HomeMy WebLinkAbout3. Exhibit A MKT Vail 2013EXHIBIT A
Compensation: $49,900
Start Date: January 1st, 2013, End Date: December 31st, 2013
Scope of work:
• Develop a 1, 3 and 5-year strategic plan for the Commission on Special Events,
including measurements and metrics
• Collaborate with and guide CSE members to strategically approach event and funding
decisions
• Track marketing efforts of publicly funded events, monitor compliance with the approved
marketing plans and assist event producers in achieving compliance with the Marketing
Checklist – this will entail close coordination with key event producers and their affiliated
partners, agencies or vendors, as well as close coordination with appropriate Town of
Vail staff
• Continue collaboration on the year-round Vail brand as with all of the stakeholders and
deliver tangible results, with particular close coordination with VLMDAC and its brand
and overall marketing activities with the goal of tightly aligning both entities efforts in
such regard
• Leverage research to develop strategies to grow overnight visitation - domestically and
internationally
• Develop consistent metrics to assist in the accurate assessment of event attendance;
MKT Vail will work closely with Town of Vail staff to enable this key initiative
• Continue collaboration with and guidance of CSE members to strategically approach
event and funding decisions. Guiding this counsel will be a goal of aligning all such
decisions with key objectives that cascade from TOV Council and VLMDAC
• Oversee alignment between Commission on Special Events and Vail Local Marketing
District Advisory Council on objectives and strategies
• Continue to develop solutions for streamlining of promoter/event recruitment processes
between different entities within TOV
• Attendance at all key associated meetings with CSE as well as the off line work that
occurs between the Town Manager of Economic Development, VLMDAC, VLMDAC
partners, CSE partners and producers and the CSE members
Key Job Performance Criteria:
Manage expenses to approved budgets
Demonstrate accountability and meet deadlines
Establish positive working relationships with all stakeholders
Keep planning and execution pace with the ever-changing tourism and resort industry
Be resourceful, nimble, flexible, dedicated and results-oriented
Bring creative solutions to the table
Budget not to exceed $49,900 professional fees and agreed upon direct expenses.