HomeMy WebLinkAbout4. Memorial Weekend 2013 Feb 5 Council Memo
To: Vail Town Council
From: Commission on Special Events
Date: February 5, 2013
Subject: Memorial Weekend 2013
I. BACKGROUND
The Town Council allocated $85,000 toward the funding of an event to be held on
Memorial Weekend 2013 to kick off the summer season. The Commission on Special
Events has taken several steps to arrive at a concept for Town Council’s consideration
and approval.
II. OVERVIEW
Research was conducted with focus groups comprising representatives of the Vail
target audience as well as an online questionnaire that was sent to a database of 4,000.
The culinary concept received the most traction of the concepts tested.
FEAST! Vail is the concept being proposed which would bring a fresh look at the
superior culinary talent here in Vail by pairing local chefs up against some of the best
talent from Denver. There would be intimate food and wine pairings, 12 custom
seminars daily, an exercise and culinary event, après events to meet guest chefs, and a
farm to table event.
Complete information is in the attached presentation including estimated ROI,
community involvement, marketing strategy, budget framework and next steps. The
CSE will work collaboratively with Highline Sports and Entertainment, the event
promoter, to further develop the proposed event components and to ensure that the Vail
restaurant community will embrace the concept.
Town of Vail Page 2
III. ACTION REQUESTED OF COUNCIL
Council is being asked to approve, approve with modifications or deny the request.
IV. ATTACHMENTS
FEAST! Vail Memorial Weekend 2013 Presentation