HomeMy WebLinkAbout8. 2012 US Ski Team Event Agreement2012 CSE Receipt of Funds Agreement Page 1 of 5
Event Promoter Initial: ____________
Jeff Brausch
Highline Sports and Entertainment: Gourmet on Gore
12 Vail Road, Suite 500
Vail, CO 81657
jeff@gohighline.com
July 12, 2012
Dear Jeff,
The purpose of this letter is to memorialize the agreement by the Town of Vail
Commission on Special Events (“CSE”) to provide funding in the amount of ten thousand
dollars ($10,000.00) to Highline Sports and Entertainment (“Event Promoter”) for the purpose
of putting on the USA Ski Team/Ski Season Kick-off (event) on November 15, 2012 as
proposed by the Event Promoter in the application submitted to the CSE and reviewed at their
meeting on June 6, 2012, then approved by the CSE as submitted and hereby referred to as
Exhibit “A” and incorporated by reference. Your signature to this agreement below shall
constitute acceptance by the Event Promoter of the terms of this agreement and all conditions
of approval imposed by the CSE upon its approval of this event.
These funds will be released as follows:
• 1/3 of the amount, or $3,334.00, upon the signing of this letter of agreement.
• 1/3 of the amount, or $3,333.00, upon submittal of an invoice accompanied by
verification of the placement of the first advertising and the submittal of a complete
2012 CSE Receipt of Funds Agreement Page 2 of 5
Event Promoter Initial: ____________
Town of Vail Special Event Permit Application, if required, to the Special Events
Coordinator.
• 1/3 of the amount, or $3,333.00, following the presentation of a complete final event
recap and approval by a majority vote of the CSE affirming that all of the requested
information has been provided. Please schedule your recap with the Special Events
Coordinator within 60 days of the close of your event and utilize the attached guidelines
as a template for your report. The document shall be submitted to the CSE
electronically a minimum of 5 days prior to the date scheduled for the presentation and
must include all of the information requested.
Final payment shall not be released by the CSE until the Event Promoter has produced
sufficient evidence that the CSE may determine that the Event Promoter has fully complied
with all conditions of this agreement and any applicable Special Event Permits required by the
Town of Vail.
The Event Promoter agrees to consult with representatives of the Vail Local Marketing
District Advisory Council (VLMDAC) with respect to the appropriate use of the Town of Vail
logo and the “Vail Brand,” and agrees to the placement of the Town of Vail logo on marketing
and promotional materials associated with the event as appropriate to the level of sponsorship.
Proofs of all materials for publication require approval from the Town of Vail and the Vail Local
Marketing District before to going to print and should be submitted to the approval committee a
minimum of two weeks prior.
The Event Promoter agrees to ensure that all lodging inquiries resulting from the event
marketing efforts will be directed to properties within the Town of Vail whenever reasonably
possible.
Additionally, the Event Promoter agrees to complete all Special Event Permit
applications that may be required for this event by the Town of Vail in a timely manner, and to
comply with all regulations pertaining to the production of Special Events within the Town of
Vail. All Special Event Permits required by the Town of Vail for the production of this event
2012 CSE Receipt of Funds Agreement Page 3 of 5
Event Promoter Initial: ____________
shall be submitted under the name of the event promoter to whom the monies described
herein have been granted.
Upon request, the Event Promoter will provide the CSE with copies of any film or
photographs taken at the event for the purpose of promoting the Town of Vail. Town of Vail
understands that from time to time, Event Promoter may hire third party photographers to
cover the Event and said photographers may deny the Town Of Vail use and or require the
Town of Vail to receive a formal approval from the photographer and or in some instances
require payment for the use of photography.
Within 60 days of the close of the event, the Event Promoter will schedule a
presentation to the Commission on Special Events, accompanied by a written, post-event
follow-up document which shall include:
1. An overview outlining the event’s strengths and weaknesses: specifically, what went
well and what measures could be taken to improve the event.
