HomeMy WebLinkAboutVail Brand Event RFP_1
“Attachment B”
2012 Request for Proposal
Special Event Producers
Vail Brand Background
- Vail’s brand recognition primarily as a ski and sno wboard destination in the
winter
- Evolution of the summer business
- Evolution of the year round brand
- Reference to high net promoter score, guest service aspect
- Vitality both on-mountain and in-town
Vail Brand Position – Winter
For passionate and dedicated skiers, Vail Mountain is the preferred ski resort for whom
skiing represents an elemental expression of person al achievement and personal
challenge, whether it’s the singularity of man agai nst nature, or the Esprit d’ Corps of
belonging to an elite club.
Because of mother nature’s generosity in snow and t errain, coupled with the vision
inherent in the spirit of Vail’s founders, and the modern day commitment to excellence in
all aspects of operation, Vail can credibly lay cla im to being an experience like nothing
on earth.
Vail Brand Position – Summer
For passionate mountain travelers and outdoor adven turers, Vail in summer is the
preferred destination for those whom the mountains represent an elemental expression of
physical, emotional and cultural vitality.
Because of mother nature’s generosity, coupled with the unique passion inherent in the
spirit of Vail’s founders, and the modern day commu nity commitment to excellence in all
aspects, Vail can credibly lay claim to being an ex perience like nothing on earth.
Tagline: Vail Like nothing on earth.
Special Event – Producer Requirements
The Commission on Special Events and the Vail Local Marketing District Advisory
Council are searching for special event agencies to execute events in Vail that support
both the winter and summer positions of the brand.