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COMMISSION ON SPECIAL EVENTS
Event Recruitment Score Card – Revised 11/05/12
Criteria Rating
Does The Event Have Potential To:
Increase Room Nights 0-20
Increase Sales & Lodging Revenue 0-10
Drive Group Business 0-5
Brand Fit Is the event aligned with the Vail brand and 0-10
does it bring it to life experientially on its key
dimensions:
1) Physical vitality
2) Cultural vitality
3) Emotional vitality (additional weight will potentially be
given to those events that begin to articulate Vail's strategic
objective of developing the notion of Health & Wellness)
Timing
How well does it help achieve an optimal 0-5
calendar of events against occupancy opportunity
and Town of Vail available assets (human and capital)
Demo Fit
Does it help optimize visitor mix 0-10
- In-state over night guests
- Destination visitors
- International
Growth
How well will it perform financially
- Revenue 0-10
- Leveraged media exposure 0-10
Producer Qualifications
Expertise, local knowledge, ability to financially leverage 0-10
Marketing Strength
How effectively will it be marketed 0-10
Total 100