HomeMy WebLinkAbout2012 The America Cup Event.RecapThe America Cup Fly Fishing Tournament 2012
2012 Town of Vail CSE Post-event Recap
The America Cup Fly Fishing Tournament September 16-23, 2012
1. 1. An overview outlining the event’s strengths and weaknesses: specifically, what went well and what measures could be taken to improve the event.
a. Strengths: Many of the attendees made this event a vacation for themselves and family members. The allure of Vail
worked as more guests attended. The event flowed extremely well due to task and logistics documents having been provided to the lodge headquarters, bus drivers, venue owners, and sector judges prior to the event. Key personnel knew
their roles and expectations. This is important as the event is spread out over 5 different venues for all 3 days. Check lists, expectations, detailed maps and onsite signage for parking and attendee information. Headquarters / staging locations were easy to use and site staff was very helpful. Venue locations were excellent and venue owners were all
very pleased.
Volunteers were greater this year and we even had a day with every spot filled! We had 96 volunteers over the 3 fishing days. May had come to Vail to stay and enjoy the entire event. Our classes were filled with anglers and volunteers. Expanded Agenda was well received and many attendees commented that they liked having other event happenings.
Sunday September 16, 2012 - Project Healing Waters Fly Fishing Soldier's Day
Monday September 17, 2012 - Loch Style Master Class
Tuesday September 18, 2012 - River Master Class
Wednesday September 19, 2012 - Welcome to town mixer with Kevin Compton - VVA
Thursday September 20, 2012 - Registration - Draw - Captain's Meeting
Friday September 21, 2012 - Sessions 1 and 2
Saturday September 22, 2012 - Sessions 3 and 4
Sunday September 23, 2012 - Session 5 and Awards Banquet that evening
b. Weaknesses: Fund raising for the soldier's day came up short, but did not have on schedule early enough. Will start fund
raising immediately after event to industry sponsors and businesses for next year that may provide in kind services or
dollars to be part of event. Program changes made for a budget shortfall that owner covered. Only about half of the
attendees stayed at the headquarters; need better lodging offers. Most rented condos close to the headquarters for much longer than the 4 day tournament itself. Found it hard to control where people stayed for the groups that were here so
long; future option of including the event fee and lodging into a bundle. The event was held after Oktoberfest and the town was very quiet for most guests; scheduled 2013 for Sept 12-15, 2013.
The America Cup Fly Fishing Tournament 2012
2. An event budget showing actual profit and loss numbers and how the funding was utilized. Please separate the in-kind support
from cash revenues.
The America Cup 2012
September 16-23, 2012
Sun - Mon - Tue - Wed - Thu - Fri -Sat - Sun
TAC check # or
debit Date Description of Transaction Debit (-) Credit (+) Balance
start 2/1/12 Starting balance $ - $0.00
deposit 2/1/12 John Knight personal deposit start up $ 200.00 $200.00
deposit 2/6/12 Town of Vail CSE town sponsorship $ 5,000.00 $5,200.00
deposit 2/6/12 Team Entry Fee - Team 7Summits $ 1,800.00 $7,000.00
deposit 2/6/12 Team Entry Fee - Team Freestone II maui jim $ 1,800.00 $8,800.00
deposit 2/8/12 Team Entry Fee - Team Freestone I $ 1,800.00 $10,600.00
debit 2/11/12 Colorado State Parks 3 night cabin rental - $ 520.00 $10,080.00
debit 2/14/12 Colorado State Parks return of rental - $16 cancel fee $ 504.00 $10,584.00
deposit 2/21/12 team entry fees 1800+25+25 Team plus 2 father's day $ 1,850.00 $12,434.00
bank fees 3/20/12 bank fees $ 15.00 $12,419.00
debit 3/15/12 constant contact - annual $ 600.00 $11,819.00
