HomeMy WebLinkAbout2014_09_07 Colorado Grand LH Enhanced RFP+RECAP
Vail
Commission
on
Special
Events
(CSE)
2014
Event
Funding
Application:
Colorado
Grand
Enhancements
Name
of
the
Event:
Colorado
Grand
Enhancements
Proposed
dates:
**dates
correspond
with
the
Colorado
Grand
2014
proposal**
Monday,
September
7th
–
Drivers
brunch/Kickoff
Social
Thursday,
September
10th
–
Car
Club
Mixer
Friday,
September
11th
–
Motors
and
Mimosas
Mixer
Saturday,
September
12th:
Great
Gatsby
Fashion
Show
Amount
of
Cash
funding
requested:
$14,150
Producing
Entity:
TBD.
The
Lionshead
Merchants
will
look
to
find
a
producing
entity
for
this
event.
1. Name
and
Title
of
person
completing
application:
Cati
Miller
239.272.0373
catimiller.lhmaevents@gmail.com
Event
Description:
The
proposed
event
coincides
with
the
annual
Colorado
Grand
classic
automobile
car
rally
that
takes
place
during
the
mid
September
month.
After
the
recent
enhancements
to
the
finish
line
event,
the
community
of
Lionshead
feels
as
if
the
entire
week
has
the
potential
to
become
a
timeless
signature
event
if
executed
properly
in
the
years
to
follow.
With
this
year’s
last
minute
enhancements
exuding
promising
results
for
the
future,
the
following
proposed
additions
are
considered
to
have
the
most
potential
for
extending
the
stay
of
guests
visiting
during
this
time.
When
beginning
to
approach
a
weeklong
event
for
car
enthusiasts
there
are
multiple
key
target
markets
we
wish
to
appeal
most
to.
Kicking
off
on
Monday,
September
7th.
Car
enthusiasts
from
around
the
state
will
be
encouraged
to
engage
in
the
unique
showcase
opportunity,
taking
place
throughout
the
entire
day
of
registration
inside
the
Vail
Cascade
Resort
parking
garage.
With
Wings
Over
Wheels
ending
on
September
6th
in
Vail
Village,
the
weekend
prior
to
the
Grand’s
take
off,
car
enthusiasts
will
already
be
around
town,
presenting
us
with
an
opportunity
to
entice
those
in
town
guests
to
extend
their
stay.
Promoting
the
intimate
car
showcase
in
the
Cascade
garage,
where
spectators
can
mingle
one
on
one
with
drivers
while
simultaneously
watching
as
they
work
on
their
vintage
pre-‐
1960
automobile.
Polishing
the
wheels,
inspecting
their
engines,
allowing
those
who
are
truly
interested
in
the
timeless
mechanics
with
invaluable
insight
into
the
workings.
As
the
drivers
hang
around
their
cars,
catching
up
with
old
friends,
engaging
in
conversation
with
those
interested
in
their
most
prized
possessions
each
year,
we
miss
this
opportunity
to
bring
car
enthusiast
to
begin
the
week
with
the
Colorado
Grand
as
well.
Drivers
start
arriving
in
Vail
as
early
as
Saturday
before
the
event.
We
hope
to
capture
the
early
arrivers
by
working
with
the
Cascade
concierge,
providing
them
with
welcome
packages
to
provide
to
the
Colorado
Grand
participants
at
check
in.
The
welcome
package
would
invite
them
to
explore
our
local
retail
establishments
and
restaurants
enticing
them
with
special
offerings.
Also,
to
capture
a
crowd
after
the
Monday
viewing
at
the
Cascade,
we
will
invite
all
car
enthusiast
and
Colorado
Grand
participants
to
join
in
a
Monday
“Kickoff”
grand
social
at
a
local
Lionshead
establishment,
offering
a
group
wine
tasting
and
live
music.
By
providing
continuous
entertainment
and
irresistible
packages
we
hope
to
extend
the
stay
of
those
who
have
the
leisure
to
do
so.
If
staying
throughout
the
entire
week
is
not
possible,
our
intentions
are
to
create
enough
excitement
about
the
following
weekend
events
that
brings
them
back
again
the
next
weekend.
Working
with
local
restaurants
we
intend
to
include
each
and
every
one
in
an
organized
lunch
or
dinner
special
for
each
day
of
the
week.
Inviting
the
car
clubs
up
from
the
Front
Range
and
around
the
state.
While
also
reaching
out
to
other
surrounding
states
encouraging
they
join
Lionshead
for
a
week
of
cars
and
social
ambiance.
Focusing
on
Wednesday
and
Thursday
we
intend
to
invite
Front
Range
car
clubs,
such
as
Mozzaritti
and
Alfa
Romero.
Enticing
them
to
enjoy
this
beautiful
time
of
the
year
while
offering
ideal
lodging
packages
and
restaurants
specials.
Targeting
a
group
who
is
more
available
to
spend
the
week
in
Vail
enjoying
the
company
of
those
who
share
in
similar
passions
and
conversation.
Thus,
encouraging
those
who
share
in
similar
passions,
to
come
preview
these
renowned
automobiles
at
the
Vail
Cascade
Sunday
and
Monday
and
enticing
them
with
lodging
specials
and
a
“Kickoff
Social”
at
a
local
establishment
we
hope
to
increase
the
amount
of
“heads
in
beds”,
encouraging
those
already
in
town
to
stay
an
extra
night
or
continue
their
stay
throughout
the
week.
Highlighting
the
return
of
the
Colorado
Grand
Friday
afternoon.
Encouraging
car
clubs
to
start
their
weekend
early
and
enjoy
a
mixer
focused
on
them
Thursday
night,
settling
into
Vail
before
venturing
into
a
weekend
full
of
beautiful
scenery,
elegant
cars
and
authentic
ambiance.
As
the
Colorado
Grand
returns
on
Friday
for
the
Second
Annual
Motors
and
Mimosas
Mixer
held
on
the
patios
of
Montauk
and
Bart
and
Yeti’s.
Cars
will
be
announced
as
they
buzz
through
the
Lionshead
Archway
announcing
their
arrival.
Each
driver
will
be
welcomed
with
an
invitation
to
the
event,
along
with
drink
tickets
and
a
small
token
of
Vail
memorabilia.
Saturday’s
timeless
cocktail
party
is
intended
to
take
place
in
the
ski
yard
in
coordination
with
a
small
jazz
band
and
Gatsby
fashion
show.
By
working
with
a
local
charity
or
foundation
we
intend
to
sell
raffle
tickets
throughout
the
entire
week,
stipulating
that
a
person
must
be
in
attendance
of
the
Saturday
evening
event
to
qualify
as
a
winner.
Bundle
packages
ranging
in
variety
and
appealing
to
many
different
demographics
will
include
items
from
local
retail
stores
and
hotel
packages,
sports
packages,
all
proceeds
going
to
a
local
charity.
The
Vail
Brand:
Essentially
we
aim
to
be
considered
the
top
1%’s
destination
resort.
This
event
is
the
epitome
of
character
and
grace.
Thus,
attracts
a
sophisticated
and
prominent,
international
clientele.
Who
else
would
you
rather
to
utilize
our
town
during
one
of
its
most
enjoyable
times
of
the
year
than
those
who
tour
Colorado,
sharing
their
wealth
with
less
fortunate
areas
of
our
state
providing
life
to
essential
areas.
Giving
them
the
opportunity
to
thrive
and
succeed.
The
Colorado
Grand
holds
true
to
the
Vail
brand
to
almost
every
extent.
This
is
a
group
that
appreciates
the
beauty
and
wonder
of
Colorado
at
one
of
its
finest
hours.
Unique,
and
slightly
eccentric
if
you
will,
but
one
who
enjoys
the
luxuries
life
has
blessed
them
with
as
well
as
the
rewarding
feeling
when
sharing
those
luxuries.
As
they
visit
the
other
towns
and
communities
it
is
important
to
keep
in
mind
what
they
offer
in
comparison
to
Vail.
Small
almost
motionless
mountain
towns
nestled
perfectly
at
the
end
of
each
breathtaking
drive
they
partake
in.
Allowing
them
to
give
back
to
the
community’s
that
need
it
the
most.
Experiencing
silence
throughout
most
of
their
trip,
taking
in
Colorful
Colorado
at
one
mile
at
a
time.
At
the
end
of
this
1000-‐mile
charity
journey
they
are
ready
to
stretch
their
legs.
The
cars
have
“made
it”
and
most
are
now
being
sent
home
on
a
flatbed.
This
can
often
be
a
huge
relief
for
some
of
the
participants,
who
can
now
relax
and
enjoy
an
experience
that
in
unlike
any
the
experience
on
their
journey.
As
Vail
sits
in
their
distance,
it
is
our
job
to
create
the
feeling
of
life
and
excitement,
prosperity.
Beautiful
architecture,
amazing
backdrops,
and
exquisite
dining
and
shopping.
In
my
opinion,
this
group
of
individuals
embodies
two
amazing,
yet
extremely
different
sides
to
them.
But,
if
proper
thought
and
execution
is
provided,
both
can
be
tapped
into
along
this
journey.
The
smaller,
quite
towns
already
provide
them
with
the
rejuvenating
peace
and
serenity
that
this
journey
offers
to
them
and
the
opportunity
to
give
back
to
those
who
do
not
experience
their
same
fortune.
But
Vail,
Vail
is
where
the
excitement
and
elegant
social
gatherings
should
take
place.
By
providing
them
with
color,
flowers,
decorations,
and
simple
social
mixers.
We
can
create
a
timeless,
iconic
experience
that
creates
a
lasting
impression
on
a
group
who
belongs
to
the
top
1%
of
the
world.
When
the
cars
leave
Lionshead
village
on
Saturday
afternoon,
the
drivers
necessarily
do
not,
nor
do
the
spectators
want
the
day
to
end.
By
offering
a
place
to
gather
in
the
later
afternoon,
and
engaging
surrounding
restaurants
in
the
Fashion
Show.
Hopefully
enticing
a
few
cars
to
hang
around,
while
A
Great
Gatsby
themed
fashion
show
and
jazz
band
play
on
the
lawn.
Encouraging
some
hang
out
on
the
patio
of
El
Sabor
as
well.
It
is
an
absolute
perfect
combination.
By
definition,
this
particular
group
(not
even
including
the
spectators)
is
whom
we
seek
to
know
and
love
Vail.
When
throwing
a
social
gathering,
remembering
to
create
an
exceptional
and
spectacular
social
ambiance
is
crucial.
By
doing
so,
by
creating
this
unique,
simple
yet
eloquent
gathering,
we:
1)
Show
them
that
we
understand
what
they
are
about
2)
Show
them
that
we
care
to
cater
to
their
desires
and
wants
as
a
Vail
guest
3)
It
is
important
to
us
that
they
are
made
aware
of
how
much
we
appreciate
their
loyalty
to
us,
as
they
continue
to
begin
and
end
their
journey
with
us,
we
want
them
to
feel
our
warmth
as
a
community,
to
travel
back
home,
to
all
the
different
parts
of
the
world
that
they
travel
in
from,
and
spread
the
word.
That
Vail
“took
the
cake”,
that
we
surprised
them
yet
again
and
created
a
fire
inside
them
that
wishes
to
share
their
experience
with
others,
leaving
them
wanting
more.
Leaving
them
wanting
to
come
back
in
a
few
short
months
with
their
entire
family.
Those
who
participate
in
the
Colorado
Grand
possess
the
qualities
“The
Vail
Brand”
wishes
to
appeal
most
to.
The
250
guests
that
this
event
attracts
stays
in
Vail
for
an
inconsecutive
5-‐6
days
in
total.
Appeal
most
to
the
group;
the
ones
who
have
are
willing
and
able
would
affect
tax
collections
and
lodging
in
a
huge
way
if
done
right.
One
sale
to
a
member
could
be
a
“game
changer”
to
many
businesses
at
this
time
of
year.
And
is
much
more
promising
than
a
random
group
of
1000
visitors
who
we
do
not
have
the
chance
to
know
as
well.
This
event
is
always
going
to
be
happening
but
with
the
help
of
the
CSE,
we
can
make
the
event
spectacular,
something
that
meets
the
Vail
standards,
as
well
as
the
standards
of
our
guests.
We
can
create
a
weeklong
timeless
event
that
does
not
require
too
much
in
all
honesty.
Just
a
place
to
linger
and
enjoy
the
day,
and
the
beauty
surrounding
them.
An
event
that
resembles
a
reward.
If
we
allow
this
event
to
become
stagnant,
promising
no
growth
or
future
expansion
then
as
a
community
we
have
failed.
Provide
a
better
quality
of
life
for
guests
and
residents:
When
wanting
to
create
a
year
round
guest
return,
enhancing
our
“down
times”
and
attracting
a
specific
clientele
to
know
the
Vail
brand,
I
believe
that
future
enhancements
to
the
Colorado
Grand
presents
one
of
the
best
opportunities
to
do
so.
Though
until
we
act,
then
we
make
absolutely
no
progress
at
all,
and
the
impression
we
leave
our
guests
with
is
one
that
is
stagnant
and
uneventful.
Even
what
is
expected
is
not
presented
(given
the
time
of
year,
it
would
require
effort
on
our
end
to
keep
up
with
the
standards
we
have
set
for
ourselves,
and
not
fall
short.
If
we
do
not
change,
then
we
become
an
expected
ending
to
their
journey
and
each
time
as
we
do
not
deliver
ourselves
correctly,
participants
may
even
become
slightly
disappointed
in
our
execution.
Which
is
even
worse
than
not
appealing
to
them
at
all.
Because
it
is
at
that
moment
that
we
then
have
produced
a
negative
view
that
will
also
stick
with
them
forever.
The
next
time
they
are
thinking
of
visiting
a
Colorado
mountain
town,
they
might
continue
to
explore,
“searching
for
the
one
that
appeals
most
to
them”
because
we
didn’t
provide
a
real,
Vail
experience.
Our
customer
base
in
Vail
has
almost
always
seen
it
all.
This
group
is
no
different.
As
we
allow
events
to
remain
completely
stagnant,
adding
nothing
to
it,
eventually
we
must
watch
as
it
deteriorates.
It
is
then
that
we
are
unable
to
meet
the
standards
of
those
who
visit.
It
is
our
job
to
be
unique,
it
is
our
job
to
be
different,
to
stand
out.
As
well
as
it
is
our
job
to
be
make
each
guest
in
the
end
feel
special,
feel
a
reward.
It
is
easy
to
look
the
other
way,
sitting
comfortably
in
of
our
comfort
zone,
accepting
that
it
is
what
it
is.
But
what
makes
a
difference,
what
builds
and
shapes
a
name,
a
brand,
an
image,
is
when
you
dare
to
be
different,
when
you
go
the
extra
step
even
though
you
know
it’s
a
move
that
provides
a
slight
risk
but
great,
profitable
reward.
Especially
when
attempting
to
stimulate
the
local
community
at
a
very
tough
time
of
the
year.
But
with
that
one
extra
step,
people
will
recognize
change,
recognize
the
effort.
Thus,
more
willing
to
engage
in
the
community
that
shows
excitement
and
enthusiasm
about
what
appeals
to
them
the
most.
When
that
moment
comes,
that
the
participants
gain
respect,
they
gain
appreciation,
they
begin
to
trust
the
community
as
a
whole
and
they
begin
to
feel
as
if
they
belong.
Because
the
town
delivered,
because
the
town
presented
something
unique
and
far
different
than
the
expected.
Which
based
on
previous
years,
it
would
be
interesting
to
see
if
they
believed
we
tried
to
understand
them,
or
tried
to
cater
to
what
they
desire.
But
aiming
to
provide
them
with
planned
social
activities
centered
on
what
truly
appeals
to
their
character,
that
is
when
a
return
visitor
is
created.
If
each
individual
took
the
Vail
name
home
with
them
and
shared
it
with
their
families
and
friends,
then
we
have
the
possibility
of
reaching
one
of
the
most
impossible
to
reach
groups.
Focusing
on
them
is
crucial
to
understanding
that
although
their
group
numbers
may
be
smaller
than
most,
the
qualities
they
possess,
the
resources
they
have
been
blessed
with,
have
the
potential
to
make
a
tremendous
impact
during
this
time
in
our
season.
When
thinking
about
how
to
turn
this
event
into
something
special
and
unique
many
ideas
come
to
mind.
The
funding
we
are
asking
for
will
help
“create
a
buzz”
with
advertisement
costs
in
the
Vail
Daily,
promotional
event
brochures
that
can
serve
both
as
a
collectable
for
spectators
and
also
encourage
spectators
to
step
inside
the
restaurants
and
retail
shops,
where
the
broacher/fold
out
poster
will
be
available.
We
plan
to
have
a
“meet
and
greet”
with
the
drivers
during
their
registration
on
Monday,
this
is
where
we
will
invite
them
to
participate
in
a
number
of
planned
activities
throughout
the
week.
By
providing
them
with
a
“dinner
chip”
along
with
discounts
to
the
retail
shops
we
will
encourage
them
to
stop
by
after
registration
and
check
out
Lionshead
and
all
that
it
has
to
offer.
At
this
point,
we
hope
to
get
to
know
the
drivers
on
a
more
personal
level
and
build
the
relationship
between
the
race
and
our
village.
Potential
growth:
In
years
to
follow
we
hope
to
accomplish
a
number
of
things.
As
the
drivers
arrive
the
Sunday
before
their
event
–
they
spend
a
total
of
2-‐3
days
in
Vail.
Knowing
that
there
is
often
not
much
planned
for
them
during
this
time;
we
hope
to
throw
a
“kickoff
social”
in
the
Arrabelle
Square.
Inviting
car
clubs
from
around
the
state
to
come
and
meet
the
drivers.
Hoping
to
entice
the
car
clubs
giving
them
something
to
look
forward
to
at
the
end
of
the
week.
Encouraging
them
to
even
come
back
the
following
weekend
for
the
“Grand
Finish”
while
encouraging
the
drivers
to
arrive
in
a
more
organized
manner.
Right
now
they
is
so
reason
for
them
to
rush
to
Vail
because
nothing
waits
for
them.
It
is
our
job
to
create
that
rush
of
excitement.
The
town
is
theirs
to
run
around
in,
we
should
now
give
them
a
little
incentive.
This
year
they
might
stay
a
few
extra
hours
but
maybe
next
year
they
choose
to
spend
the
week
instead.
Contribution
to
Vail’s
“Sense
of
Community”
This
is
a
unique
group
who
come
from
all
over
the
world
to
share
their
passions
and
enjoy
the
ride.
They
seek
to
acquire
classic,
and
timeless
experiences
along
with
possessions.
And
drive
through
our
small
local
Colorado
communities
they
are
able
to
explore
and
experience
all
the
beauty
Colorado
has
to
offer.
They
appreciate
the
simple
things
in
life
while
simultaneously
enjoying
the
luxuries
in
life
as
well.
The
conversation
of
others,
socializing
with
those
who
share
their
same
interests
and
passions,
this
is
the
experience
they
wish
to
have.
Men
bring
their
wives
to
share
the
front
seat,
while
grandfathers
bring
their
grandsons,
while
others
bring
their
best
friend,
and
their
mechanic.
There
are
now
third
generations
participating
in
the
event.
It
is
a
“cool
group”
wanting
to
finish
their
long
relaxing
journey
through
our
colorful
mountains
and
step
out
and
stretch
their
legs
a
little.
As
they
finish
their
weeklong
journey,
they
arrive
in
Vail
and
are
ready
to
have
a
good
time,
they
are
ready
to
sit
back
and
showcase
their
beautiful
pre-‐war
racecars.
Creating
a
certain
“AH”
around
this
event
is
essential.
A
guest,
who
appreciates
the
beauty
of
Vail
at
one
of
its
finest
hours,
the
third
week
in
September
when
the
Colorful
Vibrant
Aspens
are
an
array
of
gorgeous
yellows,
reds,
greens,
and
oranges,
will
appreciate
the
Colorado
Grand
event
as
well.
At
this
time
of
year,
our
guest
seeks
to
feel
a
sense
of
relaxation
and
calmness
when
visiting
us
during
this
time.
The
Colorado
Grand
aims
to
bring
that
same,
“perfect”
state
of
existence.
They
travel
different
roads
all
across
Colorado
but
always
finish
in
Vail.
With
no
intentions
of
ever
finishing
their
journey
anywhere
else.
I
believe
there
are
multiple
reasons
why
this
is
so,
but
after
a
week
of
empty,
wide
open
roads
and
unique,
still
silence
through
the
beautiful
mountaintops
they
step
out
of
their
cars,
stretch
their
legs,
and
are
ready
to
show
off
their
worldly,
prized
possessions
throughout
the
streets
of
our
town.
It
is
obvious
why
they
choose
Vail
as
their
end
destination,
they
agree
with
the
Vail
brand.
They
agree
with
our
vision
and
what
we
aim
to
accomplish
with
each
and
every
guest.
They
see
Vail’s
timeless,
pristine
beauty.
They
appreciate
our
town
and
our
values,
thus
we
should
do
the
same.
There
is
a
quite
beauty
that
arrives
when
the
drivers
park
their
cars
on
Saturday
but
it
is
obvious
there
is
something
missing.
I
believe
all
parties
involved,
the
participants
and
spectators,
are
excited
but
are
looking
for
something
else
at
the
end.
By
providing
them
with
a
Saturday
evening
event
following
the
showcase
we
will
provide
that
extra
value
and
entertainment
necessary
for
guests
to
extend
their
stay
another
night.
It
is
our
job
as
a
community
to
create
the
ambiance
that
this
event
requires.
“Nationally
recognized
competitions
or
cultural
events
that
contribute
to
Vail’s
image
as
a
world
class
destination”
The
Colorado
Grand
is
an
event
that
allows
100-‐120
individuals
of
the
top
1%
of
the
world,
to
showcase
100/1500
racecars
each
year.
Both
the
participants
and
the
automobiles
they
drive
are
“Iconic”
by
almost
any
definition.
They
both
begin
and
end
in
Vail,
Colorado
each
year
and
have
stated
that
they
intend
to
stay
with
us
for
many
years
to
come.
These
250
individuals
stay
an
inconsecutive
4
nights
in
Vail.
By
providing
them
with
incentive
to
venture
into
town,
inviting
them
to
explore,
shop,
and
dine.
While
encouraging
them
to
extend
their
stay
throughout
the
weekend
after
their
return
from
their
1000
mile
journey.
This
is
who
were
should
be
focusing
our
marketing
to
as
well.
These
guests
are
the
ones
that
have
the
ability
to
“add
a
few
more
nights
to
their
stay.”
Thus,
the
opportunity
is
indeed
available.
Appealing
to
this
particular
group
is
vital.
They
are
the
ideal
demographic;
one
that
we
hope
feels
dedication
and
loyalty
to
every
time
they
visit
Colorado
or
even
the
USA.
Representing
the
Vail
Brand
to
its
fullest,
upholding
to
the
standards
set
fourth
by
our
community
is
essential.
As
a
group
earning
their
trust
and
loyalty
is
not
as
easy
and
simple
as
other
target
demographics
may
be,
but
once
that
barrier
is
broken
down,
once
their
trust
is
earned,
then
there
is
no
doubt
they
will
never
visit
Colorado
without
visiting
Vail
again.
And
each
year,
we
will
create
more
excitement
for
the
following.
Thus,
eventually
creating
such
synergy
between
Lionshead
and
the
Colorado
Grand
that
drivers
all
arrive
within
the
same
early
hour
on
Friday
afternoon,
excited
to
celebrate
the
end
of
their
journey
with
us.
Knowing
they
have
saved
the
best
for
last
2.
Montauk
and
Bart
and
yetis
agreed
the
day
of
the
event
to
do
it
again
next
year.
We
have
already
made
alterations
to
the
items
that
needed
fixed
and
planned
for
a
more
inviting
time
frame-‐
Montauk
will
allow.
Pasties
and
coffee
will
be
served
at
a
local
lionshead
establishment
TBD.
Saturday
night
mixer/fashion
show
TBD
depending
on
funding.
3.
All
portions
of
the
Colorado
Grand
expansion
will
take
place
in
the
town
of
Vail.
4.
In-‐kind
services:
services
being
requested
of
the
Town
of
Vail
are
applied
for
by
the
Colorado
Grand.
5.
The
enhancements
to
this
event
are
new
as
of
the
September
2013
event.
Where
the
mixer
was
held
at
Montauk
and
Bart
and
Yetis.
The
finish
line
was
moved
back
further
into
the
village.
Though
the
Colorado
Grand
has
taken
place
in
Lionshead
since
2008.
6.
People:
a.
Colorado
Grand
drivers
and
participants:
250
b.
Volunteers-‐
utilized
during
all
small
events
and
mixers
–
5-‐10
depending
on
day
and
expected
turnout
c.
Event/production
staff
–
15
(both
Friday
and
Saturday)
d.
Spectators/attendees
Local:
30%
In
state:
35%
Out
of
state:
25%
International:
10%
7.
The
extension
of
the
Colorado
grand
event
will
promote
a
weeklong
“heads
in
beds”
incentive.
By
promoting
the
Colorado
Grand
“kickoff”
Monday
September
7th
and
capturing
guests
in
Vail
village
who
share
similar
interests
we
will
entice
them
to
venture
towards
to
cascade
for
the
private
garage
viewing
that
takes
place
all
afternoon.
Where
drivers
are
working
on
their
cars,
eager
to
talk
about
the
week
ahead.
Presenting
a
sense
of
togetherness
in
Lionshead
on
Monday
morning.
Offering
a
simple
gathering
of
pastries
and
coffee.
Sunday
25-‐50
Monday
night
stays
25-‐
50
Thursday
100
Friday
100
Saturday
–
150
Budget:
1. See
“Attachment
2”
for
complete
proposed
budget
2. The
Lionshead
Merchants
is
requesting
the
CSE
fund
59%
of
the
inaugural
year’s
budget.
It
is
the
producing
entity’s
goal
to
bring
in
preferred
sponsors
and
partners
to
fund
the
remainder
of
the
budget.
3. The
Lionshead
Merchants
and
the
TBD
producing
entity
intends
to
utilize
the
funds
provided
by
the
CSE
for
the
following:
Marketing:
car
clubs:
local,
Front
Range,
website,
Incentive
Packages:
car
clubs,
local
and
front
range,
lodging
and
featured
restaurant
daily
specials;
drawing
attention
hopefully
to
each
lionshead
establishment
in
some
way
or
another.
Drivers
welcome
packages:
coupon
books,
booklets,
Production
rental
and
staff
Advertising
4.
This
event
will
still
occur,
This
event
is
always
going
to
occur
but
with
the
help
of
the
CSE,
we
can
expand
and
build
on
the
event
to
make
it
spectacular
and
breathtaking.
An
event
that
meets
the
Vail
standards,
as
well
as
the
standards
of
our
guests.
We
can
create
a
weeklong
timeless
event
that
does
not
require
too
much
in
all
honesty.
Just
a
place
to
linger
and
enjoy
the
day,
and
the
beauty
surrounding
them.
An
event
that
resembles
a
reward.
If
we
allow
this
event
to
become
stagnant,
promising
no
growth
or
future
expansion
then
as
a
community
we
have
failed.
5. Our
goal
this
year
will
be
to
raise
10,000,
donating
all
raffle
ticket
proceeds
to
a
local
charity.
And
raising
money
to
support
the
Colorado
Grand
Silent
Auction.
6. 400%
-‐
One
retail
establishment
reported
20%
of
September
business
occurred
on
Saturday
morning
this
year.
Another
retail
store
reported
a
“6,000”
Sunday
morning.
Restaurants
still
did
the
best
out
of
all
areas.
