HomeMy WebLinkAbout2. Event Liasion Update 0080713Event Liaison Update
Upcoming Events – CSE Board Meeting
August 7, 2013
Upcoming Events – up to 90 days out
Ongoing
2 Town of Vail | CSE | 8/7/13
1.Lionshead Family Fun Club: 9 Saturdays, June 15 – Aug 10
2.Farmer ’s Market and Art Festival: Sundays, June 16 - Sept 22
3.Hot Summer Nights: Tuesdays, June 21 – Aug 21
4.Vail Jazz Fest (Council funded): June 24-Sept 3
Upcoming Events – up to 90 days out
August & September
3 Town of Vail | CSE | 8/7/13
AUGUST
1.Vail International Dance Festival (Council funded): July 28 – Aug 10
2.Keen Kids Adventure Race: Aug 8-11
3.Kids Family Adventure Race: Aug 17
4.Survivor Casting Call: Aug 17
5.US Pro Challenge: Aug 23
SEPTEMBER
1.Gourmet on Gore: Aug 30- Sept 2
2.Oktoberfest: Sept 6-8 LH, 13-15 VV
3.Vail Automotive Classic: Sept 8
4.America Cup: Sept 13
5.Vail Beaver Creek Restaurant Week: Sept 27-Oct 6
6.Living Well Summit (Council directed): Sept 19-21
7.Colorado Grand Finish Line and Concours: Oct 5
8.Vail Valley Cup Soccer Tournament: Oct 5-6
Star Students & Concerns
Highlights
4 Town of Vail | CSE | 8/7/13
With time in mind, the below events will be highlighted during CSE
Board Meeting. Event producers are either Star Students or are
concerning regarding lack of marketing/pr progress thus far.
1.Survivor & Family Adventure Challenge: Aug 17
2.US Pro Challenge: Aug 23
3.Gourmet on Gore: Aug 30 - Sept 2
4.America’s Cup: Sept 13 -15
5.Vail Beaver Creek Restaurant Week: Sept 27 - Oct 6
Survivor Casting Call &
Family Adventure Challenge: August 17
CBS / Blue Creek Productions
5 Town of Vail | CSE | 8/7/13
Tier: 2
Funded: $15K
Days out: 16
Marketing gates
completed: Split/shared
marketing/pr via VLMD
and CSE. On target
Highlights:
•Pre-registration casting call sold out at 300.
Walkups expected
•VLMD to repurpose front range ad for Vail
Daily – 4 ads in 2 wks prior
•40 local ad/media buys
Repurposed ad for local press
US Pro Challenge: Aug 23
Vail Valley Foundation
6 Town of Vail | CSE | 8/7/13
Tier: 1
Funded: Council-Funded $75K +
VLMD $100K
Days out: 16
Marketing gates completed:
Not required
Highlights:
•On CSE agenda
•FOMA mobile app - merchant
activation – scavenger hunt
Roundabout banners
Gourmet on Gore: Aug 30 – Sept 2
Highline
7 Town of Vail | CSE | 7/3/13
Tier: 1
Funded: $50K
Days out: 23
Marketing gates completed: 5 of 13.
Should be at 7. Update expected 8/1 (post
packet deadline)
Highlights:
•Creative approved
•Waiting list for vendors/sponsors
•Footprint a bit larger than 2012
The America Cup: Sept 13-15
John Knight
8 Town of Vail | CSE | 7/3/13
Tier: 2
Funded: $5K
Days out: 37
Marketing gates completed: 4 of 13
On schedule
Highlights:
•In town activation: Gore Creek Public Casting
competition TH 9/12
•Facebook pages – 179 likes / 2200 likes
•Restaurant activation program
•Soldier Day W 9/11
•Participants arrive in town up to 2 weeks out –
engage!
•Editorial V Daily
Merchant & Restaurant Activation
Vail Beaver Creek Restaurant Week: Sept 27 – Oct 6
Group 970
9 Town of Vail | CSE | 7/3/13
Tier: 2
Funded: $21,500
Days out: 52
Marketing gates
completed: 6 of 13
Ahead of schedule
Highlights:
•VailBeaverCreekRestaurantWeek.com live
•DiningAtAltitude.com live
•Facebook Vail • Beaver Creek Restaurant Week
•twitter @DiningatAltitude instagram #DiningAtAltitude
•To date 50 total participating locations, including 30 Vail
restaurants, 10 Beaver Creek restaurants and 10 lodging
partners.