HomeMy WebLinkAbout12.Event Liasion Update 050113Event Liaison Update
Upcoming Events – CSE Board Meeting
May 1, 2013
May / Early June 2013 Events
Calendar
2 Town of Vail | CSE | 5/1/13
•Vail Whitewater park Kayak Demos (On agenda: Vote on expansion)
•Feast! Vail (On agenda: Final schedule)
•GoPro Mountain Games (On agenda: highlights)
•King of the Mountain (On agenda: Final plan)
•Vail Rocks!
•Lionshead Family Fun Club
•Farmer’s Market and Art Festival
•Vail Arts Festival
•Vail Lacrosse Shootout
Extra Updates (90+ days out)
•Keen Kids Adventure Race
Whitewater Kayak Demos: May 14 - June 18
Alpine Kayak
3 Town of Vail | CSE | 5/1/13
Tier: 3
Funded: 2K
Days out: 12
Marketing gates completed: not required
Highlights:
•Agenda item on potential enhancement
•No communication received when Event Liaison
reached out to support
•No press found
Feast! Vail: May 24 - 27
Highline
4 Town of Vail | CSE | 5/1/13
Tier: 2
Funded: $85,000
Days out: 23
Marketing gates completed: 3 of 12.
Behind schedule – should be at 8 gates
Updates:
•On agenda: Presenting today
•Press vision received
•Web site not live
GoPro Mountain Games: June 6 – 9
Vail Valley Foundation
5 Town of Vail | CSE | 5/1/13
Tier: 1
Funded: 100K
Days out: 36
Marketing gates
completed: Not required
Highlights:
•On agenda
King of the Mountain Volleyball: June 14-16
Leon Fell
6 Town of Vail | CSE | 5/1/13
Tier: 2
Funded: $22K
Days out: 44
Marketing gates
completed: 2 of 12. Behind - should be at 4.
Highlights:
•EP directed to raise creative bar to align event brand
with Vail brand using portion of additional funding for
creative/marketing for ‘sizzle’ of center court / spectator
draw
•On agenda: Final plan
Vail Rocks!: June 14 - 16
Love hope Strength
7 Town of Vail | CSE | 5/1/13
Tier: 2
Funded: 25K
Days out: 44
Marketing gates completed: 5 of 12. On track &
ahead
Highlights:
•Newsletter 20k database
•Backpacker magazine ads live
•KBCO radio begins this week
•Merchant decal campaign – launches week
after Memorial Wkend. Merchant meeting set
•Sponsors promoting via their marketing
channels
Lionshead Family Fun Club:
9 Sats: 6/15, 22, 29; 7/6, 13, 20, 27; 8/3 & 10
Bluecreek Productions
8 Town of Vail | CSE | 5/1/13
Tier: 2
Funded: 20K
Days out: 45
Marketing gates
completed: 3 of 12. Should be 5
Highlights:
•Met for briefing 4/23
•No materials received yet
Farmers’ Market & Art Festival: June 16 – Sept 22
Meadow Drive Partnership
9 Town of Vail | CSE | 5/1/13
Tier: 2
Funded: 35K
Days out: 46
Marketing gates completed: 1. Behind, should be 3.
Highlights:
•Initial briefing scheduled for 4/30
•No materials received to date
Vail Arts Festival: June 28-30
Eagle Valley Events
10 Town of Vail | CSE | 5/1/13
Tier: 2
Funded: 10K
Days out: 58
Marketing gates completed: 0 of 12. Behind - should be 3.
Highlights:
•Briefing scheduled for 5/2
•No materials received to date
Vail Lacrosse Shootout: June 29 – July 7
Colorado Lacrosse Promotions
11 Town of Vail | CSE | 5/1/13
Tier: 2
Funded: 13K
Days out: 58
Marketing gates
completed: 3 of 12. On target
Highlights:
•Run of show provided
•Will integrate with Highline’s Vail America Days
Vail America Days: July 4 - 7
Highline
12 Town of Vail | CSE | 5/1/13
Tier: 2
Funded: $40,000 + fireworks
Days out: 64
Marketing gates
completed: 3 of 12, on target
Highlights:
•On agenda
•Operational / TOV partnering
meeting held
•Site not live. Application not live
Keen Kids Adventure Race: July 26-28
Vail Recreational District
13 Town of Vail | CSE | 4/3/13
Tier: 2
Funded: $25K
Days out: 86
Marketing gates completed:
4 of 12. Ahead
Highlights:
•May Destination Sweeps running in May
•Registration for the event opened March 18th. Race over halfway full.
Geographic breakdown 60:40, local: destination.
•Printed spectator guide inserted in Go Pro Mountain Games Bags, Vail
Daily, and distributed & onsite
•Print: Competitor, 5280, Westword
•1500 rack cards - Bolder Boulder and Cherry Creek Sneak race expos