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HomeMy WebLinkAboutVail Restaurant Assoc Mtg 073112Vail Restaurant Association / Taste of Vail Board 07/31/12 2:00 - 4:30pm — Held at the Sebastian Facilitator: Kris Moffat Taste of Vail Taste of Vail event c oncerns: • Restaurants and chefs do not get enough PR • Restaurants are not seeing increase in patronage during event b/c event programming overlaps evening hours • Too many volunteers are taking space and eating product w/o paying • Volunteer communication is low • CSE: Trash has been a problem at Lamb tasting • PR perspective: Food & Wine fests are old n ews. They will not get unpaid press. • Attendees: Is it better to focus on deepening rela tionships with past attendees or finding new attendees? Taste of Vail event improvement s uggestions: • Taste of Vail is deemed a premiere event by the Vail Restaurant Ass ociation • Define target market for event – top request in feedback • Create 5 year plan. Ideally what will Taste of Vail look like? Attendees, revenue, sponsorship, etc. • Focus on local chefs to bring revenue to local restaurants and restrict outside vendors/r estaurants/chefs • End events earlier (noon to 4pm) to allow attendees to break/nap before evening hours, thus allowing attendees to fill the local restaurants (follow the lead of other successful Food & Wine events such as Aspen) • Create Volunteer Appreciati on night to properly thank volunteers and lessen ‘free -loading’ at paid events • Hire high -end high -experience food & wine event producer which comes with innovative ideas and volunteer management skills • Create incentives for restaurants to register early, w hich fuels marketing and PR opportunities • Give restaurants actual $ for participating • PR perspective: Vail to create interest story that differentiates as one of 3 winter food & wine events (Tahoe, BC, Vail) • Marketing perspective: Expand marketing to outside winter months. Cr eate stories or precursor events which may be marketed year round • Host Taste of Vail chef webinars in advance to create storytelling and build interest Vail Culinary Overview - Per request of CSE Order of importance from Vail Restaurant Association: • Taste of Vail – premiere • Gourmet on the Gore • Vail Restaurant Month – with improvements, suggested to compress to 10 days . o Brian Nolan suggestion: Consider converting Vail Restaurant Month into Vail Valley Restaurant Month • Ok toberfest – with improvements, suggested to c ompress into 1 weekend Vail Farmer’s Market : Association removed it from their list as they don’t consider it a culinary event CSE RFP: Add li ne at top of permit application Please provide feedback from Vail’s Restaurant Association wi th permit