2. An event budget showing actual profit and loss numbers and how the CSE funding was
utilized.
3. A detailed overview of the marketing that was implemented to promote the event.
4. An explanation as to how participants and/or attendees were directed to book lodging.
5. Survey results showing the estimated effect on the following, per the CSE Criteria as
described in the RFP:
a. Attendance numbers and demographic profile
b. Economic impacts to the retail, restaurant and lodging sectors of the community,
particularly an estimate of room nights generated.
c. Visitor Intent to Return: Would you come back? Was if fun?
d. Estimated Return on Investment (ROI) to the Town of Vail
6. Potential for growth and the development of sponsorships and media exposure
7. Did the event impact Vail’s “Sense of Community”?
8. Lastly, in light of the Vail Town Council’s commitment to a sustainable environment,
please describe any and all measures that were taken to produce the event in as
“green” and environmentally friendly manner as possible.
2012 CSE Receipt of Funds Agreement Page 4 of 5
Event Promoter Initial: ____________
Please utilize the attached guidelines as a template for your report. The document shall be
submitted electronically a minimum of 5 days prior to the date scheduled for the presentation
to the CSE and must include all of the information requested.
In addition, the Event Promoter hereby agrees to indemnify, defend and hold harmless
the Town of Vail, the CSE and their respective agents, officers, insurers, directors, employees
and self-insurance pool from any and all liability, claims, liens, demands, actions and causes of
action whatsoever arising out of or related to any loss, cost, damage or injury of any person or
damage to property of any kind arising out of any misconduct, or any alleged negligent acts,
errors or omissions of the Event Promoter, its subcontractors or any person directly or
indirectly employed by it while engaged in any activity associated with putting on the Special
Event more fully described in Exhibit “A” and as approved by the CSE, including without
limitation claims arising from bodily injury, personal injury, sickness, disease, death, property
loss or damage, or any other loss of any kind whatsoever, which arise out of or are in any way
related to any of the activities that are a part of this event, whether or not caused by act,
omission, negligence or other fault of the Event Promoter or by the act, omission, negligence,
or other fault of the Town, or the CSE and their officers, their employees, or by any other
cause.
The Town of Vail shall be listed as additional insured on any insurance policies
associated with the production of the event, and the Event Promoter’s insurance will be
primary. The jurisdiction and venue of any suit or cause of action to enforce the terms of this
agreement shall lie in Eagle County, Colorado.
Finally, by the terms of this agreement the Event Promoter shall be considered an
independent contractor, and nothing contained in this agreement shall constitute or designate
the Event Promoter or any of its employees as employees of the Town of Vail or the CSE. As
an independent contractor, the Event Promoter, its subcontractors or any person directly or
indirectly employed by it are not entitled to worker’s compensation benefits or any benefit
contemplated by an employer/employee relationship.
If you are in agreement with the above terms, please indicate by signing below.
2012 CSE Receipt of Funds Agreement Page 5 of 5
Event Promoter Initial: ____________
Very truly yours,
Sybill R. Navas
Coordinator, Commission on Special Events
AGREE: ______________________________84-1331831_______________________
Event Promoter FEIN# Date
TOV LOGO LINK
This is the URL, user name and password for vendors
http://vail.sharefile.com
un: logo@vailgov.com
pw: tovlogo
2012 Request Proposals: Attachment B
Guidelines for Post-event Recaps for
All Events Receiving Public Funding:
A post-event recap is required from all events receiving Town of Vail funding or in-kind sponsorship.
Please schedule a presentation to the Commission on Special Events within 60 days of the close of your
event. This presentation should be accompanied by a written, post-event follow-up document which shall
include:
1. An overview outlining the event’s strengths and weaknesses: specifically, what went well and what
measures could be taken to improve the event.
2. An event budget showing actual profit and loss numbers and how the funding was utilized. Please separate
the in-kind support from cash revenues.
