land without voter approval
S elling land to the hospital, l and which is not easy to come by.
S pending public funds for the wrong things
The 'community' is no longer its residents, but those of us who live in Vail fulltime, regularly conscripted to remind the
managers, council and mayor of their fiduciary responsibility to protect our assets, which wrongly seem to be identified as
developers, paying guests and c orporations. These are not assets, but paying dividends if we ALWAYS invest in
community.
The focus has been and is on luring the rich tourist - there is nothing for locals. We need a rec center like Avon or at
minimum Singletree Rec Center.
The present economic philosophy and end results of said philosophy are out of touch.
Sense of Community . Respondents were asked whether they feel the sense of community in the Town
of Vail has improved, gotten worse or stayed the same over the past two years. This question has been
asked over many years and, as shown below, there is a sharp improvement in the percentage saying Vail
has gotten better, up to 18% this year, from a low of 9% in 2010 and similar to the 17% obtained in
2005. The percentageAofAresponsesAsayingAVailAhasA“gottenAworse”A was at 16%, down substantially from
the 2010 figure of 26%. This finding is consistent with the results from theA“rightAdirection”Aquestion
described above. There is considerable support for the over all efforts of the Town and the open -ended
comments further reinforce the positives. Residents are saying things like:
Do you have any comments or suggestions regarding the sense of community within the town?
Survey: Email / Resident Type: Year -Round / Direction: Worse
The response from the town around the support of Red Sandstone was wonderful in regards to the Town Council . . .
I believe that schools bring community. They bring children to a community so people leave their houses, hang out in the
street and meet their neighbors. Without children, people drive into their garage and never enter their neighborhood.
When this question is examined by y ear -round residen ts , p art -time or those employed in the town,
there are some differences. Not s urprisingly, part -time residents are especially likely to report they have
“noAopinion”A(2 2 percent); this indicates that a significant segment of the part -time residents are not
involved in “senseAofAcommunity,”AA
Town of Vail Community Survey 2012
RRC Associates 13
Interestingly, the responses from the gr oupAthatAisAincludedAinA“other.”AwhichAisAmadeAupAofATownA
employees, non -resident business owners and those that are employed in the t own but live elsewhere ,
the responses were relatively positive with an overall average of 30 % of Open Link respondents say ing
the sense of communityAhadA“improved”AandAjustA 1 2 % saying it had “gotten worse.”
Table 4
Sense of Community
Over the past two years has
the sense of community
within the town improved,
gotten worse or stayed the
same?
Total All
Sources
Survey Version Which of the following best describes you?
Random
Link
Open
Link
Year -
round
resident
(11+
months/
year)
Part -
time
resident
Employed
in the
T own of
Vail but
don't live
there
Get mail
in the
town but
don't
live or
work
there
Non -
resident
owner of
business/
commer -
cial
property
Improved 20% 18% 23% 19% 16% 30% 25%
Gotten worse 16% 16% 16% 19% 15% 12%
Stayed the same 50% 50% 49% 55% 46% 49% 38% 50%
Don ’t know/no opinion 15% 16% 13% 7% 22% 9% 38% 50%
A follow -upAquestionAfurtherAprobedAtheAresponsesAonA“senseAofAcommunity”AbyAallowingArespondentsAtoA
elaborate. Again, these responses may be obtained by clicking here: (VIEW COMME NTS ).
Community Priorities
The survey included a set of questions designed to probe community issues and priorities . These were
based on topics that the Vail Council ha s identified as important. The wording of the question was as
follows:
“The Vail Town Council and staff value community input to understand your priorities.
For each area listed below, indicate the level of priority you believe is appropriate.
(Use a 1 to 5 scale where 1=Not a Priority and 5=High Priority).”
As summarized below, all of the topics are considered to have some priority with very few responses in
the 1 or 2 category (“notAaApriority”)A on the five -point scale . Overall, at least 54% of respondents
considered all categories to be priorities. The four categories that were m ost identified based upon the
percentage of respondents giving them a 4 or 5 (“h igh p riority ”) included :
Budget and capital management – 86%
Economic v itality – 85%
Transportation needs – 8 0 %
ctionsAtoAimproveAVail’sAappealAasAaAwell -rounded community (a great place to live, work and
play) – 80%
Town of Vail Community Survey 2012
RRC Associates 14
Figure 1.
Community Issues : Indicate the level of priority you believe is appropriate (Random Link)
Highest Priority . When respondents were asked to select one area from the list that would be thei r
“highestApriority ,”AtheA topicA“ ctionsAtoAimproveAVail’sAappealAasAaAwell -rounded community (a great
placeAtoAlive.AworkAandAplay)”AwasAselectedAtwiceAasAoftenAasAanyAotherAcategoryA(33%).AcompareAtoA
“EconomicAvitality”A(15%).AselectedAnextAmostAoften,AA TheAnotionAofA“aAwell -roundedAcommunity”AseemsA
to resonate with a large segment of citizens, both year -round and part -time residents.
The topic of housing was addres sed in two separate categories:
Focus on housing for middle income workers in vital support roles (e.g. future development of
Chamonix property in West Vail) - 8%
Focus on housing for service workers (e.g. redevelopment of Timber Ridge) - 4 %
The results suggest somewhat greater support for emphasis on middle income workers than service
workers at this time. Taken together, these two categories represent 1 2 % placing housing in the upper
Town of Vail Community Survey 2012
RRC Associates 15
tier of priorities. However, these results are very diff erent from those obtained in 2008 when housing
issues were identified in a number of ways as the highest priority of many in Vail.
Comparing the results from this question to a similar but not identical question in 2010, there are
pronounced differences. Parking was most frequently identified as the top priority at that time with
25% of respondents identifyingAit.AcomparedAtoA11%AcallingAitAtopApriorityAthisAyear,AA“EconomicAvitality”A
received similar ratings at 15% this year, 17% in 2010. While parking remains a concern, economic
issuesAandAtheAideaAofAVailApursuingAactionsAtoAimproveAVail’sAappealAasAaAwell -rounded community have
taken on greater priority at this time.
Figure 2.
Community Issues : Indicate the level of priority you believe is appropriate (Random Link)
Percent responding “High Priority” (4 or 5)
Town of Vail Community Survey 2012
RRC Associates 16
A follow -upAquestionAidentifiedAtheAVailATownACouncil’sALongATermAGoalsAandAInitiativesAforA2012AthroughA
2022 :
Improve economic vitality
Grow a balanced community (address the curre nt and desired demographics for the town)
Improve the quality of the experience
Develop future leadership
The surveyAthenAaskedAforA“commentsAorAsuggestions”Acon cerning these priorities in an open -ended
format. A few respondents expressed the opinion tha tA“theseAareAallAimportant,”AATheseA and other
comments suggest that th e identified Council priorities are relevant in the minds of residents. Based on
the comments, both year -round and p art -time , r esidents seem to understand and generally support
these priorities. There were a number of very specific comments and suggestions on priorities that were
identified in this question. For a summary of comments click here : (VIEW C OMMENTS).
Do you have any specific comments or suggestions for the Council regarding the
Long -term Goals and Initiatives for 2012 through 2022?
Survey: Email / Resident Type: Year -Round
People who retire naturally want to come here. To sustain a communi t y there must be a way to bring people in for services
off season. The Steadman Clinic has done a good job of that which creates jobs. Other than that it is a tourist based town.
Priority should be a more balanced community
P romoting summer & summer events
Put in more parking solves 99% of the above
Reduce the noise of I -70
The more housing for the 'middle income' workers like myself is a big goal. We are trying to buy a house but even in the
current market finding something affordable is tough.
T he quality of the experience for whom. . .local resident, part -time local resident, or visitor?
The Town should not engage in ownership of 'affordable housing'. That is the responsibility of the private sector, save for
the Town utilizing incentives, tax breaks, etc., to encourage the private sector to provide employee housing..
These are all great. Develop Future Leadership should be first!
Do you have any specific comments or suggestions for the Council regarding the
Long -term Goals and Initiatives for 2012 through 2022?
Survey: Open Link / Resident Type: Year -Round
The council needs to address environmental programs. For such a nice community, we are living in the stone age of
environmental programs and it is obvious to the average citizen that the town council does not value the environment.
The future of Vail falls in the summer for everyone. To build V ail is to build its summers and make it a year round sort of
multi set of resorts that prof i t the city as well as the resort. Bringing people to the city for events from all over. Once built, it
would promote growth through every bus i ness across E agle C oun ty.
The Key word is BALANCED. We have enough hotels and beds in town! Let ’s focus on creating a great community ----
The VVF has cut funds on free music (and quality free music) and other 'LOCAL' based events.....The town should step in
and create more free cultural events for locals - this creates a balanced demographic .
