HomeMy WebLinkAbout5. Attachment G - 2013 Event_Recap_Winter_PPTEvent Recap: Event Title
DEPARTMENT
(Presentation Date)January 06, 2012
Event Title: Date of event
Event Producer Name, Title
Office: 000.000.0000
Mobile: 000.000.0000
clastname@hiscompname.com
2 Town of Vail | CSE | 12/15/11(presentation date)
Vail Brand Compatibility
“Premier International Mountain Resort Community”
3 Town of Vail | CSE | 12/15/11(presentation date)
Standard of excellence met by:
•Bullet 1
•Bullet 2
Event Strengths & Weaknesses
4 Town of Vail | CSE | 12/15/11(presentation date)
•Exceeded expectations:
•Measures that could be taken for event improvement:
•For repeat event, comparison to past years:
Event Budget
5 Town of Vail | CSE | 12/15/11(presentation date)
•Total event budget:
•CSE funds:
•Profit and loss:
•Funding utilization:
•In-kind sponsorship:
•Cash sponsorship:
* Event producer to attach detailed budget for recap
Estimated Results*
Attendance Numbers
6 Town of Vail | CSE | 12/15/11(presentation date)
* Based on survey results.
•Estimated attendance:
•If non-ticketed, method you used to estimate attendees:
•% of people in Vail specifically for event:
•% of people attended previous years:
Estimated Results*
Demographic Profile
7 Town of Vail | CSE | 12/15/11(presentation date)
•Attendees came from (local, regional, out of state, international):
•Average age and income bracket of attendees:
* Based on survey results.
Estimated Results*
Event Attendee Estimated Spending
8 Town of Vail | CSE | 12/15/11(presentation date)
•Lodging:
•% attendees stayed in Town of Vail:
•Average amount spent on lodging/day:
•Estimated room nights booked due to event association:
•Lodging call to action:
•Dining:
•Shopping:
•Other Activities:
* Based on survey results.
Estimated Return on Investment (ROI)*
9 Town of Vail | CSE | 12/15/11(presentation date)
•Additional Town of Vail spending event generated:
•Ratio of increased revenue to amount of funding received:
•Sales tax revenue generated by event and accrued to Town of Vail
including sales and lodging tax:**
* Based on survey results.
** The TOV collects 4% sales tax with the exception of short-term lodging which collects 5.4% after
the addition of a 1.4% local marketing district tax. For more information:
http://www.vailgov.com/subpage.asp?dept_id=48
Visitor Intent to Return*
10 Town of Vail | CSE | 12/15/11(presentation date)
Satisfaction ratings:
•Bullet 1
•Bullet 2
•Bullet 3
* Based on survey results.
Topline Marketing Efforts
11 Town of Vail | CSE | 12/15/11(presentation date)
•Bullet point Number 3
•Bullet point Number 4
•Bullet point Number 5
•Bullet point Number 6
Community Contribution
12 Town of Vail | CSE | 12/15/11(presentation date)
•Impact on Vail’s sense of community:
Sustainability Efforts
Green Measures
13 Town of Vail | CSE | 12/15/11(presentation date)
•Bullet point Number 4
•Bullet point Number 5
•Bullet point Number 6
•Bullet point Number 7, longer copy will wrap to the next line and
be indented under the first letter of the first word for that item.
Additional Information
14 Town of Vail | CSE | 12/15/11(presentation date)
•Provide detailed budget in attachment please
•Provide ROI explanation in attachment please
•Bullet point Number 5
Additional documents attached to presentation: