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HomeMy WebLinkAbout1.a. 2013-03-06 CSE Minutes DRAFTCSE/Meeting Minutes March 6, 2013 Page 1 of 5 MINUTES: Town of Vail: Commission on Special Events Meeting Town Council Chambers __________________Wednesday, March 6, 2013 @ 8:30 a.m.______________ CSE Members Present: Jenn Bruno Sonny Kerstiens Rayla Kundolf Bobby Bank Dave Chapin Barry Davis Amy Cassidy TOV Staff Present: Sybill Navas, CSE Coordinator Tammy Nagel, CSE Secretary Clare Hefferren, CSE Event Liaison Kelli McDonald, Economic Development Manager Others Present: Adam Sutner, MKT Vail Strategic Consultant to the CSE Margaret Rogers, Vail Town Council Member Robin Litt, Vail Jazz Festival James Deighan, Jeff Brausch and Missy Johnson: Highline Brian Nolan and Matt Morgan, Vail Restaurant Group Euginnia Manseau, Noram Cup/Ski and Snowboard Club Vail John Knight, The America Cup International Fly Fishing Tournament Scott Rednor and Ashley Erickson, Shakedown ______________________________________________________________________ CSE Chair, Jenn Bruno, called the meeting to order at 8:30 a.m. Administrative Items: • Approval of the Minutes of the meeting of the CSE meeting held February 6, 2013.  Motion to approve the Minutes of the meeting of February 6, 2013, as presented. M/S/P: Chapin/Davis/Unanimous. • Overview of 2013 Budget: Navas reviewed the 2013 CSE budget that was provided in the committee’s packets. Members did not have any questions or concerns. Event Liaison Update to the CSE: CSE/Meeting Minutes March 6, 2013 Page 2 of 5 • PINK Vail: This March 9, 2013 event is a tier 2 event that was allocated $10,000.00 from CSE. Hefferren reported the event producer is doing a steller job on marketing with an editorial in Denver’s 5280 magazine. • Vail Film Festival: Is a tier 2 event scheduled for March 28 – 31, 2013 and received a $40,000.00 allocation from the CSE. Hefferren reported 5 of the 11 marketing gates are completed and the event is on schedule. • Taste of Vail: The Taste of Vail will be April 4-6, is a tier 2 event and CSE has allocated $30,000.00 towards this event. Hefferren reported the event producer has completed 10 of 11 marketing gates and is ahead of schedule. Highlights of the up coming event include a Nordic Wine Tour and The Restaurant Night. Special Event Recap: NORAM Cup/Ski and Snowboard Club Vail Euginnia Manseau, representing Ski and Snowboard Club Vail, presented a brief recap of the NORAM Cup to the CSE members. Manseau said that due to difficult snow conditions earlier in the week, the Vail Race Crew, SSCV staff and visiting coaches worked hard into the evenings to make the snow the best condition possible. Manseau stated that for both years the SSCV has hosted the FIS Noram Cup, they have exceeded the expectations of all the parties involved. Attendees came from local, regional, out of state, International. There were 17 countries represented by international athletes, plus athletes from Eastern, Central, Rocky and Western regions of the USA. Manseau stated the FIS Noram Cup is just a step below the World Cup level and many of these athletes will be returning to Vail to compete in the 2015 World Cup Championships. Vail America Days: Jeff Brausch, Highline Sports and Entertainment, presented an RFP for the event Vail America Days July 4-6, 2013 to CSE members. With the 4th falling on a Thursday this year, Brausch highlighted a five year window of opportunity that the event will straddle, or fall within, a weekend. Brausch stated Highline Sports and Entertainment would like the event to have more of a family festival atmosphere by having the Fourth of July parade, fireworks, entertainment throughout the afternoon, children’s activities, food and beverage hospitality and more, and that they are looking at venues including Mountain Plaza, Solaris, Arrabelle and Gore Creek Drive. The street festival atmosphere will be continued through the 5th and the 6th, and the Farmers’ Market will carry the fun into Sunday. The event will be marketed through both social and traditional media with front range and regional advertising, and will package the information for all of the weekend’s events and activities which will include the Vail Lacrosse Shootout and the kick-off of the Jazz at Vail Square series on Thursday evening. McDonald suggested working closely with TOV staff to alleviate the issues, including the large gaps, with the parade. Kundolf requested a marching band in the parade and recruiting local high school students to assist with volunteer staffing. Bank suggested including the lacrosse teams in the parade and possibly hosting lacrosse demonstrations and clinics. CSE/Meeting Minutes March 6, 2013 Page 3 of 5  Motion to approve the transfer of the allocation of $40,000, and the associated contract with Zambelli Fireworks in the amount of $31,500, from Human Movement Management to Highline for the purpose of putting on the 2013 Vail America Days. M/S/P: Davis/ Kerstiens /Unanimous FEAST! Vail: Jeff Deighan, Highline Sports and Entertainment, talked with members about the new Memorial Day Weekend event, FEAST! Vail. FEAST! Vail will provide an opportunity to showcase the culinary “chops” and lifestyle that Vail offers as a top destination, not only by Vail’s stand-alone talent but pairing the ocal talent up with and against the most renowned talent from the Front Range. Deighan stated that there are several local chefs interested in participating in this event. Event attendees will learn tricks of the trade, sample, be amazed, and get inspired with 12 custom seminars daily. There will be morning lifestyle events all