HomeMy WebLinkAbout2013 Vail Lacrosse Shootout RecapEvent Recap: Vail Lacrosse Shootout
Commission on Special Events
October 2, 2013
Photo by Jack Affleck
Vail Lacrosse Shootout: June 29 – July 7, 2013
International Lacrosse Promotions, Jim Soran
Office: 303-779-2708
Mobile: 303-877-7977
jsoran@montgomerylittle.com
2 Town of Vail | CSE | 12/15/11
Vail Brand Compatibility
“Premier International Mountain Resort Community”
3 Town of Vail | CSE | 12/15/11
Standard of excellence met by:
•Among lacrosse enthusiasts, whether players or fans, the Vail Lacrosse Shootout is
considered to be the premier summer lacrosse tournament. Lacrosse teams now have
many choices of summer tournaments to attend, yet the Vail Lacrosse Shootout has
retained its status as “THE” tournament to attend. Over the years we have maintained our
reputation as a first class event by consistently attracting competitive lacrosse teams and
providing a well organized and well run event in an unmatched setting.
•Our reputation as a first class lacrosse event attracting teams from across the country as
well as internationally further enhances Vail resort’s reputation as being one of the finest
resorts in the world.
Event Strengths & Weaknesses
4 Town of Vail | CSE | 12/15/11
•Exceeded expectations: This year we made a greater effort to reach out to the local Vail community and
involve them in the sport of lacrosse and our event by offering an instructional youth lacrosse clinic that was
attended by approx. 25 local Vail youth. We also conducted a demonstration of the 3X (three by) lacrosse game
at Mountain Plaza, allowing spectators to either watch or participate in this game. We continue to make
improvements to the look and content of the tournament website, providing daily game results, highlights and
photos as well as sponsor information. Social network numbers have increased to 1,932 Facebook likes and
1,436 Twitter followers. A highlight video of the Men’s Elite semi-final and championship games can be viewed
on youtube.com.
•Measures that could be taken for event improvement: We continue to seek out event sponsors. A
major event sponsor and the funding it would provide would be an improvement. Our efforts to marketing our
event to potential sponsors are reviewed each year and we continue to try to improve our efforts in this area.
•For repeat event, comparison to past years: The number of teams competing in this year’s Shootout
is consistent with the number of teams in the 2012 Shootout – one less team in 2013. The divisions we are trying
to grow -- our boys and girls high school divisions – increased slightly in number of teams . There was a stronger
interest this year in the “Past Masters” game (age 60 and over) with more participants. We anticipate growth in
this age group in future years. Total team spending in the areas of lodging, bar & liquor and the number of
room nights increased, while spending in the areas of food, other activities and retail decreased. Total spending
in 2013 was less than total spending in 2012.
Event Budget
5 Town of Vail | CSE | 12/15/11
•Total event budget: $211,389.17
•CSE funds: $13,000
•Profit and loss: See attached Profit and Loss Statement. Net income of -$243.17
•Funding utilization: CSE funding is used to cover printing expenses of the tournament
program and to pay costs associated with the tournament website. $3,000 of the funding
amount is used to pay for promotions and marketing expenses.
•In-kind sponsorship: We continue to pursue in-kind sponsorships with many of our sponsors
– promoting their business to the teams attending the tournament in exchange for their
services. Those businesses offering us in-kind sponsorship in 2013 include: West Vail Liquor
Mart, Timberline Tours, Agava, Smiling Moose Deli, Happy Valley Grill, Lacrosse Graphics,
Wendy’s Alpine Party Rental, Subway, Qdoba, Inlaxwetrust.com, Nova Guides, Vail Ale House &
Avon Bakery & Deli. The value of the in-kind sponsorships we received this year was $6,086.
•Cash sponsorship: In 2013 we received cash sponsorship income of $12,000. These sponsors
included Hi Altitude Travel, US Lacrosse, Coors, Brine, Wendy’s and Mammoth.
