HomeMy WebLinkAboutTDM Partnership Request Feb 2013I-70 Coalition, PO Box 4100, Frisco CO 80443, www.i70solutions.org
Margaret Bowes, Program Manager, 970-389-4347, mbowes@i70solutions.org
I-70 Coalition Goal:
Utilize Travel Demand Management (TDM) strategies that can positively impact I-70 congestion in the short term.
GoI70.com is the tool and resource for the I-70 Coalition’s TDM efforts. The I-70 Coalition’s four TDM Strategies are:
1. Provide timely road/traffic information resources
2. Support carpooling strategies and resources
3. Promote four existing ski bus/van services
4. Encourage off-peak travel
Partnership Opportunities:
1. Encouraging off-peak travel can have the biggest impact on I-70 congestion. Our key message is to leave late
which is beneficial to local businesses.
Message to traveler is “Leave after 7:00 pm, Home by 9:00 pm”
Incentives for Off Peak Travel - GoI70 “Deals” section
http://goi70.com/wp/deals/
A no-cost listing is available to any business offering a “deal” during the Saturday/Sunday, 4:00-6:00 p.m.
timeframe. Email 25 words or less outlining the deal, and a web link to info@i70solutions.org
CDOT mobile app: Geo-targeted advertising opportunity.
Contact: John Keefe, GM - CDOT Multi-Media Properties 720.479.8228 or john.keefe@state.co.us
2. GoI70 .com is a “one stop shop” for customers and guests looking for tips to avoid congestion.
Travel forecast – ideal for lodging front desk staff and customer facing staff
http://goi70.com/wp/blog/ - weekend travel forecast for concierge/front desk
http://goi70.com/wp/traffic-patterns/ - for advanced communications with guests
Sunday Lodging Specials / Late Sunday Checkout Option
Direct customers’ and visitors’ attention to GoI70.com - marketing collateral available
Other ways to partner?