debit 3/22/12 sylvan lake-cabin rental $ 320.00 $11,499.00
deposit 4/10/12 fathers day entry fee $ 25.00 $11,524.00
counter ck 4/10/12 linda zilar-taxes $ 600.00 $10,924.00
counter ck 4/10/12 Rohn Robbins-company $ 600.00 $10,324.00
bank fees 4/18/12 bank fees $ 5.00 $10,319.00
bank fees 5/17/12 bank fees $ 2.50 $10,316.50
deposit 5/21/12 Team Entry Fee-Deposit Only-Team Stone Fly $ 500.00 $10,816.50
deposit 5/30/12 Team - Youth CO $ 100.00 $10,916.50
counter ck 6/11/12 arrow insurance-special event $ 550.00 $10,366.50
deposit 6/15/12 Team - Youth CO $ 500.00 $10,866.50
debit 6/19/12 check order $ 15.50 $10,851.00
bank fees 6/19/12 bank fees $ 2.50 $10,848.50
counter ck 6/29/12 jb's tshirts- fathers day event $ 346.88 $10,501.62
debit 7/9/12 constant contact $ 55.00 $10,446.62
deposit 7/11/12 Janet Lopez $ 360.00 $10,806.62
deposit 7/11/12 Sandy Wright $ 360.00 $11,166.62
debit 7/13/12 godaddy $ 58.30 $11,108.32
221 7/26/12 US Treasury - IRS filing $ 850.00 $10,258.32
222 7/26/12 Sylvan Lake state Parks-permit fee $ 146.00 $10,112.32
The America Cup Fly Fishing Tournament 2012
counter ck 8/1/12 high country custom engraving - fathers day cup $ 75.00 $10,037.32
223 8/2/12 VVP-membership dues $ 322.00 $9,715.32
224 8/2/12 postmaster $ 56.80 $9,658.52
debit 8/6/12 verify paypal $ 0.19 $9,658.33
debit 8/6/12 verify paypal $ 0.02 $9,658.35
debit 8/6/12 verify paypal $ 0.17 $9,658.52
debit 8/8/12 constant contact $ 55.00 $9,603.52
debit 8/14/12 All About Pins $ 454.00 $9,149.52
deposit 8/16/12 Michael Yelton $ 1,300.00 $10,449.52
deposit 8/20/12 Vail Valley anglers $ 1,000.00 $11,449.52
deposit 8/20/12 Vail Valley anglers $ 500.00 $11,949.52
deposit 8/20/12 Sandy Wright $ 260.00 $12,209.52
deposit 8/22/12 Connor Murphy $ 360.00 $12,569.52
225 8/24/12 copy copy posters $ 195.21 $12,374.31
226 8/24/12 riverside trophys - medals $ 453.69 $11,920.62
227 8/29/12 town of avon damage deposit $ 250.00 $11,670.62
228 8/29/12 town of avon rental $ 75.00 $11,595.62
deposit 8/29/12 Tyler Befus $ 360.00 $11,955.62
229 8/30/12 high country custom engraving-cups $ 376.50 $11,579.12
deposit 8/30/12 Team USA Youth $ 1,800.00 $13,379.12
deposit 8/30/12 Mason Sims $ 360.00 $13,739.12
deposit 9/1/12 CJ Pelligrini $ 360.00 $14,099.12
deposit 9/1/12 Dan Oas $ 360.00 $14,459.12
deposit 9/1/12 Team Poland 2 $ 720.00 $15,179.12
debit 9/3/12 summit daily news-ad for volunteers $ 116.10 $15,063.02
deposit 9/5/12 team entry fees 500+500+350 $ 1,350.00 $16,413.02
233 9/6/12 Town of Avon-special event permit $ 100.00 $16,313.02
230 9/8/12 EVTU hopperfest fund raiser $ 100.00 $16,213.02
231 9/9/12 office depot-ink, folders $ 91.31 $16,121.71
232 9/10/12 copy copy posters, score sheets, banners $ 652.38 $15,469.33
234 9/10/12 copy copy score sheets (generic, no date) $ 157.79 $15,311.54
debit 9/10/12 Stevens Littman Biddison-Lawyer dissolve old TAC $ 212.00 $15,099.54
debit 9/10/12 FFO - soldiers day flies $ 32.65 $15,066.89
debit 9/10/12 constant contact $ 55.00 $15,011.89
236 9/11/12 jb's tshirts $ 1,668.28 $13,343.61
237 9/14/12 eagle embroidery hats $ 1,421.19 $11,922.42
238 9/15/12 safeway - vail $ 190.97 $11,731.45
239 9/15/12 home depot $ 74.57 $11,656.88
240 9/17/12 home depot $ 17.34 $11,639.54
241 9/17/12 office depot-badges, poster tubes, signage $ 132.71 $11,506.83
The America Cup Fly Fishing Tournament 2012
242 9/17/12 Kristi Truscott-food for sylvan lake $ 300.00 $11,206.83
deposit 9/18/12 Team USA donation $ 500.00 $11,706.83
deposit 9/18/12 John Knight personal deposit $ 8,000.00 $19,706.83
debit 9/18/12 altitude sports bar $ 116.90 $19,589.93
debit 9/18/12 7-11 batteries $ 26.31 $19,563.62
debit 9/18/12 sims market-blue beat laying $ 33.38 $19,530.24
debit 9/18/12 cutthroat anglers - vest and gear for Mike Oros $ 182.14 $19,348.10
243 9/18/12 walmart-ink envelopes $ 109.57 $19,238.53
cash 9/18/12 napa-hitch pin $ 6.78 $19,231.75
244 9/18/12 Safeway Vail - food for Vail valley Anglers Meet & Greet $ 77.44 $19,154.31
debit 9/19/12 Top of the rockies $ 12.14 $19,142.17
debit 9/19/12 moes bbq-boat moving crew $ 37.44 $19,104.73
debit 9/19/12 Sylvan Lake state Parks-parking fees $ 147.00 $18,957.73
debit 9/19/12 shell - gas $ 53.43 $18,904.30
debit 9/20/12 altitude sports bar - tac bar tab for guests $ 74.30 $18,830.00
245 9/20/12 cash - pay out gas money to boat movers $ 300.00 $18,530.00
246 9/20/12 copy copy-captains meeting $ 125.59 $18,404.41
deposit 9/20/12 Donation- healing waters Reggie and Susan Francois $ 200.00 $18,604.41
debit 9/20/12 stop n save - gas $ 73.01 $18,531.40
debit 9/21/12 7-11 water cases $ 44.29 $18,487.11
cash 9/21/12 city market vail - water for nottingham $ 14.81 $18,472.30
debit 9/22/12 7-11 water cases $ 56.64 $18,415.66
debit 9/23/12 7-11 water cases $ 57.37 $18,358.29
161 9/23/12 michael drinan - fishing class $ 600.00 $17,758.29
162 9/23/12 tomas drinan - fishing class $ 600.00 $17,158.29
163 9/23/12 marek walczek - fishing class $ 450.00 $16,708.29
164 9/23/12 sandro soldarini - fishing class $ 450.00 $16,258.29
166 9/23/12 PHWFF donation paid out $ 5,000.00 $11,258.29
debit 9/24/12 top of the rockies-sector judge adam papuga lunch $ 18.85 $11,239.44
debit 9/24/12 stop n save - gas $ 76.73 $11,162.71
debit 9/24/12 altitude sports bar - tac bar tab from awards $ 71.30 $11,091.41
debit 9/25/12 shell - gas $ 82.02 $11,009.39
debit 9/26/12 top of the rockies $ 10.58 $10,998.81
debit 9/26/12 evergreen lodge $ 46.34 $10,952.47
debit 9/27/12 log cabin café frisco-TAC planning $ 28.92 $10,923.55
debit 9/27/12 cutthroat anglers-PHWFF-BVR - flies $ 55.45 $10,868.10
debit 9/27/12 cutthroat anglers-PHWFF-BVR - flies $ 36.56 $10,831.54
debit 9/27/12 cutthroat anglers-PHWFF-BVR - flies $ 18.28 $10,813.26
debit 9/27/12 top of the rockies - Gordy $ 13.58 $10,799.68
debit 9/29/12 Kirby's-TAC soldiers Evan $ 36.43 $10,763.25
The America Cup Fly Fishing Tournament 2012
131 10/1/12 TV8 $ 300.00 $10,463.25
deposit 10/1/12 Donation from Glenda and Gary Lauter $ 50.00 $10,513.25
debit 10/1/12 Top of Rockies-Owner plan for 2013 $ 27.59 $10,485.66
debit 10/1/12 shell - gas $ 57.73 $10,427.93
132 10/3/12 Vail Postmaster-banner mail backs, controller swag $ 114.87 $10,313.06
133 10/5/12 evergreen lodge-catering bill, a/v rental $ 6,034.30 $4,278.76
deposit 10/5/12 PayPal transfer - team entry fees $ 6,000.00 $10,278.76
167 10/6/12 Brenna Priest - driver/rower tip $ 100.00 $10,178.76
168 10/6/12 Carrie Carrett - driver/rower tip $ 100.00 $10,078.76
235 10/7/12 Nova Guides - transfers, lunch, soldiers day $ 4,500.00 $5,578.76
248 10/11/12 evergreen lodge - final bill and hotel rooms $ 1,334.56 $4,244.20
247 10/12/12 Nova Guides - transfers, lunch, soldiers day $ 4,117.50 $126.70
Expenses Total $ 38,152.49
Total Income $ 38,279.19
Total NOI $ 126.70
3. *Estimated results including the following information, per the CSE Criteria as described in the RFP:
a. Attendance numbers and demographic profile: i. Estimated attendance. If your event is non-ticketed, please describe what method you used to estimate the
numbers of attendees. 150 each day for 4 days – all competitors and volunteers had to sign up and sign release forms. Others
attended pre-event meetings and post event banquet. The 3 youth teams brought along parents and siblings and team coaches.
ii. What percentage of people came to Vail specifically for your event? 95% (Some teams brought spouses, parents, family members to see Vail) What percentage of people has attended the event in previous years? 85%
iii. Where did attendees come from: local, regional, out of state, international?