Estimated Results*
Attendance Numbers
6 Town of Vail | CSE | 12/15/11
•Estimated attendance: approx. 4,543 attendees (players, coaches, “others”, officials, staff,
youth clinic participants); approx. 9,000 event spectators
•If non-ticketed, method you used to estimate attendees: To determine event
attendees we use the post event survey that we ask that teams return to us after the tournament
in which they report to us their number of players & coaches and their best estimate of others
accompanying the team (chaperones, family, friends). We determine an average per team based
on their reports. In the Men’s Divisions the actual number of players are counted, based on team
rosters. We base spectator attendance on our observance of crowd attendance at the various
field venues during each division of the tournament. The spectator number would include some
“others” and some tournament participants that are spectators during other portions of the
tournament.
•% of people in Vail specifically for event: Of our estimated total event attendees of
4,543, 99% are in Vail specifically for our event. Of our estimated spectator attendance of 9,000,
we estimate that approximately 85% are in Vail specifically for our event.
•% of people attended previous years: 73% of last year’s teams returned to participate
in the 2013 tournament. Of the total attendees in 2013 (4,543), approx. 3,407 would have also
attended our event in 2012. This year we have adjusted downward our estimated number of
spectators based on lower numbers of others accompanying a team as reported in the surveys
and based on our observations.
Estimated Results*
Demographic Profile
7 Town of Vail | CSE | 12/15/11
•Attendees came from (local, regional, out of state, international): Locally
and regionally, attendees come from Colorado’s front range as well as from the Western Slope.
Nationally, we strive to have each geographic region of the United States represented at the
tournament. This year our event included teams from the East Coast, the West Coast, several
mid-Atlantic states, several mid-western states, the Pacific Northwest and the South. Players
came from many states, including Minnesota, Nebraska, Maryland, Illinois, Missouri, Ohio, New
York, Northern and Southern California, Massachusetts, Virginia, Washington D.C., North
Carolina, Vermont, Arizona, Texas, Utah and others.
•Average age and income bracket of attendees: Participants in our event cover a
wide range of ages since our event includes many divisions including a Chumash event for 4th to
8th grade boys & girls; high school players from approx. 16 to 19 years old in our Under 19 Boys
& Girls High School Divisions; men and women playing college lacrosse and post collegiate, club
lacrosse in our Men’s & Women’s Elite Divisions; men from 30 to over 50 in our Men’s Masters,
Supermasters & Grandmasters Divisions. We also had a Past Masters event for men 60 and
over. Our post event survey did not inquire about income bracket; however, a survey published
by US Lacrosse in 2004 reported that 75% of all lacrosse fans and players had an annual income
of $50,000 or more.
.
Estimated Results*
Event Attendee Estimated Spending
8
•Lodging:
•% attendees stayed in Town of Vail: 76% of teams stayed in Vail, Lionshead and
E. Vail
•Average amount spent on lodging/day: On average, teams spent $1,709 per
team, per day on lodging. Total lodging per day for 98 teams would then be $167,482
(not including 26 Chumash teams).
•Estimated room nights booked due to event association: On average, teams
booked 34 room nights per team. Total room nights for 98 teams would then be 3,332
room nights.
•Lodging call to action: Our preference would be to increase the number of teams
staying in Vail as opposed to farther down the valley by increasing the number of fields
available to us in Vail, especially for our boys and girls high school divisions. This would
increase the number of participants and others staying in the Vail area as well as
shopping and eating in Vail. This year we were able to use Vail Mountain School,
primarily for our Men’s Masters Division, and it is our hope to continue and increase our
use of that facility.
•Dining: An average of $3,770 per team was spent on food (restaurant meals, grocery
store & fast food). Total food costs for 98 teams would then be $369,460 on average.
This does not include bar or liquor store purchases.
Event Attendee Estimated Spending (continued)
•Shopping: The average amount teams spent on retail purchases was $1,419
average per team. Total retail purchases for 98 teams would then be $139,062.
However, many teams note that they are unsure about the retail purchases made by players
and their families.
•Other Activities: On average, about 77% of teams responding to our survey
report that they participate in other activities while in Vail with the average
amount spent of $970 per team. Total amount spent on other activities for 98
teams would then be $95,060.