3. *Estimated results including the following information, per the CSE Criteria as described in the RFP:
a. Attendance numbers and demographic profile:
i. Estimated attendance. If your event is non-ticketed, please describe what method you used
to estimate the numbers of attendees.
ii. What percentage of people came to Vail specifically for your event? What percentage of
people has attended the event in previous years?
iii. Where did attendees come from: local, regional, out of state, international?
iv. Average age and income bracket of attendees.
b. Estimated spending by event attendees:
i. Lodging: Please include an explanation as to how participants and/or attendees were
directed to book lodging.
1. What percent of attendees stayed in the Town of Vail?
2. Average amount spent on lodging per day?
3. Estimated number of room nights booked in association with your event.
ii. Dining
iii. Shopping
iv. Other Activities
c. Visitor Intent to Return and Satisfaction Ratings: Would you come back? Was if fun?
d. Estimated Return on Investment (ROI) to the Town of Vail: Specifically, how much additional
spending within the Town of Vail was generated by the event? What is the ratio of increased
revenue to the amount of funding received? How much additional sales tax revenue generated by
the event accrued to the Town of Vail? (Town of Vail sales tax is 4%).
*If you received an allocation of $10,000 or more, independent survey data corroborating your results is
required. A sample survey template is attached for your reference, and may be adapted to be specific to your
event.
4. A detailed overview of the marketing that was implemented to promote the event.
5. Potential for growth and the development of sponsorships and media exposure.
6. Did the event impact Vail’s “Sense of Community”?
7. In light of the Vail Town Council’s commitment to a sustainable environment, please describe any and all
measures that were taken to produce the event in as “green” and environmentally friendly manner as
possible.
Please submit your event re-cap electronically to the Special Events Coordinator at
specialevents@vailgov.com not later than noon on the Wednesday prior to your presentation.
VAIL Summer Brand Guidelines Overview
The Vail Local Marketing District Advisory Council (VLMDAC) welcomes and encourages the inclusion of
the Vail Brand and logo in our events and partners’ marketing efforts. However, in order to maintain
the Vail Brand integrity, the following Brand Guidelines must be adhered to when representing the Vail
brand in any marketing materials.
Creative Review Process
The VLMDAC asks that all events and partners representing the Vail brand in their marketing materials
allow a minimum of 2 weeks time for the appropriate VLMDAC/Vail Marketing representatives to
review and approve the materials prior to release. All proofs should be sent to Meggen Kirkham at
meggen@sitemarketingco.com.
The Vail Like Nothing on Earth Logo
Logo usage must adhere to the accompanying Logo ID Standards document. The preferred logo version
is titled “Primary logo”. Included are a variety of formats of the “Primary logo”. If alternative logo
formats are desired, please contact Meggen Kirkham at meggen@sitemarketingco.com.
Primary Logo :
Important “RULES” on Logo usage:
The primary logo version does not contain the “bug” e.g. the stylized V
VAIL is in all capital letters
The entire phrase is “trademarked” with “tm” appearing at the end
Minimum size for web/online usage is 170 pixels
Minimum size for print usage is 1.75”
In layouts, the logo should ideally appear in the lower right corner
The guidelines for acceptable color usage and formulas for PMS, RGB, CMYK reproduction of the
approved colors can be found the Logo ID Standards document (pg. 13).
VAIL Like Nothing on Earth should always be on one line, not broken or stacked
The approved typography for the logo is Helvetica Neue Roman or Alternative type face Arial
Regular
The document does not grant permission or license the Vail logo for commercial use. It is
promotional only. For licensing information/usage, please contact Katie Richardson at
krichardson@vailresorts.com
*Please note: “logo usage” explained in this document applies only to the Vail logo and does not include
contractual agreements made with the Town of Vail for use of their logo for TOV funded events.
Photo Usage
The VLMD and Jack Affleck have provided a select number of approved images for use in our
partner/event marketing efforts for 1 year (2012).
