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Home My WebLink About2013 Vail Film Festival Recap Wrap2012 Vail Film Festival Recap Report 10th Anniversary Vail Film Festival Recap Report Table of Contents 2013 Festival Overview ||||||||||||||||||||||||| 2013 Sponsors 4QPOTPST||||||||||||||||||||||||||||||| 4QPOTPS"DUJWBUJPO||||||||||||||||||||||||||| Tribute Award Recipient and Featured Events 5SJCVUF"XBSE3FDJQJFOU|||||||||||||||||||||||| 'FBUVSFE&WFOUT|||||||||||||||||||||||||||| Advertising/Collateral "EWFSUJTJOH||||||||||||||||||||||||||||||| 1SJOU$PMMBUFSBM||||||||||||||||||||||||||||| Festival Photos ||||||||||||||||||||||||||| Strengths & Weaknesses||||||||||||||||||||| Potential For Growth|||||||||||||||||||||||| 2013 Festival Overview The 10th Anniversary Vail Film Fes4val kicked off on Thursday, March 28th with the much an4cipated feature film, Disconnect, directed by Henry Alex Rubin, starring Jason Bateman, Alexander Skarsgard, and the ac4ng debut of Marc Jacobs. Following the sold out screening at the Vail Mountain School, passholders were invited to aLend the Opening Night Party Presented by Chipotle Mexican Grill at The Lodge at Vail, complete with a custom Chipotle taco bar! The Fes4val weekend con4nued for three more days of packed film screenings at the Fes4val’s host hotel, the Four Reasons Resort Vail featuring the Cadillac Theater, Cinebistro in Solaris Plaza, and the Vail Mountain School. The Four Seasons Resort Vail also played host to the fes4val’s hospitality lounge where aLendees were able to relax between films and take part in a Cadillac flip book photo ac4va4on, an oxygen bar provided by the Aids Healthcare Founda4on along with a filmmaker interview corner, complimentary Stella Artois, and snacks from a variety of partners. Addi4onal highlights of the 2013 Fes4val included the 3rd Annual Cadillac Short Series, the Filmmaker Recep4on presented by the Aids Healthcare Founda4on followed by the premiere screening of Keep the Promise: The Global Fight Against AIDS, the Friday Night Concert featuring Hotel Café musicians, and Friday night’s featured film, The Iceman. The 10th Anniversary Fes4val came to a peak on Saturday night during the annual Awards Ceremony when filmmakers in six categories were honored for their outstanding films, along with filmmaker, Tate Taylor who received the 2013 Excellence in Direc4ng Tribute presented to him by actress, Allison Janney. Guests during the closing night fes4vi4es were then treated to a screening of the Closing Night Film, Drinking Buddies, followed by an inspira4onal Q&A with the film’s Director Joe Swanberg. Results of the 2013 Vail Film Fes4val: • ALendees from 16 different countries • Overall aLendance: 12,000 (People exposed to fes4val signage and ac4vi4es) • Direct aLendance: 5,794 (People who viewed films and aLended fes4val events) • Over 200 filmmakers in aLendance from 7 countries • Screened 42 films from around the world • Celebrity aLendees: Tate Taylor, Allison Janney, Brian Dietzen, Jessalyn Gilsig, Joe Swanberg, Ariel Vromen, Kat Coiro, Meiko, Holly Conlan, Javier Dunn, Chris Anthony • Over 128,000 visitors to vailfilmfes4val.com • Over 20,000 Facebook followers • Over 190 million adver4sing impressions •150 Fes4val Volunteers from Vail, Colorado’s Front Range, Australia, Canada, Mexico, Argen4na, United Kingdom, Israel, Australia. Over 1,400 hours of volunteered 4me. Thank you to our 2013 Sponsors & Partners! Thank you to our 2013 Sponsors & Partners! Cadillac For the third consecutive year, the Cadillac Short Series was one of the biggest hits of the Vail Film Festival, allowing the public to access Official Festival short lms without having to purchase a pass. VIP Guests were escorted in 2013 Cadillac Escalades Cadillacs were visible throughout Vail Village, including on display at the Festival’s Host Hotel, the Four Seasons Resort Vail, and on E. Meadow Drive. Additional Cadillac Activation Attendees at the Four Seasons Resort Vail were treated to a luxury experience as they enjoyed lms, the Friday Night Concert, and the 2013 Closing Night Party in the “Cadillac eater.” Guests in the Hospitality Lounge, at the Friday Night Concert, and during the Closing Night Party were invited to create their own photo ip book, printed immediately on site. Pass holders were invited to rate each lm to determine what would win the 2013 Cadillac Audience Award. e 2013 Cadillac Audience Award was presented to Climb to Glory - Legacy of the 10th Mountain Ski Troopers. Chipotle e 10th Anniversary Vail Film Festival Opening Night Party Presented by Chipotle! For a second year in a row, the Vail Film Festival officially kicked off with the Opening Night Party Presented by Chipotle at the Lodge at Vail. Attendees enjoyed a custom Chipotle taco bar stocked with responsibly raised ingredients including naturally raised barbacoa, tofu Sofritas™, rBGH-free cheese and freshly-made guacamole. Chipotle Chipotle ran a national sweepstakes with the VFF for a second consecutive year. e winner received 2 VIP passes to the 10th Anniversary Vail Film Festival, 2 VIP gift bags, luxury hotel accommodations in Vail, round trip transportation in a Cadillac Escalade from Denver, and a Chipotle burrito party for 10! Nearly 3,000 festival attendees received a Chipotle buy one get one free coupon after viewing Chipotle’s Back to the Start short lm, followed by the feature lm screening in the Four Seasons Piney eater. Aids Healthcare Foundation e Vail Film Festival was honored to welcome the Aids Healthcare Foundation (AHF) to this year’s event as a rst time sponsor. AHF hosted a nationwide short lm contest asking lmmakers and facebook fans to create a :30 or :60 second short lm about how AIDS has affected their lives and incorporating the “Keep the promise on AIDS” message in some manner. e winner, Shawn Decker (photo center), received 2 VIP passes to the 10th Anniversary VFF, 2 VIP gift bags, luxury hotel accommodations in Vail, round trip transportation in a Cadillac Escalade from Denver, and had his lm (http://bit.ly/YiZ20E) screened during the Closing Night Ceremony. Festival attendees and lmmakers enjoyed a avored oxygen bar provided by AHF in the Hospitality Lounge, and were invited to give video statements about the global ght against AIDS. Aids Healthcare Foundation e 2013 VFF Filmmaker Reception was presented by AHF on Friday evening, followed by the Premiere of Keep the Promise: e Global Fight Against AIDS Additional Sponsor Activation Festival attendees enjoyed delicious snacks from PopChips, Justins, Brownie Brittle, and Batter Cupcakes Guests enjoyed complimentary Stella Artois in the hospitality lounge, at the Filmmaker Reception, Friday Night Concert, and Closing Night Party at the Four Seasons Vail. 2013 Excellence in Directing Tate Taylor Actress Allison Janney presented the Tribute Award to Taylor during the 2013 Closing Night Awards Ceremony. L to R: VFF Co -Director Scott Cross, e Help Producer John Norris, Allison Janney, Tate Taylor, VFF Co -Director Sean Cross, VFF Assc. Director Megen Musegades Featured Events Opening Night Party Presented by Chipotle, e Lodge at Vail Filmmaker Reception Presented by the Aids Healthcare Foundation, Four Seasons Resort Vail Screenplay Reading, Four Seasons Resort Vail Hotel Café Friday Night Concert, Four Seasons Resort Vail Closing Night Party, Four Seasons Resort Vail Advertising Newspaper: •34 ads from December through March • 748,000 total impressions Magazine: • Ads in two magazines Winter 2012/2013 •60,000 total impressions Radio: •80 spots on two networks from February through March • 8,600,000 total impressions across all stations Television: •200 spots from February through April • 150,000,000 total impressions Internet: •Ongoing advertising on ve websites January through March • 33,500,000 total impressions Festival Collateral: •Postcards, t-shirts, program guides, schedules, banners, and posters •260,000 total impressions Total 2013 Advertising Impressions: 193,168,000 Print Collateral Fes4val Posters: 500 posters were distributed throughout the Vail Valley and were placed in high traffic areas (including 300+ local businesses) for maximum exposure. Reach: 100,000+impressions Fes4val Banner: Fes4val Banner hung across Vail Village Creek from March 18th – March 31st Reach: 70,000+ impressions Sandwich Boards:15 Vail Film Fes4val sandwich boards were placed throughout Vail Village for the week surrounding the fes4val. Reach: 30,000+ impressions Event Schedule & Program Guides: Distributed at all Fes4val venues, in gik bags, in partner retailer loca4ons, in Vail and Lionshead Welcome Centers, Vail Resorts 4cket sales center, and in 15 Vail hotels. Reach: 30,000 impressions Tri-‐fold Brochure: Distributed at partner retail loca4ons, at Vail and Lionshead Welcome Centers, Vail Resorts 4cket sales center, and in 15 Vail hotels. Reach: 30,000 impressions Poster Program GuideBanner Photos from the red carpet! Photos from around the Fest! 19 STRENGTHS -Strong industry awareness. Filmmakers, studios, and film press know of and think highly of the Vail Film Festival and those that have attended in the past continue to speak well of their experience. -Good volunteer base. The festival was successful at marketing to volunteers and recruiting enough volunteers to fulfill all volunteer needs. -Attendees were managed well by festival staff and security and able to enter and exit the screening and party venues easily. -The festival, once again, surpassed previous years in terms of number of film submissions, which helped give the festival an even stronger program of quality films. -Celebrity attendance was strong, with high level award recipients in attendance. -Filmmaker travel and coordination was well executed, with all attending filmmakers able to make their question and answer sessions, film screenings, and events. -Marketing was strong, with numerous marketing partnerships including the Vail Daily, NRC Broadcasting, TV8, This Week in Denver, InkTip, Withoutabox, and Comcast. -The festival was successful at retaining several major sponsors, including returning major sponsors Cadillac, Chipotle, and Stella Artois. -All venues were located in Vail. The locations of all film screenings, parties, and events made it very easy for attendees to get around. -We hired a new PR Agency who helped bring more press to the festival than previous years, and helped coordinate on-site interviews with celebrities and attending filmmakers. WEAKNESSES -Although we restructured the pass system to minimize lines and waiting times, we still had many sold out screenings at the CineBistro theater which created long waiting times and frustration for some attendees at the Cinebistro venue. We are still learning how to best manage the reserved seating and traffic flow, and it might be best to limit screenings at the Cinebistro to top-level pass holders only. -The festival needs to work on securing more high-level sponsors. Although we were successful at retaining several major sponsors, we need to bring in new sponsors to help cover the costs of the event. - Earlier marketing of the event, both locally and nationally. Strengths and Weaknesses 20 MEDIA The 2013 Film Festival received almost 200 hundred million media impressions, including strong film industry awareness both domestically and abroad. The VFF brought a new PR agency that helped bring more awareness both locally and internationally. We continued our strong social media campaign for the 2013 Vail Film Festival, leveraging our Facebook and Twitter accounts, as well as marketing via our newsletter database and film partners. SPONSORSHIP The 2013 Vail Film Festival was able to bring back several major sponsors, including internationally recognized brands such as Cadillac, Chipotle, and Stella Artois, and we are in talks with Hollywood’s leading agency, Creative Artists Agency, to help secure sponsors for the 2014 Vail Film Festival. How did the event impact Vail’s Sense of Community? The Vail Film Festival has taken place annually for the last ten years, and brings local residents together for a shared cultural experience. People gather together to view films, and often spend time discussing the films after the screenings, further building a sense of unity and community. The film festival also hosts several social functions which serve to bring people together. The Vail Film Festival has been voted in the top 3 of all events in the Vail Valley in the Vail Daily reader’s poll. Green Events: What initiatives were taken to insure compliance with the Town of Vail’s commitment to environmental sustainability? 1. Staff were encouraged to use their own water bottles. 2. Attendees were encouraged to use Town of Vail shuttles, and the festival provided shuttles when needed. 3. The Vail Film Festival used reusable bags for the Gift Bags. 4. For the sixth year, the festival did a special environmental film showcase, highlighting films focused on the environment. 5. The Vail Film Festival pays to offset our carbon footprint, and as of 2013, the Vail Film Festival has been certified Carbon Neutral by Carbonfund.org. Potential For Growth 21 The Vail Film Festival appreciates the strong and continued support of the Town of Vail. From the entire Vail Film Festival team, thank you for your support!