HomeMy WebLinkAbout4. CSE_Template_Permit_Recap_Summer_PPTEvent Recap: Event Title
Commission on Special Events
(Presentation Date) January 06, 2012
Photo by Jack Affleck
Event Title: Date of event
Event Producer Name, Title
Office: 000.000.0000
Mobile: 000.000.0000
clastname@hiscompname.com
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Vail Brand Compatibility
“Premier International Mountain Resort Community”
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Standard of excellence met by:
•Bullet 1
•Bullet 2
Event Strengths & Weaknesses
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•Exceeded expectations:
•Measures that could be taken for event improvement:
•For repeat event, comparison to past years:
Event Budget
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•Total event budget:
•CSE funds:
•Profit and loss:
•Funding utilization:
•In-kind sponsorship:
•Cash sponsorship:
Estimated Results*
Attendance Numbers
6 Town of Vail | CSE | 12/15/11
* Based on survey results.
•Estimated attendance:
•If non-ticketed, method you used to estimate attendees:
•% of people in Vail specifically for event:
•% of people attended previous years:
Estimated Results*
Demographic Profile
7 Town of Vail | CSE | 12/15/11
•Attendees came from (local, regional, out of state, international):
•Average age and income bracket of attendees:
* Based on survey results.
Estimated Results*
Event Attendee Estimated Spending
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•Lodging:
•% attendees stayed in Town of Vail:
•Average amount spent on lodging/day:
•Estimated room nights booked due to event association:
•Lodging call to action:
•Dining:
•Shopping:
•Other Activities:
* Based on survey results.
Estimated Return on Investment (ROI)*
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•Additional Town of Vail spending event generated:
•Ratio of increased revenue to amount of funding received:
•Sales tax revenue generated by event and accrued to Town of Vail
including sales and lodging tax:**
* Based on survey results.
** The TOV collects 4% sales tax with the exception of short-term lodging which collects 5.4% after
the addition of a 1.4% local marketing district tax. For more information:
http://www.vailgov.com/subpage.asp?dept_id=48
Visitor Intent to Return*
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Satisfaction ratings:
•Bullet 1
•Bullet 2
•Bullet 3
* Based on survey results.
Topline Marketing Efforts
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•Bullet point Number 3
•Bullet point Number 4
•Bullet point Number 5
•Bullet point Number 6
Community Contribution
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•Impact on Vail’s sense of community:
Sustainability Efforts
Green Measures
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•Bullet point Number 4
•Bullet point Number 5
•Bullet point Number 6
•Bullet point Number 7, longer copy will wrap to the next line and
be indented under the first letter of the first word for that item.
Additional Information
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•Bullet point Number 3.
•Bullet point Number 4
•Bullet point Number 5
Additional documents attached to presentation: