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HomeMy WebLinkAbout2014_03_27 Vail Film Festival RFPVAIL COMMISSION ON SPECIAL EVENTS 2014 EVENT FUNDING APPLICATION • NAME OF EVENT: Vail Film Festival • PROPOSED DATE(S): March 27 – 30, 2014 • AMOUNT OF CASH FUNDING REQUESTED: $85,000 • PRODUCING ENTITY: Colorado Film Institute • 1. President or Executive Director’s Name: Sean Cross • 2. Name and Title of Person Completing the Application: Sean Cross, Executive Director • 3. Business Address: Please include the physical address as well as the mailing address. • Physical & Mailing Address: 1309 Harvard Street Santa Monica, CA 90404 • 4. Contact Info: Sean Cross • • Telephone: Main/Cell/Fax 970 -476-1092/646-236-2155/646- 349-1767 • • E -Mail Address: sean@vailfilmfestival.org • 5. Event and/or Organization WEBSITE: www.vailfilmfestival.com • 6. Number of years your organization has been in business: 11 • 7. Mission Statement: The Colorado Film Institute’s mission is to foster independent film through film screenings, panels, workshops, networking events and educational projects. The Colorado Film Institute stages the Vail Film Festival on an annual basis as the primary outlet for the Institute’s initiatives. • 8. Organization’s tax status: For Profit or Non-Profit*/Not-for- Profit*. Non-Profit (501C-3), or Not-for-Profit (501C-6) organizations, please attach current: 501(c)3 • State Department of Revenue Certificate with this application. • • Does the Event benefit a charity? If yes, please name the beneficiary. • • Tax Payer ID#: 33-1043430  EVENT DESCRIPTION: • 1. The 11th annual Vail Film Festival will take place March 27 – 30, 2014 in Vail, CO. The festival fosters independent film through film screenings, panel discussions and nightly social functions. These various activities benefit established and aspiring filmmakers, national and international film enthusiasts, and local attendees. The festival draws some of the country’s most established film industry professionals and film critics, along with new filmmaker talent, to Vail to enjoy a long weekend of films, skiing, dining, shopping and relaxation. • 2. Where will the event be located within the Town of Vail? The festival will utilize Vail hotels and other properties for screening venues and function space in Vail. • 3. Will any portion of the event take place outside of the Town of Vail? If yes, please explain. No. • 4. Will additional in-kind services be required from the Town of Vail? If yes, please explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking, traffic control, street closures, etc. (The event promoter w ill be charged for all labor, materials and equipment unless such services are specifically exempted and approved as part of the Special Event Permit.) No. • 5. Is this a new or existing event? If existing, please describe the location(s) of the event in previous years and the number of years it has been produced. Last year the festival took place at the Four Seasons Hotel, CineBistro, The Lodge at Vail and Vail Mountain School in Vail. The event has taken place annually for the last ten years. • 6. People: • • Number of participants (athletes, artists, exhibitors, etc.) anticipated: 300 • • Number of volunteers needed: 200 • • Number of event staff: 30 • • Total Number of spectators/attendees anticipated and estimate: 12,000 • 17% Local • 22% In-state (non-local) • 61% Out of State 7. Brief description of potential benefits to the Town of Vail, including an estimated # of incremental room nights and increased spending generated. Based on 2013 Vail Film Festival attendance numbers and independent survey results, attendees accounted for an estimated 3,590 room nights at an average of $279/night for a lodging impact of $1,001,610, with spending on shopping and food accounting for an estimated $1,848,200. 8 . What return on investment should the Town of Vail expect? The following information was derived from a survey of attendees during the 2013 Vail Film Festival. Lodging impact: $1,001,610 Shopping and Food impact: $1,848,200 Total Revenue: $2,849,810 Ratio of Revenue to Funding: 71 to 1 Sales Tax Revenue (Town of Vail: 4%): $113,992 • Marketing Impact: The Vail Film Festival accounted for significant marketing benefits to the Town of Vail. The Vail Film Festival, and therefore the Vail name and brand, received 190 million media impressions in 2013, an estimated value exceeding $375,000 (The estimated value was calculated based on the paid value of each media placement, including print, radio, television, and internet). BUDGET: 1. Please attach a complete and detailed event budget, including anticipated revenues and expenses. Attached. 