7. Depending
upon
if
possible
I
would
love
to
continue
to
host
this
event
and
assist
in
its
growth
thus
greater
impact
on
the
community.
8. Yes,
but
hopefully
we
have
worked
the
event
into
a
position
where
it
will
require
fewer
funds
from
the
CSE.
Given
the
circumstances
of
this
event,
and
the
recent
funding
approved
by
the
town
we
have
actually
attempted
to
grow
the
event
substantially
from
what
it
has
just
recently
become.
Raising
our
request
16%
but
anticipate
that
it
will
come
back
down
to
50%
in
2015.
Also,
with
the
donations
to
the
charities
not
included
I
think
it
is
important
to
note
that
we
will
be
attempting
to
donate
27%
of
the
total
budget
to
charity.
Marketing
1.
To
create
a
successful
weeklong
event,
78%
of
funds
being
requested
of
the
CSE
would
be
utilized
in
marketing
and
advertising.
I
believe
an
essential
part
of
this
entire
event
should
be
devoted
to
understanding
the
target
demographic.
By
building
lasting
relationships
with
these
car
club
members,
we
can
ensure
their
return
for
the
following
next
year,
promising
the
expansion
and
awareness
of
the
event.
This
includes
the
booklet,
the
welcome
packages
and
invitations,
along
with
the
lodging
specials
that
will
be
sent
out
and
delivered
to
the
Front
Range.
Building
relationships
and
connections
that
will
help
create
this
event
into
an
iconic
signature
event
that
exemplifies
the
Vail
Brand.
Increase
the
length
of
their
visits:
By
creating
and
promoting
lodging
specials
and
restaurant
lunch
and
dinner
specials
throughout
the
entire
week,
enticing
car
enthusiast
to
come
enjoy
and
mingle
with
those
who
love
and
admire
what
this
event
brings.
We
hope
to
capture
car
club
members
from
the
Front
Range
who
rather
spend
the
entire
weekend
engaging
in
this
event
rather
than
driving
up
just
for
the
afternoon.
Also
by
offering
a
mixer
on
Friday
afternoon
for
participants
and
spectators
we
are
able
to
provide
live
entertainment
and
organized
events
throughout
both
Friday
and
Saturday.
Encouraging
them
with
irresistible
rates
and
restaurant
specials
that
will
hopefully
in
turn
allow
them
to
continue
their
stay
throughout
the
weekend.
Promoting
the
live
show
on
TV8.
The
proposed
Monday
brunch,
will
bring
the
drivers
and
co-‐pilots
in
the
morning
before
registration;
they
will
be
presented
with
coupon
books
valid
throughout
the
week.
By
adding
a
themed,
fun
fashion
show
that
ties
in
perfectly
with
the
ambiance
of
the
Colorado
Grand,
we
provide
unexpected
value
and
unique
entertainment.
While
men
like
cars,
women
like
fashion.
2.
Opportunity
to
leverage
funding
with
sponsorships
and/or
media
exposure
to
“stretch”
the
impact
of
the
CSE’s
contributions:
By
encouraging
the
car
clubs
to
participate,
we
hope
to
reach
the
Front
Range
as
well
as
neighboring
towns
that
share
the
same
excitement
for
the
timeless
automobiles
displayed
in
our
village
that
weekend.
Word
of
Mouth-‐
building
relationships
with
valuable
car
club
me
members
from
the
Front
Range
Vail
Daily
–
both
online
and
print
TV8-‐
hour-‐long
Saturday
morning
segment
Press
Releases
distributed
throughout
the
Front
Range
and
all
neighboring
towns
both
in
and
out
of
state
who
posses
Car
Clubs
of
similar
character
Unique
and
personalized
invitations
sent
to
desired
car
clubs
Radio
advertisements
–
Front
Range
POTENTIAL
SPONSORS:
-‐-‐
The
Little
Dinner
–
breakfast
specials
all
week
long
-‐-‐
The
French
deli
-‐-‐
Candy
Shop
–
as
depicted
in
photographs
from
this
year’s
event,
there
are
many
children
who
attend
the
event,
especially
on
Saturday.
Getting
together
with
the
recently
opened
candy
shop
will
draw
attention
and
support
the
new
business
coming
to
our
community.
-‐-‐
Moe’s
Barbeque
–live
music
one
night
on
their
deck.
By
engaging
all
areas
of
Lionshead
we
can
appeal
to
each
demographic.
Offering
a
little
something
different
each
day.
-‐-‐
Montauk
-‐-‐Bart
and
Yeti’s
-‐-‐
Eye
Pieces
-‐-‐
Lionshead
Jewelers
-‐-‐
Arriesgado
-‐-‐
Performance
Sports
-‐-‐
Clog
Cabin
-‐-‐
Vail
Ski
Tech
-‐-‐
Double
Diamond
Lodging
packages
for
car
clubs:
Reaching
out
to
car
clubs
we
hope
to
be
able
to
bring
in
250-‐500
car
club
members
from
around
the
state
to
enjoy
the
week,
and
the
activities
planned
around
what
they
love
and
live
for.
-‐-‐
Marriott
-‐-‐
Vail
spa
-‐-‐
Lift
house
condominiums
-‐-‐
The
antlers
-‐-‐
The
Montenaros
-‐-‐
The
Arrabelle
Proposed
for
a
time
of
year
that
supports
the
CSE’s
goal
of
ensuring
a
calendar
of
events
that
will
stimulate
the
local
business
economy
throughout
the
year:
This
event
takes
place
during
a
perfect
time
of
year,
capturing
the
beauty
and
peaceful
bliss
that
cannot
be
overlooked
by
any
guest.
As
the
leaves
begin
to
change,
Colorful
Colorado
begins
to
take
full
effect
though
as
local
residents
and
business
owners,
that
with
the
changing
of
the
leaves
the
end
of
our
season
is
soon
to
follow.
Most
guests
who
visit
Vail
during
this
time
are
often
there
to
share
in
the
same
admiration
of
the
colors
and
people
who
also
know
its
same
intriguing
beauty.
This
event
also
takes
place
3
weeks
before
October
–
a
time
that
often
enters
some
of
our
smaller
local
businesses
into
a
very
tough
position.
Especially
those
who
wish
to
stay
open
year-‐round
and
seek
to
be
able
to
promise
and
provide
their
employees
with
6
weeks
of
work.
What
better
time
to
attract
the
1%
to
Vail
and
encourage
them
to
enjoy
the
serenity
of
our
town.
This
is
a
crowd
that
enjoys
the
finer
things
and
who
gather
together
each
year
to
share
their
same
interests.
Conversation,
not
necessarily
by
having
to
engage
in
some
loud
outrageous
party
but
a
classy
gathering
in
a
beautiful
village.
Assist
in
balancing
the
year
round
economy:
the
end
of
September
is
often
a
slower
time
of
the
year
but
it
is
also
one
of
the
most
beautiful
and
relaxing
times.
The
group
that
this
event
attracts
can
be
extremely
influential
and
vital
to
our
economy
when
most
local
businesses
could
use
it
the
most.