The America Cup Fly Fishing Tournament 2012
Eagle and Summit counties, Denver and Front Range, Wyoming, North Carolina, Minnesota, Pennsylvania, Maine, New Jersey, California, Massachusetts, Alaska, Montana, Idaho, New York, Canada, Ireland, Poland
and Italy.
iv. Average age and income bracket of attendees.
Average Age is 30 years old. The average income bracket is 50k – 99k. 3 youth teams lowered the age and incomes.
b. Estimated spending by event attendees: i. Lodging
1. What percent of attendees stayed in the Town of Vail? 90% 150 attendees – in Town of Vail 2. Average amount spent on lodging per day? $138.45 per person 3. Number of room nights generated? 325 nights
ii. Dining $30,100
iii. Shopping/Incidentals $41,300
iv. Other Activities Nova Guides ATV Tours $875.00, fly fishing purchases at 3 shops reported = $4,600.00 Horseback rides = $360.00
c. Visitor Intent to Return and Satisfaction Ratings: Would you come back? Was if fun?
All surveys stated they would like to come back to Vail and all stated event was world class!
d. Estimated Return on Investment (ROI) to the Town of Vail: Specifically, how much additional spending within the Town of
Vail was generated by the event? $104,760.00 What is the ratio of increased revenue to the amount of funding received? Funding was $5,000 – ROI is $99,760
How much additional sales tax revenue generated by the event accrued to the Town of Vail? (Town of Vail sales tax is 4%). $4,190.40
The America Cup Fly Fishing Tournament 2012
The America Cup Fly Fishing Tournament 2012
4. A detailed overview of the marketing that was implemented to promote the event.
1. TV 8 interviews – 5 spots highlighting event and doing a volunteer drive
2. Websites: theamericacup.com / snow.com / Town of Avon avon.org / www.visitvailvalley.com/ novaguides.com
3. Constant Contacts email campaign – 2,158 addresses
4. Area posters placed in as many retail and private locations as possible
5. Posters in all retail fly fishing stores
6. Newspapers – Vail Daily cover and 2 articles, Sneak Peak article, Summit Daily News article.
7. Vail Valley Partnership membership to help with local event marketing and volunteer drive.
8. Support from local Eagle Valley Trout Unlimited Chapter and Constant Contact to their membership base.
9. Troutlegend.com used to provide event information within the competitive fly fishing circuits.
10. Partnered with Vail Valley Anglers fly shop; Volunteer training location; Meet and greet with the teams.
11. Ads in Vail Daily and Summit Daily News for volunteers.
12. Social Media – Facebook, Twitter posts daily around and post event.
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The America Cup | Jan. 01 2012 - Oct. 10, 2012
The America Cup Fly Fishing Tournament 2012
5. Potential for growth and the development of sponsorships and media exposure. Exposure this year was very encouraging with a Boulder based media outlet contacting us and following along with
the tournament. Icosa Media did two videos of the event. I believe that this year’s successes will attract larger and more prominent sponsors for 2013. Sponsors this year (in kind donations of gear/prizes/pro-forms) Ross Reels, Scientific
Anglers, Hardy/Grey, William Joseph, NuCast, Umpqua, Names & Numbers supplied all pens for event, Maui Jim
sunglasses, Ammala Rods, Crazy Mountain Brewery, Murphy Goode Winery, Tred Barta autographed books, George Daniel autographed books, Wicked Eddies autographed books from Beth Groundwater, Eagle Valley Trout Unlimited
and Colorado Department of Wildlife. Maui Jim Sunglasses paid one of the team entry fees and sent Andy Mill, skiing Olympian and tarpon guru to be our key note speaker at the awards banquet.
6. Did the event impact Vail’s “Sense of Community”? YES! This event highlighted the incredible fisheries and outstanding lifestyle of Vail. Many attendees brought family
members to the event to see the Valley and what is has to offer. Some showed interest in coming back to ski. The local newspaper ran several stories and a front page picture of the event. With the fantastic weather, the waters producing trout and the support of the community, it was an outstanding event. With the international aspect of the event and with anglers
from all over the US attending, gave a strong indication of the pull of Vail and its allure. Learned: Have the event on the last weekend of Vail's Oktoberfest (or like event); this showcases Vail best, not later when many businesses are closed.