Town of Vail 9
Estimated Return on Investment (ROI)*
10 Town of Vail | CSE | 12/15/11
•Additional Town of Vail spending event generated: Using the average amount
spent per team as reported to us on team surveys, we are able to extrapolate to get an
estimated total amount of what is spent by all teams attending the Shootout for lodging,
food, bar and liquor store purchases, activities and retail purchases. We estimate that the
following amount of revenue is brought to the Vail Valley during our event:
Lodging: $847,504
Food: $369,460
Retail: $139,062
Bar & Liquor store: $131,100
Other Activities: $95,060
Total Spending generated: $1,582,186
•Ratio of increased revenue to amount of funding received: Increased
revenue to the Town of Vail - $1,582,186 – funding received $13,000. For every dollar in
received in funding, $122 was generated to the Town of Vail in increased revenue.
Estimated Return on Investment, continued
•Sales Tax Revenue Generated by Event and Accrued to Town of Vail including
Sales and Lodging Tax:
Estimated lodging total - $847,504 x 5.4% lodging tax = $45,765 in lodging tax
revenue. Estimated totals of food, bar & liquor purchases, retail purchases and activities --
$734,682 x 4% sales tax = $29,387. Total additional sales tax revenue - $75,152.
Town of Vail 11
Visitor Intent to Return*
12 Town of Vail | CSE | 12/15/11
Satisfaction ratings:
•Of those responding to this question on our survey, 59% said players on their team had
plans to return to Vail
•The reasons most frequently given for returning to Vail are skiing, vacations and to return
to next year’s Vail Lacrosse Shootout
•Once again the feedback we’ve received from teams is very positive, both as to the
tournament itself and also as to Vail as a fantastic location that they look forward to
returning to each summer. A player reported to us that while attending lacrosse events
this summer on the East Coast with his son, he was amazed at the Vail Lacrosse Shootout
apparel he saw and how well known and well respected our event is. Many players tell us
that coming to Vail for the Shootout has become a family tradition for them, combing a
family vacation with participation in the Shootout. As reported in their surveys, while in
Vail most teams take advantage of many other activities including rafting, golf, fishing,
gondola rides, the rodeo, jeep & ATV tours, zipline, biking, hiking and horseback riding.
Topline Marketing Efforts
13 Town of Vail | CSE | 12/15/11
•In 2013 we again worked with US Lacrosse in supporting their Keeper of Lacrosse Program. A Keeper of
Lacrosse award was presented to a player in each division of the Shootout that best exemplified the virtues
of honor, respect and integrity. Our tournament receives coverage in Lacrosse Magazine that features our
involvement with the Keeper of Lacrosse award. Lacrosse Magazine is read by 400,000 US Lacrosse
members across the country. Attached is an article appearing in the online version of Lacrosse Magazine
(www.laxmagazine.com) on June 28, 2013.
•We continue to increase our efforts to use the tournament website (www.vaillacrosse.com) as not only a
source of current information about the tournament but also as a marketing tool with sponsors’ logos and
links to sponsors ’websites. During the tournament a recap of each days’ events & photos are posted on the
website. Visitors to the website increase each year with over 22,024 visitors to date in 2013. The
tournament’s presence on social media sites such as Facebook and Twitter continues to grow with 1,932
Facebook likes and 1,436 Twitter followers. During the tournament, our Facebook page reached 73,859
users and was visited 4,911 times. Our “Klout” score peaked at 62.62 during the tournament.
•In 2013 we increased our efforts in marketing the tournament as part of the marketing requirements of our
funding agreement with the Vail CSE. Press releases were created and submitted for approval by the CSE.
Our youth clinic was promoted through an ad in our tournament program, on our website and through
distribution of information through the Vail Recreation District’s database. The 3X demonstration was
promoted through placement of an ad in the Vail Daily, an ad in our tournament program, and a sandwich
board with information about the demonstration placed at Mountain Plaza on the morning of the event and
on our website.
Topline Marketing Efforts, continued
•We work with the Vail Daily, providing scores and highlights of each days tournament action.
The Vail Daily publishes coverage of the tournament on a daily basis during the event. A copy
of several articles appearing in the Vail Daily is attached.
•This year one of our program advertisers, Riverwalk Wine & Spirits, included a welcome to
Vail Shootout participants in their radio advertising on a local radio station. They also carried
copies of our tournament program in their store for customers access.
•Highlight videos of the Men’s Elite semi-final and Championship games were shot by
Lax.com, posted to youtube.com and have been viewed on Lax.com 4,489, 3,761 and 6,557
times, respectively.