paired with a signature brunch that promote exercising while still honing in on a participants epicurean side. The event will roll into the evening with lively après events where you can meet and mingle with guest chefs. For a more exclusive approach attendees can come to one of the intimate wine paired dinners which will bring them face to face with guest chefs working together with some of Vail’s finest talent to present a dinner for guests to remember. Bank asked whether the word “FEAST!” suggests the concept of “luxury" (which received very negative response during the focus group research) and that it does not imply compatibility with the current health and wellness initiative. Rogers responded that her reaction was just the opposite, that to her the word raises a “medieval” image. Sutner observed that we have the opportunity to “define what “FEAST!” means” and to position it as a “living well” component of Vail’s focus on Health and Wellness. Bruno asked what options will be provided for kids. Deighan responded that Katie Tille, who will be the event director for Highline, is an expert in that area and will develop a spate of activities that will most likely be free. Kundolf asked if the “food trucks” concept was “gone?” Deighan replied that he did not know yet, but added that events are only viable if they work for their sponsors. The Friday night, May 24, kickoff is intended to provide a social gathering, with casual, light food in small portions from 3-5pm. Key for restaurant support is “small portions that don’t compete with dinner.” Since Brian Nolan and Matt Morgan had not yet arrived, Bruno asked if there was any New Business to discuss. New Business and Community Input: • Scott Rednor, one of the owners of Shakedown, approached the CSE board with an idea of his bar hosting a concert at the top of Bridge Street on the weekend the mountain closes for the winter and at the end of summer. Rednor stated he was not requesting any funding from the CSE, just their input. CSE/Meeting Minutes March 6, 2013 Page 4 of 5 Chapin thought it was a great idea but not for that weekend, since Highline will be hosting Spring Back to Vail and there are concerts scheduled from Friday night through Sunday night. Chapin suggested hosting the concert on Thursday night. Navas stated that approving an independent street concert in the middle of Spring Back to Vail would stress the Town’s resources and might conflict with Highline’s ability to control the brand of Spring Back to Vail. • Margaret Rogers gave the members a brief recap of the Town Council retreat that was held on February 26, 2013. Rogers stated Council is considering having Health & Wellness events be incorporated through CSE funding as well as the iconic events, such as the Jazz Festival, Bravo and International Dance Festival, all of which would increase the CSE’s funding budget. Rogers also stated some Council members were suggesting to combine the CSE and VLMDAC boards. McDonald suggested that members come to her with their comments, since she is part of the task force committee that Stan Zemler has been requested to set up in order to develop a recommendation for the Council’s consideration. • Deighan shared an email from Jake Burton thanking everyone who helped put on the Burton US Snowboard Championship, stating it was an “epic event.” Vail Restaurant Week: Brian Nolan, Group 970 accompanied by Matt Morgan, Sweet Basil and Mountain Standard, referred to the proposal included in the Commission’s packets, spoke with members about teaming up with Beaver Creek on a cooperative marketing effort for Vail/Beaver Creek Restaurant Week, with fall dates as yet TBD. Nolan is requesting the remaining $21,500 in the CSE’s budget for this project and stated it could be marketed in two ways: either together or as two separate events that occur at the same time. Nolan explained that the concept would be a combined week of special offerings from the entire “willing” restaurant community of both Beaver Creek and Vail and will be centered on the year we are in, $20.13. Each restaurant will choose their own $20.13 deals to be offered up during any meal segment(s) they choose. He stated that 100% of the Beaver Creek restaurants that are open during the time frame chosen will participate, but that he was unsure of the Vail restaurant participation. Sutner observed that a combined effort “statistically favors Vail” and that the “power of two” increases the benefit to the consumer. Matt Morgan, noting that he only has restaurants in Vail, admitted that he did not know whether all of the restaurants will want to participate, but stated that he likes the approach, and the compelling power in numbers that the Vail/Beaver Creek approach can deliver. Kundolf stated that it needs to be made clear that this is a cooperative marketing effort. Bruno noted that the project is compatible with the CSE’s mission.  Motion to allocate funding in the amount of $21,500 for Vail/Beaver Creek Restaurant Week, contingent on the VLMDAC allocating marketing support and CSE/Meeting Minutes March 6, 2013 Page 5 of 5 funding from Beaver Creek Resort to match the combined allocations from both the VLMD and the Commission on Special Events. M/S/P: Kundolf/ Davis/Unanimous Adjournment:  Motion to adjourn @ 10:00 a.m. M/S/P: Kundolf/ Chapin /Unanimous The annual “Brown Bag Lunch” discussion between the CSE, ERC members and local event producers followed at 10:30 a.m. The highlight of the meeting was Mike Richards’ and Mike Griffin’s presentation of the new on-line Special Event Permit application. Next CSE Meeting: Wednesday, April 3, 2013 @ 8:30 a.m.