Town of Vail Community Survey 2012
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Environmental Issues
The survey containedAseveralAquestionsAthatArelateAtoAVail’s environmental policies. As summarized
below.AwhileAaboutAhalfAofArespondentsAthinkAtheATown’sAeffortsAaddressingAenvironmentalA issues are
“aboutAright.”AmoreArespondentsAbelieveAeffortsAareAmuchAtooAlittleAorAtooAlittleA(1AandA2AonAtheA five -point
scale) than believe the efforts are “tooAmuch”A(4AorA5AonAtheAscale),AA
Comparing responses in 2012 to 2010, y ear -round residents are significantly more likely to support
giving more attention to the threat of wildfire from beetle -killed trees and the en forcement of the dead
tree removal ordinance this year than two years ago. However, again, most respondents feel current
effortsAareA“aboutAright,”AA For example, 14 percent of y ear -round residents said the threat of wildfire
gets too little attention, com pared to 7% in 2010. Similarly, 14% said enforcement of tree removal
deserves more attention, compared to 8% in 2010.
Figure 3.
Rate the amount of emphasis that is being placed on the following e nvironmental c oncerns
(All Respondents)
Town of Vail Community Survey 2012
RRC Associates 18
The re sults also provide indications that the opinions of y ear -round and p art -time residents are similar
but not identical. In general, y ear -round residents are particularly likely to believe the t own should
place more emphasis on dealing with the beetle kill i ssue. Responses are similar on Gore Creek water
quality and addressing energy consumption . The survey results permit the constituencies that place
greatest priority on these types of actions to be identified and measured .
Emphasis on z ero w aste and a p l astic b ag i nitiative were evaluated for the first time in 2012. The survey
responses indicate that zero waste is a higher priority as measured by both the Random Link and the
Open Link survey respondents. For example, on the Random Link, 60 % of all respondents rated zero
wasteAaA“highApriority”A(4AorA5AonAtheA five -point scale). This compares to 44 % rating the plastic bag
initiativeAasA“highApriority,”AA It is not abl e that there were about 3 7 % of total Random Link respondents
that said the pl asticAbagAinitiativeAwasA“notAaApriority”A(1AonAtheA five -point scale). In other words , on this
issue the community is already divided with relatively few in the middle.
As summarized below, responses from both the y ear -round and p art -time respondents we re somewhat
similar on these questions although y ear -round residents are especially likely to consider both efforts to
beAaA“highApriority”A(5AonAtheA five -point scale).
Figure 4.
Level of priority you would like to see placed on the following
(All Respondents)
Town of Vail Community Survey 2012
RRC Associates 19
Events Ratings
TheAstrongAmajorityAofArespondentsAsayAeventsAcreateAaApositiveAexperienceAinAVail,AAOnAtheAquestion.A“InA
general.AhowAwouldAyouAdescribeAtheAexperienceAthatAeventsAcreateAforAyouAandAyourAguests?”AaboutA
85% of both perm anent and part -time residents rate the experience positively, a 4 or 5 on a five -point
scale.
The survey asked a follow -up open -ended question on events and the comments were numerous.
Generally, they offered support for events but there are a number of specific suggestions that can be
taken into account as events are evaluated. As with many of t he topics addressed in the survey, there
are conflicting opinions with some saying the events are out of balance and others saying they represent
“theArightAmix,”AA (VIEW COMMENTS )
Do you have any comments on your response concerning events?
Survey: Email / Resident Type:Part -Time / Response: 5 -Positive
I would like to see events kept family oriented and minimal expense for participants.
I'm tired of smelling pot at EVERY event that I bring my family to. I don't have a problem with people using marijuana, but I
don't think that the police should look the other way when 1/6 to 1/4 of the attendees at an event are smoking pot AT THE
EVENT.
Keep up the efforts!
Let them continue if economically viable.
Love the summer concerts
Love them. The town and Vail Resorts do a fantastic job.
More evening concerts on the weekend at the Ford Amphitheater for people in their mid 30s+
These are KEY differentiators for Va il and personally one of the reasons I chose Vail as a place to purchase a residence.
There is so much to do and such diversity of activities.
They are fun and world class at the same time. Wonderful!
To achieve the goal is to make Vail attractive to a wide range of people.
Vail events are great, really give a reason to come up to the mountains.
Vibrant, energetic, q u ality.
Town of Vail Community Survey 2012
RRC Associates 20
Similarly.AaboutA80%AofArespondentsAbelieveAtheA“economicAimpact”AofA t own -wide events is positive (50%
“veryA positive”AandA3 8% a 4 on the five -point scale). As shown, about 3 % of y ear -round and no p art -
time residents rate the economic impacts of events negatively.
Figure 5.
What do you believe is the town -wide economic impact of events in Vail?
(All Respondents)
A series of additional questions examined other aspects of events. While most respondents feel that
VailAhasA“aboutAtheArightAnumberAofAevents”A(81%).A12%AfeelAthereAareA“tooAfew”AandA 8 % (8% y ear -round
and 4% p art -time) say there are too m any. Clearly, there is broad support for the overall approach to
events in Vail at this time.
More specific questions considered event quality, access, parking availability and Frontage Road express
bus access during summer events. In general, residents are satisfied, particular lyAwithA“eventAquality”A
where 83 % rated their satisfaction a 4 orA5A(“veryAsatisfied”). As shown below, there is room for
improvement in access to events, particularly parking.
Town of Vail Community Survey 2012
RRC Associates 21
Figure 6.
Please rate your satisfaction with the following aspects of town -wide events
(All Respondents)
Town of Vail Community Survey 2012
RRC Associates 22
The survey also asked respondents to identify their three favorite events in Vail. Not surprisingly, the
large events dominate in the totals. Overall, the most identified events included in rank order : Bravo,
Fourth of July, Teva Games, Farmers Market and Taste of Vail. Many of the smaller events have strong
supportAasA“topAthreeAfavorites”AandAevenAifAtheyAareAnotAasAprominentAasAtheAmostAidentifiedAevents.A
they are still important to segments of the p art -time and y ear -round res idents. However, there is
support for a wide variety of different events, a strong indication of the appeal of having a number of
different events over the year.
Table 5
What is your favorite event in Vail ? Responses
Bravo! Vail Valley Music Festival 1 5.0%
Teva Games 14.1%
Fourth of July 7.6%
Concerts at Ford Amphitheater 6.5%
Vail Farmers Market 6.5%
Taste of Vail 6.3%
Ski Season 4.0%
Vail International Dance Festival 3.6%
Street Beat Concerts 3.2%
Concert Series 2.9%
Spring Back to Vail 2.9%
Free Concert Series 2.3%
Birds of Prey World Cup Race 2.1%
Holidaze 2.1%
Oktoberfest 1.9%
Hot Summer Nights 1.5%
Vail Film Festival 1.5%
Jazz Festival 1.3%
Pro Challenge Bike Race 1.3%
Other Events Mentioned 13.5%
There were a large number of comments regarding events. While most are positive, there are some
suggestions for specific areas of improvement in events that should be noted. (VIEW COMMENTS )
Taxes and Fees
The survey asked about satisfaction with taxes and fees as they relate to services that are provided by
the Town. Most respondents (61% Random Link and 54% Open Link) are satisfied with the current level
of taxes and services. This compares to 56% on the Random Link survey in 201 0 . Additionally, 10 % of
respondentsAinA2012AindicatedA“IAamAwillingAtoApayAmoreAtaxesAtoAgetAmoreAservices ” compared to 6% in
201 0 . And 6 % said they are willing to accept service reductions for lower taxes, down from 10% in 2010.
Town of Vail Community Survey 2012
RRC Associates 23
Taken together, these responses provide additional documentation that the overall support and
confidence in Town of Vail programs is positive at this time.
The survey asked specifically about services people would be willi ng to pay more to obtain. There were a
large number of suggestions but no single program or service stood out as lacking. (VIEW COMMENTS )
Comparing responses on this question betw een y ear -round residents and p art -time residents, y ear -
round residents are about equally likely to say they pay too much (16% compared to 17% of p art -time
residents). However, it is notable that the percentage of p art -time residents that say they are payi ng
“tooAmuch”AhasAgoneAdownAfromA24%AinA2010AtoA17%AinA2012,AAThisAisAindicativeAofAtheAmoreApositiveA
sentiment of this segment of respondents identifiedAinAthisAyear’sAsurvey . The p art -time residents are
particularly likely to mention the completion of c onstruction and the overall favorable economic
direction of Vail in their comments ; results suggest that these feelings have translated into fewer p art -
time respondents saying they are paying too much.
Figure 7.
Which statement describes your op inion about the relationship between taxes/fees
and the services that are provided by the town ?
(All Respondents)
Parking Issues
Parking Pass/Value Card Ratings . About 2 4% of respondents this year indicated that they own a Parking
Pass or Value Card , down slightly from the reported 26% in 2010. Of those that have passes the most
identified is the Value Card, held by 68 %, and the Blue Pass ( 2 0 %). These results are very si milar to
those measured in 20 10 and 2007 .
Town of Vail Community Survey 2012
RRC Associates 24
Respondents were asked to rate their level of satisfaction with their Parking Pass or Value Card on a
scaleAofA“1 -NotAatAallASatisfied”AtoA“5 -VeryASatisfied,”AATheAmeanAratingAthisAyearAwasA 3.7, up from 3.4 in
2010 and from 3.3 in 2007 and 3.0 in 2005. However, as in the past, the responses varied significantly
by type of pass owned. Results indicate the following average ratings for the different passes in rank
order of satisfaction:
Table 6
Please rate your satisfaction with your parking pass
2012 2010
Gold Pass 5 .0 4.7
Blue Pass 4.3 4.1
Green Pass 3.7 3.7
Pink Pass 4.5 3.6
Value Pass 3.5 2.9
Preferred Parking Locations . The survey asked respondents where they prefer to park for shopping,
work and skiing, and why . About half of all respondents favor the Village Structure for shopping (69%),
followed by Lionshead (14%). ForAworkAmostApeopleAciteA“other”A(52%)AandAitAisAusuallyAprivateAparkingA
that they report using. For skiing, the Village is preferred by 35%, compared to 23% favoring Lionshead
a nd about 3% mentioning Cascade. Together, the North Frontage Road, Donovan Park accounted for
onlyA3%,AA“Other”AareasAwereAmentionedAbyA37%AofArespondents:AtheseAusuallyAwereAprivateAspaces,
Various aspects of parking ratings were evaluated. The format of these questions was unchanged from
2010 and the results may be compared . As shown below, parking fees are the most negatively rated
aspect of parking services by y ear -round and p art -time residents alike. Also, it should be noted that
parking during summer events was identified as a relative problem. While summer parking av ailability is
the most positively rated item , these ratings have been trending downward in recent surveys.
Town of Vail Community Survey 2012
RRC Associates 25
Table 7
Please rate your satisfaction with parking services
Satisfaction with Public Parking Services Total All
Sources
Survey Version Which of the following best describes you?
Random
Link
Open
Link
Year -
round
resident
(11+
months/
year)
Part -time
resident
Employed
in the
T own of
Vail but
don't live
there
Get mail
in the
town but
don't live
or work
there
Non -
resident
owner of
business/
commercial
property
Overall parking
fees/pricing
structure
1 NOT AT ALL SATISFIED 21% 20% 22% 21% 19% 20% 14% 25%
2 26% 27% 24% 25% 26% 30% 29% 25%
3 26% 26% 27% 25% 24% 32% 43% 25%
4 17% 17% 17% 18% 22% 7% 14%
5 VERY SATISFIED 10% 10% 11% 11% 9% 11% 25%
Average 2.7 2.7 2.7 2.7 2.7 2.6 2.6 2.8
Booth attendant
courtesy
1 NOT AT ALL SATISFIED 1% 1% 2% 2% 2%
2 6% 7% 6% 6% 3% 7% 14% 25%
3 23% 22% 25% 23% 21% 28% 29% 25%
4 35% 39% 27% 34% 39% 28% 57%
5 VERY SATISFIED 35% 31% 40% 35% 35% 37% 50%
Average 3.9 3.9 4 3.9 4 4 3.4 3.8
Parking
structure
cleanliness
1 NOT AT ALL SATISFIED 3% 3% 2% 3% 2% 4%
2 12% 12% 14% 13% 12% 7% 13%
3 27% 30% 22% 28% 23% 29% 38%
4 36% 34% 39% 33% 40% 40% 25% 75%
5 VERY SATISFIED 22% 21% 23% 22% 23% 20% 25% 25%
Average 3.6 3.6 3.7 3.6 3.7 3.6 3.6 4.3
Parking
availability
during winter
periods
1 NOT AT ALL SATISFIED 12% 11% 13% 15% 8% 7%
2 19% 22% 13% 16% 24% 9% 40% 25%
3 26% 25% 29% 25% 31% 28%
4 28% 27% 29% 27% 28% 33% 60% 25%
5 VERY SATISFIED 15% 14% 16% 16% 9% 23% 50%
Average 3.1 3.1 3.2 3.1 3.1 3.6 3.2 4
Parking
availability
during summer
periods
1 NOT AT ALL SATISFIED 1% 1% 1% 2% 1%
2 5% 5% 5% 5% 5% 10%
3 15% 17% 12% 16% 13% 12%
4 30% 30% 29% 25% 37% 34% 63% 50%
5 VERY SATISFIED 49% 47% 52% 52% 44% 44% 38% 50%
Average 4.2 4.2 4.3 4.2 4.2 4.1 4.4 4.5
Parking
availability
during Ford
Park events
1 NOT AT ALL SATISFIED 10% 10% 9% 11% 6% 8% 14%
2 18% 20% 14% 15% 19% 27% 14%
3 32% 30% 36% 32% 38% 22% 50%
4 24% 24% 24% 23% 25% 24% 57%
5 VERY SATISFIED 16% 16% 17% 18% 12% 19% 14% 50%
Average 3.2 3.2 3.3 3.2 3.2 3.2 3.4 4
Town of Vail Community Survey 2012
RRC Associates 26
Figure 8.
Please rate your satisfaction with public parking services in Vail (Random Link)
Percent responding “Very Satisfied ” (4 or 5)
Town of Vail Community Survey 2012
RRC Associates 27
Any comments on your satisfaction with public parking services in Vail?
Survey: Email / Resident Type: Year -Round
Build some more parking!
Charge year round
Clean and wash and paint the parking structures more frequently.
Concern: 1. High parking fees discourage skier -visits and decrease overall TOV revenue. 2. High parking fees actually
decrease the Town's revenue. Politicians: 'Don't be so selfish, Town -centered, and gr eedy!'
Costs too high for all day events
I refuse to pay for parking!
I usually use the structures off season and off hours. I know everyone complains about parking fees, but they should see
the fees people pay in metro areas. They should also understand that some of our high -end guests now pay for parking in
the glitzy hotels in which they stay
If Ford park parking is full, notify drivers before they reach entrance to Vail Village parking structure.
If we have more parking, we have less open space. The pricing is high - but it does drive people to use alternative transport.
If you are a Vail resident you should get a discount on parking when you exit by showing your ID because sometimes you
have to park in the structure and $25 is really steep.
To view all comments click here: (VIEW COMMENTS )
RATINGS OF SATISFACT ION —DEPARTMENTS
Community Development
The Community Development Department was used by 2 1 % of respondents, down slightly from the 2 3%
reported in 20 10 and 26% in 20 07. As summarized in the graphs below, the ratings of Community
Development are based on that segment of the community that has used the services of the
department. Ratings have sh own som e decline s from 2010 but gains over years prior to 2010. In
general.AaboutAhalfAtheArespondentsArateAtheAdepartmentAaA4AorA5A(“Satisfied”AorA“VeryASatisfied”). As in
past survey s , the b uilding p ermit review process remains a relative source of wea kness. In a new
question.AtheA“TimelinessAofAresponseA(toAtelephoneAcalls.Ainspections.Aquestion/inquiries.AplanAreview.A
etc,”AwasAasked,AAResultsAshowAaboutA49%ArateAserviceAaA4 or 5 and 24% call it a 1 or 2.
Similar to past years, the p art -time residents that used the services of Community Development tended
to be slightly to significantly more negative toward the services. This finding may merit some attention
in that only a small proportion of p art -time residents typically use the ser vices but this is an area of
relative negativity toward the Town. The open -ended comments provide additional insights on the
ratings. (VIEW COMMENTS )
Town of Vail Community Survey 2012
RRC Associates 28
Figure 9.
Please rate your satisfaction with the following aspects of the Community Development Department
(Random Link)
Percent responding “Very Satisfied ” (4 or 5)
Town of Vail Community Survey 2012
RRC Associates 29
Table 8
Please rate your satisfaction with Community Development Department
Community Development Department Total All
Sources
Survey Version Which of the following best describes you?
Random
Link
Open
Link
Year -round
resident (11+
months/year)
Part -time
resident
Employed
in the
T own of
Vail but
don't live
there
Get mail
in the
town but
don't live
or work
there
Non -
resident
owner of
business/
commercial
property
Availability of
information (e g ,
public records)
1 NOT AT ALL SATISFIED 5% 5% 5% 4% 13%
2 5% 8% 4% 4%
3 34% 36% 32% 40% 26% 17% 50%
4 29% 28% 31% 24% 35% 50% 100%
5 VERY SATISFIED 26% 23% 31% 28% 22% 33% 50%
Average 3.7 3.6 3.8 3.7 3.5 4.2 4 4
Overall service and
efficiency
1 NOT AT ALL SATISFIED 8% 8% 8% 7% 19%
2 15% 15% 14% 15% 19%
3 20% 26% 10% 24% 7% 14%
4 30% 28% 34% 25% 37% 43% 100% 50%
5 VERY SATISFIED 27% 23% 34% 29% 19% 43% 50%
Average 3.5 3.4 3.7 3.5 3.2 4.3 4 4.5
Timeliness of
response (to
telephone calls,
inspections,
questions/inquiries,
plan review, etc )
1 NOT AT ALL SATISFIED 7% 9% 5% 8% 4%
2 16% 15% 17% 18% 8% 14%
3 22% 26% 16% 21% 36% 50%
4 24% 24% 23% 21% 20% 43% 100% 50%
5 VERY SATISFIED 31% 26% 38% 33% 32% 43%
Average 3.6 3.4 3.7 3.5 3.7 4.1 4 3.5
Building permit
review and
inspections
1 NOT AT ALL SATISFIED 12% 15% 5% 7% 33%
2 19% 14% 28% 24% 14%
3 21% 32% 3% 22% 19% 25%
4 23% 23% 23% 18% 24% 50% 100% 50%
5 VERY SATISFIED 25% 16% 40% 29% 10% 25% 50%
Average 3.3 3.1 3.6 3.4 2.6 4 4 4.5
Courtesy and
attitude/helpfulness
1 NOT AT ALL SATISFIED 7% 10% 2% 5% 16%
2 4% 10% 4% 14%
3 26% 32% 16% 26% 28% 100% 50%
4 25% 26% 22% 22% 28% 43%
5 VERY SATISFIED 38% 31% 49% 42% 28% 43% 50%
Average 3.8 3.7 4.1 3.9 3.5 4.1 3 4
Knowledge/ ability to
answer questions
1 NOT AT ALL SATISFIED 2% 2% 2% 1% 8%
2 7% 5% 10% 7% 8%
3 26% 31% 17% 26% 32% 17%
4 34% 35% 33% 33% 24% 50% 100% 50%
5 VERY SATISFIED 31% 26% 38% 33% 28% 33% 50%
Average 3.8 3.8 3.9 3.9 3.6 4.2 4 4.5
Town of Vail Community Survey 2012
RRC Associates 30
Public Works
Ratings for Public Works remained high this year, ranging from an average of 4.5 for “snowAremoval”A
andA4,4AforA“cleanliness of the pedestrian villages .” to 4.0 for “appearance and condition of T own -owned
buildings ,” At least 7 3 % of r espondents rated each Public Works service a 4 or 5 - “VeryASatisfied.”AupA
from 71 % in 20 10 and 63% in 20 07. The average rating for snow removal was up 0 .1 point with the
percent of Random Link respondents rating snow removal very satisfactory (a 4 or 5) at 90 % - up slightly
from 2010 (86%). Again this year th e lowest -rated aspect of Public Works was “appearanceAofATown -
ownedAbuildings:”Ath e lowest rated category in 2007, as well. The high ratings of all aspects of public
works delivery remain notable , with little evidence of dissatisfaction in any aspect of these operations.
Figure 10.
Rate your satisfaction with Public Works services in the Town of Vail (Random Link)
Percent responding “Very Satisfied ” (4 or 5)
Town of Vail Community Survey 2012
RRC Associates 31
Table 9
Please rate your satisfaction with Public Works
Public Works Services Total All
Sources
Survey Version Which of the following best describes you?
Random
Link
Open
Link
Year -round
resident (11+
months/year)
Part -time
resident
Employed
in the
T own of
Vail but
don't live
there
Get mail
in the
town but
don't live
or work
there
Non -
resident
owner of
business/
commercial
property
Snow removal
on roads
1 NOT AT ALL SATISFIED 0% 1% 0% 0%
2 1% 1% 1% 1% 1%
3 8% 9% 8% 9% 7% 7% 25%
4 31% 29% 34% 32% 26% 31% 71% 25%
5 VERY SATISFIED 59% 60% 58% 58% 65% 62% 29% 50%
Average 4.5 4.5 4.5 4.5 4.5 4.6 4.3 4.3
Road and s treet
maintenance by
the Town of
Vail (potholes,
sweeping,
drainage, etc )
1 NOT AT ALL SATISFIED 2% 2% 2% 3% 0% 2%
2 4% 4% 3% 6% 1%
3 16% 15% 16% 17% 15% 5% 13%
4 42% 43% 40% 39% 44% 55% 75% 50%
5 VERY SATISFIED 37% 36% 38% 36% 40% 39% 13% 50%
Average 4.1 4.1 4.1 4 4.2 4.3 4 4.5
Overall pa rk
maintenance
1 NOT AT ALL SATISFIED 0% 0% 1% 0% 0%
2 2% 1% 2% 3%
3 11% 12% 8% 12% 10% 7% 25%
4 38% 40% 35% 36% 41% 42% 71%
5 VERY SATISFIED 49% 46% 53% 49% 49% 51% 29% 75%
Average 4.3 4.3 4.4 4.3 4.4 4.4 4.3 4.5
Appearance
and condition
of Town -owned
buildings
1 NOT AT ALL SATISFIED 1% 1% 1% 1% 0%
2 5% 4% 6% 6% 3% 2%
3 22% 22% 21% 26% 16% 18% 13%
4 41% 44% 36% 38% 45% 48% 50% 75%
5 VERY SATISFIED 31% 29% 35% 29% 35% 32% 38% 25%
Average 4 4 4 3.9 4.1 4.1 4.3 4.3
Friendliness
and courteous
attitude of
Public Works
employees
1 NOT AT ALL SATISFIED 1% 0% 2% 1% 1%
2 2% 2% 1% 2% 2%
3 18% 19% 16% 17% 20% 17% 20% 25%
4 32% 36% 27% 31% 37% 26% 60% 25%
5 VERY SATISFIED 47% 43% 54% 49% 40% 57% 20% 50%
Average 4.2 4.2 4.3 4.3 4.1 4.4 4 4.3
Cleanliness of
pedestrian
villages
2 2% 0% 4% 3% 2%
3 9% 10% 6% 10% 6% 7%
4 35% 37% 32% 33% 35% 38% 63% 25%
5 VERY SATISFIED 55% 52% 58% 54% 59% 53% 38% 75%
Average 4.4 4.4 4.4 4.4 4.5 4.4 4.4 4.8
Cleanlines s of
public
restrooms
1 NOT AT ALL SATISFIED 1% 1% 1% 1% 2%
2 3% 3% 4% 3% 4% 5%
3 16% 18% 12% 19% 14% 10%
4 40% 41% 39% 39% 40% 33% 63% 67%
5 VERY SATISFIED 40% 37% 45% 38% 42% 50% 38% 33%
Average 4.1 4.1 4.2 4.1 4.2 4.2 4.4 4.3
Town of Vail Community Survey 2012
RRC Associates 32
Bus Servi ce
Respondents remain largely satisfied with Town of Vail bus service, with over 8 4% of respondents rating
dependability o f bus service, frequency of in -t own shuttle, driver courtesy and cleanliness of buses a 4
or 5 – “VeryASatisfied,”AACrowdingAonAbuses is a relative area of weakness with only 5 2 % saying they are
“very/somewhatAsatisfied.”A up slightly from 47% in 2010. The late night bus service of the t own is rated
better than the ECO Regional Transit (5 5 % satisfied compared to 3 2 %), but these both remain areas of
relative weakness.
Figure 11.
Please rate your satisfaction with bus service (Random Link)
Percent responding “Very Satisfied ” (4 or 5)
Town of Vail Community Survey 2012
RRC Associates 33
As illustrated in the past, t he neighborhood location of the survey respondent within Vail is closely
associated with the ratings of local buses. Shown below, there is a wide spread in average ratings by
neighborhood (that is, the distance between the highest and lowest points on the vertical axis). For
example, crowding on the buses is not identified as a problem from respondents that live in the Booth
Creek area , where the ratings of satisfaction are high; the ratings are lowest , or least satisfactory, from
Intermountain residents , and there are significant differences of opinion indicated by the wide range of
responses. In contrast, the f requency of i n -t own s huttles is rated high by all respondents and there is
relative agreement (a nar row spread) on this question.
Figure 12.
Please rate your satisfaction with bus service
By Neighborhood (All Respondents)
Town of Vail Community Survey 2012
RRC Associates 34
Table 1 0
Please rate your satisfaction with bus service
Satisfaction with Bus Service Total All
Sources
Survey Version Which of the following best describes you?