Town of Vail 14
Community Contribution
15 Town of Vail | CSE | 12/15/11
•Impact on Vail’s sense of community:
•No admission was charged to encourage greater spectator attendance and give the Vail
community a free event to attend. This is an opportunity to see lacrosse played at its highest
level by top players from across the country.
•In 2013 we hosted two free events for the local, Vail community. We held a youth lacrosse
clinic for local, Vail youth and a demonstration of the lacrosse game of 3X (three by). Both
events were part of our effort to promote the sport of lacrosse and to involve the community in
our event. Approx. 25 youth took part in the clinic – they received a free t-shirt and prizes
donated by the Mammoth professional lacrosse team. Approx. 60 participants & spectators
took part in the 3X demonstration which was held at Mountain Plaza on July 4. These events
were promoted in our tournament program, on our website and through distribution of
information through the Vail Recreation District’s database.
•Our event was again attended by Lacrosse The Nations, a non-profit organization that brings
the game of lacrosse to children living in impoverished areas. They collect equipment for the
children and their volunteers teach them the game of lacrosse as well as befriend and mentor
them. We anticipate that our association with this philanthropic organization will continue in
the future.
Sustainability Efforts
Green Measures
16 Town of Vail | CSE | 12/15/11
•At all field venues, recycling receptacles are placed in close proximity to trash cans.
•Our training staff provides drinking water in Gatorade coolers to the teams at each field to
discourage the use of individual plastic water bottles by teams.
•All communications with teams, vendors, sponsors, advertisers and media is electronic
rather than using paper and mail service
•Teams, players and coaches register at an online site eliminating the need for paper player
waivers and US Lacrosse membership confirmations. Team rosters are submitted to us by
email.
Additional Information
17 Town of Vail | CSE | 12/15/11
•The Shootout received extensive coverage in the online version of Lacrosse Magazine
(www.LaxMagazine.com). Copies of their tournament preview article on June 28 , "Vail
Lacrosse Shootout an Annual Summer Destination” is attached as well as articles appearing
on July 1, 2, 4, 5, 6, 7 & 8.
•The Shootout receives daily local media coverage in the Vail Daily. A copy of their coverage
on July 6, 7 and 8 is attached.
•The Shootout received mention and a photo in the October issue (print) of Inside Lacrosse
Magazine. A copy is attached.
•The 2012 Participation Survey conducted by US Lacrosse is attached.
Additional documents attached to presentation:
2012 PARTICIPATION SURVEY
US Lacrosse National Headquarters
113 West University Parkway • Baltimore, MD 21210
Ph: 410.235.6882 • Fax: 410.366.6735
www.uslacrosse.org
2012 PARTICIPATION REPORT
2
ABOUT THIS SURVEY
The US Lacrosse Participation Report is produced annually to monitor participation at different levels of the sport
across the country. This report counts only participation on organized teams and does not include leisure time play of
lacrosse.
The primary source of data for this report is provided by the 64 US Lacrosse regional chapters. Each chapter reports
participation at the youth level. Significant data is also obtained from US Lacrosse membership records, the National
Collegiate Athletic Association, the National Federation of State High School Associations and www.laxpower.com.
ABOUT US LACROSSE
US Lacrosse was founded on January 1, 1998, as the national governing body
of men’s and women’s lacrosse. US Lacrosse is the result of a three-year strategic
initiative to unify all national lacrosse associations in an effort to maximize human
and financial resources, and maximize the efficiency and effectiveness of lacrosse
promotion and development.
US Lacrosse provides a leadership role in virtually every aspect of the game throughout the United States, and offers
a number of programs and information services to its national membership and more than one million lacrosse
enthusiasts.
The US Lacrosse national headquarters is located in Baltimore and features a three-story administrative center, as
well as the sport’s national archives, the Lacrosse Museum and National Hall of Fame. US Lacrosse currently employs
a staff of 70 at its national office and benefits from regular volunteer and intern assistance. Additionally, US Lacrosse
has a network of 64 regional chapters throughout the country that help develop and promote the game at the
grassroots level.
US Lacrosse, a 501 (c)(3) organization, relies on the growing membership support of more than 400,000 lacrosse
players, coaches, officials and enthusiasts for a large portion of its operational funding. Additional funding programs
include annual giving, planned giving, foundation and corporate giving, capital drives, grants, sponsorship,
advertising and special events.
MISSION: US Lacrosse is the national governing body of lacrosse. Through responsive and effective leadership, we
provide programs and services to inspire participation while protecting the integrity of the sport.
VISION: We envision a future which offers people everywhere the opportunity to discover, learn, participate in,
enjoy and ultimately embrace the shared passion of the lacrosse experience.
2012 PARTICIPATION REPORT
3
LACROSSE TODAY
For more than a decade, lacrosse has been one of the fastest-
growing team sports in the country, and that trend continued last
year. In 2012, more than 720,000 players participated in lacrosse
on organized teams, an increase of nearly 40,000 players from the
year before. More than half of the total players compete at the youth
level (age 15 and below), but every segment of the game is showing
continued growth patterns.
At the youth level, the US Lacrosse survey reveals nearly 390,000
players on organized teams in 2012, an increase of nearly eight
percent over the previous year. The number of high school players
topped 280,000 in 2012, and the sport continues to be the fastest-
growing sport in the NFHS. The number of collegiate players (varsity
and club) was just under 35,000, growing 3.1 percent, with new
varsity programs continuing to reach all corners of the country.
Major League Lacrosse, one of two professional lacrosse leagues,
added expansion franchises in Charlotte, N.C., and Columbus,
Ohio, for the 2012 season, and thousands of players continue to
participate on the field at the post-collegiate level.
Beyond the sheer participation numbers, lacrosse continues to grow in terms of exposure. Led by the ESPN family of
networks, nearly 100 collegiate and professional lacrosse games will be broadcast nationally in 2013, with scores
more streamed on the web. CBS Sports Network and NBC Sports will also air games in 2013. The sport is also
highlighted through print and Internet vehicles, led by Lacrosse Magazine, which is read each month by the more
than 400,000 members of US Lacrosse.
Total Number of Lacrosse Players
Year Players % 1-yr Growth Year Players % 1-yr Growth
2001 253,931 — 2009 568,021 8.4
2002 288,104 13.5 2010 624,593 10.0
2003 301,560 4.7 2011 684,730 9.6
2004 351,852 16.7 2012 722,205 5.5
2005 381,568 8.4
2006 426,022 11.7
2007 480,627 12.8
2008 524,230 9.1
US Lacrosse reports that more
than 720,000 people played on
organized teams in 2012.
2012 PARTICIPATION REPORT
4
LACROSSE PARTICIPATION IN 2012
Level Male Players Female Players Total Players % 1-Yr Growth
Youth 252,060 137,570 389,275 7.8
High School 166,471 115,677 282,148 2.5
College 21,080 13,887 34,967 3.1
Professional 240 0 240 33.3
Post-Collegiate 10,997 4,223 15,220 8.2
Total 450,848 271,357 722,205 5.5
Youth
Youth lacrosse participation (15 and under) rose to nearly 390,000
players in 2012 and remains the age level with the highest
participation rates in the sport. Roughly 65 percent of youth players
are boys, but both boys’ and girls’ youth lacrosse are growing at high
rates. The number of boys playing lacrosse has risen 81 percent since
2006 and the number of girls playing lacrosse has risen 69 percent in
that time frame.
The geographic expansion of the sport is evident. In 2001, the first
year of the US Lacrosse Participation Report, there were just five
chapters that reported more than 5,000 youth players in their chapter
area. In 2012, that number has grown to 23 and includes chapters
from Colorado, Georgia, Minnesota, Texas and Utah.
Among the states with the most youth players according to the
US Lacrosse chapter surveys in 2012 were New York (52,449),
Massachusetts (40,259), Maryland (40,021), New Jersey (32,439),
Pennsylvania (23,358), Connecticut (21,985), Virginia (17,331),
California (16,218), Florida (13,190) and Ohio (12,857).
US Lacrosse Annual Participation Survey
Year Youth Boys Youth Girls Total Youth Players
2006 139,188 81,609 220,797
2007 155,866 85,715 241,581
2008 168,768 96,446 265,214
2009 182,249 115,022 297,271
2010 201,727 122,946 324,673
2011 230,356 130,919 361,275
2012 252,060 137,570 389,275
More than half of all lacrosse
players are age 15 or younger.
