HomeMy WebLinkAbout3.2013 King of the Mtn Recap Combined
Event Recap: 41st Annual Vail “King of the Mountain” Open
June 14-16, 2013
King of the Mountain Volleyball
Leon Fell, Producer
970-948-0395
leonfell@rof.net
Standard of excellence met by:
Presentation of promotional materials both for the actual tournament and for the “Special Event”:
AVP All-Stars.
Inclusion of Vail “Like Nothing on Earth!” logo on all promotional materials.
Event Strengths & Weaknesses:
Exceeded expectations: 615 total teams. 11% growth over 2012. Event has been growing
at a steady percentage for the last 13 years.
There are certain intrinsic details to infra-structure that need more attention: i.e. more paid
personnel to perform specific functions required on a consistent basis.
Looking to create yet another AVP All-Stars Event for next year.
Attendance numbers:
615 teams (1,230 participants with families and entourages – upwards of 3,000 people
attending, directly related to the Event.)
Approximately, 90% of participants are returning competitors.
Demographic profile:
Majority of participants, et al, come from the Rocky Mountain Region: i.e. the Front
Range of Colorado with others from surrounding States.
Majority of participants range in two distinct age groups:
Juniors (aged 12-18 -- approximately 20% of participants)
Adults (aged 25-40 -- approximately 60% of participants)
Family (junior players playing with their fathers – approximately 20% of participants)
Majority of participants and their families and entourages are middle-income to upper-middle
income.
Visitor intent to return:
We do know that we have a tremendous rate of return participants over the years of the
Tournament.
Feel that providing yet another “Special Event” with like participants would gain more return
from new spectators.
Top line marketing efforts:
Social Media
National Magazine Ads
YouTube postings
Direct Mail
Direct E-Mail
Regional Radio
Regional Newspaper
Community Contribution(s):
Many retail outlets, especially restaurants, contribute to this particular Event with gift certificates
being given to “finishers” of said Tournament.
Contributions by specific entities helped to produce the “Special Event”: notably; the Sonnenalp
Resort & Spa and CME (Colorado Mountain Express).
We feel that there was a tremendous sense of pride within the Community to be bringing in the
caliber of participants at the “Special Event”.
Sustainability Measures:
Recycling done on both playing fields.
Low impact noise.
Low impact to playing fields: i.e. no major structures (bleachers, tents) erected.
Low impact to traffic and traffic flow.
2013 EVENT PROFIT & LOSS STATEMENT
INCOME:
Sponsorships & Donations:
Town of Vail: $25,600.00
Corporate Sponsors: 1,500.00
Team Registration Fees: 36,010.00
(Refund of Registration Fees/Duplicate Registration): <-100.00>
Total Income: $63,010.00
Expenses:
Administrative:
Producer: $ 8,000.00
Assistant/Secretarial: 88.00
Cost of Sponsorship Sales: 1,700.00
(commissions)
Office Expenses:
(rent/utilities/phone/supplies/internet service, etc.): 5,190.80
Production Equipment Storage 870.00
Marketing/Promotions:
Artwork: 1,245.00
Poster Production: 337.21
Direct Mail: 1,440.35
Radio: 500.00
Newspaper: 210.00
Web Site Maintenance: 285.00
Licenses/Fees:
Event Insurance: 614.00
Town of Vail Permits: 225.00
Field(s) Rental: 3,550.00
Bank Fees: 234.12
Retail Sales Tax: 66.00
Production Expenses:
Tourney Director: 3,019.00
Cost of Registration: 1,845.00
Production Crew: 5,650.00
Lodging (1 night additional for crew): 108.76
Capital Expenditures: 150.80
P.A. Rental 350.00
Port-A-Potties: 900.00
Equipment Truck Rental & Gas: 1,009,84
Car Rental for Courtesy Van & Gas: 411.73
Miscellaneous Expenses: 459.58
Player’s Party: 250.00
Prize Money: 5,000.00
Out of Pocket Expenses/AVP All-Stars:
Kerri Walsh Appearance Fee: 15,000.00
Airfare -- AVP All-Stars: 3,600.00
Meals: 463.55
Driver’s Tips (CME): 165.00
Total Expenses: $62,938,80
PROFIT/LOSS (+/-) ($ +71.20)
-page 2-
In-Kind Contributions Come From:
John Paul Mitchell Systems
Nature Valley Bars
LaraBars
Deja Blu Water
GoGirl Energy Drink
Barefoot Wine & Bubbly
Vail Resorts
In-Kind Contributions For “Special Event” AVP All-Stars:
The Sonnenalp Lodge & Spa
CME (Colorado Mountain Express)
Additional Cost to Town of Vail for Marketing Materials for “Special Event”: $ 1,090.00
Cocktail Gathering With AVP Dignitaries and Town of Vail Representatives: $ 822.28
NOTE: Direct Cost of “Special Event” AVP All-Stars:
Kerri Walsh Jennings: $15,000.00
Airfare for Participants: 3,600.00
Meals (paid by King of the Mountain Volleyball): 463.55
Driver’s Tips, CME (paid by King of the Mountain Volleyball) 165.00
Marketing Materials (banner and street signage): 1,090.00
In-Kind Contributions (Sonnenalp/CME): ????????
Total Cash Outlay: $20,318.55
2013 BUDGETED INCOME AND EXPENSES!
INCOME:
Sponsorships & Donations:
Town of Vail: $10,000.00
Corporate Sponsors: 15,000.00
Team Registration Fees: 37,375.00
Total Income: $62,375.00
EXPENSES:
Administrative Salaries:
Producer: 15,000.00
Assistant/Secretarial: 2,000.00
Cost of Sponsorship Sales: $ 3,000.00
(commissions)
Marketing/Promotions:
Artwork: 1,200.00
Poster Production: 200.00
Poster Distribution: 200.00
Direct Mail: 1,200.00
Radio: 250.00
Magazine(s): 1,000.00
Office Expenses:
(rent/utilities/phone/supplies/internet service, etc.): 5,500.00
Licenses/Fees:
Event Insurance: 650.00
Town of Vail Permits: 300.00
Field(s) Rental: 3,550.00
Retail Sales Tax: 48,00
Production Expenses:
Tourney Director: 2,900.00
Cost of Registration: 1,800.00
Production Crew: 4,500.00
P.A. Rental 600.00
Port-A-Potties: 675.00
Equipment Truck Rental: 500.00
Gas Expenses for Truck and Crew: 175.00
Miscellaneous Expenses: 700.00
Player’s Party: 250.00
Prize Money: 15,000.00
Production Equipment Storage 828.00
Total Expenses: $62,026.00