2. What % of the total event budget is the CSE being asked to fund? 13% 3. Describe briefly how you will use the funds that you are requesting from the CSE. The requested funds will be used towards venue rentals, equipment rentals, local vendors, promotion and marketing expenses, local volunteer expenses and nightly event expenses. 4. Should the CSE decide not to support this event, will it still occur? Yes. 5. What is the $ amount of sponsorships from alternative sources reflected in the event budget? $244,000 6. What % of the total event budget do you expect the event itself to generate? (i.e. ticket sales, merchandise, food and alcohol sales, etc.) 23% 7. If possible, would you intend to host the event in Vail beyond 2014? If yes, for how many years beyond 2014? Yes, indefinitely. 8. Do you anticipate requesting funding from the CSE next year? If yes, given that the CSE encourages the development of additional sponsors in order to leverage their own investments, and anticipates that as events become established they will become less reliant on public funds, what %, if any, of the total event budget do you anticipate requesting next year? Yes, 12% MARKETING 1. Please provide a detailed description of your marketing plan and indicate how the budget will support the program. We are utilizing a combination of traditional marketing outlets, including local and front range radio, newspaper, and television, as well as targeted press releases to national media. We are also utilizing social media via the key platforms, including Facebook, Twitter, YouTube, and the Vail Film Festival website. Additionally, we are using Google Adwords to increase awareness and drive traffic. A significant percentage of the budget will be utilized to support our marketing initiatives. 2. Explanation of potential for sponsorships and media exposure. The Vail Film Festival has retained Calvin Media Group to help build more awareness of the festival both locally and internationally, and to secure corporate sponsorships. The 2013 Vail Film Festival received over 190 million media impressions. We have continued to build media awareness through major social networks such as Facebook and Twitter, as well as grow our affiliations with film industry publications and organizations. We will continue to seek out stronger media partnerships to build the Vail Film Festival brand within the film industry and among the general public. We will continue our strong partnership with Comcast. Our partnership with the Baja International Film Festival has significantly increased brand awareness for the Vail Film Festival within the U.S. film industry and within international film communities. It has also increased awareness of the Vail Film Festival within Mexico and Latin America. Additionally, we have invited several nationally renowned film -industry journalists and film critics to attend the 2014 Vail Film Festival, including journalists from Variety, The Hollywood Reporter, and Deadline. We have included our Advertising and Print Collateral numbers below. 3. Specify any marketing support you are requesting. We would like any marketing support that the Town of Vail can provide. 4.Name, telephone number and email addresses of your PR and marketing contacts. PR: Mark Umbach, Macias Media Group Email: mark@maciasmediagroup.com, Phone: 323-850-0079 Marketing: Hilary Smith, Calvin Consulting Email: hilary@calvinmediaconsulting.com, Phone: 317-501-7784  REQUIRED ATTACHMENTS: 1. References and/or referrals from other communities are required if you do not have a prior history of producing events in Vail. 2. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a description of how you will track the number of lodging nights generated. 3. Previous year's event evaluation, including income and expense statem ent (if existing event). 4. Past or projected demographics of event attendees and estimatedspending. 5. Organization rosters naming: All officers and respective positions Board of Directors and positions The CSE appreciates the inclusion, in electronic format please, of any additional support materials such as DVD’s, programs, news articles or other printed materials.      REQUIRED ATTACHMENTS: 1. References and/or referrals from other communities are required if you do not have a prior history of producing events in Vail. 2. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a description of how you will track the number of lodging nights generated. 