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HomeMy WebLinkAboutTOV Summer Intercept Survey 2013 FinalTOV Summer Intercept Survey (Updated 5/21/13) 1. (INITIT) Enter your initials 2. (ZIPCODE) What is the zip code/country of your primary residence? 3. (GRPSIZE) What is your group size on this trip, including you? 4. (RECOMM) On a scale of 0 to 10 (0=Not at all likely and 10=Highly Likely), how likely would you be to recommend Vail to your friends and family as a summer vacation? For the following to two questions, please rate your satisfaction on a scale of 1 to 5 where 1=Not Satisfied at all and 5=Extremely Satisfied 5. (OVERSATIS) How satisfied are you with your overall experience in Vail? 6. (VALUE) How satisfied are you with the value for price paid for this trip? 7. (ACCOM) What type of accommodations are you using on this trip? 1 = Paid Lodging 2 = Friends/Family (SKIP TO TOWN) 3 = 2nd Home (SKIP TO TOWN) 4 = Timeshare (SKIP TO TOWN) 5 = Primary Residence (SKIP TO PARKYON) 6 = Other (SKIP TO TOWN) 8. (ADVANCEBOOK) How far in advance did you book your trip? 1 = Today 2 = 1 week or less 3 = 2 weeks 4 = 3 weeks 5 = 4 weeks 6 = More than 4 weeks 9. (TOWN) In what town are you staying? 1 = Arrowhead 2 = Avon 3 = Beaver Creek 4 = Breckenridge 5 = Copper Mountain 6 = Denver/Front Range 7 = Dillon/Silverthorne 8 = Eagle 9 = Eagle Vail 10 = Edwards 11 = Frisco 12 = Glenwood Springs 13 = Keystone 14= Leadville 15 = Minturn 16 = Steamboat Springs 17 = Vail 18 = Wildernest 19 = Winter Park 20 = Other 10. (FLYDRIVE) (Out-of-State only) Did you fly or drive to Colorado? 1 = Fly 2 = Drive (SKIP TO NIGHTS) 11. (AIRPORT) Which airport did you fly into? 1 = Denver 2 = Eagle/Vail 3 = Colorado Springs 4 = Grand Junction 5 = Aspen 6 = Other 12. (NIGHTS) How many nights are you in the area? 13. (PURPOSES) What is the purpose of this visit to Vail (CHECK ALL THAT APPLY)? 1 = Visiting friends or relatives 2 = Enjoying the natural beauty of the Rocky Mountains 3 = Enjoyment of the town (shopping, dining and leisure) 4 = Participate in outdoor activities 5 = Rest and relaxation 6 = Attend a special event 7 = Previous experience 8 = Combining business with pleasure 9 = Business trip 10 = Competitive sporting event participant (soccer tournament, lacrosse tournament, race, ect.) 11 = Medical Treatment/Consultation 12 = Other 14. (POTHER) Specify other purpose: 15. (BRAND) How much do you agree with the following statement, “Vail is a place where I can come rest and rejuvenate in a natural environment” 1 = Completely Disagree 2 3 4 5 = Completely Agree 16. (WHATSPEVENT) What special event did you attend? 1 = Feast Vail 2 = GoPro Mountain Games 3 = Vail Rocks! 4 = Vail Arts Festival 5 = Farmer’s Market 6 = Vail International Dance Festival 7 = Bravo! Vail Valley Music Festival 8 = Vail America Days 9 = USA Pro Cycling Challenge 10 = Gourmet on Gore 11 = Vail Jazz Fest 12 = Vail Restaurant Week 13 = Oktoberfest 14 = UROC (Ultra Race of Champions) 15 = Attend a participatory sporting event (soccer tournament, lacrosse tournament, race, ect.) 16 = Other 17. (SEOTHER) Specify other special event: 18. (EVENTVISIT) Did this event influence your decision to visit Vail? 19. (SPEVENTIMPT) How important is it to you that a variety of special events are offered at Vail throughout the summer? 1 = Not important at all (SKIP TO WHOHERE) 2 (SKIP TO WHOHERE) 3 4 5 = Extremely important 20. (WHICHSPEV) What one type of summer event would you most likely come back to Vail for? (CHOOSE ONE) 1 = Sporting Events 2 = Art Festivals 3 = Music Festivals/Concerts 4 = Food Festivals 5 = Holiday Events (4th of July, Labor Day) 6 = Seasonal Events (Oktoberfest) 7 = Other 8 = I would not come back to Vail just for a summer event 21. (WHICHOTER) Specify which other events: 22. (WHOHERE) Who are you here with? (CHOOSE ONE) 1 = Self 2 = Spouse/Significant Other 3 = Family (includes kids) 4 = Friends 5 = Family and Friends 6 = Group 7 = Conference 8 = Wedding 9 = Other 23. (PREVIUSV) Prior to this trip, when did you last visit Vail? 1 = This season (summer) 2 = Last season (winter) 3 = Last summer (summer ’12) 4 = Before last summer 5 = First Visit 24. (ACTVITIS) Which of the following activities have you participated in (or plan to) on this trip? (CHOOSE ALL THAT APPLY) 1 = Fishing 2 = Golf 3 = Hiking/Backpacking 4 = Horseback Riding 5 = Mountain Biking 6 = Performing Arts/Cultural Events/Concerts 7 = Rest/Relaxation 8 = Road Biking/Cycling 9 = Shopping 10 = Swimming Pool/Jacuzzi 11 = Sightseeing 12 = Walking 13 = Wedding/Family Event/Friends 14 = Whitewater Rafting 15 = Scenic Chairlift/Gondola Ride 16 = Local Restaurant Dining 17 = Sports Event 18 = Adventure Ridge (Climbing Wall, Trampoline, ect.) 19 = Zip line 20 = Other 25. (ACTBOOK) Did you book any of these activities in advance? 1 = Yes 2 = No (SKIP TO SHOPP) 3 = Don’t Know (SKIPP TO SHOPP) 26. (ACTADVANCE) Which activities did you book in advance? 1 = Fishing 2 = Golf 3 = Hiking/Backpacking 4 = Horseback Riding 5 = Mountain Biking 6 = Performing Arts/Cultural Events/Concerts 7 = Rest/Relaxation 8 = Road Biking/Cycling 9 = Shopping 10 = Swimming Pool/Jacuzzi 11 = Sightseeing 12 = Walking 13 = Wedding/Family Event/Friends 14 = Whitewater Rafting 15 = Scenic Chairlift/Gondola Ride 16 = Local Restaurant Dining 17 = Sports Event 18 = Adventure Ridge (Climbing Wall, Trampoline, ect.) 19 = Zip line 20 = Other 27. (SHOPP) Which types of retail stores did you make a purchase in? (CHOOSE ALL THAT APPLY) 1 = Restaurant or Bar 2 = Clothing/Shoes/Accessories 3 = Jewelry 4 = Luggage & Leather Goods 5 = Souvenir/Gift/Stationary 6 = Candy/Ice Cream 7 = Coffee House 8 = Art Gallery 9 = Toys/Children’s 10 = Furniture/Home Furnishings 11 = Sporting Goods 12 = Grocery/Deli 13 = Florist 28. (PARKYON) Did you park in one of the two town parking structures for this visit? (ex. Lionshead or Vail Village) 1 = Yes 2 = No 29. (PARKEXP) On a scale of 1 to 5 with 1 being not satisfied at all and 5 being extremely satisfied, please rate your overall parking experience. 1 = Not satisfied at all 2 3 4 5 = Extremely satisfied THEY WILL SEE ONE OF THE FOLLOWING QUESTIONS: 30. (PARKOPEN1) Considering Vail charges $5/hour to park in the winter, what would be a reasonable hourly rate in the summer? 31. (PARKOPEN2) Considering Vail charges $25/day to park in the winter, what would be a reasonable daily rate in the summer? 32. (WELCOME) Did you visit one of the Vail Welcome Centers (Lionshead or Vail Village) on this trip? 1 = Yes 2 = No 33. (MARITAL) What is your marital status? 1 = Married 2 = Single 3 = Other 4 = Prefer not to say 34. (NUMCHILD) How many children under the age of 18 do you have living at home? 1 = None 2 = 1 3 = 2 4 = 3 5 = 4 6 = 5 7 = 6 or more 35. (YRBORN) In what year were you born? 36. (INCNUM) Would you mind telling me which one of these your household fits into? (SHOW CATEGORIES) 1 = $0 - 29,999 2 = $30,000 - $49,999 3 = $50,000 - $74,999 4 = $75,000 - $99,999 5 = $100,000 - $124,999 6 = $125,000 - $149,999 7 = $150,000 - $199,999 8 = $200,000 - $499,999 9 = $500,000 - $749,999 10 = $750,000 - $999,999 11 = $1 million and over 37. (MKTMAIL) Would you like to be entered into a drawing to win a 3 night stay at the Sonnenalp between 9/15 -11/15? 1 = Yes 2 = No (SKIP TO GENDER) 38. (EMAIL) What is your email address? 39. (GENDER) Gender Observation: 1 = Male 2 = Female 40. (WEATHER) Weather Observation 1 = Clear/Sunny 2 = Partly Cloudy 3 = Cloudy 4 = Raining 5 = Snowing 6 = Windy