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HomeMy WebLinkAbout2. Event Liasion Update 0080713Event Liaison Update Upcoming Events – CSE Board Meeting August 7, 2013 Upcoming Events – up to 90 days out Ongoing 2 Town of Vail | CSE | 8/7/13 1.Lionshead Family Fun Club: 9 Saturdays, June 15 – Aug 10 2.Farmer ’s Market and Art Festival: Sundays, June 16 - Sept 22 3.Hot Summer Nights: Tuesdays, June 21 – Aug 21 4.Vail Jazz Fest (Council funded): June 24-Sept 3 Upcoming Events – up to 90 days out August & September 3 Town of Vail | CSE | 8/7/13 AUGUST 1.Vail International Dance Festival (Council funded): July 28 – Aug 10 2.Keen Kids Adventure Race: Aug 8-11 3.Kids Family Adventure Race: Aug 17 4.Survivor Casting Call: Aug 17 5.US Pro Challenge: Aug 23 SEPTEMBER 1.Gourmet on Gore: Aug 30- Sept 2 2.Oktoberfest: Sept 6-8 LH, 13-15 VV 3.Vail Automotive Classic: Sept 8 4.America Cup: Sept 13 5.Vail Beaver Creek Restaurant Week: Sept 27-Oct 6 6.Living Well Summit (Council directed): Sept 19-21 7.Colorado Grand Finish Line and Concours: Oct 5 8.Vail Valley Cup Soccer Tournament: Oct 5-6 Star Students & Concerns Highlights 4 Town of Vail | CSE | 8/7/13 With time in mind, the below events will be highlighted during CSE Board Meeting. Event producers are either Star Students or are concerning regarding lack of marketing/pr progress thus far. 1.Survivor & Family Adventure Challenge: Aug 17 2.US Pro Challenge: Aug 23 3.Gourmet on Gore: Aug 30 - Sept 2 4.America’s Cup: Sept 13 -15 5.Vail Beaver Creek Restaurant Week: Sept 27 - Oct 6 Survivor Casting Call & Family Adventure Challenge: August 17 CBS / Blue Creek Productions 5 Town of Vail | CSE | 8/7/13 Tier: 2 Funded: $15K Days out: 16 Marketing gates completed: Split/shared marketing/pr via VLMD and CSE. On target Highlights: •Pre-registration casting call sold out at 300. Walkups expected •VLMD to repurpose front range ad for Vail Daily – 4 ads in 2 wks prior •40 local ad/media buys Repurposed ad for local press US Pro Challenge: Aug 23 Vail Valley Foundation 6 Town of Vail | CSE | 8/7/13 Tier: 1 Funded: Council-Funded $75K + VLMD $100K Days out: 16 Marketing gates completed: Not required Highlights: •On CSE agenda •FOMA mobile app - merchant activation – scavenger hunt Roundabout banners Gourmet on Gore: Aug 30 – Sept 2 Highline 7 Town of Vail | CSE | 7/3/13 Tier: 1 Funded: $50K Days out: 23 Marketing gates completed: 5 of 13. Should be at 7. Update expected 8/1 (post packet deadline) Highlights: •Creative approved •Waiting list for vendors/sponsors •Footprint a bit larger than 2012 The America Cup: Sept 13-15 John Knight 8 Town of Vail | CSE | 7/3/13 Tier: 2 Funded: $5K Days out: 37 Marketing gates completed: 4 of 13 On schedule Highlights: •In town activation: Gore Creek Public Casting competition TH 9/12 •Facebook pages – 179 likes / 2200 likes •Restaurant activation program •Soldier Day W 9/11 •Participants arrive in town up to 2 weeks out – engage! •Editorial V Daily Merchant & Restaurant Activation Vail Beaver Creek Restaurant Week: Sept 27 – Oct 6 Group 970 9 Town of Vail | CSE | 7/3/13 Tier: 2 Funded: $21,500 Days out: 52 Marketing gates completed: 6 of 13 Ahead of schedule Highlights: •VailBeaverCreekRestaurantWeek.com live •DiningAtAltitude.com live •Facebook Vail • Beaver Creek Restaurant Week •twitter @DiningatAltitude instagram #DiningAtAltitude •To date 50 total participating locations, including 30 Vail restaurants, 10 Beaver Creek restaurants and 10 lodging partners.