There
is
a
fine
line
when
attempting
to
advertise
to
like
individuals,
thus
promoting
the
event
with
a
certain
“exclusive”
feel
is
most
desirable
for
all
parties
involved.
If
executed
properly
amazing
results
will
follow
with
ease,
creating
a
sense
of
community,
pulling
together
like
individuals
and
providing
them
with
simple,
casual
settings
allows
them
to
relax
and
gives
them
a
place
to
feel
comfortable.
We
want
the
participants
of
the
Colorado
Grand
to
feel
at
home,
welcomed,
appreciated.
That
is
why
the
participants
and
our
“regular”
September”
guests
who
visit,
receive
added
benefit
from
the
event.
Because
everyone
involved
is
looking
to
have
a
good
time,
while
enjoying
the
beauty
and
eloquence
of
the
changing
season
around
him
or
her.
Though
by
providing
guests
with
entertainment,
we
will
bring
excitement
to
next
years
“Vail
Trip.”
Because
when
an
entire
family,
father,
son,
wife
and
daughter
are
able
to
engage
and
enjoy
the
same
event
and
spend
time
together
as
a
whole
then
a
family
might
consider
staying
an
addition
night,
or
two.
As
father
and
son
are
able
to
converse
with
the
drivers,
Mother
and
daughter
are
able
to
partake
in
other
organized
events
such
as
the
Friday
mixer
and
Saturday
Fashion
Show.
Knowing
all
members
of
their
family
have
interest
in
the
events
planned
around
the
“Colorado
Grand
theme”
they
are
assured
that
a
classic,
timeless
elegance
is
tied
in
as
well.
Providing
each
member
of
the
family
with
an
exceptional,
experience
of
a
lifetime.
PROPOSED 2014 EXPENSES
Name Cost ($)
Signage 1000
Booklet 2,500
Front Range 1,000
Newspaper/ Online
Presence 2500
TV 8 Morning Show 750
subtotal 7,750
Car Club incentive
Packages 600
Welcome Package for
Drivers 750
Monday "Kickoff" for
Drivers and Car
Enthusiasts 1250
Photographer 800
subtotal 3,400
EXPENSES
Advertising
General
Marketing
PROPOSED 2014 EXPENSES
PA System 500
Live Entertainment 2000
Car Clubs Thursday Event 1000
Event Rental chairs,
lighting, small tent 2600
Event Decorations 1500
Production, Staffing,
Coordination 5000
subtotal 12600
Total Expenses 23,750
Event
Operational
Costs
PROPOSED 2014 EXPENSES
Description
Posters will be created to hang in stores and restaurants around Vail;
outlined details of each event
The booklets seem to be extremely desirable. Due to a rush artwork
fee and the budget we were unable to mass produce the booklet. But
in future years, when working with the Vail Daily the higher number of
copies, the cheaper the booklet.
Newspaper; online; radio, email-blast leading car enthusiast clubs
Vail Daily 2 full page ads; online impressions
Saturday Segment of event will take place again based off of the
designated guests believed to have reached
Lodging specials and retail/dining incentives will be mass distributed to
the front range
Eye glass cleaners will hopefully be donated
This is a crucial, yet delicate opportunity. To be able to capture the
drivers and entice them into Lionshead for the morning and afternoon
before heading back to the Cascade for an intimate showcase in the
garage during registration.
Capturing the beauty and elegance of this event each year is
necessary.
EXPENSES
Advertising
General
Marketing
PROPOSED 2014 EXPENSES
Announcer and Fashion Show
Redistributed CSE funds from the Colorado Grand will be used for a
portion of this cost
By providing car clubs with their own mini gathering, you make them
feel special as well. They are able to meet up with friends from around
the state, extending what is usually just a Saturday afternoon
gathering into a 3-4 night stay with a group of their friends.
The Great Gatsby Fashion Show is a perfect end to this event and will
create a lasting impression, along with once in a lifetime photos. It will
also provide Lionshead with the opportunity to raise money for their
own charity as well.
Decorations for the Colorado Grand event and additional events (TBD
pending approval of funds) to enhance visitor experience and create a
more full
Labor cost of Event Coordinator(TBD pending approval of funds),
Production Staff, and Event Staff as a whole.
Event
Operational
Costs
ESTIMATED 2014 SPONSORSHIPS AND DONATIONS
SPONSORSHIPS Total ($)Description
Established CSE Funding --
Colorado Grand distribution of
allocated funds from the CSE 1500
CSE funds that are redistributed to the Lionshead Merchants to contribute
to the live entertainment and booklets
Lionshead Merchant
Contribution 500 Towards advertising and marketing
Private Donations 1000 Hoping to raise double the amount last year for driver memorabilia
Mixer / Socials Sponsorship 3000 Local establishments donations towards sponsorship of the mixers
Charitable Donations 10000
Both Colorado Grand Silent Auction donations and raffle tickets sold for
the Fashion show - by selling the tickets throughout the week and
possibly very early in the beginning of the event we will be able to entice
people to stay with hotel packages, adventure packages, etc.
Alcohol Sponsorship - Korbel,
Chandon, 1000 Champagne for the Motors and Mimosas mixer
Booklet Sponsors 1000
Retail, lodging, and restaurant advertisements can assist in the creation
of more copies and in the marketing aspect
Fashion Show Donations and
Contributions 1200
Jane Tran, a head band designer out of LA has agreed to design the
headbands that will be used in the show. Other top designers will be
contacted and outfits will be designed and created over the next 9
months. Eloquent, timeless, unforgettable. Adding a touch, that makes it
like nothing on earth.
Colorado Grand Route Book
advertisements 400
Vail-Lionshead advertisements will be placed in the 2015 Colorado Grand
Route book.
TOTAL DONATIONS 19600
November 6th !
!
!
C: 239.272.0373!
E: catimiller.lhmaevents@gmail.com!
Cati Miller!
!LIONSHEAD MERCHANTS ASSOCIATION!
AND!
The Colorado Grand !
25th Anniversary
Showcase!
!
Saturday September 21st from 9am-12pm!
Held in !
Lionshead Village!
Motors and Mimosas
Mixer!
!
Friday September 20th from 2pm-5pm!
Hosted At!
Montauk Seafood Grill!
And!
Bart & Yeti’s Bar and Restaurant!
!
!!Standard of excellence met by: !
!
! Successfully appealing to and enticing the top 1% of the world !
! Creating an exceptional social ambiance in which both participants and spectators
did not want to leave !
! Bringing the community together to enjoy the company of those who share in similar
passions and interests!
! allowing spectators and participants in the event to engage in conversation. Thus,
creating a sense of togetherness in our community!
! Catering to the desires, wants and needs of our guests!
! Adding value to our guests Vail experience !
! Showing our appreciation for continued loyalty and dedication!
! providing our returning guest with the security of knowing we seek to understand
what appeals to them most as a whole !
! Providing a unique and different experience. !
! creating a lasting, loving impression on all those who participated!
! Providing an upbeat, enjoyable atmosphere in which guests cannot wait to reach
their final destination!
! Leaving guests with excitement and anticipation for next year !