2012 PARTICIPATION REPORT
5
High School
The 2011 National Federation of State High School Associations
(NFHS) annual participation report listed girls’ lacrosse as having the
10th most number of participants of all high school sports. That was
the first time that lacrosse reached into the top 10 of any category in
terms of participation since the NFHS began tracking data in 1971.
Girls’ lacrosse was back at No. 10 in 2012 and boys’ lacrosse is
knocking on the door as the 11th most played sport.
Over the last five years, lacrosse is the fastest-growing team sport
among NFHS member schools. The number of schools sponsoring
boys’ lacrosse has increased 47.2 percent, considerably ahead of the
second-fastest growing sport of bowling (18.1 percent). On the girls’
side, the number of schools has increased 43.1 percent with bowling
again coming in second (21.8).
As of 2012, the governing bodies for high school sports in 22
states have either formally sanctioned or recognized lacrosse. That
number continues to grow with California, Florida, Georgia, Illinois,
Minnesota, Missouri, North Carolina, Pennsylvania and South
Carolina among the states added to that list since 2000. Lacrosse also continues to grow dramatically at schools and
states not under the NFHS umbrella for lacrosse with tens of thousands playing for these programs.
NFHS Growth Rates (2007 to 2012) • Number of Schools Sponsoring the Sport
Boys’ Sports 2007 2012 Growth Rate Girls’ Sports 2007 2012 Growth Rate
Lacrosse 1,588 2,338 47.2% Lacrosse 1,480 2,118 43.1%
Bowling 2,089 2,467 18.1% Bowling 2,012 2,451 21.8%
Swimming 6,358 7,001 10.1% Field Hockey 1,493 1,788 19.8%
Volleyball 2,006 2,180 8.7% Ice Hockey 504 600 19.1%
Water Polo 725 783 8.0% Water Polo 716 785 9.6%
US Lacrosse Annual Participation Survey (Varsity, JV, Freshmen and Club Players)
Year HS Boys HS Girls Total HS Players
2006 96,777 65,244 162,021
2007 112,496 74,550 187,046
2008 131,092 87,731 218,823
2009 136,710 90,914 227,624
2010 149,400 105,914 255,314
2011 162,416 112,865 275,281
2012 166,471 115,677 282,148
Since 2006, more than 1,400 new
high school lacrosse teams have
been added.
2012 PARTICIPATION REPORT
6
States with high school associations that sanction/recognize lacrosse:
*California Michigan Vermont
Colorado Minnesota Virginia
Connecticut Missouri (girls only)
Delaware New Hampshire * - Individual sections within
Florida New Jersey the state can choose whether
Georgia New York or not to sponsor the sport.
Illinois North Carolina
Maine Pennsylvania
Maryland Rhode Island
Massachusetts South Carolina
College
In an era of difficult financial challenges, lacrosse has continued to
blossom at the collegiate level. The NCAA Men’s Lacrosse Champion-
ship Weekend has become the envy of just about every other NCAA
sport with crowds of more than 40,000 routinely filling NFL stadiums
to see the games. Colleges large and small, in almost every corner of
the country, have added programs in recent years.
One of the landmark additions to the college lacrosse scene was
the University of Michigan adding both men’s and women’s varsity
programs. The men began play in 2012 and the women will begin
play in 2014.
“The more we dug into it, the more we believed that this is just
a sport of the future,” said Dave Brandon, Michigan’s athletic
director. “Lacrosse’s trend lines in every way we could measure were
impressive and made us believe that this is a place where we could
grow and be a part of something that would over time be very big.”
Michigan is hardly alone. Thirty new collegiate varsity programs
began play in 2012 and a staggerging 60 began in 2013. Over the
last five years, lacrosse is the fastest growing sport at the NCAA level,
and hundreds more compete at the club level.
The addition of eight new women’s NCAA Division I programs in 2013 will bring the total number of teams at that
level to 100, and nine more schools have already announced they are starting programs in the next three years.
Men’s lacrosse has seen smaller growth at the Division I level than other levels of the sport, but even that is beginning
to change. High Point and Marquette began playing in 2013 and five more schools have announced new programs.
