HomeMy WebLinkAbout2013_GMG_MediaPlan_PA2013 Summer GoPro Mountain Games Media Plan
Publication Issue/Run Materials Due Creative Unit/Specs
Outside Magazine October 2012 July 20, 2012 2012 Photo Comp Full Page 4C
Outside Magazine April 2013 January 18, 2013 Summer 2013 Full Page 4C
Outside Magazine May 2013 February 15, 2013 Summer 2013 Full Page 4C
June 2013 April 1, 2013 Eukanuba GMG Advertorial
Outside Magazine Spring Buyers Guide 2013 March 15, 2013 Summer 2013 Full Page 4C
Outside Magazine October 2013 July 19, 2013 2013 Photo Comp Full Page 4C
Canoe & Kayak May 2013 Feb 8, 2013 Summer 2013 Full Page 4C Kayak Hero
Photo
Canoe & Kayak Feb. Beginers Guide March 1, 2013 Summer 2013 Full Page 4C Kayak Hero
Photo
Stand Up Paddler April Beginers Guide Feb 8, 2013 Summer 2013 Full Page 4C SUP Hero
Photo
Colorado Event Guidebook March March 1 Full Page Back Cover
Competitor Magazine Keeper Issue January, 11, 2013 Summer 2013 1/2 Page 4C
Elevation Outdoors May Festival Issue April 1 Summer 2013, Full Page 4C
Trail Runner May April 1 Summer 2013, 1/4 Page, Trail Photo
Red Bulletin June 2013 April 12 Summer 2013 GMG New Creative, FP &
iPad
Denver Post Tuesday Travel Section TBD TBD
Denver Post Sunday Sports Section TBD TBD
Vail Daily February - June Varies Remanat Space - Full Page 4C
Vail Daily (Program Insertion)June 7 Mid May Full Program Book
Daily Weekly May-June Varies Full Page 4C
Glenwood Springs Post Independent May-June Varies Remanat Space - Full Page 4C
Aspen Times May-June Varies Remanat Space - Full Page 4C
Summit Daily May-June Varies Remanat Space - Full Page 4C
TBD Based on Media Partnerships:
Bike Magazine
Southwest Fly Fishing
Mountain Magazine
Radio
KZYR 97.7 The Zephyr Vail Late April - Early June April, 2013
:30, :60, :90 Spectator Guides, Mountain
Games Radio, Live Interviews, Sponsor
Interviews
KSNO Aspen May - Early June Late April :10, :30, Weekend Getaway VIP trip promo
KBCR Steamboat May - Early June Late April :10, :30, Weekend Getaway VIP trip promo 60,000
Contracted/Estimated Impressions/Circulation
675,000 + online featured event listings
675,000 + online featured event listings
675,000 + online featured event listings
675,000 + online featured event listings
30,000
30,000
50,000 + online event listings, editorial mention and schedule of events
in calendar of events.
TBD via Partnership
TBD via Partnership
TBD via Partnership
78,000
675,000 + online featured event listings
181,294
181,294
30,000
675,000
15,000 - REI, Sports Authority, CO/UT/NM Outdoor Store & Event
Distrubution
45,000
524,462
944,616
TBD via Partnership
TBD via Partnership
680,000
15,000 Copies = Full Insertion
ClearChannel 93.3 Denver Mid/Late May May 1
:30, 6 VIP Prize Pack Giveaways for on-air
mentions (12 days) + 1 VIP trip/package
giveaways
iHeart Radio ClearChannel Mid/Late May May 1 Added Value for ClearChannel 93.3 buy
Pandora Late May May 12 :30, :15, 300x250 tile
TV/Broadcast
Comcast (Denver Interconnect)May - Early June, 2013 April, 2013
:30 ESPN, ESPN 2, Comedy Central,
Discovery, NBCS-TV, MTV, NatGeo, Spike,
Travel
Outside TV May - Early June, 2013 April, 2013 :30
TV8 Vail May - Early June, 2013 April, 2013 :30; on-air interviews
NBCS-TV Best Of 6/23/13 One Hour
NBCS-TV Land 7/2/13 One Hour
NBCS-TV Water 7/9/13 One Hour
Digital Ads/Banner Ads
Denver Post Targeting Travel May-June Late April 728x90
Denver Post Social Widgets May-June Late April 100x80; 300x50
Denver Post iPad App Interstitial May-June Late April 1004x768 + :15 video preroll TBD
Denver Post iPad App May-June Late April 728x90
Denver Post AdTaxi Summer Activity May-June Late April 728x90
TrailRunnerMag.com April - June Late March 300x250; 728x90
RockandIce.com April - June Late March 300x250; 728x90
Competitor.com - ROS March/April/May February 25 300x250 General Event
Competitor.com - Rock N Roll Half Marathon April/May March 25 300x250 Running
Competitor.com - Triathlete.com May April 25 300x250 General Event
MountainFlyer.com April/May March 300x250 & 728x90 Biking
MountainBuzz.com March - 1st Week of June Mid Feb 200x600 Paddle
Elevation Outdoors May (four weeks)Mid April 100x600 & TBD General Event
MTBR.com May
VitalMTB.com May Late April 728x90; 300x50; 300x600; :15 video pre-
roll
Google Display Network April - June Ongoing Text & General Event 300x250 + 728x90
Facebook Promoted Posts Year Round Ongoing
TBD Based on Media Partnerships
SouthWestFlyFishing.com
Playak.com
CanoeandKayak.com Video Pre-Roll
SUP The Mag Video Pre-Roll
Email
VVF/Summer Registration On-Sale 3/08/13 3/1/13 Stand Alone Blast: MG Segment
VVF/Tell Us Your Story 4/04/13 4/01/13 Stand Alone Blast: MG Competitor
Segment
VVF/Summer Concerts 4/11/13 4/9/13 Stand Alone Blast: MG Segment
VVF/Slackline WC 4/20/13 4/18/13 Stand Alone Blast: MG Segment
VVF/TBD 4/26/13 4/22/13 Stand Alone Blast: MG Segment
VVF/TBD 5/3/13 5/1/13 Stand Alone Blast: MG Segment 10,000
600,000
TBD via Partnership
TBD based on Partnership
TBD based on Partnership
TBD based on Partnership
TBD based on Partnership
TBD based on Partnership
600,000
~ 600,000 - based on VVF partnership
10,000
4,000
10,000
10,000
TBD based on Partnership
TBD based on Partnership
TBD based on Partnership
TBD based on Partnership
150,000
30,000
300,000
10,000
VVF/Front Range Scavenger Hunt + EB 5/10/13 5/8/13 Stand Alone Blast: Front Range Segment
VVF/TBD 5/24/13 5/21/13 Stand Alone Blast: MG Segment
VVF/Summer 1 Week Out 5/30/13 5/26/30 Stand Alone Blast: MG Segment
VVF/Summer Starts Tomorrow 6/5/13 6/1/13 Stand Alone Blast: MG Segment
VVF/TV Show Airing 1 6/20/13 6/18/13 Stand Alone Blast: MG Segment
VVF/TV Show Airing 2 6/30/13 6/25/13 Stand Alone Blast: MG Segment
VVF/TV Show Airing 3 7/7/13 7/5/13 Stand Alone Blast: MG Segment
TBD Partner Blasts:
Eddie Bauer, Multiple Blasts
Vail Mountain, Multiple Blasts
93.3 ClearChannel Concert Blast
Westword Concert Blast
Elevation Outdoors Partner Blasts (x4)
Non Measured Media
Summer Poster Late April - June, 2013 April 2013
Summer Stickers Late April - June, 2013 April 2013
Summer Map/Schedule June May 11x14 tri fold two sided
Bridge Street Banner Summer May - June, 2013
Westword Newspaper Racks April - May February, 2013 11x17 FC
Vail Village Garage Sign May 2013 - June 2016 April 2013
GMG Program Book Late May - June 9 May 10
10,000
10K Quantity
10,000
10,000
10,000
400 Distribution Outlets: Denver, Boulder, Ft. Collins, CO Springs
1,000 Posters; Vail Valley, Summit County, Boulder, Denver, REI,
Eddie Bauer + Others
10,000
10,000
10,000
25K printed - 15K insterted into Vail Daily
10,000