7. In light of the Vail Town Council’s commitment to a sustainable environment, please describe any and all measures that were taken to produce the event in as “green” and environmentally friendly manner as possible.
• Recycling bags were used at all venues and in all vans and then disposed of at the Evergreen Lodge in their recycling bins.
• Reusable beat markers and measuring tubes used at event.
• Left over paperwork was recycled. Some will be reused at next year's event.
• Controllers were encouraged to car pool to the venues.
• Aquatic Nuisance Species (ANS) awareness and cleaning materials provided for both wading items and boat and boat items.
• Worked with CDOW and Colorado State Parks for use requirements, ANS needs, and spawning areas.
• All venues had post event walk through to pick up any remaining trash or debris.
• Provided post event fishery information to all CDOW, CO State Parks, and venue owners.
The America Cup Fly Fishing Tournament 2012
The America Cup Fly Fishing Tournament 2012
Survey results included the following information, per the CSE Criteria as described in the RFP:
Survey forms passed out 125, and 51 completed.
On a scale of 1 to 5, where 1 = Not At All Satisfied and 5 = Extremely Satisfied or N/A= not applicable, Please rate your level of satisfaction with the following attributes of this event:
Zip codes of primary residences:
81632, 81657, 81631, 18966, 18414, 27104, 28746, 80206, 80905, 15825, 80219, 55135, 80112, 28734, 14201, 16801, 99501,
84068, 08204, 83707, 04401, 81645, 81602, 80497
51 _____ Day visitor - overnight overnight
Yes, 18 Is this your first visit to Vail?
5+ How many nights are you staying?
Hotel/condo What type of housing are you using?
$125-$200 How much, per day, does your group expect to spend on lodging
Vail Where are you staying?
All yes _____ Would you recommend this event to your friends?
40 Travel by Air to Denver DIA
11 Travel by Vehicle
Friends How did you hear about event
On a scale of 1 to 5, 5 best / 1 worst
5 _____ Would you recommend this event to your friends?
5 _____ Would you recommend Vail to your friends?
5 _____ Overall Satisfaction with The America Cup?
5 _____ Organization/flow/layout of the event?
5 _____ Quality of the event?
5 _____ Timing of the event?
5 _____ Kid/Family friendly activities?
5 _____ Availability of Food and Beverages?
5 _____ Ease of Access/Availability of Parking?
5 _____ Directional and/or Informational Signage?
The America Cup Fly Fishing Tournament 2012
Looking to the Future ~
June 21 & 22, 2013 US Youth National Championships US Youth Fly Fishing Team. The USYFFT is an amateur sports team, dedicated
to the development of a distinguished and skilled fly-fishing team that proudly represents the United States in FIPS-Mouche sanctioned national and international
championships each year. In 2012, the Team traveled to Mende, France in the Lozère region and won the Silver medal at the 11th FIPS-Mouche World Youth
Championships. Three of the team members placed in the top 10 rankings, and Austen Randecker won an individual Bronze medal for his third place results. In
2011, the USYFFT represented the United States in Italy for the 10th FIPS-Mouche World Championships. Team USA won the gold medal, and brought the honor
home. Team USA has distinguished itself at every event in which it has competed: 4th place in Slovakia in 2010, and 7th place in 2009 in the Czech Republic.
2016 World Championships bid due January 10, 2013 to the FIPS council in Belgium. FIPS-Mouche is the abbreviation for
Fédération Internationale de Peche Sportive Mouche, or in English the International Sport Fly fishing Federation. It is the fly fishing arm of CIPS, the World
regulating body for competitive fishing in all disciplines. FIPS-Mouche was founded on April 23, 1989 in San Marino, as part of CIPS, was founded in Rome in
1952 and now consists of four International Sport Federations. FIPS-Mouche shall aim to encourage the practice of sport fly fishing throughout the world and shall
do so in collaboration with all CIPS members. In order to achieve this purpose, the Federation shall also collaborate with National Organizations, which are not
members of CIPS. FIPS-Mouche shall also aim, within the Olympic ideal, to foster friendship and understanding among all people, and peace in the world, through
sport. In pursuing these goals FIPS-Mouche shall maintain friendly relationship with all other world organizations sharing this ideal and collaborate with them. Its
members are the National Competitive Fly fishing Bodies of countries from around the World.
Goal is to host the World Championships in 2016 or 2017. 25 countries would be represented in weeklong event.
Thank you,
The America Cup Fly Fishing Tournament
John W. Knight
PO Box 6084 | Vail, CO 81658
970.376.5703 | jknight@theamericacup.com
A world class tournament opened to all teams and nations.
The America Cup Fly Fishing Tournament 2012