Random
Link
Open
Link
Year -round
resident (11+
months/year)
Part -time
resident
Employed
in the
T own of
Vail but
don't live
there
Get mail
in the
town but
don't live
or work
there
Non -
resident
owner of
business/
commercial
property
Frequency of
in -town shuttle
1 NOT AT ALL SATISFIED 1% 1% 2% 2% 0%
2 2% 3% 1% 2% 1% 2%
3 11% 12% 9% 12% 9% 14% 13%
4 31% 30% 32% 32% 29% 33% 38% 50%
5 VERY SATISFIED 55% 55% 55% 53% 60% 50% 50% 50%
Average 4.4 4.4 4.4 4.3 4.5 4.3 4.4 4.5
Frequency of
outlying service
1 NOT AT ALL SATISFIED 3% 2% 4% 3% 4% 4%
2 9% 10% 7% 9% 7% 8%
3 21% 23% 19% 19% 23% 32% 33%
4 31% 32% 30% 32% 30% 28% 67%
5 VERY SATISFIED 35% 32% 40% 37% 35% 28% 100%
Average 3.9 3.8 4 3.9 3.9 3.7 3.7 5
Bus driver
courtesy
1 NOT AT ALL SATISFIED 1% 1% 1% 1% 0% 2%
2 3% 3% 2% 4% 1%
3 11% 12% 8% 13% 9% 5%
4 33% 32% 34% 34% 29% 37% 50% 33%
5 VERY SATISFIED 53% 52% 54% 48% 60% 56% 50% 67%
Average 4.3 4.3 4.4 4.2 4.5 4.4 4.5 4.7
Dependabil ity
of bus service
1 NOT AT ALL SATISFIED 0% 0% 1% 1%
2 2% 2% 3% 2% 2% 2%
3 11% 12% 9% 12% 8% 12% 25%
4 29% 29% 29% 30% 29% 20% 25% 33%
5 VERY SATISFIED 57% 57% 59% 55% 60% 66% 50% 67%
Average 4.4 4.4 4.4 4.4 4.5 4.5 4.3 4.7
Town of Vail Community Survey 2012
RRC Associates 35
Table 10 (cont.)
Please rate your satisfaction with bus service
Satisfaction with Bus Service Total All
Sources
Survey Version Which of the following best describes you?
Random
Link
Open
Link
Year -round
resident (11+
months/year)
Part -time
resident
Employed
in the
T own of
Vail but
don't live
there
Get mail
in the
town but
don't live
or work
there
Non -
resident
owner of
business/
commercial
property
Cleanliness of
buses
2 3% 3% 3% 3% 2% 2%
3 11% 11% 12% 14% 6% 12% 13%
4 35% 38% 29% 33% 40% 33% 25% 50%
5 VERY SATISFIED 51% 48% 56% 50% 52% 53% 63% 50%
Average 4.3 4.3 4.4 4.3 4.4 4.4 4.5 4.5
Level of
crowding on
buses
1 NOT AT ALL SATISFIED 5% 5% 6% 6% 6%
2 12% 14% 9% 11% 17% 10%
3 29% 29% 28% 30% 29% 27% 25%
4 36% 37% 36% 36% 32% 46% 38% 100%
5 VERY SATISFIED 18% 15% 22% 18% 16% 17% 38%
Average 3.5 3.4 3.6 3.5 3.4 3.7 4.1 4
Late night bus
service - Town
of Vail
1 NOT AT ALL SATISFIED 4% 5% 3% 5% 3%
2 11% 12% 10% 15% 6% 6%
3 28% 28% 28% 27% 29% 44%
4 28% 30% 25% 29% 27% 25% 67%
5 VERY SATISFIED 28% 25% 34% 24% 35% 25% 33% 100%
Average 3.6 3.6 3.8 3.5 3.8 3.7 4.3 5
Late night bus
service - ECO
Regional
Transit
1 NOT AT ALL SATISFIED 16% 14% 19% 22% 3% 17%
2 15% 21% 7% 15% 16% 17%
3 34% 33% 35% 32% 40% 39%
4 15% 12% 19% 16% 10% 17% 50%
5 VERY SATISFIED 21% 21% 20% 16% 31% 11% 50% 100%
Average 3.1 3.1 3.1 2.9 3.5 2.9 4.5 5
Town of Vail Community Survey 2012
RRC Associates 36
Fire Services
About 15 percent of respondents indicated that they had used fire services within the past 12 months,
identical to 2010 and down from the 22 percent reported in 2007. As in the past, ratings of fire services
are based on th e relatively small part of the community that used services. Fire services continue to be
rated relatively high compared to most other departments and services provided by the Town. Courtesy
and helpfulness and r esponse times are rated especially favorab ly (about 90% 4 or 5). As shown below,
p lan check times and f ire safety awareness receive relatively lower ratings but overall responses are
favorable. The f ire safety, awareness and education ratings are pulled down slightly by a large segment
that rate s these services a 3 (38%) and not by a large number calling these services a 1 or 2. There were
no 1 ratings and 8% of responses were a 2. The open -ended comments concerning the Fire Department
are found by clicking here. (VIEW COMMENTS )
Figure 13.
Please rate your satisfaction with the following aspects of Fire Services in the Town of Vail
(Random Link)
Percent responding “Very Satisfied ” (4 or 5)
Town of Vail Community Survey 2012
RRC Associates 37
Table 11
Please rate your satisfaction with the following aspects of Fire Services in the T own of Vail
Public Safety Total All
Sources
Survey Version Which of the following best describes you?
Random
Link
Open
Link
Year -
round
resident
(11+
months/
year)
Part -time
resident
Employed
in the
town of
Vail but
don't live
there
Non -
resident
owner of
business/
commerci
al property
Response times to
basic medical
emergencies and
fires
1 NOT AT ALL SATISFIED 2% 3% 3%
3 7% 9% 9%
4 31% 31% 35% 31% 11% 50%
5 VERY SATISFIED 59% 58% 65% 56% 89% 50%
Average 4.5 4.4 4.7 4.4 4.9 4.5 .
Courtesy and
helpfulness of
firefighters and fire
prevention staff
1 NOT AT ALL SATISFIED 2% 2% 2%
2 1% 1% 6%
3 5% 7% 7%
4 22% 21% 25% 24% 6% 33%
5 VERY SATISFIED 70% 68% 75% 67% 88% 67% 100%
Average 4.6 4.5 4.8 4.5 4.8 4.7 5
Timely plan -check
and fire inspection
systems on
remodeled or new
construction
1 NOT AT ALL SATISFIED 4% 7% 4% 10%
2 4% 2% 7% 4% 10%
3 15% 19% 7% 16% 10% 100%
4 28% 31% 22% 36% 10% 17%
5 VERY SATISFIED 49% 41% 63% 40% 60% 83%
Average 4.1 4 4.4 4 4 4.8 3
Fire safety,
awareness and
education programs
provided
2 5% 8% 4% 25%
3 25% 38% 27% 40%
4 31% 27% 41% 38% 10% 100%
5 VERY SATISFIED 38% 27% 59% 31% 50% 75%
Average 4 3.7 4.6 4 4.1 4.3 4
Police Services
Police service ratings were similar to 2010 and mostly up from 2007 and 2005. In the categories of
feeling of safety and security (with 8 5 % “very/somewhatAsatisfied”)AandAqualityAofAserviceA(78 %), the
strong majority of Vail residents are satisfied with the police services they are receiving. Ratings remain
similar in 2012 for the t hree new questions that were added in 2010 to explore new as pects of policing
services. As illustrated on the graph below, managing parking and traffic control issues is a source of
relative dissatisfaction with 64% satisfied , but this is up from 58 % in 2010. Appropriate presence of
police on foot/vehicle patrol and crime prevention also received relatively lower marks , but this
category was also up with 7 2 % satisfaction ratings . Open -ended comments provide some additional
insight into the police ratings. (VIEW COMMENTS )
Town of Vail Community Survey 2012
RRC Associates 38
Figure 14.
Please rate your satisfaction with the following aspects of Police Services in the T own of Vail
(Random Link)
Percent responding “Very Satisfied ” (4 or 5)
Town of Vail Community Survey 2012
RRC Associates 3 9
Table 12
Please rate your satisfaction with the following aspects of Police Services in the T own of Vail
Police Services Total All
Sources
Survey Version Which of the following best describes you?
Random
Link
Open
Link
Year -
round
resident
(11+
months/
year)
Part -time
resident
Employed
in the
T own of
Vail but
don't live
there
Get mail in
the town
but don't
live or
work there
Non -
resident
owner of
business/
commercial
property
Overall feeling
of safety and
security
1 NOT AT ALL SATISFIED 0% 0% 1% 1%
2 2% 1% 4% 3% 0% 5%
3 12% 13% 9% 14% 9% 9% 33%
4 32% 33% 30% 31% 35% 27% 71% 33%
5 VERY SATISFIED 54% 53% 56% 51% 55% 59% 29% 33%
Average 4.4 4.4 4.4 4.3 4.5 4.4 4.3 4
Appropriate
presence of
police on
foot/vehicle
patrol
1 NOT AT ALL SATISFIED 3% 3% 4% 4% 2% 5%
2 5% 6% 4% 6% 4% 5%
3 20% 20% 20% 23% 16% 19% 13%
4 33% 33% 34% 32% 38% 33% 50% 67%
5 VERY SATISFIED 39% 39% 38% 36% 41% 38% 38% 33%
Average 4 4 4 3.9 4.1 4 4.3 4.3
Friendliness and
approachability
of Vail police
department
employees
1 NOT AT ALL SATISFIED 3% 2% 4% 3% 1% 5%
2 7% 7% 8% 10% 3% 7%
3 15% 16% 14% 14% 17% 17% 25% 33%
4 28% 28% 30% 27% 32% 32% 25% 33%
5 VERY SATISFIED 46% 47% 45% 46% 48% 39% 50% 33%
Average 4.1 4.1 4 4 4.2 3.9 4.3 4
Overall quality
of service
1 NOT AT ALL SATISFIED 3% 3% 3% 3% 1% 7%
2 3% 2% 4% 4% 1% 2%
3 16% 17% 15% 18% 18% 10%
4 36% 34% 40% 36% 33% 40% 50% 67%
5 VERY SATISFIED 42% 44% 39% 39% 47% 40% 50% 33%
Average 4.1 4.1 4.1 4 4.3 4 4.5 4.3
Crime
prevention
1 NOT AT ALL SATISFIED 3% 3% 2% 4% 3%
2 6% 5% 9% 8% 3% 3%
3 20% 22% 15% 20% 22% 15% 17% 100%
4 34% 32% 38% 31% 36% 48% 67%
5 VERY SATISFIED 37% 38% 36% 37% 39% 33% 17%
Average 4 4 4 3.9 4.1 4.1 4 3
Managing
parking and
traffic control
issues
1 NOT AT ALL SATISFIED 7% 6% 7% 9% 3% 5%
2 9% 9% 10% 11% 8% 7%
3 21% 21% 22% 22% 22% 17% 29%
4 34% 35% 32% 30% 41% 32% 43% 67%
5 VERY SATISFIED 29% 29% 29% 27% 27% 39% 29% 33%
Average 3.7 3.7 3.7 3.6 3.8 3.9 4 4.3
Visibility of
police
foot/vehicle
patrol
1 NOT AT ALL SATISFIED 4% 4% 5% 5% 3% 5%
2 8% 7% 10% 9% 7% 5%
3 22% 25% 18% 22% 24% 19% 13% 50%
4 32% 31% 33% 31% 31% 36% 50% 50%
5 VERY SATISFIED 33% 33% 34% 32% 35% 36% 38%
Average 3.8 3.8 3.8 3.8 3.9 3.9 4.3 3.5
Town of Vail Community Survey 2012
RRC Associates 40
Library
Library ratings were generally positive and comparable to past years. About 6 3 % of respondents report
holding a library card . Differences are evident in card -holding among y ear -round residents (71%) and
p art -time residents (52%). WhileAmostArespondentsAreportAthatAitAisAtheA“materialsA(includingAbooks.A
magazines.AaudioACD’sAandADVD’s)”AthatAbringAthemAtoAtheA l ibrary (90%), the technology including
computers (15%) and wireless access (10%) are also import ant,AAChildren’sAhourA(11%)AandAprogramsAforA
adults/families (9%) are also rated as important by about one in 10 respondents .
T he friendliness of staff is rated particularly well this year , at an all -time high of 87%. The Library
Collection, a primary reason for using the Vail Library, was rated favorably at 80%, unchanged from
2010. Databases (a new question in 2010 ) showed significant decline (to 6 8 % satisfied down from 8 0 %
in 2010), and several other areas of evaluation also deserve attention becaus e of apparent declines in
ratings (summer reading program, the website and the story hour).
The open -ended comments provide additional insight on the l ibrary, with specific praise, criticism and
suggestions for improvements. AfirstAquestionAasked.A“Wh at do you like best about your experiences at
the library ?”AAThisAquestionAyieldedAmanyAfavorableAcomments,AATheAstaffAcanAuseAthisAinputAtoAidentifyA
the attributes and services that are most valued by constituents, both y ear -round and p art -time. (VIEW
COMMENTS ) Additionally, the survey asked about other comments. This question yielded some
specific insights , including the lack of knowledge of some aspects of the library such as t heAnewA“app,”AA
(VIEW COMMENTS )
Town of Vail Community Survey 2012
RRC Associates 41
Figure 15.
Please rate your satisfaction with the following at the library (Random Link)
Percent responding “Very Satisfied ” (4 or 5)
Town of Vail Community Survey 2012
RRC Associates 42
Table 13
Please rate your satisfaction with the following at the librar y
Satisfaction with Library Total All
Sources
Survey Version Which of the following best describes you?
Random
Link
Open
Link
Year -round
resident (11+
months/year)
Part -time
resident
Employed
in the
T own of
Vail but
don't live
there
Get mail
in the
town but
don't live
or work
there
Non -
resident
owner of
business/
commercial
property
Library
collection
(including
magazines,
books, audio
and visual
media)
1 NOT AT ALL SATISFIED 1% 0% 1% 1% 2%
2 1% 2% 1% 2%
3 16% 18% 12% 15% 17% 17% 100%
4 39% 41% 36% 43% 32% 25% 50%
5 VERY SATISFIED 43% 39% 50% 41% 46% 58% 50%
Average 4.2 4.2 4.3 4.2 4.2 4.4 4.5 3
Library St ory
Hour
1 NOT AT ALL SATISFIED 1% 1% 1%
2 2% 1% 4% 2% 11%
3 23% 26% 19% 28% 22%
4 30% 33% 25% 29% 29% 22% 33% 100%
5 VERY SATISFIED 44% 38% 52% 39% 49% 67% 67%
Average 4.1 4.1 4.3 4 4.3 4.4 4.7 4
Summer
Rea ding
Program
2 2% 2% 3% 3%
3 31% 31% 31% 32% 31% 33%
4 35% 37% 32% 37% 31% 33% 100%
5 VERY SATISFIED 32% 30% 35% 28% 38% 33% 100%
Average 4 3.9 4 3.9 4.1 4 4 5
Databases
1 NOT AT ALL SATISFIED 1% 1% 1%
2 1% 1% 1%
3 28% 30% 25% 30% 25% 15% 100%
4 36% 35% 37% 36% 37% 38% 50%
5 VERY SATISFIED 35% 32% 38% 32% 38% 46% 50%
Average 4 4 4.1 4 4.1 4.3 4.5 3
Town of Vail Community Survey 2012
RRC Associates 43
Table 1 3 (cont.)
Satisfaction with Library Total All
Sources
Survey Version Which of the following best describes you?
Random
Link
Open
Link
Year -round
resident (11+
months/year)
Part -time
resident
Employed
in the
town of
Vail but
don't live
there
Get mail
in the
town but
don't
live or
work
there
Non -
resident
owner of
business/
commercial
property
Friendliness/
courtesy of library
staff
1 NOT AT ALL SATISFIED 2% 1% 4% 3% 4%
2 3% 2% 4% 3% 1% 11%
3 9% 10% 8% 10% 11%
4 25% 27% 23% 27% 22% 19% 33% 50%
5 VERY SATISFIED 60% 60% 61% 56% 66% 67% 67% 50%
Average 4.4 4.4 4.3 4.3 4.5 4.3 4.7 4.5
Library news
releases
1 NOT AT ALL SATISFIED 2% 1% 2% 2%
2 2% 3% 1% 3%
3 26% 28% 24% 27% 26% 25% 50%
4 36% 38% 34% 35% 38% 60% 50%
5 VERY SATISFIED 34% 31% 39% 33% 36% 40% 25% 50%
Average 4 3.9 4 3.9 4.1 4.4 4 4
Library website
1 NOT AT ALL SATISFIED 1% 1% 1% 1% 1%
2 1% 1% 1%
3 31% 33% 27% 34% 26% 23% 17%
4 33% 33% 33% 31% 31% 54% 50% 50%
5 VERY SATISFIED 35% 34% 37% 34% 41% 23% 33% 50%
Average 4 4 4 4 4.1 4 4.2 4.5
Library mobile app
1 NOT AT ALL SATISFIED 1% 2% 2%
2 5% 4% 7% 4% 25% 100%
3 51% 53% 48% 54% 61% 25%
4 20% 18% 25% 20% 9% 50% 50%
5 VERY SATISFIED 22% 23% 20% 20% 30% 50%
Average 3.6 3.5 3.6 3.5 3.7 3.3 4.5 2
Town of Vail Community Survey 2012
RRC Associates 44
SOURCES OF LOCAL INF ORMATION
Respondents were once again asked a bout how they receive information about the Town. Newspapers
were highest rated with 84% citing this source. Online sources were also important (54%), followed by
television (23%) and radio (9 %).
As summarized below, the differences in sources of information between y ear -round and p art -time
residents are evident. While both groups are generally similar, y ear -round residents are especially likely
to cite the newspaper, whil e p art -time residents are especially apt to identify online sources and
television,AAClearly.AtheseAresultsAhaveAimplicationsAforAVail’sAmediaAstrategies,A
Table 1 4
How do you typically receive information about the Town of Vail that may be of interest to you?
(Random Link Respondents)
2012
Newspaper 84%
Online 54
Television 23
Other 11
Radio 9
When the information sources used are viewed by resident type, the findings are as follows:
Table 15
How do you typically receive information about the Town of Vail that may be of interest to you?
(Overall Sample – Year -Round vs. Part -Time Residents)
Year -Round Part -Time
Newspaper 87% 79%
Online 56 65
Television 20 29
Other 11 13
Radio 10 7
The data show that there are differences in use of media sources by age group. Newspaper and
television use increase with age and social media use decreases with age.
Table 16
How do you typically receive information about the Town of Vail that may be of interest to you?
