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HomeMy WebLinkAbout2013_GMG_MediaPlan_PA2013 Summer GoPro Mountain Games Media Plan Publication Issue/Run Materials Due Creative Unit/Specs Outside Magazine October 2012 July 20, 2012 2012 Photo Comp Full Page 4C Outside Magazine April 2013 January 18, 2013 Summer 2013 Full Page 4C Outside Magazine May 2013 February 15, 2013 Summer 2013 Full Page 4C June 2013 April 1, 2013 Eukanuba GMG Advertorial Outside Magazine Spring Buyers Guide 2013 March 15, 2013 Summer 2013 Full Page 4C Outside Magazine October 2013 July 19, 2013 2013 Photo Comp Full Page 4C Canoe & Kayak May 2013 Feb 8, 2013 Summer 2013 Full Page 4C Kayak Hero Photo Canoe & Kayak Feb. Beginers Guide March 1, 2013 Summer 2013 Full Page 4C Kayak Hero Photo Stand Up Paddler April Beginers Guide Feb 8, 2013 Summer 2013 Full Page 4C SUP Hero Photo Colorado Event Guidebook March March 1 Full Page Back Cover Competitor Magazine Keeper Issue January, 11, 2013 Summer 2013 1/2 Page 4C Elevation Outdoors May Festival Issue April 1 Summer 2013, Full Page 4C Trail Runner May April 1 Summer 2013, 1/4 Page, Trail Photo Red Bulletin June 2013 April 12 Summer 2013 GMG New Creative, FP & iPad Denver Post Tuesday Travel Section TBD TBD Denver Post Sunday Sports Section TBD TBD Vail Daily February - June Varies Remanat Space - Full Page 4C Vail Daily (Program Insertion)June 7 Mid May Full Program Book Daily Weekly May-June Varies Full Page 4C Glenwood Springs Post Independent May-June Varies Remanat Space - Full Page 4C Aspen Times May-June Varies Remanat Space - Full Page 4C Summit Daily May-June Varies Remanat Space - Full Page 4C TBD Based on Media Partnerships: Bike Magazine Southwest Fly Fishing Mountain Magazine Radio KZYR 97.7 The Zephyr Vail Late April - Early June April, 2013 :30, :60, :90 Spectator Guides, Mountain Games Radio, Live Interviews, Sponsor Interviews KSNO Aspen May - Early June Late April :10, :30, Weekend Getaway VIP trip promo KBCR Steamboat May - Early June Late April :10, :30, Weekend Getaway VIP trip promo 60,000 Contracted/Estimated Impressions/Circulation 675,000 + online featured event listings 675,000 + online featured event listings 675,000 + online featured event listings 675,000 + online featured event listings 30,000 30,000 50,000 + online event listings, editorial mention and schedule of events in calendar of events. TBD via Partnership TBD via Partnership TBD via Partnership 78,000 675,000 + online featured event listings 181,294 181,294 30,000 675,000 15,000 - REI, Sports Authority, CO/UT/NM Outdoor Store & Event Distrubution 45,000 524,462 944,616 TBD via Partnership TBD via Partnership 680,000 15,000 Copies = Full Insertion ClearChannel 93.3 Denver Mid/Late May May 1 :30, 6 VIP Prize Pack Giveaways for on-air mentions (12 days) + 1 VIP trip/package giveaways iHeart Radio ClearChannel Mid/Late May May 1 Added Value for ClearChannel 93.3 buy Pandora Late May May 12 :30, :15, 300x250 tile TV/Broadcast Comcast (Denver Interconnect)May - Early June, 2013 April, 2013 :30 ESPN, ESPN 2, Comedy Central, Discovery, NBCS-TV, MTV, NatGeo, Spike, Travel Outside TV May - Early June, 2013 April, 2013 :30 TV8 Vail May - Early June, 2013 April, 2013 :30; on-air interviews NBCS-TV Best Of 6/23/13 One Hour NBCS-TV Land 7/2/13 