HomeMy WebLinkAbout2014_TBD_Resurrection Fighting Alliance RFPVAIL COMMISSION ON SPECIAL EVENTS
2014 EVENT FUNDING APPLICATION
NAME OF EVENT: RESURRECTION FIGHTING ALLIANCE
PROPOSED DATE(S) : Up to 3 events during 2014, can work within Town Of Vail priority dates since MMA
doesn't have a season like other sports.
AMOUNT OF CASH FUNDING REQUESTED: $51,500.00 per event
PRODUCING ENTITY: Alliance Media Group, LLC.
1. President or Executive Director’s Name: Edward Soares, President
2. Name and Title of Person Completing the Application: Sven Bean, C.O.O.
3. Business Address:
• Physical Address:
Alliance Media Group, LLC.
9200 Sunset Boulevard #600
Los Angeles, CA 90069
• Mailing Address:
Same as above
4. Contact Info:
Main: 303-246-5237
Cell: 310-951-0825
E-Mail Address: sbean@rfafighting.com
5. Event and/or Organization WEBSITE: RFAFighting.com
6. Number of years your organization has been in business:
2 years, established in 2011
7. Mission Statement:
The RFA is a professional mixed martial arts (MMA) organization that strives to give rising athletes the
opportunity to showcase their talent to fans and leaders in the industry. RFA helps fighters prepare for, and
advance to, the highest level of MMA competition. RFA fulfills this mission through strategic partnerships
including a long-term distribution deal with AXS TV to televise live its more than ten events per year. Thereby
introducing RFA athletes to over 40 million homes nationwide. RFA also secured rights to use the world famous
(UFC) Octagon as its competition cage, giving RFA fighters the experience of fighting at the highest level. RFA’s
executive leadership continues to uphold this mission in pursuing new corporate sponsorships and agreements
that advance the RFA as the most active, respected and visible developmental MMA organization in the world.
8. Organization's tax status: For Profit or Non-Profit*/Not-for-Profit*
For Profit
• Does the Event benefit a charity? If yes, please name the beneficiary:
Susan G Komen, Boys & Girls Club Of America, Heroes for Hire
EVENT DESCRIPTION:
1. Detailed description of the event and its activities. If the event will have a culinary
component, please include feedback from the Vail Restaurant Group.
Production of a live Mixed Martial Arts sporting event. The event will start approximately 6:30 pm, with main card
going live nationwide on AXS TV at 8:00 pm mtn. Event will consist of up to 12 professional bout sanctioned by
the Colorado Department of Regulatory Agencies, Office of Boxing. Food and Beverage will be available through
local concessions with the potential of VIP catering.
2. Where will the event be located within the Town of Vail? Please list the specific venues
that you plan to utilize, including dates and times, and whether or not you have
contacted them to confirm availability. The Event Producer is responsible for booking
and securing any necessary venues.
Dobson Arena, Lions Head Mall
3. Will any portion of the event take place outside of the Town of Vail? If yes, please explain. NO
4. Are additional in-kind services being requested from the Town of Vail? If yes,
please explain, including a description of anticipated impacts on Town of Vail services:
i.e. bus service, parking (both for event production support vehicles and attendees), traffic
control, street closures, police services, etc. (The event promoter will be charged for all
labor, materials and equipment unless such services are specifically exempted and
approved as part of the Special Event Permit.)
If event is held at Dobson Arena, then NO. At Lions Head Mall we would need extra security.
5. Is this a new or existing event? If existing, please describe the location(s) of the event in
previous years and the number of years it has been produced.
We have produced 10 events in multiple states, California, Colorado, Nebraska, Nevada, Iowa and Wisconsin
6. People:
• Number of participants (athletes, artists, exhibitors, etc.) anticipated:
50
• Number of volunteers needed:
10
• Number of event staff:
Facility: 20, Alliance Media Group: 30, State Boxing Commission: 20, AXS TV:50 , Vendors: 30
• Total Number of spectators/attendees anticipated and estimate: 2000
• % Local: 50
• % In-state (non-local): 30
• % out of state: 15
• % International: 5
7. Description of potential benefits to the Town of Vail, including an estimated # of
incremental room nights and increased spending generated. What return on investment
(ROI) should the Town of Vail expect?
