HomeMy WebLinkAbout1.A. 2013_10_02 CSE Minutes-DRAFTTOV/CSE DRAFT Minutes October 2, 2013 Page 1 of 12
DRAFT
Minutes:
Town of Vail: COMMISSION ON SPECIAL EVENTS (CSE) MEETING
Vail Town Council Chambers
Wednesday, October 2, 2013 @ 8:30 a.m.
CSE Members Present: Jenn Bruno
Amy Cassidy
Dave Chapin
Barry Davis
Rayla Kundolf
Bobby Bank
CSE Member Absent: Sonny Kerstiens
Town of Vail Staff Present: Sybill Navas, CSE Coordinator
Pam Brandmeyer, Assistant Town Manager
Others Present: Margaret Rogers, Vail Town Council
Clare Hefferren, Callosum / Event Liaison Consultant to the CSE
Brian Nolan, Group 970: Vail–Beaver Creek Restaurant Week
Jim Palermo, Jeanne Reid, Caitlin Murray, Beth Portzer, Sabrina
Green and Carly West: Bravo! Vail
John Knight, The America Cup International Fly Fishing
Tournament
Jen Mason, Vail Valley Foundation (VVF)
Beth Pappas, Jamie Gunion and Joel Rabinowitz: Vail Recreation
District (VRD) and Kids Adventure Race (KAR)
Brian Hall, Blue Creek Productions
John Stone, DiscoverWell
James Deighan and Missy Johnson: Highline
Robin Litt, Vail Jazz Foundation
Cabal Yarne, Vail Chamber and Business Association (VCBA) and
Lionshead Merchants
Brooke Macke, Vail Mountain
Sandra Perrig, Vail Valley Partnership (VVP)
Meeting Materials may be viewed at:
http://www.vailgov.com/WebLink8/Browse.aspx?startid=34151&row=1&dbid=0
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CSE Chair, Jenn Bruno, called the meeting to order at 8:30 a.m.
Administrative Items
Approval of the Minutes of the CSE Meeting of September 4, 2013
Motion to approve the Minutes of the meeting of September 4, 2013, as
presented. M/S/P: Davis/Kundolf/Unanimous. The motion passed 6-0.
Vail Beaver Creek Restaurant Month: Brian Nolan requested, and was granted, a
moment to update the CSE on the early success of Vail Beaver Creek Restaurant
Month. He enthusiastically reported receiving emails from participating restaurants
indicating that they were up 200%, 250%, and Grouse Mountain up 350% over the
same weekend in 2012. Another reported, “Ran out of the specials both nights,” which
Nolan remarked was not so good for the customer, but from a PR perspective is good.
He added that from the analytical perspective, there have been more hits to the
Diningaltitude.com website than all of the other 3 portals combined. One hotel reported
selling 6 rooms more on this weekend than all combined from the last 3 years.
CSE Member terms expiring December 31, 2013: Bobby Bank, Jenn Bruno, Sonny
Kerstiens and Rayla Kundolf. None are term limited.
“Persons interested in serving on the CSE board should submit letters of interest and
experience to the Vail Town Council, Attn: Tammy Nagel, Acting Town Clerk, 75 South
Frontage Road, Vail, CO 81657 by mail or in person no later than 5:00 p.m. on
Tuesday, December 10, 2013. All applicants will be interviewed by the Town Council at
their afternoon work session on Tuesday, December 17, 2013, with appointments to be
made at the evening Council meeting on December 17, 2013.”
Navas explained that qualified applicants must be Town of Vail residents, business
owners, property owners, or those who are employed by a Town of Vail business.
Agenda for the joint meeting with the Vail Local Marketing District Advisory
Council (VLMDAC): Navas informed the CSE that on Thursday, October 17 @ 8:30
a.m. at the Antlers Condominiums and Conference Center in Lionshead, Jenn Bruno
will present the draft CSE Strategic Plan and request the VLMDAC’s comments. All
CSE members are encouraged to attend.
Review Financial Status and 2014 Budget Review
Navas reviewed the spreadsheet showing the current budget status and summary of
recap data received to date. She noted that there are some holes in the recap data that
have been presented and explained that some producers, notably Highline, had
misunderstood that they are still responsible for collecting independent survey data,
thinking that the 2013 Event Attendance Survey being conducted by RRC and
Associates and funded by the Town Council, was intended to cover that requirement.
Navas explained that the “flat budget” for 2014 is determined to be $861,800, but in
reality is ~$160K less compared to 2013. This is because the 2013 budget had been
augmented with three “one-time only” allocations: Memorial Day event at $85,000, the
survey project to determine a consistent attendance measurement metrics at $50,000
and the $25,000 allocation to the Living Well Summit.
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Rogers explained that she tried to get Council to provide an “actual” flat budget but was
not able to convince the other members that the Memorial Day event would need to be
funded annually if it was to continue. Other council members felt the allocation had been
intended to be one time only, and the event would have to stand on its own in
comparison with other events into the future. Rogers continued by stating Staff
presented a flat budget, Council took it as a recommended budget, and she had tried to
explain how this decision would affect whether the CSE will be able to sustain the event.
The essential message was: Do the same number of events with less money. The final
recommendation from Staff and Council concluded if after all event funding had been
allocated and the CSE finds there is a really good event which they feel it is important to
support, they should go to Council and ask them for supplemental additional funds. She
concluded by stating this decision will impact the allocations strategy, and CSE will
need to figure out how to get what they want with what they have.
Navas informed the board the CSE has seen a 12% increase in base budget over the
last 5 years, but all other department budgets have remained flat. She added that from
questions she has been fielding to date, it appears there will be several requests for
new events in 2014, to which Rogers stated this is good - as we can bring new events
to Council for their consideration.
Bruno asked whether Council is aware if the CSE doesn’t fund the Memorial Day
weekend event, they risk it not being held. Rogers guessed CSE should cut elsewhere
and fund a Memorial Day weekend event.
Chapin questioned why Council would want to cut the CSE budget when sales tax is up
and stakeholders say how critical special events are to their success. He believes there
is some “wiggle room.” Chapin also noted that Council chose not to fund Health & Well-
being events.
Brandmeyer responded the staff has been asked to take another look at the funding for
the Health and Well-being events. She added Stan had reminded Council total tax
collections are not at 2008 levels and each event must compete on its merit. Rogers
reminded the board there are 2 readings of the budget, and CSE members may want
attend the October 15th meeting when the council will be voting on the second and final
approval.
Event Liaison Update to the CSE:
Hefferren explained she has been working recently with the Farmers’ Market, Vail Beaver
Creek Restaurant Week, the Colorado Grand and the upcoming Vail Valley Challenge Cup
Soccer Tournament, commenting the latter has shown limited compliance with the marketing
gates required for a Tier 2 event. Bruno stated she had received some comments from the
soccer tournament staff regarding the large amount of information required, given an
allocation of only $5,000 for what is a participatory and registration driven event. She
suggested making an exception, and queried whether we are asking too much for a small
participatory event that brings in a very large number of families, and given many of the large
hotels are sold out.
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Motion to change the classification of the Vail Valley Challenge Cup Soccer
Tournament from a Tier 2 to a Tier 3 level, which has no marketing compliance
conditions. M/S/P: Davis/Bank/Unanimous - the motion passed 6-0.
Brandmeyer noted a comment made by Susie Tjossem at the Town Council meeting the
previous evening that the soccer tournament is not being provided express buses and, given
the importance of the event to the community, we should address this. Navas explained the
tournament has always used down valley fields, as well as Vail’s fields, and we have never
before provided bus service for the event. They are still utilizing two fields in Vail this year, in
spite of the Ford Park construction. There were no additional questions.
Event Recaps: Presenters were requested to structure their remarks under the assumption
the CSE members have reviewed the information submitted. A brief summary of the
highlights and look to the future was suggested, in order to leave adequate time for Q & A. A
motion to approve, or not, the recap as presented and release the final funding disbursement
is required for each event.
Bravo! Vail: James Palermo, Jeanne Reid, Carly West, Caitlin Murray
Executive Director Palermo spoke briefly about the rebranding of the festival this year to
focus more on the “Vail” experience of the unique combination of world class music,
social interaction and the amazing environment. The Bravo! Vail brand was launched
and sponsorship was in the forefront this year. The numbers of daytime and free events
were increased. New programs being planned for 2014 include a Piano Camp for “play,
play, play,” increased community engagement and collaboration with other existing
programs to bring performance into the lives of a younger demographic. Palermo listed
this year’s successes, which included the 2nd highest number of tickets sold, the 5 best-
attended concerts in the history of Bravo!, the new partnership that brought 6 festival
broadcasts on Colorado Public Radio reaching over 35,000 more people, and the 9 free
performances at the Vail Chapel.
Bank questioned, “Can you maintain the current ticket price costs?” Palermo reiterated
they had the 5 highest attended concerts in the history of Bravo this past summer. He
manages all costs and is entering the strategic planning phase for 2014.