One Hour NBCS-TV Water 7/9/13 One Hour Digital Ads/Banner Ads Denver Post Targeting Travel May-June Late April 728x90 Denver Post Social Widgets May-June Late April 100x80; 300x50 Denver Post iPad App Interstitial May-June Late April 1004x768 + :15 video preroll TBD Denver Post iPad App May-June Late April 728x90 Denver Post AdTaxi Summer Activity May-June Late April 728x90 TrailRunnerMag.com April - June Late March 300x250; 728x90 RockandIce.com April - June Late March 300x250; 728x90 Competitor.com - ROS March/April/May February 25 300x250 General Event Competitor.com - Rock N Roll Half Marathon April/May March 25 300x250 Running Competitor.com - Triathlete.com May April 25 300x250 General Event MountainFlyer.com April/May March 300x250 & 728x90 Biking MountainBuzz.com March - 1st Week of June Mid Feb 200x600 Paddle Elevation Outdoors May (four weeks)Mid April 100x600 & TBD General Event MTBR.com May VitalMTB.com May Late April 728x90; 300x50; 300x600; :15 video pre- roll Google Display Network April - June Ongoing Text & General Event 300x250 + 728x90 Facebook Promoted Posts Year Round Ongoing TBD Based on Media Partnerships SouthWestFlyFishing.com Playak.com CanoeandKayak.com Video Pre-Roll SUP The Mag Video Pre-Roll Email VVF/Summer Registration On-Sale 3/08/13 3/1/13 Stand Alone Blast: MG Segment VVF/Tell Us Your Story 4/04/13 4/01/13 Stand Alone Blast: MG Competitor Segment VVF/Summer Concerts 4/11/13 4/9/13 Stand Alone Blast: MG Segment VVF/Slackline WC 4/20/13 4/18/13 Stand Alone Blast: MG Segment VVF/TBD 4/26/13 4/22/13 Stand Alone Blast: MG Segment VVF/TBD 5/3/13 5/1/13 Stand Alone Blast: MG Segment 10,000 600,000 TBD via Partnership TBD based on Partnership TBD based on Partnership TBD based on Partnership TBD based on Partnership TBD based on Partnership 600,000 ~ 600,000 - based on VVF partnership 10,000 4,000 10,000 10,000 TBD based on Partnership TBD based on Partnership TBD based on Partnership TBD based on Partnership 150,000 30,000 300,000 10,000 VVF/Front Range Scavenger Hunt + EB 5/10/13 5/8/13 Stand Alone Blast: Front Range Segment VVF/TBD 5/24/13 5/21/13 Stand Alone Blast: MG Segment VVF/Summer 1 Week Out 5/30/13 5/26/30 Stand Alone Blast: MG Segment VVF/Summer Starts Tomorrow 6/5/13 6/1/13 Stand Alone Blast: MG Segment VVF/TV Show Airing 1 6/20/13 6/18/13 Stand Alone Blast: MG Segment VVF/TV Show Airing 2 6/30/13 6/25/13 Stand Alone Blast: MG Segment VVF/TV Show Airing 3 7/7/13 7/5/13 Stand Alone Blast: MG Segment TBD Partner Blasts: Eddie Bauer, Multiple Blasts Vail Mountain, Multiple Blasts 93.3 ClearChannel Concert Blast Westword Concert Blast Elevation Outdoors Partner Blasts (x4) Non Measured Media Summer Poster Late April - June, 2013 April 2013 Summer Stickers Late April - June, 2013 April 2013 Summer Map/Schedule June May 11x14 tri fold two sided Bridge Street Banner Summer May - June, 2013 Westword Newspaper Racks April - May February, 2013 11x17 FC Vail Village Garage Sign May 2013 - June 2016 April 2013 GMG Program Book Late May - June 9 May 10 10,000 10K Quantity 10,000 10,000 10,000 400 Distribution Outlets: Denver, Boulder, Ft. Collins, CO Springs 1,000 Posters; Vail Valley, Summit County, Boulder, Denver, REI, Eddie Bauer + Others 10,000 10,000 10,000 25K printed - 15K insterted into Vail Daily 10,000