Michigan became the first school
with a BCS football team to add
varsity men’s lacrosse since 1981.
2012 PARTICIPATION REPORT
7
NCAA Growth Rates (2007 to 2012) • Number of Schools Sponsoring the Sport
Men’s Sports 2007 2012 Growth Rate Women’s Sports 2007 2012 Growth Rate
Lacrosse 226 295 30.5% Lacrosse 286 376 31.5%
Volleyball 80 98 22.5% Indoor Track 641 711 10.9%
Indoor Track 575 634 10.3% Ice Hockey 79 86 8.9%
Cross Country 898 960 6.9% Cross Country 967 1,035 7.0%
Swimming 390 413 5.9% Soccer 941 996 5.8%
US Lacrosse Annual Participation Report (Varsity, Junior College and Club Players)
Year College Men College Women Total College Players
2006 16,444 10,207 26,651
2007 16,961 11,321 28,282
2008 18,148 11,674 29,822
2009 18,746 12,868 31,614
2010 19,326 13,105 32,431
2011 20,397 13,532 33,929
2012 21,080 13,887 34,967
Professional
There are two professional lacrosse leagues operating in North America
— Major League Lacrosse and the National Lacrosse League.
Major League Lacrosse is an outdoor league that played its first season
in 2001. The league currently has eight franchises (Boston, Charlotte,
Chesapeake, Denver, Hamilton, Long Island, Ohio and Rochester)
and will hold its 2013 Championship Weekend at PPL Park outside of
Philadelphia in August.The MLL is regularly featured on ESPN networks
and also added a television deal with CBS Sports Network beginning
with the 2012 season. MLL teams play a 14-game schedule from April
through August followed by a four-team single elimination playoff.
The National Lacrosse League is an indoor league that dates to 1987.
The NLL features teams in both the U.S. and Canada with a heavy
percentage of players coming from Canada, where box lacrosse is the
country’s official summer sport. The season runs from January through
April and is then followed by the playoffs in May. For the 2012-13
season, the league has nine franchises (Buffalo, Calgary, Colorado,
Edmonton, Minnesota, Philadelphia, Rochester, Toronto and Washington
state).
Major League Lacrosse is one of
two professional lacrosse leagues
in North America.
2012 PARTICIPATION REPORT
8
Post-Collegiate Club
There are numerous former high school and college lacrosse players that give back to the game as coaches and
officials, and many also continue to play at the post-collegiate club level. On the men’s side there are more than a
dozen adult leagues that primarily take place in the spring and summer, including the American Lacrosse League, a
league of nearly 50 teams that stretches from Maine to Virginia. Men’s post-collegiate play also includes competition
for older players in Masters, Grandmasters and Supermasters divisions, and there are numerous tournaments
around the country for all levels of play. There are nearly 100 organized women’s post-collegiate club teams
around the country that play in both local/regional leagues and tournaments throughout the year. More information
about post-collegiate club playing opportunities for men and women are available on the US Lacrosse website at
uslacrosse.org/postcollegiatelax
International
The Federation of International Lacrosse (FIL) was formed in the
summer of 2008 as the new governing body for men’s and women’s
lacrosse at the international level. The organization is the result of a
merger between the International Federation of Women’s Lacrosse
Associations (IFWLA) and the International Lacrosse Federation (ILF).
The IFWLA had been sponsoring women’s world championships since
1982 and the ILF had been sponsoring men’s world championships
since 1974.
US Lacrosse governs all aspects of the U.S. men’s and women’s
national teams and plays a leading role in supporting men’s and
women’s lacrosse development internationally.
World Championships are conducted through the FIL at the senior
and U19 level every four years for both men and women. The United
States has been dominant on the world stage, winning a total of 26
world championships since 1974.
Listed below are the most recent world championship results in the five
divisions that the FIL sponsors.
Year Event Location Champion U.S. Finish
2012 Men’s U19 Turku, Finland U.S. 1st
2011 Women’s U19 Hannover, Germany U.S. 1st
2011 Men’s Indoor Prague, Czech Republic Canada 3rd
2010 Men’s Senior Manchester, England U.S. 1st
2009 Women’s Senior Prague, Czech Republic U.S. 1st
The United States has won 26
world championships since 1974.