3. Previous year's event evaluation, including income and expense statement (if existing event). 4. Past or projected demographics of event attendees and estimatedspending. 5. Organization rosters naming: All officers and respective positions Board of Directors and positions The CSE appreciates the inclusion, in electronic format please, of any additional support materials such as DVD’s, programs, news articles or other printed materials. 1. N/A 2. Explanation of how you will direct prospective attendees to book lodging within the Town of Vail and a description of how you will track the number of lodging nights generated. The Vail Film Festival website includes a lodging section with details on our lodging packages. Lodging options are also included in our newsletter that goes out to our pass purchasers, filmmakers, and industry attendees. In addition, we utilize Facebook and Google Adwords advertising to promote our lodging packages. We will track lodging through promotional codes with our partner hotels. 3. Separate document attached. 4. Past or projected demographics of event attendees and estimated spending. Gender • Male: 48% • Female: 52% Average Age • 41 years Income • Under $50K: 17.0% • $50K- $99K: 22.0% • $100K- $149K: 25.0% • $150K- $199K: 17.0% • $200K- $499K: 14.0% • Over $500K: 5.0% Geography • Local: 17% • In-state (non-local): 22% • Out-of-state: 61% Return on investment for Town of Vail expected: Based on 2013 Vail Film Festival attendance numbers and independent survey results, attendees accounted for an estimated 3,590 room nights at an average of $278/night for a lodging impact of $1,001,610, with spending on shopping and food accounting for an estimated $1,848,200. 5. Organization rosters naming: All officers and respective positions Board of Directors • Scott Cross (Co-chair) • Sean Cross (Co-chair) • Pamela Friedman • Troy Hollar • Judith Landau • Megen Musegades Advisory Board • Godfrey Cheshire • Giancarlo Esposito • Kaye Ferry • Darren Foster • Mark Gordon • Gill Holland • Adam Kassen • Mark Kassen Key Festival Personnel • Festival Directors: Scott Cross & Sean Cross • Associate Director: Megen Musegades • Marketing: MetaFoundry • Director of Operations: Erin Riley • Directors of Community Relations & Development: Krista Ammirato • Festival Host: Bill LeVasseur • Volunteer Coordinator: Steven Douglas • VIP Coordinator: Dave Strong • Travel Coordinator: Amanda Durst • Office Manager: Emily Baldwin • Special Events: Jessa Carlstrom • Will Call Manager: Katie Smith • Programming Heads: Jordan Hall, Ryan Gallagher, Amanda Durst, Erin Sheppard, James Rone, Megen Musegades • Videographer/Cameraman: Michael Howard, Vadim Eklind REVENUE Cash In-Kind Total Corporate Sponsorship: Cadillac 85000 85,000 Town of Vail 85000 85,000 Netflix 50,000 50,000 MetaFoundry 62500 62,500 Chipotle 35000 35,000 Aids Health Foundation 50000 50,000 Stella Artois 15000 15,000 CO Film Commission 2500 2,500 Colorado Mountain Express 2500 2,500 The Four Seasons 50000 50,000 KSKE,The Eagle,Choice FM Radio 25000 25000 SAG Indie 2500 2,500 Slifer Smith & Frampton 2500 2500 1st Bank 1500 1500 indieProducer 15000 15000 Vail Daily 30000 30000 Comcast 20000 20000 Vin Divino 2500 2,500 InkTip 5000 5,000 CineBistro 5000 5,000 Solaris 3500 3,500 Total Corporate Sponsorships 329000 221000 550,000 Film Submissions 20500 20500 Merchandise 6700 6700 Gifts, grants and contributions:28500 28500 Admissions, sales, or services 45,000 45000 2014 Vail Film Festival Projected Budget Total Revenue 429700 221,000 650,700 EXPENSES Development & Compensation Marketing Expenses 48000 90000 138000 Staff Compensation 50000 50000 MetaFoundry Marketing Team 12000 12000 Development 28000 28000 Survey Company - Westfall Associates 1500 1500 Sub-Total Development & Compensation $139,500.00 90000 229,500 General and Administrative Office Expense 12500 12500 Utitilities 900 900 Computer Services 500 500 Supplies/Miscellaneous 1600 1600 Merchandise 4400 4400 Lodging 25500 50000 75500 Flights, Car Rental, Gas costs, Shuttles, Trains 28400 2500 30900 Volunteer Expenses 4500 4500 Credit Card Fees 1,580 1580 Secured Server Rental (online sales)500 500 Legal fees 1700 1700 Shipping 4570 4570 Staff expenses 2200 2200 Accounting 3400 3400 Storage 5500 5500 Insurance 4300 4300 Sub-Total General and Administrative 102050 52500 154550 General Production Website Administration and Design 12250 25000 37250 Awards 1500 1500 Editing, Misc.5800 3500 9300 Film Winning Prizes 3500 3500 Film & Photography 5000 5000 Sub-Total General Production 