HomeMy WebLinkAbout1.b. 2012 events - 8 graph summary - sorted by economic impact - final 2012 TOV Event Research
Summary (RRC 3/4/2013)
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Estimated direct economic impact to TOV Farmers Market $24.5M @140K attendance
Farmers Market $18.4M @105K attendance
Overall average=$3.1 million (if F. Mkt @ $24.5M)
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Total amount you will spend today and tonight in TOV* Mean
*TOV full-time and seasonal residents: spending during the event timeframe only.
Overall average=$166
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Overnight visitor to the region Day visitor to Vail Seasonal resident of Vail Valley Full-time downvalley resident Full-time resident of Town of Vail
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Overall median=$105,000
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2012 event funding from CSE / VLMD / TOV Town Council
Overall average=$39,948
4.9
7.8 7.4
8.9
8.0
9.7
3.6
7.8
5.1
8.0
6.5 6.8
5.8
5.1
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4.8
9.5
5.8
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9.6
4.8
3.1
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6.0 5.9 5.5 5.8 6.1 6.7
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How important was this event in your decision to visit Vail this trip? (TOV full-time residents excluded)
Overall average=6.7
8.8
8.1
9.2 9.1 9.8
8.8
6.6
8.6
9.7
8.6 8.5 8.9
7.6
8.8 9.3 8.6 8.2 7.7
9.2 9.3 9.1 9.0
7.6 8.2 8.1 8.6
0
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Likelihood of recommending this event to a friend or family member
Not asked for four events
Overall average=8.6
140,000
55,000
35,000
23,617
57,297
15,000
50,000 43,889
14,000 18,000
8,000
31,000
13,850 22,500 30,000
15,149 6,660
32,716
5,071 7,500 12,000 4,320 2,660 850 1,874 2,050 2,521 423 466
22,463
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
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(
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a
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(
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N
T
S
At
t
e
n
d
a
n
c
e
Attendance (per Recaps, with RRC Adjustments for Some Events)
RRC adjusted attendance
Overall average=22,463