Bruno commented she loved the Chapel series and she enjoyed the lawn concerts with
her family - noting many of the regular attendees have an almost proprietary stake in
their spots on the lawn. Palermo stated that he embraces the ‘ownership feel’ of
patrons.
Chapin asked if there were long term commitments from the Dallas, Philadelphia and
NY orchestras and noted there were substantial ticket price differences between the
orchestras. Palermo affirmed the commitments of the orchestras, but said the ticket
prices were more a reflection of demand relative to price. There is a 40% greater
demand for the NY Philharmonic than the Dallas Symphony Orchestra - it is a balancing
act. He emphasized the future focus will be on the new brand awareness and the
prestige of the Town of Vail and the Vail brand.
The board was unanimous in recognizing the great job done by the Bravo! organization.
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Motion to approve the recap as presented and release the final funding
disbursement to Bravo! Vail.
M/S/P: Kundolf/Davis/Unanimous. The motion passed 6-0.
USA Pro Challenge: Vail Valley Foundation, Scott Bluhm – this recap was postponed
to a future meeting because the survey data from the State of Colorado is not yet
available.
Gerald R. Ford Amphitheater and Hot Summer Nights: Vail Valley Foundation, Jen
Mason
Mason began by introducing the series as one of the longest standing events in Vail,
which has grown to a summer long series with 9 concerts. She stated attendance
numbers were down slightly this season, which was much rainier than normal. Mason
noted most complaints were about parking and high prices on concessions, particularly
over the $6.00 cost of a beer. She noted most Vail events have established a cost of
$5.00 for a 12 oz. beer and the amphitheater serves a 16oz. beer. Customer perception
is the issue.
Navas asked whether, given the difference in the demographic profile of those who
attend Hot Summer Nights vs. Dance and Bravo, it would make sense to have a
different menu. Mason responded they have addressed the issue by introducing happy
hour specials. Chapin commented that compared to other regional venues, GRFA
prices are quite fair and added kudos on the demographic profile which shows 50% of
the audience are out of state visitors. Mason referred to hotel concierges who suggest
the concerts to their guests and Bank added many of the Welcome Center guests
mention their disappointment once the concert series is over.
Brandmeyer asked, “Do patrons use the Express Bus?” Mason replied many of the
Bravo! and Dance Festival patrons use it, but more Hot Summer Nights attendees are
taking advantage of the bike valet service - about 65 per concert.
Rogers, “Any theft in bikes?” to which Mason responded, “No.” Rogers suggested
advertising the bike corral.
Motion to approve the recap as presented and release the final funding
disbursement for Hot Summer Nights to the Vail Valley Foundation.
M/S/P: Kundolf/Cassidy/Unanimous. The motion passed 6-0.
America Cup Fly International Fly Fishing Tournament: John Knight
Knight explained many of their participants come two weeks in advance with their
families. This year’s world #1 team (Czech Republic) participated, an indication of a
strong vote of confidence for the upcoming 2015 Youth World Flying Fishing
Championships, in which teams from 15-16 countries will be represented, and the
senior World Fly Fishing Championships in 2016, at which 30-35 countries are expected
to be represented in Vail. The governing body of the competitive fly fishing world (FIPS)
“secret shopped” the event and the America Cup passed with flying colors on the great
venue, waters, watershed and the Town of Vail – a huge vote for Vail. They found great
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success, in spite of extreme weather conditions, which they were able to overcome, with
the casting competition at the International Bridge and also with the merchant program.
Teams from France, Czech Republic and Hungary are already registered for the 2014
event.
Davis, stating he had volunteered for the event to learn more about fly fishing, was
“blown away” by the event, the venues, families and merchant program and called it an
“awesome event.”
Kundolf noted the families and participants “infiltrate the village after the fishing event,”
and they represent a high level demographic. Knight responded he is very aware of the
benefits other events and activities contribute to the experience of the participants.
Bruno remarked she wishes every $5,000 allocation could generate over 300 room
nights.
Knight responded there is no local fishing team, the closest is from the Front Range,
and the volunteers come from Front Range and from other regional states. He said,
“The buzz for Worlds has already begun.”
Bank asked if there is a limit to the number of teams that can participate. Knight replied
he is developing other venues in anticipation of the greater team numbers. It is a
concern and he is addressing it. The locations and rotation schedules are highly bound
by the rule’s handbook.