Vail Brand Compatibility!
Exceeded Expectations!
The Colorado grand – lionshead alliance that was built and the relationships
that were made allowed both parties to feel secure !
!
Silent Auction Donations: !
• The Colorado Grand said that this Silent Auction was the most successful
one they have had yet!
• The Lionshead Community donated a total of $6000 !
!
The booklet: !
• 250 participants now have this memorable item in their home, as a
reference to the success of this years event, reaching 150-250 families
who are considered to be the top 1% !
• By taking the time to remove the names and personal information of these
drivers, valuable trust was earned.!
!
The “Motors and Mimosas” mixer turnout exceeded the expectations of both
Montauk and Bart and Yeti’s, spectators, and Colorado grand participants!
!
Restaurant business: !
• “Business was equivalent to a busy sunny day.”!
• “The most people seen in Lionshead In a while”!
• Restaurants were have said to be running out of food by Sunday. Food
orders were based on last years event!
Comparison to Past Years:!
The marketing and advertising of Friday’s event helped tremendously this year !
!
Word of mouth buzz created around town and with the participants!
Active Gift incentive packages used as the center pieces during the initial
“ceremony” on Monday evening before the rally began.!
Package Included: !
– Unique Invitations to the Motors and Mimosas Mixer!
– Drink tickets to the Mixer!
– Specials to the retail and restaurants!
– Eye glass cleaners (provided by Eye Pieces) !
Special invitations personally handed out to local businesses!
!- Encouraging they leave them at the counters of their businesses for others to
view as well!
The online presence taking place the weeks before on the VailDaily.com!
Press release of event sent to car clubs specifically interested in the Colorado
Grand event !
!
The enhancements were extremely successful and profitable for high end
retail establishments as well as local restaurants. !
Event Weaknesses!
Measures that could be taken for event improvement:!!
!** due the last minute DECISION TO MAKE enhancements TO THIS YEARS EVENT and
BEING DEPENDANT MOSTLY UPON THE approval OF FUNDS the FOLLOWING
WEAKNESSES COULD HAVE BEEN AVOIDED TO AN EXTENT. OTHERS NEEDED
SLIGHT ALTERATIONS AND ALTHOUGH ALL WAS ACCOMPLISHED, THE TIME IN
WHICH IT WAS COMPLETED AND THE EASE IN WHICH IT WAS DONE COULD HAVE
MADE A DRAMATIC DIFFERENCE TO THE EVENTS OVERALL SUCCESS: **!
!
– Invitations and drink tickets should not have been provided until the final arrival
of the participants!
– The press release SHOULD have been drafted and distributed much earlier in the
week;!
– DISTRIBUTION OF THE PRESS RELEASE COULD HAVE BEEN MUCH LARGER;!
– FRONT RANGE MARKETING COULD HAVE BEEN TAPPED INTO MUCH FURTHER !
– A full page ad with the mixer details included the day of the event in the newspaper
WOULD HAVE CREATED A LARGER BUZZ AROUND TOWN !
– 1000 more copies of the booklet SHOULD HAVE BEEN printed and distributed more
evenly throughout both days OF THE EVENT !
– The band could have been located on the patio of Bart and Yetis instead of the
Children's fountain for spectators to gather more closely together and enjoy the
music during the gaps in the cars arrival!
– The Dixie Land Band could have been A LITTLE more lively !
– More volunteers !
• Total event budget: $7,000 !
• CSE funds: $4,000 !
Profit: Unquantifiable at this time !
• Funding utilization: 90% of CSE funding was dedicated to
advertising and marketing !
!!!!Advertisement !
!!!!Television Coverage !
!!!!Welcome Packages: invitations - event decorations !
!!!!Photographer!
!!!!marketing !
• Lionshead merchants donated $6,000 to the Colorado grand
silent auction!
• Cash sponsorship: $3,000!
Event Budget!
Estimated attendance: 800 – 1000 persons throughout the entirety
of Friday’s event. (4 hour duration) !
!
!- 250 participants, number of gift bags for drivers at finish line!
!- 700 booklets (125 were given to the Vail Information Center
!at the Transportation Center. volunteers rallied the streets
!distributing booklets to: locals, town business owners, and
!destination guests)!
!
Estimated Results:
Attendance Numbers!
Estimated Results:
Demographic Profile!
The participants: classified to be in the top 1% of the world!
• Generally, 50-60% consist of men; ages 40-60; !
• upper-upper class, who are accompanied by women"
in the same age bracket !
!
!
The Spectators: Men, women, and children of all ages and class the
average age of men would sit between 30-65; pictures show that
there was not “one type” of person at this event business
indicates that the event seemed to bring to high end shoppers –
middle-upper class and upper class are the ones who are most
appreciative of the Saturday showcase!
Event Attendee Estimated
Spending!
Lodging:!
The last minute enhancements to this event did not allow the appropriate
marketing. Thus, the lodging specials intended to bring Front Range car
clubs were inadequate and did not provide the desired spending that is
promised for next years event. Although, as described below, Sunday morning
was a very profitable morning for retail stores, allowing me to believe that
there was unexpected room occupancy on both Friday and Saturday evening. !
Dining:!
!Bart and Yeti’s compared Fridays event to a good winter day in terms of
business- consistent and a “good busy” throughout the entire day !
• One restaurants confided in me that they were running out of food by
Sunday morning and having to purchase bread from City Market; basing their
food orders off previous years sales during this particular weekend !
• “Most people they have seen in Lionshead in a while”!
Shopping: !
• one high end retail store reported 20% of September business occurred on
Saturday morning !
• Another retail establishment was said to have HAD A $6,000 Sunday morning
“There are really good people in town right now.” This indicates SPECTATORS
WERE NOT ONLY able to plan last minute weekend trips up from the front range,
but also spend lesiurely. A group that we wish to appeal to again and again!
Estimated Return on
Investment!
this number is guaranteed tax revenue collected by the TOV.
Information provided that allowed for certain numbers to be
plugged in. !
BASED OFF OF ONLY 6 local Lionshead businesses and does not
necessarily cover their entire weekend but parts of their days.!
Vail tax collected for just a handful of
Lionshead businesses totaled over
$4,000.00 for Friday evening and Saturday
morning.!
!
The Colorado Grand brought in a
guaranteed %100 return on the funds
invested.!
Visitor Intent to Return!
By creating an inviting, social atmosphere with ambiance and entertainment we
were able to entice visitors to return with simple, yet significant changes
made to this years event!
without doubt WE created a necessary lasting impression on both participants
and spectators!
!
!
Satisfaction ratings: !
!Colorado Grand liaison, Eddie O’Brien, DROVE OVER TO MEET WITH US
IMMEDIATELY FOLLOWING THE EVENT TO DISCUSS THE YEARS TO FOLLOW. !
!
!- 1-2 Lionshead - Vail advertisements WILL BE PLACED IN NEXT YEARS ROUTE
BOOK a collectable that sits in the homes of every participant in the event. !
!- a Placement of our FRIDAY AND SATURDAY events WILL BE PLACED in their daily
newspaper GIVEN TO THE DRIVERS EACH DAY THEY ARE ON THE ROAD. !
