HomeMy WebLinkAbout2014_08_23 Colorado Craft Celebration RFP
Colorado Craft Celebration
August 23 & 24, 2014 - We are flexible on this proposed event date
$5000
Steven Wallis
Steven Wallis, Director
Colorado Events
2525 Arapahoe Ave, E4-720, Boulder CO 80302
720 -272-7467 : Phone
208-247-3233 : Fax
coloradoevents@gmail.com
www.coloradoevents.net
12 Years
Our mission is to organize community events that increase public knowledge and appreciation for
visual arts and fine crafts by creating opportunities that connect artists and local businesses, with the
community for their mutual benefit.
Their events help support numerous local artists, businesses and non-profit organizations, benefiting
the local small businesses that make up the unique fabric of our society.
In addition to the organization’s overall mission, Steven Wallis, the director would like to provide an
additional narrative regarding his goals and connection to this event:
“I moved to Colorado in 1995 for various reasons but top of the list was to live closer to Vail. I am
an extremely passionate skier and I, like many of you have fallen in love with Vail. As a matter of fact
my final wishes are to have my ashes spread amongst Blue Sky Basin. At first I came to Vail
primarily for the Mountain but then I really grown to love the town as well. I would be honored to
have the opportunity to produce an event at one of my favorite places on the planet.
I started blowing art glass in 1997 and quickly realized the economic challenges that artists face. I
feel that events such as these are critical to the survival of artists in our community. I have made it my
life’s work to organize community events that focus on supporting local artisans and crafters.
I have chosen the Autism Society of Colorado as the non-profit beneficiary for this event because
my family has been touched with Autism. My 9 year old son is on the spectrum and this has had a
tremendous impact on our entire family. I sincerely hope that the contribution that this event creates
can help some other people that have also been affected by this epidemic.
Being the founding director of Colorado Events, I have successfully planned and organized over
300 days of events over the last 12 years. I will ensure a well managed event that is focused on art and
fun. This event should increase economic activity in Lionshead and the Town of Vail and directly
benefit all the stakeholders involved. This includes the surrounding merchants, the visitors that attend,
the exhibitors that participate, and the family in need that will be supported by the Autism Society of
Colorado.”
Colorado Events is a Colorado Non Profit Corporation. A certificate of Good Standing is included
with this application.
We will donate 5% of the total sales from each participating vendors to the Autism Society of
Colorado. We also plan to donate 100% of the proceeds from the sale of the community art project.
Please see below for more details.
The Colorado Craft Celebration is a juried and curated craft event showcasing contemporary craft
and design. The event will feature a vast array of independent designers producing original
handcrafted goods from a wide array of media including metals, paper, glass, fibers, food, fabricated
objects, clay, paint, wax, gems, and more. The Colorado Craft Celebration will be a shopping
destination full of both emerging and experienced artisans and crafters. These exhibitors will interact
directly with their customers, hence sharing resources, ideas, and building a sense of community. The
Lionshead Village is one of the most perfect venues I can think of to host such an event.
Additionally we hope to raise funds for the Autism Society of Colorado. One way to do this will be to
require each of the participating vendors to donate 5% of their sales to the Society.
This event should be a lively happening with a colorful array of participant exhibitors and possibly
enhanced by some of the other ideas presented below. The main event will be featured around the
craft showcase but we are hoping to have a few other fun activities to further ensure the overall
success of the event.
We are hoping that the Vail CSE will guide us to which of these ideas they would like to see us
produce at the event. We could do all, some, or none of these additional features based on the
recommendations of the Vail CSE. Here are some of the proposed additional fun activities at the
event:
• Community Art Project
Paint By Numbers – Large Canvas Community Art Project will be a feature at the event where
we will have 1 Large Scale Canvas per event day to be painted by the attending public. The large
scale canvas will be prepared with an artistic Paint by Numbers design. There will be an ample supply
of paint and paint brushes for the participating artists. The prepared design will be similar to a giant
coloring book and will be an outline of a painting from a Colorado artist. The plan would be to do 2
of these community paintings, 1 on Saturday and 1 on Sunday. Also the have a silent auction
throughout the event for the finished pieces, with 100% of the proceeds going to the Autism Society of
Colorado.
• Live Music throughout the 2 days
We wish to provide a fun and lively atmosphere that includes live music. The level of live
music can range from solo performers and background ambient music to full scale concerts. The
direction that the live goes will be base on the suggestions of the Vail CSE and the Lionshead
Merchant Association.
• Lionshead Sidewalk Sale
This aspect of the event will allow the Lionshead Merchants to get out and involved. We are
proposing that all the businesses in Liosnhead will be invited to set up a 10’ x 10’ canopy tent
to promote their business and sell featured merchandise. The businesses that have a retail store
front can set up in Lionshead Village in front of, or near their retail establishments. The
businesses that do not have this option will be invited to join together for the Sidewalk Sale
section of the event. There will be no cost for the local businesses to participate in the
Sidewalk Sale. We hope that the sidewalk sale will help cultivate the local business
community by engaging them to participate thus creating a positive economic impact.
We like this idea but would like input from the Vail CSE and Lionshead Merchant Association
on this part of the event.
• Vail’s Got Talent
The general public is invited to participate in local talent show. The participants will try to
entertain the crowd by performing music, some talent, skill, or variety act. There can be some
informal judging and prizes will be awarded to the winners. The prizes will be gift certificates
that we will purchase from some of the merchants in the Lionshead Village and possibly any
donated item of value that we may gain from sponsorship.
The event will take place on the Lionshead Mall and Vail Square at Arrabelle.in Lionshead.
7:00am – 10:00am Saturday = Event Set up time
10:00am – 6:00pm Saturday = Saturday Open Public Hours
6:00pm – 10:00am Saturday night = Overnight security
10:00am – 5:00pm Sunday = Sunday Open Public Hours
5:00pm - 7:30pm Sunday = Take down and clean up
No
No additional in kind services are being requested.
This is a new event although we have produced similar events throughout the last 12years.
One of our current events that is similar is the 5th annual Handmade in Colorado Expo which just happened
and had a very successful public turnout.
On the next page is a copy of the poster / advertisement for that event:
60 – 90 Craft Exhibitors or more as space permits.
No volunteers required but gladly welcome.
4
30% 35%
35 5%
We think an event like this that is focused on art and fun will draw people to the Vail Valley. This
will result in increased economic activity primarily in the restaurant, retail, and hotel sectors.
The merchants in the town of Vail and Lionshead should directly benefit from the number of people
that will visit Vail and Lionshead specifically for this event. Even though there is not an exact matrix
to calculate ROI on an event like this, we think all of the stakeholders will be please with the tangible,
intangible, and intrinsic value that this proposed event creates. These stakeholders that should directly
benefit are the Liosnhead Merchants, the Vail CSE, the town of Vail, the visitors that attend, the
exhibitors that participate, and the Autism Society of Colorado.
Expenses:
• Cost of Employees $2500
• Live Music, sound and staging $4000
• Supplies for Community Art Project $900
• Marketing and advertising $5000
• Insurance – Already have but itemizing $1000
• Miscellaneous items not accounted for $1000
Revenue:
• CSE Funding $5000
• Exhibitor fees $10,000
• Sponsorship Typically in kind
The CSE is being asked to fund 1/3 of the event budget.
See the above budget
Yes.
Our experience has been that most sponsorship tends to be in kind services. Therefore I did not
include an exact dollar amount for sponsorship. However, things like a media sponsor could stretch
the marketing budget further.
The event can successfully generate 2/3rd of the operating budget from exhibitor fees.
We hope to be part of the event calendar for many years to come. We have a long term vision for the
future of this proposed event.
We hope to grow this event so that it can self sustain without the need for funding. This is very
realistic as we have been successfully organized similar events for 12 years without funding. However
we feel that the funding will give us the necessary resources to properly create and market a world
class event.
This is the preliminary marketing plan:
Large Print advertising campaign in the Vail Daily Newspaper
Radio Advertising on 97.7 the Zephyr and 104.7 KKVM - the Mile from Minturn.
Event Posters printed and hung in advance
Rack cards
Social Media – Facebook, Twitter, Pinterest, and Google+
Advertising in Several event calendars both online and in print
Possibly bus advertising on the Town of Vail Transit Department buses
Pre-approved and permitted banners and signage during the weekend of the event.
We would like to develop media sponsors with the Vail Daily and a local radio station. This should
allow us to build a synergistic relationship and also get more exposure for our advertising budget.
Being a new exciting event in the Vail Valley we anticipate being featured in a story or 2 in the Vail
Daily as well as gaining notice amongst the community.
Some of the other organizations that we plan to approach for sponsorship include the following
organizations:
Vail Summer, The Colorado Mountain Express, Alpine Bank, and The National Endowment for the
Arts, Vail.net, and a Hotel with a strong presence in Vail.
We will handle all the marketing and we are not requesting and marketing support specifically.
However we would like to be included on the Town’s event calendar.
This is a partial email list of our marketing contacts and is not intended to be distributed:
jwert@visitdenver.com, todo@dailycamera.com, kristin.rust@denvergov.org, beth.ashby@denvergov.org,
jstarkey@downtowndenver.com, lorinn@lorinn.com, lrhodes@downtowndenver.com, rscharf@visitdenver.com,
info@DowntownDenver.com, visitor@bouldercvb.com, adrienne.pequeen@bouldercvb.com,
danielle.swansen@bouldercvb.com, becky@denverhandmade.org, showsusa@gmail.com, becky@denverhandmade.org,
visitor@bouldercvb.com, adrienne.pequeen@bouldercvb.com, trujilloa@dailycamera.com,
danielle.swansen@bouldercvb.com, becky@denverhandmade.org, eventslistings@dailycamera.com,
cpress@spot.colorado.edu, jenonion@earthnet.net, info@bouldercountyarts.org, bulletin@bouldercountyarts.org,
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feedback@westword.com, editorial@westword.com , nd@westword.com, susan.froyd@westwofd.com,
dave.Herrera@westword.com, lododdnews@earthlink.net, info@artsforcolorado.org , co@vsarts.org,
mariana@turnerpr.com, members@boulderhealers.com, info@boulderhealers.com, info@coloradoartacademy.com,
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Bree Davies <bdavies@theonion.com>,
Brian Johnson <editor@marqueemag.com>,
Bruce Morton <gettape@aol.com>,
Buz Hedglin <Buz.Hedglin@cityofthornton.net>,
C Kapperman <ckapperman@reporter-herald.com>,
"calendar@westword.com" <calendar@westword.com>,
"calendars@coloradoan.com" <calendars@coloradoan.com>,
Cara Hopkins <hopkinscara@hotmail.com>,
Carla Ladd <cdladd@denverblackpages.com>,
Carlos Martinez <cmartinez@glbtcolorado.org>,
Carol Pranschke <ads@lyonsrecorder.com>,
Chinese American Post <chinesepost@aol.com>,
Chris Rotar <crotar@ccnewspapers.com>,
Cindy Sutter <sutterc@dailycamera.com>,
"Martin, Claire" <cmartin@denverpost.com>,
Claire Walton <cmwalter@claire-walter.com>,
Col-Daily What's Up! Calendar <editor@coloradodaily.com>,
Colorado Chinese News <editor@cocnews.com>,
Colorado Daily <mereditharndt@yahoo.com>,
Colorado Events <coloradoevents@gmail.com>,
Colorado Expression <info@coloradoexpression.com>,
Colorado Hometown <towntalk@coloradohometown.com>,
Colorado Women News' <info@denverwoman.com>,
ColoradoTown <findus@coloradotown.com>,
CPR <JYaussi@cpr.org>,
Daily Camera <newsroom@dailycamera.com>,
"buzz@boulderweekly.com" <buzz@boulderweekly.com>,
Dale Perry <editor@aurorasentinel.com>,
Dan <ringleader81@gmail.com>,
Dan Frotsch <denver@nytimes.com>,
Dave Burdick <burdickd@dailycamera.com>,
Dave Herrara <dave.herrera@westword.com>,
Dave Grimsland <dgrimsland@boulderweekly.com>,
Denver Arts <ken@denverarts.org>,
Denver Biz Journals <denver@bizjournals.com>,
The Denver Channel <newstips@thedenverchannel.com>,
Denver Post <dcoffield@denverpost.com>,
Denver Weekly News <dwnews2@yahoo.com>,
Downtown Denver News <lododdnews@earthlink.net>,
Drew Bixby <drewbixby@hotmail.com>,
E Jefferson <EJefferson@denverpost.com>,
editor@longmontledger.com,
Eileen <wppeileen@qwestoffice.net>,
espletzer@coloradononprofits.org,
Estes Park Trail Gazette <tgnews@eptrail.com>,
Fundraising Events <fundraisers@coloradoan.com>,
G Moore <gmoore@denverpost.com>,
garian <garian@gmail.com>,
Geoff Van Dyke <geoff@5280.com>,
Glendale Cherry Creek Chronicle <newspaper@glendalecherrycreek.com>,
Greg Montoya <greg@outfrontcolorado.com>,
Greg Rasheed <gphc@timberlandgraphics.com>,
Highlander <highlander@regis.edu>,
"info@kuvo.org" <info@kuvo.org>,
J Baxter <baxterj@broomfieldenterprise.com>,
J Davidson <jdavidson@denverpost.com>,
J Kerns <JKerns@downtowndenver.com>,
J Vahlenkamp <jvahlenkamp@times-call.com>,
"jack.maher@9news.com" <jack.maher@9news.com>,
Jay Klein <jay@outfrontcolorado.com>,
Jennifer Johnson <jj@boulderindependentbusiness.org>,
Jeremy Bangs <jbangs@ccnewspapers.com>,
Jerry Stookey <djpc@denjustpeace.org>,
Jesscy <Jesscy@aol.com>,
Jon Solomon <jon.solomon@westword.com>,
Juliet Bartsch <bartschj@boulder.lib.co.us>,
K Kaufman <kaufmank@dailycamera.com>,
K Owens <kowens@kaffeinebuzz.com>,
Kelley Griffin <kgriffin@cpr.org>,
Kids Pages <calendar@kidspages.org>,
KOA <newsroom@850koa.com>,
KPOF 91AM <info@am91.org>,
Kristin Stork <kstork@denvernewspaperagency.com>,
Kyle Dyas <kyle.dyas@kunc.org>,
La Voz Colorado <news@lavozcolorado.com>,
Life on Capital Hill <editor@lifeoncaphill.com>,
Lindsey <lindsey@5280.com>,
Listings <listings@coloradodaily.com>,
listings@event-source.com,
Local Colorado Magazine <editor@localcolormag.com>,
Longmont Arts <longmontarts@yahoo.com>,
Lori <lori@bouldercvb.com>,
Lynette Elliot <lynette@outfrontcolorado.com>,
Mark & Barbara Cohen <buildingbridges@mindspring.com>,
Mark Collins <bdctheater@comcast.net>,
Matt Kailey <matt@outfrontcolorado.com>,
Matt Sebastian <sebastianm@dailycamera.com>,
Metro Arts Collective <marts@kgnu.org>,
Metro North News <events@metronorthnews.com>,
Michael Roberts <Michael.Roberts@westword.com>,
Mike Lamp <mlamp@cprmail.org>,
Mile High News <events@milehighnews.com>,
MountainPlains <Mountplains@aol.com>,
Mtn Connection <info@mtnconnection.com>,
N Westergaard <nwestergaard@bizjournals.com>,
Ned Gazette <nedgazette@gmail.com>,
Neighborly News <neighbors@neighborlynews.com>,
News <news@reporter-herald.com>,
news@comedyworks.com,
news@salemdenver.com,
Night & Day <nd@westword.com>,
North Denver Tribune <news@northdenvertribune.com>,
North Forty News <info@northfortynews.com>,
Olde Towne Arvada <info@oldetownarvada.org>,
Pamela White <pwhite@boulderweekly.com>,
Paul Kashman <wpprofile@qwestoffice.net>,
Peter Names <pnames@denverpost.com>,
Public News Service <cnc@publicnewsservice.org>,
Ravi Dykema <ravi@nexuspub.com>,
Ray Rinaldi <rrinaldi@denverpost.com>,
Berthoud Weekly Surveyor <robb@berthoudsurveyor.com>,
Robert Ryan <rryan@colorado.edu>,
Ryan Huff <huffr@dailycamera.com>,
Sam Libby <jahdep@gmail.com>,
sdcmc@infionline.net,
Shavonne Blades <advertising@yellowscene.com>,
Shey Behbahani <shey@boulderweekly.com>,
"Sin Lamas (Publisher's Assistant)" <publishers.assistant@yellowscene.com>,
Stapleton Front Porch <tgleason@stapletondenver.com>,
Susan Froyd <susan.froyd@westword.com>,
Susan Graf <susan.graf@boulderchamber.com>,
Suzanne Brown <sbrown@denverpost.com>,
T Kindlespire <tkindelspire@times-call.com>,
Telemundo <ngrisanti@telemundo.com>,
The Coloradoan <news@coloradoan.com>,
The Onion <jheller@theonion.com>,
This Week in Denver <subscriptions@thisweekindenver.com>,
Times Call <community@times-call.com>,
Tom Brock <tom@brockpub.com>,
Tracy Kontrelos <tracy.kontrelos@westword.com>,
Travis Pryor <tpryor@times-call.com>,
Tuyet Nguyen <tnguyen@theonion.com>,
UC Denver Advocate <news@ucdadvocate.com>,
Urban Spectrum <DUC@urbanspectrum.net>,
V Miller <millerv@dailycamera.com>,
"Camron, Victoria" <vcamron@times-call.com>,
Villager Publishing <frontdesk@villagerpublishing.com>,
Warren Epstein <warren.epstein@gazette.com>,
Wendy Kale <kale@coloradodaily.com>,
Wendy Wham <wendy.wham@kunc.org>,
Westword <patricia.calhoun@westword.com>,
Westword <editorial@westword.com>,
Westword music@westword.com,
showsusa@gmail.com,
Here are some references of people we have directly worked with in permitting similar events in 2013:
