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HomeMy WebLinkAbout2014_09_07 Colorado Grand LH Enhanced RFP+RECAP           Vail  Commission  on   Special  Events   (CSE)  2014  Event   Funding   Application:       Colorado  Grand   Enhancements         Name  of  the  Event:  Colorado  Grand  Enhancements   Proposed  dates:  **dates  correspond  with  the  Colorado  Grand  2014  proposal**   Monday,  September  7th  –  Drivers  brunch/Kickoff  Social   Thursday,  September  10th  –  Car  Club  Mixer   Friday,  September  11th  –  Motors  and  Mimosas  Mixer   Saturday,  September  12th:  Great  Gatsby  Fashion  Show       Amount  of  Cash  funding  requested:  $14,150   Producing  Entity:  TBD.  The  Lionshead  Merchants  will  look  to  find  a  producing   entity  for  this  event.       1. Name  and  Title  of  person  completing  application:     Cati  Miller     239.272.0373   catimiller.lhmaevents@gmail.com     Event  Description:     The  proposed  event  coincides  with  the  annual  Colorado  Grand  classic  automobile   car  rally  that  takes  place  during  the  mid  September  month.  After  the  recent   enhancements  to  the  finish  line  event,  the  community  of  Lionshead  feels  as  if  the   entire  week  has  the  potential  to  become  a  timeless  signature  event  if  executed   properly  in  the  years  to  follow.     With  this  year’s  last  minute  enhancements  exuding  promising  results  for  the  future,   the  following  proposed  additions  are  considered  to  have  the  most  potential  for   extending  the  stay  of  guests  visiting  during  this  time.  When  beginning  to  approach  a   weeklong  event  for  car  enthusiasts  there  are  multiple  key  target  markets  we  wish  to   appeal  most  to.     Kicking  off  on  Monday,  September  7th.  Car  enthusiasts  from  around  the  state  will  be   encouraged  to  engage  in  the  unique  showcase  opportunity,  taking  place  throughout   the  entire  day  of  registration  inside  the  Vail  Cascade  Resort  parking  garage.  With   Wings  Over  Wheels  ending  on  September  6th  in  Vail  Village,  the  weekend  prior  to   the  Grand’s  take  off,  car  enthusiasts  will  already  be  around  town,  presenting  us  with   an  opportunity  to  entice  those  in  town  guests  to  extend  their  stay.    Promoting  the   intimate  car  showcase  in  the  Cascade  garage,  where  spectators  can  mingle  one  on   one  with  drivers  while  simultaneously  watching  as  they  work  on  their  vintage  pre-­‐ 1960  automobile.  Polishing  the  wheels,  inspecting  their  engines,  allowing  those  who   are  truly  interested  in  the  timeless  mechanics  with  invaluable  insight  into  the     workings.  As  the  drivers  hang  around  their  cars,  catching  up  with  old  friends,   engaging  in  conversation  with  those  interested  in  their  most  prized  possessions   each  year,  we  miss  this  opportunity  to  bring  car  enthusiast  to  begin  the  week  with   the  Colorado  Grand  as  well.    Drivers  start  arriving  in  Vail  as  early  as  Saturday  before   the  event.  We  hope  to  capture  the  early  arrivers  by  working  with  the  Cascade   concierge,  providing  them  with  welcome  packages  to  provide  to  the  Colorado  Grand   participants  at  check  in.  The  welcome  package  would  invite  them  to  explore  our   local  retail  establishments  and  restaurants  enticing  them  with  special  offerings.   Also,  to  capture  a  crowd  after  the  Monday  viewing  at  the  Cascade,  we  will  invite  all   car  enthusiast  and  Colorado  Grand  participants  to  join  in  a  Monday  “Kickoff”  grand   social  at  a  local  Lionshead  establishment,  offering  a  group  wine  tasting  and  live   music.  By  providing  continuous  entertainment  and  irresistible  packages  we  hope  to   extend  the  stay  of  those  who  have  the  leisure  to  do  so.  If  staying  throughout  the   entire  week  is  not  possible,  our  intentions  are  to  create  enough  excitement  about   the  following  weekend  events  that  brings  them  back  again  the  next  weekend.     Working  with  local  restaurants  we  intend  to  include  each  and  every  one  in  an   organized  lunch  or  dinner  special  for  each  day  of  the  week.  Inviting  the  car  clubs  up   from  the  Front  Range  and  around  the  state.  While  also  reaching  out  to  other   surrounding  states  encouraging  they  join  Lionshead  for  a  week  of  cars  and  social   ambiance.  Focusing  on  Wednesday  and  Thursday  we  intend  to  invite  Front  Range   car  clubs,  such  as  Mozzaritti  and  Alfa  Romero.  Enticing  them  to  enjoy  this  beautiful   time  of  the  year  while  offering  ideal  lodging  packages  and  restaurants  specials.   Targeting  a  group  who  is  more  available  to  spend  the  week  in  Vail  enjoying  the   company  of  those  who  share  in  similar  passions  and  conversation.     Thus,  encouraging  those  who  share  in  similar  passions,  to  come  preview  these   renowned  automobiles  at  the  Vail  Cascade  Sunday  and  Monday  and  enticing  them   with  lodging  specials  and  a  “Kickoff  Social”  at  a  local  establishment  we  hope  to   increase  the  amount  of  “heads  in  beds”,  encouraging  those  already  in  town  to  stay   an  extra  night  or  continue  their  stay  throughout  the  week.  Highlighting  the  return  of   the  Colorado  Grand  Friday  afternoon.  Encouraging  car  clubs  to  start  their  weekend   early  and  enjoy  a  mixer  focused  on  them  Thursday  night,  settling  into  Vail  before   venturing  into  a  weekend  full  of  beautiful  scenery,  elegant  cars  and  authentic   ambiance.     As  the  Colorado  Grand  returns  on  Friday  for  the  Second  Annual  Motors  and   Mimosas  Mixer  held  on  the  patios  of  Montauk  and  Bart  and  Yeti’s.  Cars  will  be   announced  as  they  buzz  through  the  Lionshead  Archway  announcing  their  arrival.   Each  driver  will  be  welcomed  with  an  invitation  to  the  event,  along  with  drink   tickets  and  a  small  token  of  Vail  memorabilia.    Saturday’s  timeless  cocktail  party  is   intended  to  take  place  in  the  ski  yard  in  coordination  with  a  small  jazz  band  and   Gatsby  fashion  show.  By  working  with  a  local  charity  or  foundation  we  intend  to  sell   raffle  tickets  throughout  the  entire  week,  stipulating  that  a  person  must  be  in   attendance  of  the  Saturday  evening  event  to  qualify  as  a  winner.  Bundle  packages   ranging  in  variety  and  appealing  to  many  different  demographics  will  include  items     from  local  retail  stores  and  hotel  packages,  sports  packages,  all  proceeds  going  to  a   local  charity.       The  Vail  Brand:    Essentially  we  aim  to  be  considered  the  top  1%’s  destination   resort.  This  event  is  the  epitome  of  character  and  grace.  Thus,  attracts  a   sophisticated  and  prominent,  international  clientele.     Who  else  would  you  rather  to  utilize  our  town  during  one  of  its  most  enjoyable   times  of  the  year  than  those  who  tour  Colorado,  sharing  their  wealth  with  less   fortunate  areas  of  our  state  providing  life  to  essential  areas.  Giving  them  the   opportunity  to  thrive  and  succeed.  The  Colorado  Grand  holds  true  to  the  Vail  brand   to  almost  every  extent.  This  is  a  group  that  appreciates  the  beauty  and  wonder  of   Colorado  at  one  of  its  finest  hours.  Unique,  and  slightly  eccentric  if  you  will,  but  one   who  enjoys  the  luxuries  life  has  blessed  them  with  as  well  as  the  rewarding  feeling   when  sharing  those  luxuries.    As  they  visit  the  other  towns  and  communities  it  is   important  to  keep  in  mind  what  they  offer  in  comparison  to  Vail.    Small  almost   motionless  mountain  towns  nestled  perfectly  at  the  end  of  each  breathtaking  drive   they  partake  in.  Allowing  them  to  give  back  to  the  community’s  that  need  it  the   most.  Experiencing  silence  throughout  most  of  their  trip,  taking  in  Colorful  Colorado   at  one  mile  at  a  time.  At  the  end  of  this  1000-­‐mile  charity  journey  they  are  ready  to   stretch  their  legs.  The  cars  have  “made  it”  and  most  are  now  being  sent  home  on  a   flatbed.  This  can  often  be  a  huge  relief  for  some  of  the  participants,  who  can  now   relax  and  enjoy  an  experience  that  in  unlike  any  the  experience  on  their  journey.  As   Vail  sits  in  their  distance,  it  is  our  job  to  create  the  feeling  of  life  and  excitement,   prosperity.       Beautiful  architecture,  amazing  backdrops,  and  exquisite  dining  and  shopping.     In  my  opinion,  this  group  of  individuals  embodies  two  amazing,  yet  extremely   different  sides  to  them.  But,  if  proper  thought  and  execution  is  provided,  both  can  be   tapped  into  along  this  journey.  The  smaller,  quite  towns  already  provide  them  with   the  rejuvenating  peace  and  serenity  that  this  journey  offers  to  them  and  the   opportunity  to  give  back  to  those  who  do  not  experience  their  same  fortune.  But   Vail,  Vail  is  where  the  excitement  and  elegant  social  gatherings  should  take  place.  By   providing  them  with  color,  flowers,  decorations,  and  simple  social  mixers.  We  can   create  a  timeless,  iconic  experience  that  creates  a  lasting  impression  on  a  group  who   belongs  to  the  top  1%  of  the  world.  When  the  cars  leave  Lionshead  village  on   Saturday  afternoon,  the  drivers  necessarily  do  not,  nor  do  the  spectators  want  the   day  to  end.  By  offering  a  place  to  gather  in  the  later  afternoon,  and  engaging   surrounding  restaurants  in  the  Fashion  Show.  Hopefully  enticing  a  few  cars  to  hang   around,  while  A  Great  Gatsby  themed  fashion  show  and  jazz  band  play  on  the  lawn.   Encouraging  some  hang  out  on  the  patio  of  El  Sabor  as  well.  It  is  an  absolute  perfect   combination.    By  definition,  this  particular  group  (not  even  including  the  spectators)   is  whom  we  seek  to  know  and  love  Vail.       When  throwing  a  social  gathering,  remembering  to  create  an  exceptional  and   spectacular  social  ambiance  is  crucial.  By  doing  so,  by  creating  this  unique,  simple   yet  eloquent  gathering,  we:      1)  Show  them  that  we  understand  what  they  are  about    2)  Show  them  that  we  care  to  cater  to  their  desires  and  wants  as  a  Vail  guest     3)  It  is  important  to  us  that  they  are  made  aware  of  how  much  we  appreciate  their   loyalty  to  us,  as  they  continue  to  begin  and  end  their  journey  with  us,  we  want  them   to  feel  our  warmth  as  a  community,  to  travel  back  home,  to  all  the  different  parts  of   the  world  that  they  travel  in  from,  and  spread  the  word.  That  Vail  “took  the  cake”,   that  we  surprised  them  yet  again  and  created  a  fire  inside  them  that  wishes  to  share   their  experience  with  others,  leaving  them  wanting  more.  Leaving  them  wanting  to   come  back  in  a  few  short  months  with  their  entire  family.     Those  who  participate  in  the  Colorado  Grand  possess  the  qualities  “The  Vail  Brand”   wishes  to  appeal  most  to.    The  250  guests  that  this  event  attracts  stays  in  Vail  for  an   inconsecutive  5-­‐6  days  in  total.  Appeal  most  to  the  group;  the  ones  who  have  are   willing  and  able  would  affect  tax  collections  and  lodging  in  a  huge  way  if  done  right.   One  sale  to  a  member  could  be  a  “game  changer”  to  many  businesses  at  this  time  of   year.  And  is  much  more  promising  than  a  random  group  of  1000  visitors  who  we  do   not  have  the  chance  to  know  as  well.     This  event  is  always  going  to  be  happening  but  with  the  help  of  the  CSE,  we  can   make  the  event  spectacular,  something  that  meets  the  Vail  standards,  as  well  as  the   standards  of  our  guests.  We  can  create  a  weeklong  timeless  event  that  does  not   require  too  much  in  all  honesty.  Just  a  place  to  linger  and  enjoy  the  day,  and  the   beauty  surrounding  them.  An  event  that  resembles  a  reward.  If  we  allow  this  event   to  become  stagnant,  promising  no  growth  or  future  expansion  then  as  a  community   we  have  failed.       Provide  a  better  quality  of  life  for  guests  and  residents:     When  wanting  to  create  a  year  round  guest  return,  enhancing  our  “down  times”  and   attracting  a  specific  clientele  to  know  the  Vail  brand,  I  believe  that  future   enhancements  to  the  Colorado  Grand  presents  one  of  the  best  opportunities  to  do   so.  Though  until  we  act,  then  we  make  absolutely  no  progress  at  all,  and  the   impression  we  leave  our  guests  with  is  one  that  is  stagnant  and  uneventful.  Even   what  is  expected  is  not  presented  (given  the  time  of  year,  it  would  require  effort  on   our  end  to  keep  up  with  the  standards  we  have  set  for  ourselves,  and  not  fall  short.   If  we  do  not  change,  then  we  become  an  expected  ending  to  their  journey  and  each   time  as  we  do  not  deliver  ourselves  correctly,  participants  may  even  become  slightly   disappointed  in  our  execution.  Which  is  even  worse  than  not  appealing  to  them  at   all.  Because  it  is  at  that  moment  that  we  then  have  produced  a  negative  view  that   will  also  stick  with  them  forever.  The  next  time  they  are  thinking  of  visiting  a     Colorado  mountain  town,  they  might  continue  to  explore,  “searching  for  the  one  that   appeals  most  to  them”  because  we  didn’t  provide  a  real,  Vail  experience.    Our   customer  base  in  Vail  has  almost  always  seen  it  all.  This  group  is  no  different.  As  we   allow  events  to  remain  completely  stagnant,  adding  nothing  to  it,  eventually  we   must  watch  as  it  deteriorates.  It  is  then  that  we  are  unable  to  meet  the  standards  of   those  who  visit.     It  is  our  job  to  be  unique,  it  is  our  job  to  be  different,  to  stand  out.  As  well  as  it  is  our   job  to  be  make  each  guest  in  the  end  feel  special,  feel  a  reward.  It  is  easy  to  look  the   other  way,  sitting  comfortably  in  of  our  comfort  zone,  accepting  that  it  is  what  it  is.   But  what  makes  a  difference,  what  builds  and  shapes  a  name,  a  brand,  an  image,  is   when  you  dare  to  be  different,  when  you  go  the  extra  step  even  though  you  know  it’s   a  move  that  provides  a  slight  risk  but  great,  profitable  reward.  Especially  when   attempting  to  stimulate  the  local  community  at  a  very  tough  time  of  the  year.  But   with  that  one  extra  step,  people  will  recognize  change,  recognize  the  effort.  Thus,   more  willing  to  engage  in  the  community  that  shows  excitement  and  enthusiasm   about  what  appeals  to  them  the  most.  When  that  moment  comes,  that  the   participants  gain  respect,  they  gain  appreciation,  they  begin  to  trust  the  community   as  a  whole  and  they  begin  to  feel  as  if  they  belong.  Because  the  town  delivered,   because  the  town  presented  something  unique  and  far  different  than  the  expected.   Which  based  on  previous  years,  it  would  be  interesting  to  see  if  they  believed  we   tried  to  understand  them,  or  tried  to  cater  to  what  they  desire.  But  aiming  to   provide  them  with  planned  social  activities  centered  on  what  truly  appeals  to  their   character,  that  is  when  a  return  visitor  is  created.  If  each  individual  took  the  Vail   name  home  with  them  and  shared  it  with  their  families  and  friends,  then  we  have   the  possibility  of  reaching  one  of  the  most  impossible  to  reach  groups.  Focusing  on   them  is  crucial  to  understanding  that  although  their  group  numbers  may  be  smaller   than  most,  the  qualities  they  possess,  the  resources  they  have  been  blessed  with,   have  the  potential  to  make  a  tremendous  impact  during  this  time  in  our  season.       When  thinking  about  how  to  turn  this  event  into  something  special  and  unique   many  ideas  come  to  mind.  The  funding  we  are  asking  for  will  help  “create  a  buzz”   with  advertisement  costs  in  the  Vail  Daily,  promotional  event  brochures  that  can   serve  both  as  a  collectable  for  spectators  and  also  encourage  spectators  to  step   inside  the  restaurants  and  retail  shops,  where  the  broacher/fold  out  poster  will  be   available.  We  plan  to  have  a  “meet  and  greet”  with  the  drivers  during  their   registration  on  Monday,  this  is  where  we  will  invite  them  to  participate  in  a  number   of  planned  activities  throughout  the  week.  By  providing  them  with  a  “dinner  chip”   along  with  discounts  to  the  retail  shops  we  will  encourage  them  to  stop  by  after   registration  and  check  out  Lionshead  and  all  that  it  has  to  offer.  At  this  point,  we   hope  to  get  to  know  the  drivers  on  a  more  personal  level  and  build  the  relationship   between  the  race  and  our  village.   Potential  growth:  In  years  to  follow  we  hope  to  accomplish  a  number  of  things.     As  the  drivers  arrive  the  Sunday  before  their  event  –  they  spend  a  total  of  2-­‐3  days   in  Vail.  Knowing  that  there  is  often  not  much  planned  for  them  during  this  time;  we     hope  to  throw  a  “kickoff  social”  in  the  Arrabelle  Square.  Inviting  car  clubs  from   around  the  state  to  come  and  meet  the  drivers.  Hoping  to  entice  the  car  clubs  giving   them  something  to  look  forward  to  at  the  end  of  the  week.  Encouraging  them  to   even  come  back  the  following  weekend  for  the  “Grand  Finish”  while  encouraging  the   drivers  to  arrive  in  a  more  organized  manner.  Right  now  they  is  so  reason  for  them   to  rush  to  Vail  because  nothing  waits  for  them.  It  is  our  job  to  create  that  rush  of   excitement.  The  town  is  theirs  to  run  around  in,  we  should  now  give  them  a  little   incentive.  This  year  they  might  stay  a  few  extra  hours  but  maybe  next  year  they   choose  to  spend  the  week  instead.     Contribution  to  Vail’s  “Sense  of  Community”     This  is  a  unique  group  who  come  from  all  over  the  world  to  share  their  passions  and   enjoy  the  ride.  They  seek  to  acquire  classic,  and  timeless  experiences  along  with   possessions.  And  drive  through  our  small  local  Colorado  communities  they  are  able   to  explore  and  experience  all  the  beauty  Colorado  has  to  offer.     They  appreciate  the  simple  things  in  life  while  simultaneously  enjoying  the  luxuries   in  life  as  well.  The  conversation  of  others,  socializing  with  those  who  share  their   same  interests  and  passions,  this  is  the  experience  they  wish  to  have.  Men  bring   their  wives  to  share  the  front  seat,  while  grandfathers  bring  their  grandsons,  while   others  bring  their  best  friend,  and  their  mechanic.  There  are  now  third  generations   participating  in  the  event.  It  is  a  “cool  group”  wanting  to  finish  their  long  relaxing   journey  through  our  colorful  mountains  and  step  out  and  stretch  their  legs  a  little.   As  they  finish  their  weeklong  journey,  they  arrive  in  Vail  and  are  ready  to  have  a   good  time,  they  are  ready  to  sit  back  and  showcase  their  beautiful  pre-­‐war  racecars.     Creating  a  certain  “AH”  around  this  event  is  essential.  A  guest,  who  appreciates  the   beauty  of  Vail  at  one  of  its  finest  hours,  the  third  week  in  September  when  the   Colorful  Vibrant  Aspens  are  an  array  of  gorgeous  yellows,  reds,  greens,  and  oranges,   will  appreciate  the  Colorado  Grand  event  as  well.  At  this  time  of  year,  our  guest   seeks  to  feel  a  sense  of  relaxation  and  calmness  when  visiting  us  during  this  time.   The  Colorado  Grand  aims  to  bring  that  same,  “perfect”  state  of  existence.  They  travel   different  roads  all  across  Colorado  but  always  finish  in  Vail.  With  no  intentions  of   ever  finishing  their  journey  anywhere  else.     I  believe  there  are  multiple  reasons  why  this  is  so,  but  after  a  week  of  empty,  wide   open  roads  and  unique,  still  silence  through  the  beautiful  mountaintops  they  step   out  of  their  cars,  stretch  their  legs,  and  are  ready  to  show  off  their  worldly,  prized   possessions  throughout  the  streets  of  our  town.  It  is  obvious  why  they  choose  Vail   as  their  end  destination,  they  agree  with  the  Vail  brand.  They  agree  with  our  vision   and  what  we  aim  to  accomplish  with  each  and  every  guest.  They  see  Vail’s  timeless,   pristine  beauty.  They  appreciate  our  town  and  our  values,  thus  we  should  do  the   same.  There  is  a  quite  beauty  that  arrives  when  the  drivers  park  their  cars  on   Saturday  but  it  is  obvious  there  is  something  missing.  I  believe  all  parties  involved,   the  participants  and  spectators,  are  excited  but  are  looking  for  something  else  at  the   end.  By  providing  them  with  a  Saturday  evening  event  following  the  showcase  we     will  provide  that  extra  value  and  entertainment  necessary  for  guests  to  extend  their   stay  another  night.  It  is  our  job  as  a  community  to  create  the  ambiance  that  this   event  requires.       “Nationally  recognized  competitions  or  cultural  events  that  contribute  to   Vail’s  image  as  a  world  class  destination”     The  Colorado  Grand  is  an  event  that  allows  100-­‐120  individuals  of  the  top  1%  of  the   world,  to  showcase  100/1500  racecars  each  year.  Both  the  participants  and  the   automobiles  they  drive  are  “Iconic”  by  almost  any  definition.  They  both  begin  and   end  in  Vail,  Colorado  each  year  and  have  stated  that  they  intend  to  stay  with  us  for   many  years  to  come.  These  250  individuals  stay  an  inconsecutive  4  nights  in  Vail.  By   providing  them  with  incentive  to  venture  into  town,  inviting  them  to  explore,  shop,   and  dine.  While  encouraging  them  to  extend  their  stay  throughout  the  weekend   after  their  return  from  their  1000  mile  journey.  This  is  who  were  should  be  focusing   our  marketing  to  as  well.  These  guests  are  the  ones  that  have  the  ability  to  “add  a   few  more  nights  to  their  stay.”  Thus,  the  opportunity  is  indeed  available.  Appealing   to  this  particular  group  is  vital.  They  are  the  ideal  demographic;  one  that  we  hope   feels  dedication  and  loyalty  to  every  time  they  visit  Colorado  or  even  the  USA.   Representing  the  Vail  Brand  to  its  fullest,  upholding  to  the  standards  set  fourth  by   our  community  is  essential.  As  a  group  earning  their  trust  and  loyalty  is  not  as  easy   and  simple  as  other  target  demographics  may  be,  but  once  that  barrier  is  broken   down,  once  their  trust  is  earned,  then  there  is  no  doubt  they  will  never  visit   Colorado  without  visiting  Vail  again.  And  each  year,  we  will  create  more  excitement   for  the  following.  Thus,  eventually  creating  such  synergy  between  Lionshead  and  the   Colorado  Grand  that  drivers  all  arrive  within  the  same  early  hour  on  Friday   afternoon,  excited  to  celebrate  the  end  of  their  journey  with  us.  Knowing  they  have   saved  the  best  for  last   2.  Montauk  and  Bart  and  yetis  agreed  the  day  of  the  event  to  do  it  again  next  year.   We  have  already  made  alterations  to  the  items  that  needed  fixed  and  planned  for  a   more  inviting  time  frame-­‐  Montauk  will  allow.  Pasties  and  coffee  will  be  served  at  a   local  lionshead  establishment  TBD.  Saturday  night  mixer/fashion  show  TBD   depending  on  funding.     3.    All  portions  of  the  Colorado  Grand  expansion  will  take  place  in  the  town  of  Vail.   4.  In-­‐kind  services:  services  being  requested  of  the  Town  of  Vail  are  applied  for  by   the  Colorado  Grand.     5.  The  enhancements  to  this  event  are  new  as  of  the  September  2013  event.  Where   the  mixer  was  held  at  Montauk  and  Bart  and  Yetis.  The  finish  line  was  moved  back   further  into  the  village.  Though  the  Colorado  Grand  has  taken  place  in  Lionshead   since  2008.     6.  People:     a.  Colorado  Grand  drivers  and  participants:  250     b.  Volunteers-­‐  utilized  during  all  small  events  and  mixers  –  5-­‐10  depending   on  day  and  expected  turnout     c.  Event/production  staff  –  15  (both  Friday  and  Saturday)   d.  Spectators/attendees     Local:  30%   In  state:  35%   Out  of  state:  25%     International:  10%     7.  The  extension  of  the  Colorado  grand  event  will  promote  a  weeklong  “heads  in   beds”  incentive.  By  promoting  the  Colorado  Grand  “kickoff”  Monday  September  7th   and  capturing  guests  in  Vail  village  who  share  similar  interests  we  will  entice  them   to  venture  towards  to  cascade  for  the  private  garage  viewing  that  takes  place  all   afternoon.  Where  drivers  are  working  on  their  cars,  eager  to  talk  about  the  week   ahead.  Presenting  a  sense  of  togetherness  in  Lionshead  on  Monday  morning.   Offering  a  simple  gathering  of  pastries  and  coffee.     Sunday  25-­‐50   Monday  night  stays  25-­‐  50   Thursday  100   Friday  100   Saturday  –  150                           Budget:   1. See  “Attachment  2”  for  complete  proposed  budget       2. The  Lionshead  Merchants  is  requesting  the  CSE  fund  59%  of  the  inaugural   year’s  budget.  It  is  the  producing  entity’s  goal  to  bring  in  preferred  sponsors   and  partners  to  fund  the  remainder  of  the  budget.       3. The  Lionshead  Merchants  and  the  TBD  producing  entity  intends  to  utilize  the   funds  provided  by  the  CSE  for  the  following:     Marketing:  car  clubs:  local,  Front  Range,  website,     Incentive  Packages:  car  clubs,  local  and  front  range,  lodging  and  featured   restaurant  daily  specials;  drawing  attention  hopefully  to  each  lionshead   establishment  in  some  way  or  another.     Drivers  welcome  packages:  coupon  books,  booklets,     Production  rental  and  staff   Advertising     4.  This  event  will  still  occur,  This  event  is  always  going  to  occur  but  with   the  help  of  the  CSE,  we  can  expand  and  build  on  the  event  to  make  it   spectacular  and  breathtaking.  An  event  that  meets  the  Vail  standards,  as  well   as  the  standards  of  our  guests.  We  can  create  a  weeklong  timeless  event  that   does  not  require  too  much  in  all  honesty.  Just  a  place  to  linger  and  enjoy  the   day,  and  the  beauty  surrounding  them.  An  event  that  resembles  a  reward.  If   we  allow  this  event  to  become  stagnant,  promising  no  growth  or  future   expansion  then  as  a  community  we  have  failed.     5. Our  goal  this  year  will  be  to  raise  10,000,  donating  all  raffle  ticket   proceeds  to  a  local  charity.  And  raising  money  to  support  the  Colorado   Grand  Silent  Auction.     6. 400%  -­‐  One  retail  establishment  reported  20%  of  September  business   occurred  on  Saturday  morning  this  year.  Another  retail  store  reported  a   “6,000”  Sunday  morning.  Restaurants  still  did  the  best  out  of  all  areas.     7. Depending  upon  if  possible  I  would  love  to  continue  to  host  this  event   and  assist  in  its  growth  thus  greater  impact  on  the  community.     8. Yes,  but  hopefully  we  have  worked  the  event  into  a  position  where  it  will   require  fewer  funds  from  the  CSE.  Given  the  circumstances  of  this  event,   and  the  recent  funding  approved  by  the  town  we  have  actually  attempted   to  grow  the  event  substantially  from  what  it  has  just  recently  become.   Raising  our  request  16%  but  anticipate  that  it  will  come  back  down  to   50%  in  2015.  Also,  with  the  donations  to  the  charities  not  included  I  think   it  is  important  to  note  that  we  will  be  attempting  to  donate  27%  of  the   total  budget  to  charity.           Marketing     1.  To  create  a  successful  weeklong  event,  78%  of  funds  being  requested  of  the  CSE   would  be  utilized  in  marketing  and  advertising.     I  believe  an  essential  part  of  this  entire  event  should  be  devoted  to  understanding   the  target  demographic.  By  building  lasting  relationships  with  these  car  club   members,  we  can  ensure  their  return  for  the  following  next  year,  promising  the   expansion  and  awareness  of  the  event.    This  includes  the  booklet,  the  welcome   packages  and  invitations,  along  with  the  lodging  specials  that  will  be  sent  out  and   delivered  to  the  Front  Range.  Building  relationships  and  connections  that  will  help   create  this  event  into  an  iconic  signature  event  that  exemplifies  the  Vail  Brand.     Increase  the  length  of  their  visits:     By  creating  and  promoting  lodging  specials  and  restaurant  lunch  and  dinner   specials  throughout  the  entire  week,  enticing  car  enthusiast  to  come  enjoy  and   mingle  with  those  who  love  and  admire  what  this  event  brings.  We  hope  to  capture   car  club  members  from  the  Front  Range  who  rather  spend  the  entire  weekend   engaging  in  this  event  rather  than  driving  up  just  for  the  afternoon.  Also  by  offering   a  mixer  on  Friday  afternoon  for  participants  and  spectators  we  are  able  to  provide   live  entertainment  and  organized  events  throughout  both  Friday  and  Saturday.   Encouraging  them  with  irresistible  rates  and  restaurant  specials  that  will  hopefully   in  turn  allow  them  to  continue  their  stay  throughout  the  weekend.  Promoting  the   live  show  on  TV8.  The  proposed  Monday  brunch,  will  bring  the  drivers  and  co-­‐pilots   in  the  morning  before  registration;  they  will  be  presented  with  coupon  books  valid   throughout  the  week.  By  adding  a  themed,  fun  fashion  show  that  ties  in  perfectly   with  the  ambiance  of  the  Colorado  Grand,  we  provide  unexpected  value  and  unique   entertainment.    While  men  like  cars,  women  like  fashion.     2.  Opportunity  to  leverage  funding  with  sponsorships  and/or  media  exposure  to   “stretch”  the  impact  of  the  CSE’s  contributions:   By  encouraging  the  car  clubs  to  participate,  we  hope  to  reach  the  Front  Range  as   well  as  neighboring  towns  that  share  the  same  excitement  for  the  timeless   automobiles  displayed  in  our  village  that  weekend.       Word  of  Mouth-­‐  building  relationships  with  valuable  car  club  me  members  from  the   Front  Range   Vail  Daily  –  both  online  and  print   TV8-­‐  hour-­‐long  Saturday  morning  segment     Press  Releases  distributed  throughout  the  Front  Range  and  all  neighboring  towns   both  in  and  out  of  state  who  posses  Car  Clubs  of  similar  character   Unique  and  personalized  invitations  sent  to  desired  car  clubs   Radio  advertisements  –  Front  Range       POTENTIAL  SPONSORS:     -­‐-­‐  The  Little  Dinner  –  breakfast  specials  all  week  long       -­‐-­‐  The  French  deli     -­‐-­‐  Candy  Shop  –  as  depicted  in  photographs  from  this  year’s  event,  there  are  many   children  who  attend  the  event,  especially  on  Saturday.  Getting  together  with  the   recently  opened  candy  shop  will  draw  attention  and  support  the  new  business   coming  to  our  community.     -­‐-­‐  Moe’s  Barbeque  –live  music  one  night  on  their  deck.  By  engaging  all  areas  of   Lionshead  we  can  appeal  to  each  demographic.  Offering  a  little  something  different   each  day.     -­‐-­‐  Montauk   -­‐-­‐Bart  and  Yeti’s   -­‐-­‐  Eye  Pieces   -­‐-­‐  Lionshead  Jewelers   -­‐-­‐  Arriesgado   -­‐-­‐  Performance  Sports   -­‐-­‐  Clog  Cabin   -­‐-­‐  Vail  Ski  Tech   -­‐-­‐  Double  Diamond     Lodging  packages  for  car  clubs:     Reaching  out  to  car  clubs  we  hope  to  be  able  to  bring  in  250-­‐500  car  club  members   from  around  the  state  to  enjoy  the  week,  and  the  activities  planned  around  what   they  love  and  live  for.       -­‐-­‐  Marriott   -­‐-­‐  Vail  spa     -­‐-­‐  Lift  house  condominiums     -­‐-­‐  The  antlers   -­‐-­‐  The  Montenaros   -­‐-­‐  The  Arrabelle                           Proposed  for  a  time  of  year  that  supports  the  CSE’s  goal  of  ensuring  a  calendar   of  events  that  will  stimulate  the  local  business  economy  throughout  the  year:   This  event  takes  place  during  a  perfect  time  of  year,  capturing  the  beauty  and   peaceful  bliss  that  cannot  be  overlooked  by  any  guest.  As  the  leaves  begin  to  change,   Colorful  Colorado  begins  to  take  full  effect  though  as  local  residents  and  business   owners,  that  with  the  changing  of  the  leaves  the  end  of  our  season  is  soon  to  follow.   Most  guests  who  visit  Vail  during  this  time  are  often  there  to  share  in  the  same   admiration  of  the  colors  and  people  who  also  know  its  same  intriguing  beauty.  This   event  also  takes  place  3  weeks  before  October  –  a  time  that  often  enters  some  of  our   smaller  local  businesses  into  a  very  tough  position.  Especially  those  who  wish  to   stay  open  year-­‐round  and  seek  to  be  able  to  promise  and  provide  their  employees   with  6  weeks  of  work.  What  better  time  to  attract  the  1%  to  Vail  and  encourage   them  to  enjoy  the  serenity  of  our  town.  This  is  a  crowd  that  enjoys  the  finer  things   and  who  gather  together  each  year  to  share  their  same  interests.  Conversation,  not   necessarily  by  having  to  engage  in  some  loud  outrageous  party  but  a  classy   gathering  in  a  beautiful  village.   Assist  in  balancing  the  year  round  economy:  the  end  of  September  is  often  a   slower  time  of  the  year  but  it  is  also  one  of  the  most  beautiful  and  relaxing  times.   The  group  that  this  event  attracts  can  be  extremely  influential  and  vital  to  our   economy  when  most  local  businesses  could  use  it  the  most.  There  is  a  fine  line  when   attempting  to  advertise  to  like  individuals,  thus  promoting  the  event  with  a  certain   “exclusive”  feel  is  most  desirable  for  all  parties  involved.  If  executed  properly   amazing  results  will  follow  with  ease,  creating  a  sense  of  community,  pulling   together  like  individuals  and  providing  them  with  simple,  casual  settings  allows   them  to  relax  and  gives  them  a  place  to  feel  comfortable.  We  want  the  participants   of  the  Colorado  Grand  to  feel  at  home,  welcomed,  appreciated.  That  is  why  the   participants  and  our  “regular”  September”  guests  who  visit,  receive  added  benefit   from  the  event.  Because  everyone  involved  is  looking  to  have  a  good  time,  while   enjoying  the  beauty  and  eloquence  of  the  changing  season  around  him  or  her.   Though  by  providing  guests  with  entertainment,  we  will  bring  excitement  to  next   years  “Vail  Trip.”  Because  when  an  entire  family,  father,  son,  wife  and  daughter  are   able  to  engage  and  enjoy  the  same  event  and  spend  time  together  as  a  whole  then  a   family  might  consider  staying  an  addition  night,  or  two.  As  father  and  son  are  able  to   converse  with  the  drivers,  Mother  and  daughter  are  able  to  partake  in  other   organized  events  such  as  the  Friday  mixer  and  Saturday  Fashion  Show.  Knowing  all   members  of  their  family  have  interest  in  the  events  planned  around  the  “Colorado   Grand  theme”  they  are  assured  that  a  classic,  timeless  elegance  is  tied  in  as  well.   Providing  each  member  of  the  family  with  an  exceptional,  experience  of  a  lifetime.       PROPOSED 2014 EXPENSES Name Cost ($) Signage 1000 Booklet 2,500 Front Range 1,000 Newspaper/ Online Presence 2500 TV 8 Morning Show 750 subtotal 7,750 Car Club incentive Packages 600 Welcome Package for Drivers 750 Monday "Kickoff" for Drivers and Car Enthusiasts 1250 Photographer 800 subtotal 3,400 EXPENSES Advertising General  Marketing PROPOSED 2014 EXPENSES PA System 500 Live Entertainment 2000 Car Clubs Thursday Event 1000 Event Rental chairs, lighting, small tent 2600 Event Decorations 1500 Production, Staffing, Coordination 5000 subtotal 12600 Total Expenses 23,750 Event  Operational  Costs PROPOSED 2014 EXPENSES Description Posters will be created to hang in stores and restaurants around Vail; outlined details of each event The booklets seem to be extremely desirable. Due to a rush artwork fee and the budget we were unable to mass produce the booklet. But in future years, when working with the Vail Daily the higher number of copies, the cheaper the booklet. Newspaper; online; radio, email-blast leading car enthusiast clubs Vail Daily 2 full page ads; online impressions Saturday Segment of event will take place again based off of the designated guests believed to have reached Lodging specials and retail/dining incentives will be mass distributed to the front range Eye glass cleaners will hopefully be donated This is a crucial, yet delicate opportunity. To be able to capture the drivers and entice them into Lionshead for the morning and afternoon before heading back to the Cascade for an intimate showcase in the garage during registration. Capturing the beauty and elegance of this event each year is necessary. EXPENSES Advertising General  Marketing PROPOSED 2014 EXPENSES Announcer and Fashion Show Redistributed CSE funds from the Colorado Grand will be used for a portion of this cost By providing car clubs with their own mini gathering, you make them feel special as well. They are able to meet up with friends from around the state, extending what is usually just a Saturday afternoon gathering into a 3-4 night stay with a group of their friends. The Great Gatsby Fashion Show is a perfect end to this event and will create a lasting impression, along with once in a lifetime photos. It will also provide Lionshead with the opportunity to raise money for their own charity as well. Decorations for the Colorado Grand event and additional events (TBD pending approval of funds) to enhance visitor experience and create a more full Labor cost of Event Coordinator(TBD pending approval of funds), Production Staff, and Event Staff as a whole. Event  Operational  Costs ESTIMATED 2014 SPONSORSHIPS AND DONATIONS SPONSORSHIPS Total ($)Description Established CSE Funding -- Colorado Grand distribution of allocated funds from the CSE 1500 CSE funds that are redistributed to the Lionshead Merchants to contribute to the live entertainment and booklets Lionshead Merchant Contribution 500 Towards advertising and marketing Private Donations 1000 Hoping to raise double the amount last year for driver memorabilia Mixer / Socials Sponsorship 3000 Local establishments donations towards sponsorship of the mixers Charitable Donations 10000 Both Colorado Grand Silent Auction donations and raffle tickets sold for the Fashion show - by selling the tickets throughout the week and possibly very early in the beginning of the event we will be able to entice people to stay with hotel packages, adventure packages, etc. Alcohol Sponsorship - Korbel, Chandon, 1000 Champagne for the Motors and Mimosas mixer Booklet Sponsors 1000 Retail, lodging, and restaurant advertisements can assist in the creation of more copies and in the marketing aspect Fashion Show Donations and Contributions 1200 Jane Tran, a head band designer out of LA has agreed to design the headbands that will be used in the show. Other top designers will be contacted and outfits will be designed and created over the next 9 months. Eloquent, timeless, unforgettable. Adding a touch, that makes it like nothing on earth. Colorado Grand Route Book advertisements 400 Vail-Lionshead advertisements will be placed in the 2015 Colorado Grand Route book. TOTAL DONATIONS 19600 November 6th ! ! ! C: 239.272.0373! E: catimiller.lhmaevents@gmail.com! Cati Miller! !LIONSHEAD MERCHANTS ASSOCIATION! AND! The Colorado Grand ! 25th Anniversary Showcase! ! Saturday September 21st from 9am-12pm! Held in ! Lionshead Village! Motors and Mimosas Mixer! ! Friday September 20th from 2pm-5pm! Hosted At! Montauk Seafood Grill! And! Bart & Yeti’s Bar and Restaurant! ! !!Standard of excellence met by: ! ! ! Successfully appealing to and enticing the top 1% of the world ! ! Creating an exceptional social ambiance in which both participants and spectators did not want to leave ! ! Bringing the community together to enjoy the company of those who share in similar passions and interests! ! allowing spectators and participants in the event to engage in conversation. Thus, creating a sense of togetherness in our community! ! Catering to the desires, wants and needs of our guests! ! Adding value to our guests Vail experience ! ! Showing our appreciation for continued loyalty and dedication! ! providing our returning guest with the security of knowing we seek to understand what appeals to them most as a whole ! ! Providing a unique and different experience. ! ! creating a lasting, loving impression on all those who participated! ! Providing an upbeat, enjoyable atmosphere in which guests cannot wait to reach their final destination! ! Leaving guests with excitement and anticipation for next year ! Vail Brand Compatibility! Exceeded Expectations! The Colorado grand – lionshead alliance that was built and the relationships that were made allowed both parties to feel secure ! ! Silent Auction Donations: ! • The Colorado Grand said that this Silent Auction was the most successful one they have had yet! • The Lionshead Community donated a total of $6000 ! ! The booklet: ! • 250 participants now have this memorable item in their home, as a reference to the success of this years event, reaching 150-250 families who are considered to be the top 1% ! • By taking the time to remove the names and personal information of these drivers, valuable trust was earned.! ! The “Motors and Mimosas” mixer turnout exceeded the expectations of both Montauk and Bart and Yeti’s, spectators, and Colorado grand participants! ! Restaurant business: ! • “Business was equivalent to a busy sunny day.”! • “The most people seen in Lionshead In a while”! • Restaurants were have said to be running out of food by Sunday. Food orders were based on last years event! Comparison to Past Years:! The marketing and advertising of Friday’s event helped tremendously this year ! ! Word of mouth buzz created around town and with the participants! Active Gift incentive packages used as the center pieces during the initial “ceremony” on Monday evening before the rally began.! Package Included: ! – Unique Invitations to the Motors and Mimosas Mixer! – Drink tickets to the Mixer! – Specials to the retail and restaurants! – Eye glass cleaners (provided by Eye Pieces) ! Special invitations personally handed out to local businesses! !