!- intent to advertise freely, is intent to return.!
!
• Online advertising: !
VailDaily.com;TV8vail.com; lionsheadsummer.com; vailsummer.com; !
– Vaildaily.com: 10,000 online impressions over the course of two weeks prior to the
event!
Distribution of press Release: !
Front Range car clubs!
Featured on: lionsheadsummer.com; vailsummer.com; !
• Newspaper marketing !
– Thursday and Friday: half page ads !
– Saturday- free print of press release!
– TV8 also included !
• Television marketing: TV8 – a one hour, live show from Lionshead Village
(Gondola Area) on Saturday, September 21st from 8AM-9AM!
– Vail Daily Ad promoting event!
– Live mentions on Good Morning Vail!
– 4 live interviews during show!
– Web Article/ Ad on TV8Vail.com!
– Fifteen second promo promoting event!
• WOM: Colorado Grand booklet and invitation !
– 1,000 printed and distributed !
• 250 to participants!
• 500 handed out by volunteers to Vail and Lionshead (125 given to the Vail Information Center)!
• 250 distributed to retail shops in Vail and Lionshead !
!
Topline Marketing Efforts!
Community Contribution!
• Impact on Vail’s sense of community: !
a unique synergy became noticeably existent during the production of this event.
With little time, the enhancements to this event became a matter of ingenuity
and creativity. There are many who donated their time and energy to help
pull this event off and create an added value for all parties involved. When
attempting to produce an event that upholds the vail brand and provides a
unique experience of a lifetime, it is the detail that matters the most.
Without the help of our community this event would simply not have been
possible. Those who donated their time and energy along with their
resources and ideas are the reason this event was as successful as it was.!
The Colorado grand had the most successful silent auction in history, with the
help of our community our donations totaled $6,000, raising a significant
amount for the charities they support. !
Local businesses directly stimulated by this years enhancements in the heart of
their off season:!
!
• Vail daily – booklet production and advertisement!
• TV8 – hour long segment !
• Scully’s art supply – invitation and decorations!
• Sweat pea designs - flowers !
• Montauk !
• Bart and yetis!
• Eye pieces !
!
Sustainability Efforts"
Green Measures!
the Colorado Grand provided us with the
exact pages used in their route book: !
originally 41 pages, the event booklet WAS
reduced to 32 pages and made out of eight
large sheets of paper, thus the ACTUAL
printing process is much more eco
friendly.!
• Finish line banner: canvas finish line
banner allows universal use for other
lionshead events!
• Checkered flagging: stored for future use !
Decorations: !
wine vases: wine bottles were collected from
local restaurants; they have been stored for
future use !
Mason jars: created ambiance; used as candle
centerpieces; stored for next years event as
well!
Reused Rafi donated by the sccarb in minturn
was reused to decorate the tops of wine
bottles and mason jars!
!
For Immediate Release September 17th, 2013
Contact: Cati Miller
Lionshead Merchants Association
catimiller.lhmaevents@gmail.com
LIONSHEAD ROARS AS THE COLORADO GRAND CULMINATES IN VAIL THIS FRIDAY AND
SATURDAY!!!
Vail, Colorado –
The aspens will not be alone this weekend as Lionshead welcomes back the vibrant mix of colors that could
only be displayed by the vast lineup that is the Colorado Grand. This Friday Lionshead will roar like never
before as the 100+ Colorado Grand participants culminate their multi-day journey through the state of Colorado
with a victory lap through the Lionshead Village!
The Colorado Grand is a 1,000-mile road ride that travels the Colorado high country in September of each year.
The event, which begins and ends in Vail, Colorado, is a charitable event that has donated in excess of 3.3
million dollars to worthy organizations throughout Colorado since it began in 1989, including providing college
scholarships to students in many of the communities through which it passes each year.
With a wide array of vintage and historic racing and sports cars, the likes of pre-1960’s Aston Martins,
Bentleys, Ferraris and Jaguars, the Grand features a rare collection of truly unique vehicles. Their drivers,
coming from all over the world, have been on the road since early this week, driving some of Colorado’s most
scenic roadways before returning back to Vail this Friday.
Upon returning to the area on Friday, September 20th, the Grand participants will complete their 1,000-mile
voyage with a victory lap through Lionshead Village. As vintage pre-war racecars cross the finish line and
cruise through the Lionshead Archway, a live Dixieland band will be welcoming them back while the make,
model and year of each automobile is announced to the crowd. Additionally on Friday this year, in celebration
of the Grand’s 25th Anniversary, Montauk Seafood Grill and Bart and Yeti’s Bar and Restaurant will host the
Motors and Mimosas Mixer from 2PM-5PM. Participants and spectators are invited to sit back, relax and enjoy
the view as 100+ exquisite automobiles successfully complete their long journey throughout the colorful
mountaintops of Colorado. Due to the nature of the Colorado Grand event, the cars will not all come through in
one group and will arrive spaced out throughout the afternoon, as they return to the area. It is highly
recommended to come early and stay late if you would like to catch them all!
On Saturday, September 21st, this exceptional exhibit of artistic beauty and immaculate engineering carries on
as the vintage cars make their return to line the streets of Lionshead. The Grand continues from 9am to 12pm
on Saturday morning with a unique opportunity for the public to view these very special cars up close at the
annual Concourse d’Non-Elegance. Every square inch of Lionshead Village will be filled with these incredible
vehicles parked on display for the morning. Spectators can take advantage of the rare chance to view these
vintage vehicles exactly as they appeared upon returning from their arduous trek through the high country -
mud, dust and all.
For more information on the Colorado Grand visit co1000.com. For more information on the related festivities
in Lionshead this weekend please contact Cati Miller at catimiller.lhmaevents@gmail.com.
###
Press Coverage!
Press Release Published on !
Vailsummer.com,!
Lionsheadsummer.com, and !
printed in the!
Vail Daily. !
!
E-mailed to car clubs !
on the front range!
Drivers’ Welcome
Packages!
The first part of the welcome packages were given out on Monday the 16th.The
reception was held at the vail cascade resort !
!
each driver was greeted with an invitation to Fridays afternoon mixer in the
center of their table along with drink tickets to the event and eye glass
cleaners for their journey. !
!
They were invited to relax with spectators and other drivers alike, while
being able to enjoy the passing cars and the event’s live music. Each driver
was also given a complimentary drink ticket for themselves, and their “co-
pilots” if they wanted, to have a drink on the house. !
The welcome bags assembled
with an invitation to the
Motors and Mimosas mixer,
free drink tickets redeemable
at Bart & Yeti’s or Montauk, a
microfiber eyewear sleeve
donated by Eyepieces, and a
coupon insert announcing the
sales and specials offered by
the local businesses available
to the drivers when they
would return.!Invites Received by Drivers!
Drink Ticket for !
The Motors and
Mimosas !
Mixer!
!
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The welcome bags were placed as the centerpieces of
each table in the ballroom where the drivers ate
dinner for their first night as a group in town. !
At the Cascade
Reception!
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