(Overall Sample – By Age Group)
18 -34 35 -44 45 -54 55 -64 65 or older
Newspaper 77% 82% 81% 84% 92%
Online 72 59 63 59 50
Television 11 18 20 25 27
Other 10 7 14 9 5
Radio 10 7 14 9 5
Town of Vail Community Survey 2012
RRC Associates 45
boutAoneAinAfiveArespondentsAsayAtheyAsubscribeAtoA“e -services”AprovidedAbyAtheATown,AAThisAfigureAisA
higher among y ear -round residents (28%) than p art -time (20%). Notably, about 250 survey respondents
indicatedAtheyAwantedAtoAbeAaddedAtoAtheATown’sAemai l list, a side benefit of the survey process.
Satisfaction levels with the e -services are high – 82% are satisfied, 4 or 5 on the five -point scale. The
survey suggests that citizens, and especially p art -time residents, are especially likely to be subscri bing to
news releases and special event information (60% or more). These e -services are an especially good
way to reach the entire community , both year -round and part -time.
Another question concerning communications evaluated cell phone service in the To wn. About one in
four (2 5 %) of Random Link respondents report poor service (1 or 2 on the five -point scale). About half
are in the positiv e category (4 or 5) with 24 % rating service a 5 . The reported ratings of phone access
a re generally similar between y ear -round and p art -time residents. Virtually all respondents (99%)
i ndicated they have a cell phone.
Town of Vail Community Survey 2012
RRC Associates 46
The ratings of cell phone service vary significantly by part of Town as shown by the graph below.
Relative problems are most evident in the three areas shown on the left side of the graph: Booth Falls
and Bald Mountain Road areas; Buffehr Creek, Lionsridge, and the Valley ; and Vail Village.
Figure 16.
How would you rate cell phone service at your residence or business in town?
(All Respondents)
There were a number of comments on cell phone service issues. In general, they reflect considerable
frustration among residents, both y ear -round and p art -time alike. The service from AT&T was called out
specifically in a number of the comments and there were numerous requests to attend to this problem.
The comments may be found by clicking here. (VIEW COMMENTS )
22%
18%
27%
0%
13%11%12%13%
10%9%
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5%
2%
17%
26%
13%
0%
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11%
12%
5%9%
7%
35%
7%
7%
2.82
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2.98 3.00
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3.38
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3.86 3.92
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Percent Responding "2"
Percent Responding "1"
Average
Town of Vail Community Survey 2012
RRC Associates 47
THE IMPACTS OF I -70
The survey contained a new question designed to gather some feedback on the impacts of I -70 and
some preferences in terms of alternative actions. The question included some background information,
followed by a specific set of actions. The wording was as follows:
As you may be aw are, a “big idea” has been periodically suggested that would attempt to address the
impacts of I -70 as it passes through Vail. Recognizing that this idea has received no serious study to
date and that any efforts to deal with the impacts will take many ye ars, and would likely involve major
costs (including the potential for a property tax increase), please provide some initial input to local
decision makers.
To eliminate or reduce traffic noise from I -70, which of the following long -term solutions do you
suppor t for exploratory consideration? (Check all that apply)
Extensive sound wa lls to contain Interstate noise
Covering portions of I -70 (also known as “cut and cover” solution)
A combination o f sound walls and covering I -70
Relocating I -70 in a tunnel , removing it altogether from the community
Live with the condition, increas ing enforcement of speed limits
No opinion
The survey found that most r espondents had an opinion (92%) about the choices for dealing with I -70 .
Interestingly, the responses from y ear -round and p art -time residents and on the Random Link and Open
LinkAversionsAofAtheAsurveyAwereAsimilar,AATheAmostAidentifiedAactionAwasA“LiveAwithAtheAcondition.A
increasing enforcement of speed limits ” (38%). There is little consensus on which other specific
solutions should be pursued, with all of the choices receiving support of between 20 and 30% on the
multiple choice question. The diversity of opinions on this topic suggests that for any particular action
to emerge as a priority with broad suppo rt, considerable additional study will be needed. This
conclusion is further borne out by the open -ended comments . (VIEW COMMENTS )
Town of Vail Community Survey 2012
RRC Associates 48
Figure 17.
To eliminate or reduce traffic noi se from I -70, which of the following long -term solutions do you
support for exploratory consideration? (All Respondents)
Table 17
I -70 Solutions
To eliminate or reduce traffic noise
from I -70, which of the following
longer -term solutions do you support
for exploratory consideration?
Total All
Sources
Survey Version Which of the following best describes you?
Random
Link
Open
Link
Year -
round
resident
(11+
months/
year)
Part -
time
resident
Employed
in the
T own of
Vail but
don't live
there
Get mail
in the
town but
don't
live or
work
there
Non -
resident
owner of
business/
commercial
property
Live with the cond i tion, increasing
enforcement of speed limits 37% 38% 37% 36% 40% 40% 25% 50%
A combination of sound walls and
covering I -70 29% 30% 29% 30% 32% 21% 38% 25%
Covering portions of I -70 (also known
as cut and cover solution) 28% 28% 27% 29% 25% 30% 38%
Extensive sound walls to contain
Interstate noise 23% 21% 27% 24% 27% 19%
Relocating I -70 in a tunnel, removing it
altogether from the community 23% 27% 18% 25% 25% 12% 13%
No opinion 8% 8% 10% 8% 7% 12% 13% 25%
1
Community Survey 2012
SUMMARY OF RESULTS: RANDOM LINK
First, a few questions about the general state of Vail…
1. Would you say that things in the town of Vail are going in the right direction, or have th ey pretty seriously gotten off on
the wrong track?
2012
(n=412)
2010
(n=521)
2007
(n=397)
2005
(n=404)
70% 58% 58% 70% Right direction
18 28 30 19 Wrong track
13 14 12 10 Don’t know
In a few words, why do you feel that way?_____________________________________________________________________
(Please attach an additional sheet of paper with your comments if needed on any survey question.)
2. Over the past two years h as the sense of community within the town impr oved, gotten worse or stayed the same?
2012
(n=411)
2010
(n=369)
2007
(n=400)
2005
(n=404)
18% 9% 14% 17% Improved
16 26 36 21 Gotten worse
50 54 45 53 Stayed the same
16 11 5 8 Don’t know/no opinion
Do you have any comments or suggestions on your response?_____________________________________________________
2
COMMUNITY ISSUES
3. The Vail Town Council and staff value co mmunity input to help unders tand your priorities. For each area listed below,
indicate the level of priority you beli eve is appropriate. (Use a 1 to 5 scale wh ere 1=Not a Priority, 3=Somewhat, 5=High
Priority.)
The Vail Town Council’s Long-Term Goals and Initiati ves for 2012 through 2022 focus on four primary areas:
• Improve economic vitality
• Grow a balanced community (address the cu rrent and desired demographics for the town)
• Improve the quality of the experience
• Develop future leadership
Do you have any specific comments or s uggestions for the Council regarding these goals?
______________________________________________________________________________________________
3
EVENTS
Vail has developed a wide variety of events in all seasons that have become part of our community culture. Our events now
include concerts, festivals, athl etic events and other activities.
4. In general, how would you describe the experience that events in Vail create for you and your guests?
VERY VERY
NEGATIVE NEUTRAL POSITIVE mean n
2 2 12 27 57 4.4 379
Do you have any comments on y our response concerning events?
_______________________________________________________________________________________________
5. What are your three favorite events in Vail?
_____________________________________________
_____________________________________________
_____________________________________________
6. Please rate your satisfaction with th e following aspects of town-wide events.
Quantity of events – are there:
12% Too few events 81 About the right number 8 Too many events n=353
NOT AT ALL VERY
SATISFIED SATISFIED mean n
The overall quality of events in Vail 1% 3 13 46 36 4.1 355
Ease of access to event venues (Ford Park Fields,
Gerald R. Ford Amphitheater, Vail Village,
Lionshead, Dobson Arena) 4 11 25 34 26 3.7 364
Parking availability during special events 12 24 33 21 11 3.0 349
Frontage Road express bus to transport event-goers
between Lionshead, Vail Village and
Ford Park in the summer 6 7 26 29 32 3.7 283
How do you typically access events in Vail?
30% Public transportation 26 Walking or cycling 44 Driving n=366
Do you have any further comments on event s in Vail?_____________________________________________________
7. What do you believe is the town-wid e economic impact of events in Vail?
VERY VERY
NEGATIVE NEUTRAL POSITIVE mean n
0% 2 9 38 50 4.4 352
FEES AND TAXES
8. Which statement below best describes your opinion about the relationship between taxes/fees and the services that are
provided by the Town of Vail?
61% I am satisfied with the current level of taxes and services
10 I am willing to pay more taxes to get more services
15 I feel that I pay too much for the services I receive
6 I am willing to accept service reductions if it means lower taxes
8 I have no opinion
n=371
(If satisfied or willing to pay more)
Are there specific types of services, programs or
amenities you would like to see expanded or
improved?____________________________
____________________________________
4
THE ENVIRONMENT
9. Please rate the amount of emphasis that is being placed on the following in Vail. (Use a scale from 1 to 5 where 1
means “Much Too Little Emphasis” and 5 means “Far Too Much Emphasis.”)
