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Home My WebLink AboutSummer TOV Maze survey 2012 Final Updated June 1 2012Town of Vail Summer Maze 2009 Privileged and Confidential 20 12 SUMMER TOV INT ER CEPT SURVEY (Revised 5/2 9/12 by DW ) 1. (INITIT ) Enter you initials 2. (ZIPCODE) What is the zip code/country of your primary residence? _____ 3. (GRPSIZE) What is your group size on this trip, including yourself? 4. (RECOMM) On a scale of 0 to 10 (0=Not at all likely, 5=May or may not, 10=Highly likely), how likely would you be to recommend Vail to your friends and family as a summer vacation. 5. (ACCOM) What type of accommodations are you using this trip? 1 ......... Paid lodging 2 ......... Friends/family 3 ......... 2nd home 4 ......... Timeshare 5 ......... Other 6 ......... Primary Residence (SKIP TO CONSTRUCTION SECTION ) 6. (VALUE) How satisfied are you with the value for price paid for this trip? 1 = Extremely dissatisfied 2 = 3 = Neutral 4 = 5 = Extremely satisfied 7. (TOWN) In what town or area are you staying? 1 = Arrowhead 8 = Eagle Vail 13 = Minturn 2 = Avon 20 = Eagle 14 = Steamboat Springs 3 = Beaver Creek 9 = Edwards 15 = Vail 4 = Breckenridge 10 = Frisco 16 = Wildernest 5 = Copper Mountain 11 = Glenwood Springs 17 = Winter Park 6 = Denver/Front Range 12 = Keystone 18 = Other 7 = Dillon/Silverthorne 19 = Leadville 8. (FLYDRIVE) (Out of State only ) Did you fly or drive to Colorado? 1 Fly 2 Drive (SKIP TO NIGHTS ) 9. (AIRPORT ) W hich airport did you fly into? 1= DIA 2 = Eagle/Vail 3 = Colorado Springs 4 = Other 5 = Grand Junction 6 = Aspen 10. (NIGHTS) How many nights are you staying in the area? ______ 11. (PURPOSES) What is the purpose of this visit to Vail (CHECK ALL THAT APPLY )? (all but 4 goto SPEVENTIMPT ) 1 = Visiting friends or relatives 2 = Enjoying the natural beauty of the Rocky Mountains 3 = Enjoyment of the town (shopping, dining and leisure) 4 = Participate in Outdoor activities 5 = Rest and relaxation 6 = Attend Special Event (g oto WHATSPEVENT ) 7 = Previous experience 8 = Combining business with pleasure 9 = Business Trip 10 = Competitive s porting event participant (soccer tournament, lacrosse tournament, running race, mountain biking race, etc) (g oto WHATSPEVENT ) 11 =Medical Treatment/Consultation 1 2 = O ther (go to POTHER) 12. (POTHER) Specify other purpose: SKIP TO TOWN Town of Vail Summer Maze 2009 Privileged and Confidential 13. (WHATSPEVENT ) What special event did you attend? 1 = Teva Mountain Games 2 = Vail Arts Festival 3 = Farmer’s Market 4 = Vail International Dance Festival 5 = Bravo! Vail Valley Music Festival 6 = America Days Fourth of July 7 = Gourmet on Gore 8 = Colorado Soul Music Festival 9 = A ttend participatory sporting event (soccer tournament, lacrosse tournament, running race, mountain biking race , etc) 10 = Vail Jazz Festival 11 = Vail Restaurant Month 12 = Oktoberfest 13 = Gran Fondo Cannondale Vail 14 = Tour of Vail 14 = Other (goto SEOTHER ) 14. (SEOTHER) Specify other special event: 15. (SPEVENTIMPT ) How important is it for Vail to offer a variety o f special events throughout the summer? 1 = Not at all important 2 = 3 = Neutral 4 = 5 = Extremely Important 16. (WHICHSPEV ) What one type of summer event would you most likely come back to Vail for? (Choose only one ) 1 = Sporting Events 2 = Art Festi vals 3 = Music Festivals /concerts 4 = Food Festivals 5 = Other (goto WHICHOTER ) 6 = Holiday Events (4 th of July , Labor Day ) 7 = Seasonal Events (Oktoberfest ) 8 = I would not come back to Vail just for a summer event 17 . (WHICHOTER) Specify which other ev ents: 18. (WHOHERE) Who are you here with? (choose only one ) 1 = Self 2 = Spouse/Significant Other 3 = Family (includes kids) 4 = Friends 5=Friends and Family 6 = Group 7 = C onference 8 = Wedding 9=Other 19. (PREVIUSV) Prior to this trip, when did you last visit Vail ? 