HomeMy WebLinkAboutRating Grid Revised 07_07_2011ATTACHMENT A: Criteria for allocation of special ev ent funds Revised July 7, 2011
Attachment A:
SPECIAL EVENT RATING GRID
EVENT NAME: ___________________________________________________
DATES: ___________________________ $$$ AMT. REQUEST ED: _____________
New Event______ Existing Event________, if yes, # o f years_______
The event is: (check all that apply)
Destination ______ Participatory _______ Ambient ______ Community ______
CRITERIA:
RATING
(1-10)
Does the event have the potential to:
Increase room nights (Score this item from 1- 20)
Benefit local restaurants
Stimulate Retail Sales
Contribute to Vail’s sense of community
Promote Visitor Intent to Return
Leveraging Value: How great is the potential to attract sponsorship s
and media exposure, thereby increasing the impact o f the CSE funds?
“Vail Brand” Compatibility: How well does it align with the VLMD’s
Marketing Strategy and meet the standards of the “Vail Brand?”
Growth Potential: How big can it become? Will it be annual?
Timing: How well does it contribute to a balanced annual ca lendar of
events?
Producer Qualifications: Do they have the ability to produce an event
compatible with the image of Vail as a “world class ” resort?
TOTAL SCORE:
CSE Member Initials: __________ $ Amount of fundi ng suggested: ____________