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HomeMy WebLinkAbout9. USAPCC_TOV_Update_August 2013USA Pro Challenge TOV Update August 19th – 25th 2013 USA Pro Challenge •Vail Event Summary –Vail Time Trial on Friday, August 23rd –Time Trail Start approx 1pm –Time Trail End approx 4pm –Time Trail is arguably the best stage of the tour to have and will generate the most exposure relative to any other stage. USA Pro Cycling Challenge •Vail Event Local Organizing Committee –Spearheaded and lead by Vail Valley Foundation –Representation by TOV staff and community members throughout Executive and Committee levels –Committees focusing on: •Technical •Marketing / PR •Lodging •Hospitality & Ancillary Events •Volunteers •Sponsorship •Vail Stage Details –120+ International world class athletes –20,000-30,000 estimated on-site spectators –500+ credentialed media resulting in millions of world wide impressions –400 official volunteers –600 official tour staff –600 tour staff hotel rooms USA Pro Cycling Challenge USA Pro Cycling Challenge •Vail Stage Overview –Time Trial from Vail Village to Vail Pass (old Hwy 6 Cul-de- Sac) •Entire Stage is inclusive to Vail •The most spectator friendly stage (verses a stage start or finish) –Course Description •Start on Meadow Drive in front of Solaris •Right onto Willow Bridge Road •Left onto Gore Creek Drive •Left onto Vail Valley Drive •Right onto Frontage Road •Frontage Road to East Vail and up to Cul-de-Sac USA Pro Cycling Challenge •Vail Stage Overview –Road Closures – Long Term •Meadow Drive from late Thursday 22nd, to End of Day on Friday, 23rd •Willow Bridge Road & Gore Creek Drive (for deliveries) Friday, 23rd –Road Closures – Short Term (11:30am-4pm) •Vail Valley Drive (staffed vehicle crossings) •Frontage Road between Transportation Center and East Vail Exits (staffed vehicle one way traffic) •Big Horn Road (staffed vehicle one way traffic) USA Pro Cycling Challenge •Media Update –Tour TV Package •On NBC Sports Network for total tour package •Two hour live show broadcast from Vail on Versus •Two hour live webcast from Vail USA Pro Cycling Challenge •Vail Benefits and Rights –Promotional •30sec commercial to air on Live Broadcast for Friday stage •Vail host city page on USAPCC website •Logo inclusion on all printed marketing materials •Name recognition on all radio spots –On-Site •Vail header sign on TT starthouse •PA announcements onsite •Big-Screen commercial USA Pro Cycling Challenge •Multi-Day Destination Event –Couple Vail stage with BC stage to create a compelling reason for spectators to visit Vail and BC and stay for more than just the day –Three night hotel stay packages –Animate around the event to create a lasting impression on spectators and the tour. USA Pro Cycling Challenge •Multi-Day Destination Event –Thursday Ancillary Events •Citizens Ride from 4-Eagle to BC •Pro Art Challenge •Scavenger Hunt –Friday Ancillary Events •Time Trial Forerunners •Scavenger Hunt •Ice Cream Après USA Pro Cycling Challenge TOV Update August 19th – 25th 2013