1 = This season (summer) 2 = Last season (winter) 3 = Last summer (summer ‘0 9 ) 4 = Before last summer 5 = First Visit 20. (ACTVITIS) Which of the following activities have you participated in (or plan to) on this trip? (Choose all that apply ) A CTIVITIES: 02 = Alpine Slide 03 = Backpacking 05 = Camping 07 = Climbing Wall 09 = Frisbee/Disc Golf 10 = Fishing 11 = Golf 13 = Hiking 14 = Horseback Riding 16 = Hot Springs 18 = Jeep Tours 20 = Miniature Golf 22 = Mountain Biking 26 = Performing Arts/Cultural Events /Concerts 27 = Rest/Relaxation 28 = Road Biking/bicycling 33 = Shopping SKIP TO WH OHERE . Town of Vail Summer Maze 2009 Privileged and Confidential 34 = Sightseeing 35 = Spa Treatments 36 = Swimming Pool/Jacuzzi 37 = Walking 38 = Wedding/Family Event/Friends 39 = Whitewater Rafting 40 = Scenic Chairl ift Rides 41 = Tennis 42 = Interesting Architecture 43 = Historic site/area 44 = Famous landmark 45 = Fair/Festival/Exhibition 46 = Elegant Restaurant dining 47 = Unique local foods 48 = Art Gallery 49 = Museum 50 = National/State Park 51 = Sports Event 52 = Bungee Trampoline 53 = Zip Line Tour 21. (SHOPP ) Which types of retail stores did you make a purchase in: (check all that apply ) Have not purchased anything (if checked, goto SHOPP2 ) Clothing /Shoes/Accessories Jewelry Luggage & Leather Goods Souven ir/Gift /Stationary Candy/Ice Cream Coffee House Art Gallery Toys/Children’s Furniture/Home Furnishings Sporting Goods Grocery/Deli Florist 22. (SHOPP 2 ) What type of retail store were you not able to find in Vail : Found everything (if checked, goto SHOP DOWN ) Other____________ (shopmiss ) ______________ (goto SHOPMISS ) (check that this is being captured in the export profile?) 23. (SHOPMISS) Specify Other shop/shop missed: 2 4 . (SHOPDOWN ) What other towns in the area have you shopped in during this trip ? (Check all that apply) 1 = Arrowhead 8 = Eagle Vail 13 = Minturn 2 = Avon 20 = Eagle 14 = Steamboat Springs 3 = Beaver Creek 9 = Edwards 15 4 = Breckenridge 10 = Frisco 16 = Wildernest 5 = Copper Mountain 11 = Glenwood Springs 17 = Winter Park 6 = Denve r/Front Range 12 = Keystone 18 = Other 7 = Dillon/Silverthorne 19 = Leadville 21= Aspen/Snowmass CONSTRUCTION SECTION 2 5 . (TOVBUILD ) What impact did the construction have on your visit to Vail? 1 = No effect (goto PARKYON ) 2 = Slight effect 3 = Modera te effect 4 = Major effect 2 6 . (BLDWHY) Explain the impact of the construction (open end) 2 7 . (PARKYON) Did you park in one of the two town parking structures for this visit? (ex. Lionshead or Vail Village) Yes No 2 8 . (PARKRATE) If Vail charged a rea sonable rate to park in the summer, how would this influence your decision to come to Vail? 1 -Not at all 2 -Very Little 3 -Come less often 4 -Not come at all 5 -Don’t know 5 -Other (goto PKOTHER ) ______________ Town of Vail Summer Maze 2009 Privileged and Confidential 2 9 . (PKOTHER) Specify parking other influence: THEY WILL SEE ONE OF THE FOLLOWING QUESTIONS: 30 . (PARKOPEN1) Considering Vail charges $5/hour to park in the winter, what would be a reasonable hourly rate in the summer? _________ 3 1 . (PARKOPEN2) Considering Vail charges $25/day to park in the win ter, what would be a reasonable daily rate in the summer? _________ TEXT: (PARKSAT ) Where 1 is extremely dissatisfied and 5 extremely satisfied please rate the following in regards to your parking experience: 3 2 . (PARK EASE ) E ase of parking : (Crosstab by Day of Week for analysis ) 1 = Extremely dissatisfied 2 = 3 = Neutral 4 = 5 = Extremely satisfied 3 3 . (PARKCONV) C onvenience of parking to where you are going : 1 = Extremely dissatisfied 2 = 3 = Neutral 4 = 5 = Extremely satisfied 3 4 . (PARKEXP ) O v erall parking experience? 1 = Extremely dissatisfied 2 = 3 = Neutral 4 = 5 = Extremely satisfied 3 5 . (OVERSATIS ) How satisfied are you with your overall experience in Vail? 1 = Very dissatisfied 2 = 3 = Neutral 4 = 5 = Very satisfied 36. (MARITAL) Wh at is your marital status? 1=Married 2=Single 3=Other 4=Prefer not to say 37. (NUMCHILD) How many children under the age of 18 do you have living at home 1=None 2=1 3=2 4=3 5=4 6=5 7=6 or more 38. (YRBORN) In what year were you born? _____ 39. . (INCNUM) Would you mind telling me which one of these your household fits into? (Show them the categories) $0 -$29,999 $30,000 - $49,999 $50,000 - $74,999 Town of Vail Summer Maze 2009 Privileged and Confidential $75,000 - $99,999 $100,000 -$124,999 $125,000 - $149,999 $150,000 - $199,999 $200,000 -$499,999 $500,000 -$749,999 $750,000 -$999,999 $1 million and over 40 . (GENDER) Gender Observation: Male____ Female_____