28050 28500 56550 Promotion/Advertising Publicist 15,000 15000 Design Fees/Branding 12000 15000 27000 Tickets/Programs & Event Rel.8500 12500 21000 Print 22600 10000 32600 Sub-Total Promotion/Advertising 58,100 37500 95600 Event Expenses Hospitality Lounge 5500 5500 Material Rentals (Screening Venues)4200 4200 Screening Venues 20000 20000 Opening Night Party 15,500 5500 21000 Closing Night Party 15,500 5500 21000 Event Materials for Parties 4,500 4500 Filmmaker Reception 6,500 1500 8000 Friday Concert 8,500 8500 Security 1750 1750 Tech equipment and services 16,500 16500 Permits 500 500 Sub-Total Evening Event Expenses 98,950 12500 111450 Grand Total Expenses $426,650 221000 647,650 Net Income $3,050 0 3,050 2012 Vail Film Festival Recap Report 10th Anniversary Vail Film Festival Recap Report Table of Contents 2013 Festival Overview ||||||||||||||||||||||||| 2013 Sponsors 4QPOTPST||||||||||||||||||||||||||||||| 4QPOTPS"DUJWBUJPO||||||||||||||||||||||||||| Tribute Award Recipient and Featured Events 5SJCVUF"XBSE3FDJQJFOU|||||||||||||||||||||||| 'FBUVSFE&WFOUT|||||||||||||||||||||||||||| Advertising/Collateral "EWFSUJTJOH||||||||||||||||||||||||||||||| 1SJOU$PMMBUFSBM||||||||||||||||||||||||||||| Festival Photos ||||||||||||||||||||||||||| Strengths & Weaknesses||||||||||||||||||||| Potential For Growth|||||||||||||||||||||||| 2013 Festival Overview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•$(L#)7##-$A,83$%]$7*9#,#)'$68:)',*#-$ •$M+#,.11$.L#)7.)6#^$%=;&&&$_O#8@1#$#E@8-#7$'8$A#-4+.1$-*G).G#$.)7$.64+*4#-` •$Z*,#6'$.L#)7.)6#^$a;bcd$_O#8@1#$?"8$+*#?#7$B13-$.)7$.L#)7#7$A#-4+.1$#+#)'-` •$M+#,$=&&$B133.5#,-$*)$.L#)7.)6#$A,83$b$68:)',*#-$ •$J6,##)#7$d=$B13-$A,83$.,8:)7$'"#$?8,17$$ •$P#1#C,*'/$.L#)7##-^$!.'#$!./18,;$(11*-8)$H.))#/;$I,*.)$Z*#'U#);$H#--.1/)$Q*1-*G;$H8#$J?.)C#,G;$(,*#1$ 0,83#);$e.'$P8*,8;$<#*58;$D811/$P8)1.);$H.+*#,$Z:));$P",*-$()'"8)/ •$M+#,$%=>;&&&$+*-*'8,-$'8$+.*1B13A#-4+.1K683$ •$M+#,$=&;&&&$2.6#C885$A8118?#,-$ •$M+#,$%c&$3*11*8)$.7+#,4-*)G$*3@,#--*8)-$ •%a&$2#-4+.1$081:)'##,-$A,83$0.*1;$P818,.78T-$2,8)'$F.)G#;$(:-',.1*.;$P.).7.;$<#E*68;$(,G#)4).;$f)*'#7$ e*)G783;$g-,.#1;$(:-',.1*.K$$M+#,$%;d&&$"8:,-$8A$+81:)'##,#7$43#K$$ Thank you to our 2013 Sponsors & Partners! Thank you to our 2013 Sponsors & Partners! Cadillac For the third consecutive year, the Cadillac Short Series was one of the biggest hits of the Vail Film Festival, allowing the public to access Ocial Festival short lms without having to purchase a pass. VIP Guests were escorted in 2013 Cadillac Escalades Cadillacs were visible throughout Vail Village, including on display at the Festival’s Host Hotel, the Four Seasons Resort Vail, and on E. Meadow Drive. Additional Cadillac Activation Attendees at the Four Seasons Resort Vail were treated to a luxury experience as they enjoyed lms, the Friday Night Concert, and the 2013 Closing Night Party in the “Cadillac eater.” Guests in the Hospitality Lounge, at the Friday Night Concert, and during the Closing Night Party were invited to create their own photo ip book, printed immediately on site. Pass holders were invited to rate each lm to determine what would win the 2013 Cadillac Audience Award. e 2013 Cadillac Audience Award was presented to Climb to Glory - Legacy of the 10th Mountain Ski Troopers. Chipotle e 10 th Anniversary Vail Film Festival Opening Night Party Presented by Chipotle! For a second year in a row, the Vail Film Festival ocially kicked o with the Opening Night Party Presented by Chipotle at the Lodge at Vail. Attendees enjoyed a custom Chipotle taco bar stocked with responsibly raised ingredients including naturally raised barbacoa, tofu Sofritas™, rBGH-free cheese and freshly-made guacamole. Chipotle Chipotle ran a national sweepstakes with the VFF for a second consecutive year. e winner received 2 VIP passes to the 10th Anniversary Vail Film Festival, 2 VIP gift bags, luxury hotel accommodations in Vail, round trip transportation in a Cadillac Escalade from Denver, and a Chipotle burrito party for 10! Nearly 3,000 festival attendees received a Chipotle buy one get one free coupon after viewing Chipotle’s Back to the Start short lm, followed by the feature lm screening in the Four Seasons Piney eater. Aids Healthcare Foundation e Vail Film Festival was honored to welcome the Aids Healthcare Foundation (AHF) to this year’s event as a rst time sponsor. AHF hosted a nationwide short lm contest asking lmmakers and facebook fans to create a :30 or :60 second short lm about how AIDS has aected their lives and incorporating the “Keep the promise on AIDS” message in