HomeMy WebLinkAbout3.Event Liaison Update 070313-Deck-FINALEvent Liaison Update
Upcoming Events – CSE Board Meeting
July 3, 2013
Upcoming Events – up to 90 days out
Ongoing & JULY
2 Town of Vail | CSE | 7/3/13
1.Lionshead Family Fun Club: 9 Saturdays, June 15 – Aug 10
2.Farmer’s Market and Art Festival: Sundays, June 16 - Sept 22
3.Hot Summer Nights: Tuesdays, June 21 – Aug 21
4.Vail Jazz Fest (Council funded): June 24-Sept 3
5.Bravo! Vail (Council funded): June 26- Aug 1
6.Vail Lacrosse Shootout: June 29 – July 7
1.Vail America Days: July 4-6
2.Kick-It 3v3 Soccer: July 26 - 28
3.Vail International Dance Festival (Council funded): July 28 – Aug 10
Upcoming Events – up to 90 days out
August & September
3 Town of Vail | CSE | 7/3/13
AUGUST
1.Keen Kids Adventure Race: Aug 8-11
2.Survivor & Family Adventure Challenge: Aug 17
3.US Pro Challenge: (Council funded): Aug 23
4.Gourmet on Gore: Aug 30 – Sept 2
SEPTEMBER
1.Oktoberfest: LH Sept 6-8, VV Sept 13-15
2.America’s Cup: Sept 13-15
3.Vail Restaurant Week: Sept 27-Oct 6
4.Living Well Summit (Council directed): Sept 19-21
5.Colorado Grand: Sept 20-21
Star Students & Concerns
Highlights
4 Town of Vail | CSE | 7/3/13
With time in mind, the below events will be highlighted during CSE
Board Meeting. Event producers are either Star Students or are
concerning regarding lack of marketing/pr progress thus far.
1.Lionshead Family Fun Club: 9 Saturdays, June 15 – Aug 10
2.Kick-It 3v3 Soccer: July 26 - 28
3.Survivor & Family Adventure Challenge: Aug 17
4.Gourmet on Gore: Aug 30 - Sept 2
5.America’s Cup: Sept 13 -15
6.Vail Restaurant Week: Sept 27 - Oct 6
Lionshead Family Fun Club:
Saturdays: 6/15, 22, 29; 7/6, 13, 20, 27; 8/3 & 10
Bluecreek Productions
5 Town of Vail | CSE | 7/3/13
Tier: 2
Funded: 20K
Days out: in progress
Marketing gates completed: 10 of 12. Was
significantly behind. Caught up this week. .
Should be @12.
Highlights:
•PR firm hired
•Marketing & PR strategy approved
•Talking points template approved
•Joint talks with Dance Festival. flier
Kick-It 3v3 Soccer: July 26-28
Team Championship International
6 Town of Vail | CSE | 7/3/13
Tier: 2
Funded: $40K
Days out: 23
Marketing gates completed: 8 of 11.
Was significantly behind. Caught up this week.
Highlights:
•Newsletter received
•Flier/print ad approved without activation
content
Survivor Casting Call & Family Adventure Challenge:
August 17
CBS / Blue Creek Productions
7 Town of Vail | CSE | 7/3/13
Tier: 2
Funded: $15K
Days out: 45
Marketing gates completed: 1 of 13. Should be at
5 of 12; however agreement just received.
Highlights:
•No info received
Gourmet on Gore: Aug 30 – Sept 2
Highline
8 Town of Vail | CSE | 7/3/13
Tier: 2
Funded: $K
Days out: 58
Marketing gates completed: 3 of 13.
On schedule.
Highlights:
•1st press release approved
•Poster approved
•Restaurant applications being accepted
•- Confirmed sponsorship: Toyota, Town of Vail,
Stella Artois, Jack Daniel’s Tennessee Honey,
Chambord and Slifer Smith & Frampton Real
Estate and is sponsored in part by Acqua Panna
and San Pellegrino, Vail Daily and KZYR, The
Zephyr
The America Cup: Sept 13-15
John Knight
9 Town of Vail | CSE | 7/3/13
Tier: 2
Funded: $K
Days out: 72
Marketing gates completed: x of x
On schedule
Highlights:
•In town activation: Gore Creek Public Casting competition – proposed
•Restaurant activation program
•Participants arrive in town up to 2 weeks out – engage!
•Editorial V Daily ad in the works for 2015 – integrates Am Cup
•Newsletter blasts
•Press to date
Vail Restaurant Week: Sept 27 – Oct 6
Group 970
10 Town of Vail | CSE | 7/3/13
Tier: 2
Funded: $21,500
Days out: 86
Marketing gates completed: 2 of 13
On schedule
Highlights:
•3rd draft of logo
•Tagline in the works
•Web designer secured – mobile responsive
•URL set: vailbeavercreekrestaurantweek.com
•Hotel packages secured