MUCH TOO ABOUT FAR TOO
LITTLE RIGHT MUCH mean n
Overall attention to the threat of wildfire from beetle-killed trees
through forest management such as cutting and
removing trees, and forest regeneration 15% 27 54 3 1 2.5 330
Enforcement of the dead tree removal ordinance to address
the beetle infestation 17 26 51 4 1 2.4 304
Addressing energy consumption 5 25 53 8 8 2.9 300
Gore Creek water quality 11 27 55 6 1 2.6 286
10. Please indicate the level of priority you would like to see placed on the following:
NOT A HIGH
PRIORITY NEUTRAL PRIORITY mean n
Emphasis on “zero waste” (composting/recycling, etc.)
at community events 12% 10 21 29 29 3.5 357
A plastic bag initiative to ban the bags in grocery stores
(restrictions would apply at 2 grocery stores and shoppers
could bring their own bags and/or would have an option
to purchase a paper bag for 20 cents) 37 9 17 16 21 2.8 362
Any comments on your res ponses to Ques tions 9 and 10?______________________________________________________
___________________________________________________________________________________________________
TOWN SERVICES
The Community Development Department provides planning, design review, envi ronmental programs, and building and
restaurant inspection services.
11. Have you used the services of the Community D evelopment Department within the past 12 months?
21% Yes 79 No (GO TO Q. 14) n=360
12. (IF YES) How did you access their services? (Check all that apply) n=76
23% Website
43 Telephone
62 Walk in to office
19 Attend a meeting
12 Other:______________________________________
5
13. Please rate your satisfaction with the followi ng aspects of the Community Development Department.
Any comments on your response?_____________________________________________________________________
6
The Public Works Department provides ma intenance of public areas including parks, buildings, roads and village areas.
14. Rate your satisfaction with Public Works services in the Town of Vail:
Any comments on your response?____________________________________________________________________
7
Public Safety
15. Have you utilized Vail Fire for any service, inspect ion or emergency within the past 12 months? n=354
15% Yes
85 No (GO TO Q. 17)
16. Please rate your satisfaction with the followi ng aspects of Fire Services in the town of Vail.
Any comments on your response?_____________________________________________________________________
8
17. Please rate your satisfaction with the following aspects of Police Services in the town of Vail.
Any comments on your response?______________________________________________________________________
9
Parking and Bus Service
18. When you visit Vail Village/Lionshead, what is y our first choice for parking for the following purposes? (Check one only
for each, as applicable)
FOR SHOPPING FOR WORK FOR SKIING
I PREFER I PREFER I PREFER
Lionshead Parking Structure 14% 18% 23%
Vail Village Parking Structure 69 28 35
Cascade Area 1 3
North Frontage Road in West Vail (Safeway area) 4 2 2
Donovan Park 1 1
Other: ______________________ 12 52 37
n=341 258 320
19. Why do you prefer that location to enter the mountain for skiing ? n=325
3% Variety of shops and restaurants
9 Overall experience
13 Ski lockers
20 Shorter walking distance
28 Gets to parts of the mountain I prefer to ski
28 Other: _________________________
20. Do you own a parking pass or value card this season? 76% No (GO TO Q. 22)
24 Yes: 4% Gold pass
20 Blue pass
4 Green pass
4 Pink pass
68 Value card
21. How satisfied are you with the benefits of your pass this year?
NOT AT ALL VERY
SATISFIED SATISFIED mean n=
5% 8 29 25 33 3.7 80
Any comments on your response?______________________________________________________________________
10
22. Please rate your satisfaction wi th public parking services in Vail.
Any comments on your response?_______________________________________________________________________
23. How many times per month do you use TOV bus service?
15.3 times per month in winter, n=330
7.7 times in summer, n=309
Are there any specific concerns or consider ations that reduce your use of bus services?
_________________________________________________________________________________________________
11
24. Please rate your satisfaction with bus service.
Any comments on your response?________________________________________________________________
Library Services
The Vail Public Library offers access to info rmation resources of many types to serve the needs of Vail's guests, residents,
businesses and schools.
25. Do you hold a library card in the Town of Vail? n=356
63% Yes
37 No
26. What typically brings you to the library? (Check the two most important categories) n=257
90% Materials (books, magazines, audio CDs, DVDs)
15 Computers
10 Wireless access
11 Children’s story hours/programs
9 Programs for adults/families
27. How frequently do you use the library? 2.5 times per month, n=304
12
28. What do you like best about y our experiences at the lib rary?___________________________________________________
29. Please rate your satisfaction with the following:
Any comments on your response?___________________________________________________________________________
13
SOURCES OF LOCAL INFORMATION
30. How do you receive information about the Town of Vail that may be of interest to you? (Check all that apply) n=348
54% Online
84 Newspaper
9 Radio
23 Television
11 Other
31. Do you subscribe to e-services pr ovided by the Town of Vail? n=61
81% No (GO TO Q. 33)
19 Yes (which ones?)
62% Special event info
63 News releases
23 Sales tax info
26 Library updates
17 Art in Public Places
29 Community Development Department updates
33 Meeting agendas
10 Twitter
5 Other__________________________________________
32. How satisfied are you with the e-ser vices provided by the Town of Vail?
NOT AT ALL VERY
SATISFIED SATISFIED mean n
2% 2 14 40 42 4.2 61
33. As you may be aware, a “big idea” has been periodically suggested that woul d attempt to address the impacts of I-70
as it passes through Vail. Recognizing that th is idea has received no serious study to date and that any efforts to deal
with the impacts will take many years, a nd would likely involve major costs (inc luding the potential for a property tax
increase), please provide some initial input to local decision makers.
To eliminate or reduce traffic noise from I-70, which of th e following long-term solutions do you support for exploratory
consideration? (Check all that apply) n=349
21% Extensive sound walls to contain Interstate noise
28 Covering portions of I-70 (also known as “cut and cover” solution)
30 A combination of sound walls and covering I-70
27 Relocating I-70 in a tunnel, removing it altogether from the community
38 Live with the condition, increas ing enforcement of speed limits
8 No opinion
Do you have any additional co mments on this topic? __________________________________________________________
Please provide the following demographic in formation. Remember that all res ponses remain strictly confidential
and are reported only in group format.
34. What is the ZIP code of y our primary r esidence? _________________________________
35. Which of the following best describes you? n=354
53% Year-round resident (11+ months/year)
37 Part-time resident (what is t he ZIP Code of your primary residence? ___________________)
6 Employed in the town of Vail but don’t live there
2 Get mail in the town but don’t live or work there
1 Non-resident owner of business/commercial property
14
36. Which of the following best descr ibes your employment status? n=355
41% Work 8 months or more a year in the local area (Vail Valley)
6 Work 7 or fewer months a year in the local area (Vail Valley)
22 Currently employed outside of the local area (work on Front Range, out of state, etc.)
21 Not employed: retired
1 Not employed: unemployed and/or looking for work
3 Not employed: homemaker
6 Other:____________________________________________________
37. Is your residence (either year-round or seasonal) within the town of Vail? n=354
82% Yes 18 No
If yes, where? n=289
25% East Vail
2 Booth Falls and Bald Mountain Road areas
Booth Creek/Aspen Lane
3 Golf Course
8 Vail Village
6 Lionshead
14 Potato Patch, Sandstone
6 Buffehr Creek, Lionsridge, the Valley
2 Vail Commons/Safeway area
17 West Vail (north of I-70)
4 Matterhorn, Glen Lyon
8 Intermountain
Not a resident of the town of Vail
5 Other______________________________
38. Do you own or rent your residence? n=346
87% Own
12 Rent
1 Other (s pecify)_________________________________________
39. How would you rate cell phone service at your residence or business in town?
POOR AVERAGE EXCELLENT mean n
13% 12 29 21 23 3.3 343
OR 1% Service not available
Don’t have a cell phone
Any comments on your response?__________________________________________________________________________
40. How long have you lived within the town of Vail (or
owned property if a non-resident)? n=280
3% Less than 1 year
13 1-5 years
25 6-15 years
52 More than 15 years
8 Not applicable
41. (IF RESIDENT) Do you own or operate a business
within the town of Vail? 16% Yes 84 No n=280
42. Are you a registered voter in Vail? 51% Yes 49 No
n=338
43. Which of these categories best describes your
household status? n=352
19% Single, no children
24 Couple, no children
24 Household with children living at home
32 Empty-nester, children no longer at home
44. Are you: n=347
52% Male 48 Female
45. In what year were you born? Average age=55.6, n=330
THANK YOU FOR YOUR PARTICIPATION IN OUR CONTINUING EVALUATION PROGRAM.
If you would like to receive updates and information fr om the Town of Vail, please in clude your email address:
_________________________________________________________________________________________________