some manner. e winner, Shawn Decker (photo center), received 2 VIP passes to the 10th Anniversary VFF, 2 VIP gift bags, luxury hotel accommodations in Vail, round trip transportation in a Cadillac Escalade from Denver, and had his lm (http://bit.ly/YiZ20E ) screened during the Closing Night Ceremony. Festival attendees and lmmakers enjoyed a avored oxygen bar provided by AHF in the Hospitality Lounge, and were invited to give video statements about the global ght against AIDS. Aids Healthcare Foundation e 2013 VFF Filmmaker Reception was presented by AHF on Friday evening, followed by the Premiere of Keep the Promise: e Global Fight Against AIDS Additional Sponsor Activation Festival attendees enjoyed delicious snacks from PopChips, Justins, Brownie Brittle, and Batter Cupcakes Guests enjoyed complimentary Stella Artois in the hospitality lounge, at the Filmmaker Reception, Friday Night Concert, and Closing Night Party at the Four Seasons Vail. 2013 Excellence in Directing Tate Taylor Actress Allison Janney presented the Tribute Award to Taylor during the 2013 Closing Night Awards Ceremony. L to R: VFF Co -Director Scott Cross, e Help Producer John Norris, Allison Janney, Tate Taylor, VFF Co -Director Sean Cross, VFF Assc. Director Megen Musegades Featured Events Opening Night Party Presented by Chipotle, e Lodge at Vail Filmmaker Reception Presented by the Aids Healthcare Foundation, Four Seasons Resort Vail Screenplay Reading, Four Seasons Resort Vail Hotel Café Friday Night Concert, Four Seasons Resort Vail Closing Night Party, Four Seasons Resort Vail Advertising Newspaper: •34 ads from December through March • 748,000 total impressions Magazine: • Ads in two magazines Winter 2012/2013 •60,000 total impressions Radio: •80 spots on two networks from February through March • 8,600,000 total impressions across all stations Television: •200 spots from February through April • 150,000,000 total impressions Internet: •Ongoing advertising on ve websites January through March • 33,500,000 total impressions Festival Collateral: •Postcards, t-shirts, program guides, schedules, banners, and posters •260,000 total impressions Total 2013 Advertising Impressions: 193,168,000 Print Collateral 2"#450%'7(#&"8#^$a&&$@8-'#,-$?#,#$7*-',*C:'#7$'",8:G"8:'$'"#$0.*1$0.11#/$ .)7$?#,#$@1.6#7$*)$"*G"$',.h6$.,#.-$_*)61:7*)G$W&&i$186.1$C:-*)#--#-`$A8,$ 3.E*3:3$#E@8-:,#K$$!"09*6'-,,:,,,;13<8"##1(=# 2"#450%'>0=="86 2#-4+.1$I.))#,$":)G$.6,8--$0.*1$0*11.G#$P,##5$A,83$<.,6"$%>'"$j$<.,6"$ W%-'$ !"09*6'?,:,,,;'13<8"##1(=# @0=AB19*'>(08A#^%a$0.*1$2*13$2#-4+.1$-.)7?*6"$C8.,7-$?#,#$@1.6#7$ '",8:G"8:'$0.*1$0*11.G#$A8,$'"#$?##5$-:,,8:)7*)G$'"#$A#-4+.1K !"09*6'.,:,,,;'13<8"##1(=# C5"=&'@9*"A$%"'D'78(E803'F$1A"#6'Z*-',*C:'#7$.'$.11$2#-4+.1$+#):#-;$*)$G*k$ C.G-;$*)$@.,')#,$,#'.*1#,$186.48)-;$*)$0.*1$.)7$R*8)-"#.7$l#1683#$P#)'#,-;$ 0.*1$F#-8,'-$465#'$-.1#-$6#)'#,;$.)7$*)$%a$ 0.*1$"8'#1-K$!"09*6'.,:,,,'13<8"##1(=#' G81H)(%A'>8(9*$8"6'Z*-',*C:'#7$.'$@.,')#,$,#'.*1$186.48)-;$.'$0.*1$.)7$ R*8)-"#.7$l#1683#$P#)'#,-;$0.*1$F#-8,'-$465#'$-.1#-$6#)'#,;$.)7$*)$%a$0.*1$ "8'#1-K$!"09*6'.,:,,,'13<8"##1(=#' Poster Program GuideBanner Photos from the red carpet! Photos from around the Fest! %c STRENGTHS -Strong industry awareness. Filmmakers, studios, and film press know of and think highly of the Vail Film Festival and those that have attended in the past continue to speak well of their experience. -Good volunteer base. The festival was successful at marketing to volunteers and recruiting enough volunteers to fulfill all volunteer needs. -Attendees were managed well by festival staff and security and able to enter and exit the screening and party venues easily. -The festival, once again, surpassed previous years in terms of number of film submissions, which helped give the festival an even stronger program of quality films. -Celebrity attendance was strong, with high level award recipients in attendance. -Filmmaker travel and coordination was well executed, with all attending filmmakers able to make their question and answer sessions, film screenings, and events. -Marketing was strong, with numerous marketing partnerships including the Vail Daily, NRC Broadcasting, TV8, This Week in Denver, InkTip, Withoutabox, and Comcast. -The festival was successful at retaining several major sponsors, including returning major sponsors Cadillac, Chipotle, and Stella Artois. -All venues were located in Vail. The locations of all film screenings, parties, and events made it very easy for attendees to get around. -We hired a new PR Agency who helped bring more press to