Please contact meggen@sitemarketingco.com for information as to how to access these
images. These images may only be used when representing Vail Summer
Photo credit to the VLMD- and Jack Affleck must accompany usage: “Photo courtesy of Jack
Affleck and VLMD”
If additional images are desired, please contact Jack Affleck at jaffleck@vailresorts.com to
negotiate usage fees and rights on desired images.
Brand Guidelines – 10 Rules of the Brand
1. Vail Like Nothing on Earth – We must communicate this (or try to) in every single thing we do,
otherwise we are selling the same as any other mountain. Vail is not a Rocky Mountain resort, it
is Vail. We are not a commodity; our brand name is world famous.
2. An Experience, Not a Place – Physical, emotional, cultural. Whatever our guests’ personal
passions, our brand represents a blank canvas. They should go home talking about their
experience, not just where.
3. World Class, Period – The Vail name is known from here to Austria and Argentina. It carries a
reputation earned through great guest service. We must try to live up to it at every touch-point.
4. Value, Never Cost (Never “On Sale”) – The Vail experience adds value to life. The price of the
experience is beside the point and should only ever serve as a reason to purchase. Never as a
reason to believe.
5. Blue Sky – The sky is blue. The Vail brand livery should reflect the purity of the experience.
6. Speak Softly – Tone of the voice is cumulative, we know this from our own lifelong friends.
Don’t persuade or sell, be as honest as you can be all the time. Walk softly – we’re Vail and we
carry a big stick.
7. Our Brand Matrix – Guests gravitate to three centers or mountain life – Outdoor Recreation,
Cultural, and Well-Being. We need to build on this in a focused way, it is differentiating and
meaningful.
8. A spectacular community – People with extraordinary life experiences have chosen Vail as their
home, or come to express themselves. It is a unique and uniquely passionate community. This is
the reason Vail is an experience like nothing on Earth.
9. The Real Thing – Nothing is more authentic than the voice of a community “ambassador” – a
member of the unique community. Let the ambassadors be the brand whenever possible. They
are its true voice.
10. It is a relationship – We are in it for the long term. Underpromise, and overdelivery.
For examples of approved copy and creative execution samples (Print, online, TV), please contact
Meggen Kirkham at meggen@sitemarketingc.com
Corporate Guidelines
FINAL 04.30.09
Corporate Guidelines
FINAL 04.30.09
Table of Contents
1.0 Our Summer Brand Elements
1.1 Primary Signature and Minimum Size
1.2 Reverse Signature
1.3 Secondary Signature and Minimum Size
1.4 Alternate Signature and Minimum Size
1.5 Stand-Alone Symbol and Minimum Size
1.6 Legal Copy Guidelines
1.7 Signature Overview
1.8 File Naming
1.9 Clear Space
1.10 Summer Color Palette
1.11 Signature Misuse
1.12 Symbol Misuse
1.13 Typography
2.0 Our Summer Communications
2.1 Summer Boilerplate
2.2 Signature Images
2.3 PowerPoint®
Corporate Guidelines
FINAL 04.30.09
Our Summer Brand Elements
Summer 1.0
Corporate Guidelines
FINAL 04.30.09
Corporate Guidelines
FINAL 04.30.09
Primary Signature and Minimum Size
logotype and tagline:
minimum size:
Logotype Tagline
Summer 1.1
Print Minimum Size: 1.75"Web Minimum Size: 170 pixels
Corporate Guidelines
FINAL 04.30.09
Reverse Signature
logotype and tagline:
Summer 1.2
Logotype Tagline
Corporate Guidelines
FINAL 04.30.09
Corporate Guidelines
FINAL 04.30.09
Summer 1.3Secondary Signature and Minimum Size
symbol, logotype and tagline:
minimum size:
LogotypeSymbol Tagline
Print Minimum Size: 1.875"Web Minimum Size: 185 pixels
Corporate Guidelines
FINAL 04.30.09
symbol and logotype:
minimum size:
Print Minimum Size: .5"Web Minimum Size: 50 pixels
LogotypeSymbol
Summer 1.4Alternate Signature and Minimum Size
Corporate Guidelines
FINAL 04.30.09
symbol:
minimum size:
Symbol
Print Minimum Size: .25"Web Minimum Size: 20 pixels
Summer 1.5Stand-alone Symbol and Minimum Size
Corporate Guidelines
FINAL 04.30.09
primary signature:
secondary signature:
“Copyright 2009 Vail Associates, Inc.