2012 PARTICIPATION REPORT
9
Upcoming World Championships
Year Event Location Dates
2013 Women’s Senior Oshawa, Canada July 11-20, 2013
2014 Men’s Senior Denver, Colorado July 10-19, 2014
2015 Women’s U19 Edinburgh, Scotland July 23 - August 1, 2015
Federation of International Lacrosse
Member Nations (25) Associate Members (19)
Australia Argentina
Austria Belgium
Bermuda Bulgaria
Canada China
Czech Republic Costa Rica
Denmark Guatemala
England Hungary
Finland Israel
France Mexico
Germany Peru
Hong Kong Poland
Ireland Portugal
Iroquois/Haudenosaunee Russia
Italy Serbia
Japan Slovenia
Korea Switzerland
Latvia Thailand
Netherlands Turkey
New Zealand Uganda
Norway
Scotland
Slovakia
Spain
Sweden
United States
Wales
2012 PARTICIPATION REPORT
10
Did You Know?
Record Setting Attendance
Since moving to NFL stadiums in 2003, the NCAA Men’s Lacrosse
Championships have attracted at least 90,000 fans for the weekend
and more than 35,000 fans for the championship game in nine of the
last 10 years. The only NCAA championship with higher attendance
figures is Division I men’s basketball. The record weekend attendance
for the championships was set in 2007 when 123,225 fans came to
M&T Bank Stadium in Baltimore over a three-day stretch. The record
for the championship game attendance was set in 2008 with 48,970
fans heading to Gillette Stadium in Foxborough, Mass.
Private No More
Lacrosse was often stereotyped as a prep school sport, but it has
grown way beyond those roots over the years. Maryland has
traditionally had some of the strongest private school programs in the
country, but in 2012, nearly 70 percent of the boys’ programs in the
state were at public schools. North Carolina, one of the states that has
recently sanctioned high school lacrosse, has seen an increase of 93
percent in the number of public schools with boys’ lacrosse programs
since 2006. Approximately 80 percent of the programs in the state
are at public schools. New York is the state with the largest number
of high school lacrosse teams and nearly 85 percent of the programs
are at public schools.
The Women Move West
The University of Colorado (2014) and the University of Southern California (2013) have both recently started varsity
women’s programs, bringing the number of women’s programs in the Pac 12 to five. Beginning in 2014, there will
be a total of 10 women’s NCAA Division I teams in the West, and a total of 12 college teams at the Division I and III
levels in California alone.
For More Information
Paul Krome
Associate Director of Marketing and Public Relations
US Lacrosse
410.235.6882 x107
pkrome@uslacrosse.org
The NCAA Men’s Lacrosse
Championship Weekend has
averaged crowds of over 106,000
over the last 10 years.
7:06 PM International Lacrosse Promotions
09/23/13 Profit &Loss
Accrual Basis January through December 2013
Jan -Dec
Ordinary Income/Expense
Income
Team Fees Revenue 166,410.00
Advertisement 9,200.00
Sponsor Income 18,086.00
Vendor/Sponsor Income 17,450.00
Total Income 211 ,146.00
Expense
Accounting 540.45
Administration Fees 19,405.00
Automobile Expense 6,963.40
Equipment Rental 500 .00
Field Expense 11,083.46
Field Rental 30,347.17
Insurance 300.00
Interest/Finance Charge 31 .00
Lodging 32 ,988.39
Meals and Entertainm ... 739.07
Operating Supplies 887.23
Permits 100.00
Postage and Delivery 674.00
Printing and Reproduc ... 120.00
Program Costs 8,137.66
Promotional/Marketing 9,623 .00
Referees 46,987 .00
Rent 895 .00
Scheduling 2,487 .77
Scorekeeper 1,680.00
Staff Food 17,177 .65
Taxes 390.00
Telephone 1,235 .00
Tents & Tables 596.91
Trainer Fees 8,090.60
Trainer supplies 1,544.86
Travel 2,249.55
Trophies 3,140.00
Waste Removal 2,475.00
Total Expense 211 ,389.17
Net Ordinary Income -243 .17
Net Income -243.17
Page 1