the festival than previous years, and helped coordinate on-site interviews with celebrities and attending filmmakers. WEAKNESSES -Although we restructured the pass system to minimize lines and waiting times, we still had many sold out screenings at the CineBistro theater which created long waiting times and frustration for some attendees at the Cinebistro venue. We are still learning how to best manage the reserved seating and traffic flow, and it might be best to limit screenings at the Cinebistro to top-level pass holders only. -The festival needs to work on securing more high-level sponsors. Although we were successful at retaining several major sponsors, we need to bring in new sponsors to help cover the costs of the event. - Earlier marketing of the event, both locally and nationally. Strengths and Weaknesses =& MEDIA The 2013 Film Festival received almost 200 hundred million media impressions, including strong film industry awareness both domestically and abroad. The VFF brought a new PR agency that helped bring more awareness both locally and internationally. We continued our strong social media campaign for the 2013 Vail Film Festival, leveraging our Facebook and Twitter accounts, as well as marketing via our newsletter database and film partners. SPONSORSHIP The 2013 Vail Film Festival was able to bring back several major sponsors, including internationally recognized brands such as Cadillac, Chipotle, and Stella Artois, and we are in talks with Hollywood’s leading agency, Creative Artists Agency, to help secure sponsors for the 2014 Vail Film Festival. How did the event impact Vail’s Sense of Community? The Vail Film Festival has taken place annually for the last ten years, and brings local residents together for a shared cultural experience. People gather together to view films, and often spend time discussing the films after the screenings, further building a sense of unity and community. The film festival also hosts several social functions which serve to bring people together. The Vail Film Festival has been voted in the top 3 of all events in the Vail Valley in the Vail Daily reader’s poll. Green Events: What initiatives were taken to insure compliance with the Town of Vail’s commitment to environmental sustainability? 1. Staff were encouraged to use their own water bottles. 2. Attendees were encouraged to use Town of Vail shuttles, and the festival provided shuttles when needed. 3. The Vail Film Festival used reusable bags for the Gift Bags. 4. For the sixth year, the festival did a special environmental film showcase, highlighting films focused on the environment. 5. The Vail Film Festival pays to offset our carbon footprint, and as of 2013, the Vail Film Festival has been certified Carbon Neutral by Carbonfund.org. Potential For Growth =% The Vail Film Festival appreciates the strong and continued support of the Town of Vail. From the entire Vail Film Festival team, thank you for your support! REVENUE Cash In-Kind Total Corporate Sponsorship: Cadillac 50000 50,000 Town of Vail 40000 40,000 MetaFoundry 62500 62,500 Chipotle 25000 25,000 Stella Artois 12000 12,000 CO Film Commission 2500 2,500 Colorado Mountain Express 2500 2,500 The Sebastian 75000 75,000 KSKE,The Eagle,Choice FM Radio 25000 25000 SAG Indie 1500 1,500 Slifer Smith & Frampton 2500 2500 1st Bank 500 500 indieProducer 15000 15000 Vail Daily 30000 30000 Comcast 20000 20000 Vin Divino 2500 2,500 Four Seasons 5000 5,000 CineBistro 5000 5,000 Solaris 3500 3,500 Total Corporate Sponsorships 134000 246000 380,000 Film & Screenplay Submissions 15500 15500 Merchandise 4900 4900 Individual gifts, grants and contributions:8500 8500 Admissions, sales, or services 29,300 29300 Total Revenue 192200 246,000 438,200 2012 Vail Film Festival Budget EXPENSES Development & Compensation Marketing Expenses 20000 90000 110000 Staff Compensation 0 0 MetaFoundry Marketing Team 5000 5000 Development 18000 18000 Survey Company - Westfall Associates 1500 1500 Sub-Total Development & Compensation $44,500.00 90000 134,500 General and Administrative Office Expense 9500 9500 Utitilities 900 900 Computer Services 500 500 Supplies/Miscellaneous 1600 1600 Merchandise 4400 4400 Lodging 20500 50000 70500 Flights, Car Rental, Gas costs, Shuttles, Trains 22400 2500 24900 Volunteer Expenses 2500 2500 Credit Card Fees 1,580 1580 Secured Server Rental (online sales)500 500 Legal fees 1700 1700 Shipping 3670 3670 Staff expenses 2200 2200 Accounting 3400 3400 Storage 2500 2500 Insurance 3300 3300 Sub-Total General and Administrative 81150 52500 133650 General Production Website Administration and Design 7250 25000 32250 Awards 1550 1550 Editing, Misc.1800 3500 5300 Film & Screenplay Winning Prizes 3500 3500 Film & Photography 1500 1500 Sub-Total General Production 15600 28500 44100 Promotion/Advertising Publicist 12,000 12000 Design Fees/Branding 5000 15000 20000 Tickets/Programs & Event Rel.4500 12500 17000 Print 15500 10000 25500 Sub-Total Promotion/Advertising 37,000 37500 74500 Event Expenses Hospitality Lounge 1500 1500 Alpine Party Rentals (Screening Venues)3200 3200 Screening Venues 1000 20000 21000 Opening Night Party 5,000 7500 12500 Closing Night Party 5,000 7500 12500 Event Materials for Parties 1,500 1500 Filmmaker Reception 2,500 2500 5000 Friday Concert 1,500 1500 Security 1500 1500 Tech equipment and services 15,500 15500 Permits 200 200 Sub-Total Evening Event Expenses 38,400 37500 75900 Grand Total Expenses $216,650 246000 462,650 Net Income ($24,450)0 -24,450 PROGRAM GUIDE // 2013 Presented by Slifer Smith & Frampton WILL CALL BOOTH // VFF OFFICE // VENUE INFORMATION // WILL CALL BOOTH The Will Call booth is located at the Four Seasons in Vail Village. Will-Call Booth Hours Thursday, March 29: 9am – 8pm Friday, March 30: 10am – 6pm Saturday, March 31: 10am – 6pm 6 SCREENING VENUES CinéBistro 141 East Meadow Drive at Solaris, Vail Village (970) 476-3344 Vail Mountain School 3000 Falls Booth Road, East Vail (970) 476-1092 VFF OFFICE Vail Film Festival Office Phone: 970.476.1092 Vail Film Festival Office Hours: 10am – 5pm Opening Night Party Presented by Chipotle - Lodge at Vail 174 Gore Creek Dr, Vail, CO 81657 (970) 476-5011 Hospitality Lounge, Friday Night Concert & Closing Night Party - Four Seasons One Vail Road, Vail, CO 81657 (970) 477-8600 Four Seasons One Vail Road, Vail, CO 81657 (970) 477-8600 Cadillacs at Solaris Plaza 141 East Meadow Drive at Solaris, Vail Village 2013 TRIBUTE AWARDS // VANGUARD AWARD - EXCELLENCE IN DIRECTING Tate Taylor Tate Taylor was born and raised in Jackson, Mississippi, and graduated from the University of Mississippi. After spending time in New York, he moved to Los Angeles to pursue his film career. In 2004, Taylor made his directorial debut with the critically acclaimed short film “Chicken Party”, which he wrote, directed and starred. “Chicken Party” went on to win eight festivals and placed at 12 more. “Pretty Ugly People” was Taylor’s first feature-length film, which was released theatrically in the fall of 2009. Written and directed by Taylor, this dark comedy was shot on location in Montana’s Glacier National Park, Chicago and Los Angeles, and it presented a complicated shooting schedule and ensemble cast, which gained Taylor further notoriety as a director and writer to watch. Tate went on to adapt and direct Kathryn’s Stockett’s novel, The Help. The Help went on to gross over 220 million worldwide, was nominated for Best Picture and earned Octavia Spencer and Academy Award as Best Actress in a Supporting Role. Taylor has established a mentoring program based in Mississippi with Kathryn Stockett, author of “The Help,” that provides creative and structural mentoring for writers and filmmakers. As an actor, Taylor has a long history of creating outstanding perfor- mances and was most recently seen in the 2010 Sundance “Grand Jury” Prize–winning feature “Winter’s Bone.” Next up, Tate will be directing the story of James Brown for Universal Studios with Brian Grazier and Mick Jag- ger producing... Pharm Girl with Reese Witherspoon and Peace Like a River with Dreamworks Studios. Taylor recently sold two Television shows to NBC which are in development. The award will be presented to Mr. Taylor by acclaimed actor Allison Janney at the festival awards ceremony at 6:30pm on Saturday, March 30th at the Vail Mountain School.14 NARRATIVE FEATURES // 15 WorldNorth AmericanColorado Filmmakers in Attendance Congratulations Directors: Eric Levy and Juan Cardarelli (USA, 2012, 93m) When Jim proposes to Bridget, she asks why he would want to ruin their relationship with such a question. Congratulations takes a hard look at marriage today and examines how the seemingly simple title of “married” can tear two people apart. Starring: Brian Dietzen, Abby Miller, Kevin Rankin, Debra Jo Rupp, Terryn Westbrook, Blaise Miller Disconnect — Opening Night Film Director: Henry Alex Rubin (USA, 2012, 115m) A hard-working lawyer, attached to his cell phone, can’t find the time to communicate with his family. A couple is drawn into a dangerous situation when their secrets are exposed online. A widowed ex-cop struggles to raise a