There is strong potential for positive economic impact based on the fact that between the athletes, friends and
family, our staff, the state boxing commission staff, and the AXS TV network staff we are looking at group of a
least 200, before we even consider 2000+ attendees to the event. All will need lodging, food, gas, supplies etc.
Hotels, Restaurants, local business will have a boost in revenue from event. With venue rental and staffing cost,
local emergency staff, local advertising, etc. I truly believe that there will be a very strong chance of 100% R.O.I.
BUDGET:
1. Please attach a complete and detailed event budget, including anticipated revenues and
expenses, as well as the amount to be dedicated to marketing efforts.
2. What % of the total event budget is the CSE being asked to fund? 50%
3. Describe briefly how you will use the funds that you are requesting from the CSE.
Talent acquisition, lodging, travel expense, meals, advertising
4. Should the CSE decide not to support this event, will it still occur? Potentially yes.
5. What is the $ amount of sponsorships from alternative sources reflected in the event
budget? $30,000.00
6. What % of the total event budget do you expect the event itself to generate? (i.e.
ticket sales, merchandise, food and alcohol sales, etc.)
2000 tickets sold at an average ticket price of $30.00= $60,000.00, venue retains 100% of food and beverage
7. If possible, would you intend to host the event in Vail beyond 2014? If yes, for how many
years beyond 2014? Yes, we have option for renewal with our TV partner through 2016
8. Do you anticipate requesting funding from the CSE next year? If yes, given that the
CSE encourages the development of additional sponsors in order to leverage their
own investments, and anticipates that as events become established they will
become less reliant on public funds, please explain how you intend to grow the event
and indicate what %, if any, of the total event budget you anticipate requesting next
year.
10%
MARKETING:
1. Please provide a detailed description of your marketing plan and indicate how the
budget will support the program.
Will help to fund 8 weeks social media advertising
Will help to fund 5 weeks radio advertisement
Will help to fund 4 weeks TV commercials
Will help to fund 4 weeks print ads in local newspaper
Will help to fund 4 weeks street team marketing
Will help to fund 4 weeks multiple supplemental promotional events
2. Explanation of potential for sponsorships and media exposure.
Brand exposure throughout the live event and national TV broadcast. Nation, and Local media coverage through
interviews, appearances.
3. Specify any marketing support you are requesting.
Consultation from local media expert on where is best place to spend AD dollars
4. Name, telephone number and email addresses of your PR and marketing contacts.
Jen Wenk
702-635-0995
jen@starprlasvegas.com
REQUIREDATTACHMENTS:
1. References and/or referrals from other communities are required if you do not have a
prior history of producing events in Vail.
Previously produced similar events at Dobson arena, but not funded through CSE
2. Explanation of how you will direct prospective attendees to book lodging within the Town
of Vail and a description of how you will track the number of lodging nights generated.
Will make arrangement with multiple properties in town, and establish a friends and family rate and advertise this
rate through email and social media blasts, press releases etc.
3. Previous year's event evaluation, including income and expense statement (if existing
event). n/a
4. Past or projected demographics of event attendees and estimated spending.
Males 18-34 with disposable income
Males 25-40 with disposable income
Females 25-40 with disposable income
5. Organization rosters naming:
Edward Soares, President
Sven Bean, C.O.O.
NATIONALLY TELEVISED MMA EVENT IN VAIL, CO
ITEM ESTIMATE
State Commission Event Fee 3,000.00
State Commission 5% ticket tax 3000.00
Arena Rent 3,500.00
Arena expenses 3,500.00
Insurance 1,500.00
Athletes Purse 34,500.00
Travel 6,000.00
Hotel 7,000.00
Advertising 20,000.00
Mailing 1,000.00
Street Team 800.00
Production (light-sound) 10,000.00
Cage/crew 3,000.00
Cage canvas printing 3,000.00
Misc rentals etc 1,000.00
Design 500.00
Pre-event video production n/a covered by AXS TV
Announcers, and MC n/a covered by AXS TV
Film Crew n/a covered by AXS TV
Ring Doctor 500.00
Ambulance 750.00
Matchmaker 1,000.00
Webmaster 0.00
Constant Contact 300.00
Producer Fee 5,000.00
TOTAL:103,000.00