HomeMy WebLinkAboutINFO-CSE_Template_Permit_Recap_SummerEvent Recap: Event Title
Commission on Special Events
(Presentation Date)January 06, 2012
Photo by Jack Affleck
Event Title: Date of event
Event Producer Name, Title
Office: 000.000.0000
Mobile: 000.000.0000
clastname@hiscompname.com
2 Town of Vail | CSE | 12/15/11
Vail Brand Compatibility
“Premier International Mountain Resort Community”
3 Town of Vail | CSE | 12/15/11
Standard of excellence met by:
•Bullet 1
•Bullet 2
Event Strengths & Weaknesses
4 Town of Vail | CSE | 12/15/11
•Exceeded expectations:
•Measures that could be taken for event improvement:
•For repeat event, comparison to past years:
Event Budget
5 Town of Vail | CSE | 12/15/11
•Total event budget:
•CSE funds:
•Profit and loss:
•Funding utilization:
•In-kind sponsorship:
•Cash sponsorship:
Estimated Results*
Attendance Numbers
6 Town of Vail | CSE | 12/15/11
* Based on survey results.
•Estimated attendance:
•If non-ticketed, method you used to estimate attendees:
•% of people in Vail specifically for event:
•% of people attended previous years:
Estimated Results*
Demographic Profile
7 Town of Vail | CSE | 12/15/11
•Attendees came from (local, regional, out of state, international):
•Average age and income bracket of attendees:
* Based on survey results.
Estimated Results*
Event Attendee Estimated Spending
8 Town of Vail | CSE | 12/15/11
•Lodging:
•% attendees stayed in Town of Vail:
•Average amount spent on lodging/day:
•Estimated room nights booked due to event association:
•Lodging call to action:
•Dining:
•Shopping:
•Other Activities:
* Based on survey results.
Estimated Return on Investment (ROI)*
9 Town of Vail | CSE | 12/15/11
•Additional Town of Vail spending event generated:
•Ratio of increased revenue to amount of funding received:
•Additional sales tax revenue generated by event accrued
to Town of Vail:**
* Based on survey results.
** Town of Vail sales tax = 4%. Lodging tax = 5%
Visitor Intent to Return*
10 Town of Vail | CSE | 12/15/11
Satisfaction ratings:
•Bullet 1
•Bullet 2
•Bullet 3
* Based on survey results.
Topline Marketing Efforts
11 Town of Vail | CSE | 12/15/11
•Bullet point Number 3
•Bullet point Number 4
•Bullet point Number 5
•Bullet point Number 6
Community Contribution
12 Town of Vail | CSE | 12/15/11
•Impact on Vail’s sense of community:
Sustainability Efforts
Green Measures
13 Town of Vail | CSE | 12/15/11
•Bullet point Number 4
•Bullet point Number 5
•Bullet point Number 6
•Bullet point Number 7, longer copy will wrap to the next line and
be indented under the first letter of the first word for that item.
Additional Information
14 Town of Vail | CSE | 12/15/11
•Bullet point Number 3.
•Bullet point Number 4
•Bullet point Number 5
Additional documents attached to presentation: