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Home My WebLink About5.Event Liasion Update 060513-finalV2Event Liaison Update Upcoming Events – CSE Board Meeting June 5, 2013 Events to be Briefed Calendar 2 Town of Vail | CSE | 6/5/13 1.Vail Whitewater park Kayak Demos - update 2.GoPro Mountain Games 3.Vail Rocks! 4.King of the Mountain 5.Lionshead Family Fun Club 6.Hot Summer Nights 7.Farmer ’s Market and Art Festival 8.Vail Jazz Fest – Council funded 9.Vail Arts Festival 10.Vail Lacrosse Shootout 11.Vail America Days 12.Kick-It 3v3 Soccer 13.Vail International Dance Festival 14.Kick-It 3v3 Soccer 15.Keen Kids Adventure Race 16.US Pro Challenge Whitewater Kayak Demos: May 14 - June 18 Alpine Kayak 3 Town of Vail | CSE | 6/5/13 Tier: 3 Funded: 4K Days out: 3 of 6 weeks completed Marketing gates completed: not required Highlights: •30-40 participants weekly •Increasing spectators each week GoPro Mountain Games: June 6 – 9 Vail Valley Foundation 4 Town of Vail | CSE | 6/5/13 Tier: 1 Funded: 100K Days out: 1 Marketing gates completed: Not required Highlights: •Endless Press! •See slides to follow GoPro Mountain Games June 6-9, 2013 •Anticipated 45,000+ spectators •3,500 registrants (trending +27% over 2012 YTD) •Only World Cup Bouldering event in US •World Championships of Slackline •New dog wave in Mud Run •Expanded TV package: 3 unique hours on NBC Sports Network with additional airings on Universal Sports and Outside TV – to reach additional 70M HH •GoPro is new title partner/increased digital media network •Numerous large national TV outlets coming to cover event: 60 Minutes, MTV, Spike TV, CNET/CBS, M6 and others. •National virtual scavenger hunt weekend prior to the event (June 1-2) to drive awareness •Mobile app integrating Vail Merchant offers/specials & promotions •Event to test Vail’s new 4G & WIFI networks GoPro Mountain Games Vail Rocks!: June 14 - 16 Love Strength Hope 7 Town of Vail | CSE | 6/5/13 Tier: 2 Funded: 25K Days out: 9 Marketing gates completed: 10 of 11. Should be @11 Highlights: •11,609 Facebook likes •Integrated with King of the Mountain Volleyball AVP event Decal rack card Stage King of the Mountain Volleyball: June 14-16 Leon Fell 8 Town of Vail | CSE | 6/5/13 Tier: 2 Funded: $22K + $15K AVP specific Days out: 9 Marketing gates completed: 7 of 11. Should be @11 Highlights: •Successful brand elevation. Frequent direction from Event Liaison •Activation: Fri Meet & Greet, Sat Meet & Greet Solaris – cross-market with Vail Rocks! Vail Daily Ad W/Schedule Poster Lionshead Family Fun Club: Nine Saturdays: 6/15, 22, 29; 7/6, 13, 20, 27; 8/3 & 10 Bluecreek Productions 9 Town of Vail | CSE | 6/5/13 Tier: 2 Funded: 20K Days out: 10 Marketing gates completed: 3 of 11. Should be @11 Highlights: •On agenda flier Hot Summer Nights: Tuesdays June 18-Aug 22 Vail Valley Foundation 10 Town of Vail | CSE | 6/5/13 Tier: 1 Funded: $27,500 TOVC Days out: 13 Marketing gates completed: Not required Highlights: See page to follow •Up to 5,000 attendees per concert •FREE, family friendly concerts •July 16 - Robert Randolph & The Family Band •August 27th - Ky -Mani Marley •Flash Mob Hot Summer Nights June 18 - Aug 27 What’s New? •Newly renovated Gerald Ford. Amphitheater •Hot Summer Happy Hour: food/drink specials from 5:30=-6:30pm at the amphitheater •Recently mentioned in the New York Times’ “Summer Stages” Vail Farmers Market & Art Show: June 16 – Sept 22 Meadow Drive Partnership 12 Town of Vail | CSE | 6/5/13 Tier: 2 Funded: 35K Days out: 11 Marketing gates completed: 7 of 11. Should be @11 Highlights: •All new creative – web site, banners •Social media push on produce •Ready for community contact outreach gates roundabout banners Vail Jazz Fest: June 24 – Sept 3 Vail Jazz Foundation 13 Town of Vail | CSE | 6/5/13 Tier: 1 Funded: 70K TOVC Days out: 18 Marketing gates completed: Not required; however 8 of 11. On schedule Highlights: •Successful brand elevation •New collateral for concierge Concierge collateral Town Banner Vail Arts Festival: June 28-30 Eagle Valley Events 14 Town of Vail | CSE | 6/5/13 Tier: 2 Funded: 10K Days out: 23 Marketing gates completed: 7 of 11. Should be @8 Vail Lacrosse Shootout: June 29 – July 7 Colorado Lacrosse Promotions 15 Town of Vail | CSE | 6/5/13 Tier: 2 Funded: 13K Days out: 24 Marketing gates completed: 8 of 12. On target Highlights: •Integrate with Vail America Days •TH July 4th 1pm: 3x game @ Mountain Plaza •SAT July 6th 10-11:30: Youth Clinic @ Ford Park Vail America Days: July 4 - 7 Highline 16 Town of Vail | CSE | 6/5/13 Tier: 2 Funded: $40,000 + $31,500 fireworks Days out: 29 Marketing gates completed: 6 of 11. On target Highlights: •Web site up •Creative – poster, rack, banner, roundabout – in approval stage •Schedule complete •Communication strategy complete Kick-It 3v3 Soccer: July 26-28 Team Championship International 17 Town of Vail | CSE | 6/5/13 Tier: 2 Funded: $40K Days out: 79 Marketing gates completed: 2 of 11. On schedule Highlights: •Discussing Solaris 3v3 soccer game Friday evening with activation funding Vail International Dance Festival: July 28 – Aug 10 Vail Valley Foundation 18 Town of Vail | CSE | 5/1/13 Tier: 1 Funded: 60K TOVC Days out: 53 Marketing gates completed: Not required Highlights: •See slide to follow Vail International Dance Festival July 28 – Aug. 10 What’s New? •25th Anniversary Highlights •National Dance Day celebration & Dance-a-Thon event at Solaris Plaza on July 27 w/ YouTube sensation Matt Harding (“Where the Hell is Matt?) •Opening Night 25th Anniversary Celebration on July 28 •World premieres by Paul Taylor Dance Company, Lil Buck, Brian Brooks, Fang-Yi Sheu and Larry Keigwin •26 new dancers will perform at the Festival this year, including Vail local Jonathan Royse Windham from Gallim Dance •Ticket sales up 35% (as compared to 2012) •Altitude of Dance – 26 minute documentary on the Festival aired on all PBS stations throughout Colorado on May 9 and will air again on July 25 at 9pm. •VIDF co-hosted a Denver press/media event on May 14 with Kristin Yantis, and brought Memphis jookin’ sensation Ron Myles to perform at the event Vail International Dance Festival July 28 – Aug. 10 Media/Marketing Damian Woetzel is a featured guest on CPR’s “Colorado Matters” program in March. Ron Myles talks VIDF on the “Everyday” show in May Keen Kids Adventure Race: Aug 8-11 Vail Recreational District 21 Town of Vail | CSE | 6/5/13 Tier: 2 Funded: $25K Days out: 51 Marketing gates completed: 9 of 11. Ahead of schedule Highlights: •Friday & Sat race full. Geography 55 local / 45 destination •KAR rack card distributed at GoPro Mountain Games •Spectator Guide release by July 4 US Pro Challenge: Aug 23 Vail Valley Foundation 22 Town of Vail | CSE | 6/5/13 Tier: 1 Funded: $75K TOVC, $100K VLMD Days out: 79 Marketing gates completed: Not required Highlights: See page to follow USA Pro Cycling Challenge Aug. 22 – 23 •AKA “America’s Race” •Millions of worldwide spectators •135 of the world’s top athletes •The largest spectator event in the history of Colorado •“The most challenging race ever held on US soil” USA Pro Cycling Challenge Aug. 22 – 23 What’s New? •This year, Vail and Beaver Creek will host both a Stage Finish and a Time Trial •Beaver Creek’s Stage Finish has been named the Queen Stage of the Tour •A brand new loop through Bachelor Gulch will be added to the route this year; the Stage 5 Finish is considered to be the most grueling and exciting to witness, and could dictate the overall outcome of the race.