mischievous son who cyber-bullies a classmate. An ambitious journalist sees a career-making story in a teen that performs on an adult-only site. They are strangers, neighbors and colleagues and their stories collide in this riveting dramatic thriller about ordinary people struggling to connect in today’s wired world. Starring: Jason Bateman, Alexander Skarsgård, Paula Patton NARRATIVE FEATURES // The Iceman Director: Ariel Vromen (USA, 2012, 103) The true story of Richard Kuklinski, the notorious contract killer and family man. Starring: Robert Davi, Chris Evans, James Franco, Winona Ryder, David Schwimmer, Ray Liotta, Stephen Dorff Somewhere Slow Director: Jeremy O’Keefe (USA, 2013, 96m) When Anna Thompson gets mixed-up in a convenience store robbery, she makes a split-decision to walk out of her life and into the unknown. On her travels, she meets Travis, a teenage drifter on his own journey of self-discovery. Sparse and provocative, Somewhere Slow shines light on how sometimes we must learn to break our own rules to find the lives we’ve been yearning to live. Starring: Jessalyn Gilsig, Graham Patrick Martin, David Costabile, Robert Forster, Lindsay Crouse, Wallace Langham, Lauren Schneider 16 Drinking Buddies — Closing Night Film Director: Joe Swanberg (USA, 2013, 90m) Kate (Olivia Wilde) and Luke (Jake Johnson) work together at a craft brewery. They have one of those friendships that feels like it could be something more. But Kate is with Chris (Ron Livingston), and Luke is with Jill (Anna Kendrick). And Jill wants to know if Luke is ready to talk about marriage. The answer to that question becomes crystal clear when Luke and Kate unexpectedly find themselves alone for a weekend. Starring: Anna Kendrick, Olivia Wilde, Ron Livingston, Jake Johnson NARRATIVE FEATURES // Sweet Talk Director: Terri Hanauer (USA, 2012, 92m) A troubled young woman and a blocked writer, both at loose ends in their lives, meet over a phone sex line and, after some provocative and amusing verbal du- eling, take a journey together that turns out to be a great deal more erotic and evocative than either of them suspected. Starring: Natalie Zea, Jeffrey Vincent Parise, Lindsay Hollister, Karen Austin, Time Winters, John Glover While We Were Here Director: Kat Coiro (USA, 2012, 83m) JANE (Kate Bosworth) and her husband LEONARD (Iddo Goldberg) travel to Naples—where Leonard is playing viola with the local orchestra—hoping to reinvigorate their silently disintegrating marriage and escape a personal trag- edy that hangs heavily between them. Jane, left alone most days, wanders the streets listening to tapes she made of interviews with her grandmother, seeking inspiration to finish a book based on the old recordings. Facing writer’s block, she takes a day trip to stunning Ischia, where she meets CALEB (Jamie Blackley), a young American leading a hermetic life on the island. As the two embark on an unlikely affair, Jane’s carefully constructed world begins to crack open. Starring: Kate Bosworth, Iddo Goldberg, Jamie Blackley, Claire Bloom 17 DOCUMENTARIES // 20 WorldNorth AmericanColorado Filmmakers in Attendance Elephant in the Room Director: Justin Ervin (USA, 2012, 60m) A former, female boxing champion (Devonne) and her business partner coach (Tabbi) are mentoring two teenage girls, best friends (Emily and Zaneta) through their non-profit gym: ‘The Elephant in the Room Boxing Club.’ Zaneta has a se- cret issue that is separating her from the gym, causing truancy and threatens to destroy her hopes for college. Her best friend, Emily isn’t telling what the problem is. Emotions rise as everyone fights to discover the truth the girls are hiding and expose the elephant in the room. Featuring: Devonne Canady, Tabbi Rosario, Zaneta Langley, Emily Colon Keep the Promise: The Global Fight Against AIDS Directors: Jörg Fockele & Marc Smolowitz (USA, 2013, 44m) Narrated by Margaret Cho, “Keep The Promise: The Global Fight Against AIDS” profiles advocates from around the world who attended the “Keep The Promise Rally & March,” that unfolded in Washington, DC during July 2012 as part of AIDS Healthcare Foundation’s lively presence at the 19th International AIDS Confer- ence. A dynamic stage show, rally, and march punctuate powerful personal sto- ries of people from all walks of life who have been impacted and affected by HIV/AIDS and have decided to continue the global fight to end the AIDS Crisis. Narrated by Margaret Cho, Featuring: Wyclef Jean, Reverend Al Sharpton, Dr. Cor- nel West, Tavis Smiley, Roxanne Hanna-Ware, Archbishop Desmond Tutu.