- Encouraging they leave them at the counters of their businesses for others to view as well! The online presence taking place the weeks before on the VailDaily.com! Press release of event sent to car clubs specifically interested in the Colorado Grand event ! ! The enhancements were extremely successful and profitable for high end retail establishments as well as local restaurants. ! Event Weaknesses! Measures that could be taken for event improvement:!! !** due the last minute DECISION TO MAKE enhancements TO THIS YEARS EVENT and BEING DEPENDANT MOSTLY UPON THE approval OF FUNDS the FOLLOWING WEAKNESSES COULD HAVE BEEN AVOIDED TO AN EXTENT. OTHERS NEEDED SLIGHT ALTERATIONS AND ALTHOUGH ALL WAS ACCOMPLISHED, THE TIME IN WHICH IT WAS COMPLETED AND THE EASE IN WHICH IT WAS DONE COULD HAVE MADE A DRAMATIC DIFFERENCE TO THE EVENTS OVERALL SUCCESS: **! ! – Invitations and drink tickets should not have been provided until the final arrival of the participants! – The press release SHOULD have been drafted and distributed much earlier in the week;! –  DISTRIBUTION OF THE PRESS RELEASE COULD HAVE BEEN MUCH LARGER;! –  FRONT RANGE MARKETING COULD HAVE BEEN TAPPED INTO MUCH FURTHER ! – A full page ad with the mixer details included the day of the event in the newspaper WOULD HAVE CREATED A LARGER BUZZ AROUND TOWN ! – 1000 more copies of the booklet SHOULD HAVE BEEN printed and distributed more evenly throughout both days OF THE EVENT ! – The band could have been located on the patio of Bart and Yetis instead of the Children's fountain for spectators to gather more closely together and enjoy the music during the gaps in the cars arrival! – The Dixie Land Band could have been A LITTLE more lively ! – More volunteers ! • Total event budget: $7,000 ! • CSE funds: $4,000 ! Profit: Unquantifiable at this time ! • Funding utilization: 90% of CSE funding was dedicated to advertising and marketing ! !!!!Advertisement ! !!!!Television Coverage ! !!!!Welcome Packages: invitations - event decorations ! !!!!Photographer! !!!!marketing ! • Lionshead merchants donated $6,000 to the Colorado grand silent auction! • Cash sponsorship: $3,000! Event Budget! Estimated attendance: 800 – 1000 persons throughout the entirety of Friday’s event. (4 hour duration) ! ! !- 250 participants, number of gift bags for drivers at finish line! !- 700 booklets (125 were given to the Vail Information Center !at the Transportation Center. volunteers rallied the streets !distributing booklets to: locals, town business owners, and !destination guests)! ! Estimated Results: Attendance Numbers! Estimated Results: Demographic Profile! The participants: classified to be in the top 1% of the world! • Generally, 50-60% consist of men; ages 40-60; ! • upper-upper class, who are accompanied by women" in the same age bracket ! ! ! The Spectators: Men, women, and children of all ages and class the average age of men would sit between 30-65; pictures show that there was not “one type” of person at this event business indicates that the event seemed to bring to high end shoppers – middle-upper class and upper class are the ones who are most appreciative of the Saturday showcase! Event Attendee Estimated Spending! Lodging:! The last minute enhancements to this event did not allow the appropriate marketing. Thus, the lodging specials intended to bring Front Range car clubs were inadequate and did not provide the desired spending that is promised for next years event. Although, as described below, Sunday morning was a very profitable morning for retail stores, allowing me to believe that there was unexpected room occupancy on both Friday and Saturday evening. ! Dining:! !Bart and Yeti’s compared Fridays event to a good winter day in terms of business- consistent and a “good busy” throughout the entire day ! • One restaurants confided in me that they were running out of food by Sunday morning and having to purchase bread from City Market; basing their food orders off previous years sales during this particular weekend ! • “Most people they have seen in Lionshead in a while”! Shopping: ! • one high end retail store reported 20% of September business occurred on Saturday morning ! • Another retail establishment was said to have HAD A $6,000 Sunday morning “There are really good people in town right now.” This indicates SPECTATORS WERE NOT ONLY able to plan last minute weekend trips up from the front range, but also spend lesiurely. A group that we wish to appeal to again and again! Estimated Return on Investment! this number is guaranteed tax revenue collected by the TOV. Information provided that allowed for certain numbers to be plugged in. ! BASED OFF OF ONLY 6 local Lionshead businesses and does not necessarily cover their entire weekend but parts of their days.! Vail tax collected for just a handful of Lionshead businesses totaled over $4,000.00 for Friday evening and Saturday morning.! ! The Colorado Grand brought in a guaranteed %100 return on the funds invested.! Visitor Intent to Return! By creating an inviting, social atmosphere with ambiance and entertainment we were able to entice visitors to return with simple, yet significant changes made to this years event! without doubt WE created a necessary lasting impression on both participants and spectators! ! ! Satisfaction ratings: ! !Colorado Grand liaison, Eddie O’Brien, DROVE OVER TO MEET WITH US IMMEDIATELY FOLLOWING THE EVENT TO DISCUSS THE YEARS TO FOLLOW. ! ! !- 1-2 Lionshead - Vail advertisements WILL BE PLACED IN NEXT YEARS ROUTE BOOK a collectable that sits in the homes of every participant in the event. ! !- a Placement of our FRIDAY AND SATURDAY events WILL BE PLACED in their daily newspaper GIVEN TO THE DRIVERS EACH DAY THEY ARE ON THE ROAD. ! !- intent to advertise freely, is intent to return.! ! • Online advertising: ! VailDaily.com;TV8vail.com; lionsheadsummer.com; vailsummer.com; ! – Vaildaily.com: 10,000 online impressions over the course of two weeks prior to the event! Distribution of press Release: ! Front Range car clubs! Featured on: lionsheadsummer.com; vailsummer.com; ! • Newspaper marketing ! – Thursday and Friday: half page ads ! – Saturday- free print of press release! – TV8 also included ! • Television marketing: TV8 – a one hour, live show from Lionshead Village (Gondola Area) on Saturday, September 21st from 8AM-9AM! – Vail Daily Ad promoting event! – Live mentions on Good Morning Vail! – 4 live interviews during show! – Web Article/ Ad on TV8Vail.com! – Fifteen second promo promoting event! • WOM: Colorado Grand booklet and invitation ! – 1,000 printed and distributed ! •  250 to participants! •  500 handed out by volunteers to Vail and Lionshead (125 given to the Vail Information Center)! •  250 distributed to retail shops in Vail and Lionshead ! ! Topline Marketing Efforts! Community Contribution! • Impact on Vail’s sense of community: ! a unique synergy became noticeably existent during the production of this event. With little time, the enhancements to this event became a matter of ingenuity and creativity. There are many who donated their time and energy to help pull this event off and create an added value for all parties involved. When attempting to produce an event that upholds the vail brand and provides a unique experience of a lifetime, it is the detail that matters the most. Without the help of our community this event would simply not have been possible. Those who donated their time and energy along with their resources and ideas are the reason this event was as successful as it was.! The Colorado grand had the most successful silent auction in history, with the help of our community our donations totaled $6,000, raising a significant amount for the charities they support. ! Local businesses directly stimulated by this years enhancements in the heart of their off season:! ! • Vail daily – booklet production and advertisement! • TV8 – hour long segment ! • Scully’s art supply – invitation and decorations! • Sweat pea designs - flowers ! • Montauk ! • Bart and yetis! • Eye pieces ! ! Sustainability Efforts" Green Measures! the Colorado Grand provided us with the exact pages used in their route book: ! originally 41 pages, the event booklet WAS reduced to 32 pages and made out of eight large sheets of paper, thus the ACTUAL printing process is much more eco friendly.! • Finish line banner: canvas finish line banner allows universal use for other lionshead events! • Checkered flagging: stored for future use ! Decorations: ! wine vases: wine bottles were collected from local restaurants; they have been stored for future use ! Mason jars: created ambiance; used as candle centerpieces; stored for next years event as well! Reused Rafi donated by the sccarb in minturn was reused to decorate the tops of wine bottles and mason jars! ! For Immediate Release September 17th, 2013 Contact: Cati Miller Lionshead Merchants Association catimiller.lhmaevents@gmail.com LIONSHEAD ROARS AS THE COLORADO GRAND CULMINATES IN VAIL THIS FRIDAY AND SATURDAY!!! Vail, Colorado – The aspens will not be alone this weekend as Lionshead welcomes back the vibrant mix of colors that could only be displayed by the vast lineup that is the Colorado Grand. This Friday Lionshead will roar like never before as the 100+ Colorado Grand participants culminate their multi-day journey through the state of Colorado with a victory lap through the Lionshead Village! The Colorado Grand is a 1,000-mile road ride that travels the Colorado high country in September of each year. The event, which begins and ends in Vail, Colorado, is a charitable event that has donated in excess of 3.3 million dollars to worthy organizations throughout Colorado since it began in 1989, including providing college scholarships to students in many of the communities through which it passes each year. With a wide array of vintage and historic racing and sports cars, the likes of pre-1960’s Aston Martins, Bentleys, Ferraris and Jaguars, the Grand features a rare collection of truly unique vehicles. Their drivers, coming from all over the world, have been on the road since early this week, driving some of Colorado’s most scenic roadways before returning back to Vail this Friday. Upon returning to the area on Friday, September 20th, the Grand participants will complete their 1,000-mile voyage with a victory lap through Lionshead Village. As vintage pre-war racecars cross the finish line and cruise through the Lionshead Archway, a live Dixieland band will be welcoming them back while the make, model and year of each automobile is announced to the crowd. Additionally on Friday this year, in celebration of the Grand’s 25th Anniversary, Montauk Seafood Grill and Bart and Yeti’s Bar and Restaurant will host the Motors and Mimosas Mixer from 2PM-5PM. Participants and spectators are invited to sit back, relax and enjoy the view as 100+ exquisite automobiles successfully complete their long journey throughout the colorful mountaintops of Colorado. Due to the nature of the Colorado Grand event, the cars will not all come through in one group and will arrive spaced out throughout the afternoon, as they return to the area. It is highly recommended to come early and stay late if you would like to catch them all! On Saturday, September 21st, this exceptional exhibit of artistic beauty and immaculate engineering carries on as the vintage cars make their return to line the streets of Lionshead. The Grand continues from 9am to 12pm on Saturday morning with a unique opportunity for the public to view these very special cars up close at the annual Concourse d’Non-Elegance. Every square inch of Lionshead Village will be filled with these incredible vehicles parked on display for the morning. Spectators can take advantage of the rare chance to view these vintage vehicles exactly as they appeared upon returning from their arduous trek through the high country - mud, dust and all. For more information on the Colorado Grand visit co1000.com. For more information on the related festivities in Lionshead this weekend please contact Cati Miller at catimiller.lhmaevents@gmail.com. ### Press Coverage! Press Release Published on ! Vailsummer.com,! Lionsheadsummer.com, and ! printed in the! Vail Daily. ! ! E-mailed to car clubs ! on the front range! Drivers’ Welcome Packages! The first part of the welcome packages were given out on Monday the 16th.The reception was held at the vail cascade resort ! ! each driver was greeted with an invitation to Fridays afternoon mixer in the center of their table along with drink tickets to the event and eye glass cleaners for their journey. ! ! They were invited to relax with spectators and other drivers alike, while being able to enjoy the passing cars and the event’s live music. Each driver was also given a complimentary drink ticket for themselves, and their “co- pilots” if they wanted, to have a drink on the house. ! The welcome bags assembled with an invitation to the Motors and Mimosas mixer, free drink tickets redeemable at Bart & Yeti’s or Montauk, a microfiber eyewear sleeve donated by Eyepieces, and a coupon insert announcing the sales and specials offered by the local businesses available to the drivers when they would return.!Invites Received by Drivers! Drink Ticket for ! The Motors and Mimosas ! Mixer! ! C O L O R A D O G R A N D Mot o r s a n d Mi m o s a s M i x e r 1 c o m p l i m e n t a r y d r i n k h o s t e d b y M o n t a u k a n d B a r t a n d Y e t i ’ s va l i d 9 . 2 0 . 1 3 | 2 P M -5P M ! ! C O L O R A D O G R A N D Mot o r s a n d Mi m o s a s M i x e r 1 c o m p l i m e n t a r y d r i n k h o s t e d b y M o n t a u k a n d B a r t a n d Y e t i ’ s va l i d 9 . 2 0 . 1 3 | 2 P M -5P M ! ! C O L O R A D O G R A N D Mot o r s a n d Mi m o s a s M i x e r 1 c o m p l i m e n t a r y d r i n k h o s t e d b y M o n t a u k a n d B a r t a n d Y e t i ’ s va l i d 9 . 2 0 . 1 3 | 2 P M -5P M ! ! C O L O R A D O G R A N D Mot o r s a n d Mi m o s a s M i x e r 1 c o m p l i m e n t a r y d r i n k h o s t e d b y M o n t a u k a n d B a r t a n d Y e t i ’ s va l i d 9 . 2 0 . 1 3 | 2 P M -5P M ! ! C O L O R A D O G R A N D Mot o r s a n d Mi m o s a s M i x e r 1 c o m p l i m e n t a r y d r i n k h o s t e d b y M o n t a u k a n d B a r t a n d Y e t i ’ s va l i d 9 . 2 0 . 1 3 | 2 P M -5P M ! ! The welcome bags were placed as the centerpieces of each table in the ballroom where the drivers ate dinner for their first night as a group in town. ! At the Cascade Reception! !"#"$%&"'($%)&' *)+%)!*,*)-.'' 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