Downtown Denver Partnership - Cord Rauba crauba@downtowndenver.com
Boulder County Fairgrounds - Rebecca Harp Rebecca rharp@bouldercounty.org
Boulder YMCA - Jackson Dreiling jackson.dreiling@ymcabv.org
Denver Parks and Rec Permitting Office - Bee Ling Withers beeling.withers@denvergov.org
Boulder Valley School District – Kim Black kim.black@bvsd.org
Estes Park Community Services Director – Bo Winslow bwinslow@estes.org
Phone #s can be provided upon request
We would like to set up a link to a lodging link for the event on www.vail.com
Then we can refer the participating vendors and attending public to use that link for lodging.
Being a web based application we hope to be entitled to tracking data through the site. We are also
seeking a Hotel partner as a sponsor for the event to offer a discount lodging package.
N/A for a first time event
This is our estimates of the demographics and attendance that we hope to attract to the event.
• Anticipated # of participating vendors: 90
• Anticipated Weekend Attendance: 7500
• Anticipated per capita income of attendees: $71,000
• Anticipated Median Age: 34 – 40
• Anticipated level of college educated attendees: 67 %
Steven Wallis Anna Timm Dan Townsell
Executive Director Operations Officer Logistics Supervisor
720-272-7467 720-209-9826 303-523-9206
Email: coloradoevents@gmail.com
Websites:
www.coloradoevents.net
www.16thstreetfair.com
www.handmadeincolorado.com
www.bouldermarket.com
Please see the attached files to see our current fall and winter calendar of events. Also see the below
list of events that we have organized and produced in 2013:
Thank you for your time and consideration regarding this event proposal.
I, Scott Gessler, as the Secretary of State of the State of Colorado, hereby certify that, according to the
records of this office,
Colorado Events
is a Nonprofit Corporation formed or registered on 10/14/2004 under the law of Colorado, has complied
with all applicable requirements of this office, and is in good standing with this office. This entity has
been assigned entity identification number 20041359754.
This certificate reflects facts established or disclosed by documents delivered to this office on paper
through 09/04/2013 that have been posted, and by documents delivered to this office electronically
through 09/05/2013 @ 21:37:51.
I have affixed hereto the Great Seal of the State of Colorado and duly generated, executed, authenticated,
issued, delivered and communicated this official certificate at Denver, Colorado on 09/05/2013 @
21:37:51 pursuant to and in accordance with applicable law. This certificate is assigned Confirmation
Number 8634473.
OFFICE OF THE SECRETARY OF STATE
OF THE STATE OF COLORADO
CERTIFICATE
_____________________________________
*********************************************End of Certificate********************************************
Notice: A certificate issued electronically from the Colorado Secretary of State’s Web site is fully and immediately valid and effective. However,
as an option, the issuance and validity of a certificate obtained electronically may be established by visiting the Certificate Confirmation Page of
the Secretary of State’s Web site, http://www.sos.state.co.us/biz/CertificateSearchCriteria.do entering the certificate’s confirmation number
displayed on the certificate, and following the instructions displayed. Confirming the issuance of a certificate is merely optional and is not
necessary to the valid and effective issuance of a certificate. For more information, visit our Web site, http://www.sos.state.co.us/ click Business
Center and select “Frequently Asked Questions.”
CERT_GS_D Revised 08/20/2008
Secretary of State of the State of Colorado
720-272-SHOP(7467) www.coloradoevents.net coloradoevents@gmail.com