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Home My WebLink About2013 America Cup RecapThe America Cup Fly Fishing Tournament Commission on Special Events October 02, 2013 Photo by Jack Affleck September 11-15, 2013 John Knight-Producer Office: 970-827-4142 Mobile: 970-376-5703 jknight@theamericacup.com 2 Town of Vail | CSE | 12/15/11 Vail Brand Compatibility “Premier International Mountain Resort Community” 3 Town of Vail | CSE | 12/15/11 Standard of excellence met by: •Out of town Competitors and Attendees •Out of country Competitors and Attendees •Outdoor life style oriented attendees •Showcasing Vail as World Class destination for World Class event •Attendees are anticipating WFFC in Vail •Worked closely with TOV Liaison to ensure materials met standards Event Strengths & Weaknesses 4 Town of Vail | CSE | 12/15/11 •Exceeded expectations: Number of competitors and volunteers, level of competitors, FIPS site visit CSE Liaison assistance was extremely helpful •Measures that could be taken for event improvement: More volunteers help prior to event, greater marketing reach Alternative Venues, better Hotel support, WFFC expenditures •For repeat event, comparison to past years: This year, had more community involvement: Merchant program, Cast-Off Competition, Shop Incentive Forms for Attendees Logistically perfect this year! Event Budget 5 Town of Vail | CSE | 12/15/11 •Total event budget: $45,610.00 •CSE funds: $5,000.00 •Profit and loss: -$1,445.00 to date •Funding utilization: To support event operations, marketing •In-kind sponsorship: water bottles, fly tying items, fly lines, tippet, floatant, tying materials, reels for individual winners, rod for individual winner •Cash sponsorship: $5,500.00 * Event producer to attach detailed budget for recap Estimated Results* Attendance Numbers 6 Town of Vail | CSE | 12/15/11 * Based on survey results. •Estimated attendance: •70 competitors, 90 volunteers, 20 coaches, 12 parents and 4 grandparents •If non-ticketed, method you used to estimate attendees: •Lists of competitors, volunteers, co-travelers •100% of people in Vail specifically for event: •All attendees were here specifically for event •79% of people attended previous years: •Contributing factors: points awarded to anglers competing in 2013 National Championships and WFFC Estimated Results* Demographic Profile 7 Town of Vail | CSE | 12/15/11 •Attendees came from (local, regional, out of state, international): •Vail Valley, Front Range, Colorado, Utah, Maryland, Michigan, Wyoming, Pennsylvania, Washington, New York, Georgia, New Mexico, Massachusetts, North Carolina, South Carolina, Missouri, Washington D.C., Poland, France, Czech Republic, Scotland, Finland, Italy •Average age and income bracket of attendees: •Average age was 39 years old (variable of 15 youth anglers under 18) •Average Income Bracket $75-$99,999. * Based on survey results. Estimated Results* Event Attendee Estimated Spending 8 Town of Vail | CSE | 12/15/11 •Lodging: (all based on average 8 night stay, 100 attendees) •% attendees stayed in Town of Vail: 93% •Average amount spent on lodging/day: $89.00 •Estimated room nights booked due to event association: 325 •Lodging call to action: Lion Square Lodge-Host Hotel •Dining: $50-$200 daily per survey •approximately $79.00/day (7 days totaled) •Shopping: $50-$200 daily per survey •approximately $44.00/day (5 days totaled) •Other Activities: ie: recreation, gas $50-$200 daily per survey •approximately $57.00/day (5 days totaled) GROSS Spending $177,000.00 * Based on survey results. Estimated Return on Investment (ROI)* 9 Town of Vail | CSE | 12/15/11 •Additional Town of Vail spending event generated: $164,610.00 •$177k gross less 7% of attendee spending •Ratio of increased revenue to amount of funding received: 93% •$5,000 investment returned $164k •Sales tax revenue generated by event and accrued to Town of Vail including sales and lodging tax:** $13,827.00 * Based on survey results. ** The TOV collects 4% sales tax with the exception of short-term lodging which collects 5.4% after the addition of a 1.4% local marketing district tax. For more information: http://www.vailgov.com/subpage.asp?dept_id=48 Visitor Intent to Return* 10 Town of Vail | CSE | 12/15/11 Satisfaction ratings: •98% of competitors showed intent to return •FIPS Mouche representative approval and vote of confidence * Based on survey results. Topline Marketing Efforts 11 Town of Vail | CSE | 12/15/11 •Website: www.theamericacup.com •Vail Daily / Summit Daily •VVP and VLMD ads and blasts •Merchant Program •Constant Contact blasts •Hotel FAQs and Agenda Sheets handed out •Eagle and Summit County flyers and posters •Project Healing Waters Fly Fishing ‘Soldier’s Day’ event •Facebook, Twitter, Linked In, Google Plus posts Community Contribution 12 Town of Vail | CSE | 12/15/11 •Impact on Vail’s sense of community: The America Cup event demonstrates the sense of community and spirit for world championship level events. World class competitors from across the country and globe worked hand in hand with local volunteers over the event days. Camaraderie and excitement permeated all attendees. Many stated that they would consider coming back to Vail for next year’s event. Sustainability Efforts Green Measures 13 Town of Vail | CSE | 12/15/11 •Designate a person responsible for overseeing green event practices •All host materials printed on at least 30% post consumer recycled paper •Used reusable banners, signage and eco-friendly promotional material •Encouraged the use of shuttles, carpools or other public transit to and from the event •Enforced a no idling policy for staff and attendees •Recycling is required in all areas of the event. Recycling containers must be paired with trash cans •Eliminate single use plastic bags •Eliminate the use of Styrofoam •Provide vegetarian meal options Additional Information 14 Town of Vail | CSE | 12/15/11 •Provide detailed budget in attachment •Provide ROI explanation in attachment •World Fly Fishing Championships 2015 / 2016 •FIPS Mouche site visit approvals completed •Attending 2014 WFFC Czech Republic as FIPS Supervisor June 2014 Additional documents attached to presentation: 4:25 PM 09/29/13 Accrual Basis The America Cup Profit & Loss January through December 2013 Page 1 of 1 Ordinary Income/Expense Income Direct Public Support 5,500.00 Program Income 33,633.00 Total Income 39,133.00 Expense Business Expenses Marketing 3,928.09 Business Expenses - Other 670.80 Total Business Expenses 4,598.89 Contract Services videographer 1,000.00 Facilities and Equipment Equip Rental and Maintenance 535.90 Facilities and Permits 1,465.26 Total Facilities and Equipment 2,001.16 Operations Books, Subscriptions, Reference 365.00 PHWFF 4,638.19 Postage, Mailing Service 216.65 Printing and Copying 1,756.00 Supplies 2,339.70 Venue Transportation 6,000.00 Clothing Tshirts, Hats, Pins 4,839.78 Lunches and Waters 5,024.02 Total Operations 25,179.34 Other Types of Expenses Bank Fees 322.00 Insurance - Liability Cert 1,368.26 Other Costs 650.00 Total Other Types of Expenses 2,340.26 Travel and Meetings Lodging 2,872.40 Travel and Gas 1,797.97 Travel and Meetings 787.98 Total Travel and Meetings 5,458.35 Total Expense 40,578.00 Net Ordinary Income -1,445.00 Net Income -1,445.00 ROI Explaination Over budget due to: Hotel expenses Venue changes WFFC expenses Team cancellation