“Vail” is a registered trademark of Vail Trademarks, Inc.”
“Copyright 2009 Vail Associates, Inc. “Vail” and the Vail logo
are registered trademark of Vail Trademarks, Inc.”
The above legal copy must be included
if using “VAIL Like nothing on earth”.
The above legal copy must be included
if using “(Symbol) VAIL Like nothing on earth”.
Summer 1.6Legal Copy
Corporate Guidelines
FINAL 04.30.09
cmyK:
rgb:
pantone:
grayscale:
CMYK Signatures should be selected when printing four-
color-process.
Pantone Signatures should
be selected when spot colors can be utilized in the reproduction process.
RGB Signatures should be selected for all web and electronic applications.
Grayscale Signatures should
be used reproduction methods, such as desktop printing and faxing
where color and sharpness
are limited.
CMYK Primary Signature
RGB Primary Signature
Grayscale Primary Signature
Pantone 1-Color Primary Signature
CMYK Secondary Signature
RGB Secondary Signature
Grayscale Secondary Signature
Pantone 1-Color Secondary Signature
CMYK Alternate Signature
RGB Alternate Signature
Grayscale Alternate Signature
Pantone 1-Color
Alternate Signature
Summer 1.7Signature Overview
Corporate Guidelines
FINAL 04.30.09
example:
Vail_S_PrSig_3.5-1.75_RVcmyk.eps
Size Range (inches)Primary SignatureSeason Color FormulaReversed File Format
A naming system assists in the easy retrieval of
Signature files. Variations
in file type, size and
color are accounted for through the abbreviations on the right.
21
Season Designation
S = Summer Season
W = Winter Season
1 Signature Preference
PrSig = Primary Signature
AltSig = Alternate Signature
SecSig = Secondary Signature
StackSig = Stacked Signature
Symb = Symbol Only
2
Color Formula
cmyk = four-color process build
rgb = three-color build
for electronic applications
pms = 1 color build using Pantone® Coated Ink
pmsU = 1 color build using Pantone® Uncoated Ink
gr = grayscale
5 File Extension
eps = Encapsulated Postscript file
(high-resolution printing applications)
tif = Tagged-Image File format
(high-resolution printing applications
if EPS is not an option)
gif = Graphics Interchange Format
(PowerPoint® or Web applications)
6
Size Range (width in inches)
Actual files created in largest dimensions to be scaled
down if necessary. Signature using Pantone® uncoated ink are created to size for stationary applications.
3
Reversed
RV = Reversed type4
3 4 5 6
Summer 1.8File Naming
Corporate Guidelines
FINAL 04.30.09
example:
X X
X
X XX X
X X
X
X X 2X 2X
X 2X
Primary Signature
Alternate Signature
Secondary Signature
Stand-alone Symbol
Summer 1.9Clear Space
Corporate Guidelines
FINAL 04.30.09
color palette:
Vail White
R255 G255 B255
C0 M0 Y0 K0
Vail medium blue
60% PMS 2925
R102 G193 B233
C50 M13 Y0 K0
Vail light blue
38% PMS 2925
R158 G216 B241
C39 M5 Y0 K0
Vail dark blue
PMS 2925
R0 G152 B219
C84 M21 Y0 K0
Vail black
PMS Black
R0 G0 B0
C30 M30 Y30 K100
Do not use
gradients.
In Summer, the only acceptable colors for the Vail Signature, Tagline and
Symbol are Vail Light Blue, Medium Blue, Dark Blue, Black and White.
Below are guideline formulas for PMS®, RGB and CMYK reproduction
of Vail Light Blue, Medium Blue, Dark Blue, Black and White. Never
alter the specified color.
note: The colors shown throughout these guidelines may not match
Pantone® Color Standards. For accurate color match refer to the
current edition of the Pantone® Color Formula Guide.
Summer 1.10Summer Color Palette
Corporate Guidelines
FINAL 04.30.09
primary signature
examples:
alternate signature examples:
Do not change the color
of the Logotype or Tagline
Do not outline the Signature.
Do not typeset the Tagline.Do not pull apart the Logotype
from the Tagline.
Do not change the size relationship of the Logotype and Symbol.
Do not reconfigure the
Primary Signature.
VAIL Like nothing on earth.
VAIL Like nothing on earth.Like nothing on earth.
VAIL
VAIL Like nothing on earth.
VAIL Like nothing on earth.
VAIL
Do not change the color of the Symbol or Logotype.Do not outline the Secondary Signature.
Do not typeset the Logotype.Do not pull apart the Logotype
from the Symbol.
Do not change the size relationship of
the Symbol and Logotype.
Do not reconfigure the
Secondary Signature.
VAIL VAIL
VAIL
Summer 1.11Signature Misuse
Corporate Guidelines
FINAL 04.30.09
symbol misuse
examples:
Do not change the color
of the Symbol.
Do not outline the Symbol.
Do not reconfigure the Symbol.Do not change the orientation of the Symbol.
Summer 1.12Symbol Misuse
Corporate Guidelines
FINAL 04.30.09
Abcd 123456789
Abcd 123456789
Helvetica Neue Roman
Arial Regular
Helvetica Neue Bold
Arial Bold
primary typeface:
abcd 123456789
Abcd 123456789
alternate typeface:
Summer 1.13Typography
Corporate Guidelines
FINAL 04.30.09
Our Summer Communications
Summer 2.0
Corporate Guidelines
FINAL 04.30.09
Corporate Guidelines
FINAL 04.30.09
100 Words:
50 Words:
25 Words:
The sky, an ocean of blue. The days, a dry 75 degrees. The wildflowers waist-high, the streams running with
trout. Vail’s summit is two miles high, which is how you’ll feel. Whether you step out from a well-known hotel,
a boutique lodge or a private condo, whether you hike or bike, raft or kayak, golf or shop, go to kids camp
or the spa, the mountain will fill you with life. And then there’s open air ballet, the symphony, renowned chefs
and fine wines, celebration events, and at the end of the day, a welcome pillow in an alpine village.
Vail – Like Nothing on Earth.
An ocean of blue sky and a dry 75 degrees. An alpine village and a mountain that fills you with life.
Hike or bike, raft or kayak, golf or shop, kids camp or the spa? Then ballet, the symphony, great chefs,
celebration events and finally, the sleep of the contented.
Vail – Like Nothing on Earth.
An ocean of blue sky and great mountain living, from wilderness to ballet.
Wherever the compass takes you, you come home to an alpine village.
Vail – Like Nothing on Earth.
Summer 2.1Summer Boilerplate
Corporate Guidelines
FINAL 04.30.09
images aVailable for use:
Vail_SummerImage_3Vail_SummerImage_2Vail_SummerImage_1
Summer 2.2Signature Images
Corporate Guidelines
FINAL 04.30.09
corporate
communications
template:
Title Slide Section Title Slide
Interior Slide
(with body copy)
Interior Slide
(with bulleted list)
Summer 2.3PowerPoint®
Corporate Guidelines
FINAL 04.30.09
questions?Please contact us if you have any questions about our brand
identity, its applications, or if you have a specific need not covered
by this document.
Saloni Shah
Account Director
genesis inc
604 west 6th avenue
denver, co 80204
303 825 1230 x122 direct
303 825 0096 fax
Contact