Navas commented given the high water conditions of the rivers and the multiple venue
changes this year required, the way it was handled was excellent. Knight thanked the
BLM and the US Forest Service for all of their support.
Motion to approve the recap as presented and release the final funding
disbursement to The America Cup International Fly Fishing Tournament.
M/S/P: Kundolf/Davis/Unanimous. The motion passed 6-0.
Keen Vail Kids Adventure Race: Beth Pappas, Vail Recreation District
Pappas began by stating the event “embodies ‘Like Nothing on Earth,’ as no one has
copied it yet!” Participation increased by 100%, with the Saturday race sellout and
Sunday with only 15 spots left. Participants were 51% local and 49% destination guests
- a 74% increase in destination from 2013. There was also a 119% increase in Vail
room nights with an 18% increase in length of stay. She described the event as having
delivered a high quality, personal experience from a Vail world-class community.
Pappas brought samples of attendee bags, medals and photos to show the CSE
members.
Kundolf suggested it might behoove them to add a Friday race, with on-site sign up for
the kids who are here but can’t get in and who seem to be suffering from the “kids at the
candy store window” syndrome.
Bruno responded, as the parent of participants, that there is a need to sign up early, as
some preparation is essential for the safety of the participants and the success of the
event. Bruno does agree that adding a Friday event would be a good thing.
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Davis stated that the event was awesome and they should expect increased registration
demands. Pappas reiterated safety is their number one concern, but they could certainly
increase the expo.
Bank commented, “No need to be nervous – tremendous job,” and asked how they
anticipate the development of Epic Discovery will impact the event. He offered the
suggestion of sending the kids that are locked out to Epic Discovery. Bank closed with,
“You are in GoPro mode – accept it.”
Bruno: This was a seamless event. Pappas credited the CSE with the encouraging
them to grow the event and recognized the staff and volunteers for their dedication.
Chapin recognized Vail Resorts for their support, and said he had volunteered for the
event because they have a unique challenge in recruiting volunteers, as a high level of
expertise is required.
Motion to approve the recap as presented and release the final funding
disbursement for the Keen Vail Kids Adventure Race to the Vail Recreation
District. M/S/P: Kundolf/Cassidy/Unanimous. The motion passed 6-0.
Lionshead Family Fun Club: Brian Hall, Blue Creek Productions
Despite the early challenges with a number of conflicts within the venue, construction of
the fountain and limited support of the Lionshead merchants at the front end (which was
later received), Hall expressed, in the big picture, he is happy with the way the event
evolved and delivered a high quality guest experience. The series included new
integration with The Dance Festival and Fire Department and cross promotion with the
Farmers Market and the Vail Family Adventure Challenge. Weather concerns were
present frequently, and they are discussing moving the event to an earlier time during
the day, where there will be fewer scheduling conflicts with Arrabelle and less chance of
bad weather. The new water feature was fantastic for youth interaction.
Bank suggested they ask the Lionshead Merchants how they feel about the event.
Cabal Yarne, owner of Arriesgado and member of the Lionshead Merchants
Association, stated encouraging families to come to Lionshead brings people into the
store. He stated the association is talking about adding other similar activities and,
“Anytime you can occupy kids, families shop.”
Bruno stated she is in agreement with several of the other CSE members and likes the
idea of starting earlier in the day.
Hall also stated they are planning to add some mini-events such as bike rides/races,
expos, and fun challenges that will help with the press/media exposure. The puzzle is
how to hold the guest for a longer period of time.
Navas noted this is an ambient event, which really adds to the Net Promoter Score.
Kundolf expressed appreciation for the flexibility of the event producer.
Motion to approve the recap as presented and release the final funding
disbursement for the Lionshead Family Fun Club to Blue Creek Productions.
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M/S/P: Kundolf/Cassidy/Unanimous. The motion passed 6-0.
Survivor Vail Casting Call, Vail Family Fun Challenge (VFFC): Brian Hall, Blue
Creek Productions
Hall reviewed the recap and highlighted the primary value of the Front Range media
coverage surrounding the Survivor Vail Casting Call, from which Vail received much
press. Comments from event partner, CSB4 in Denver, were this was the best, most
organized casting call they had seen. Hall noted they had no idea what numbers to
expect and had put extra effort into preparation for the unexpected. Extra overnight
security was put in place, and there were 18 overnight campers in the line. Hall
explained many of the candidates are “audition junkies” and travel around the
country to audition at each opportunity. Participant feedback was very positive from
a customer experience perspective, and strong PR was received.
The VFFC consisted of a custom built obstacle course, which provided opportunity
for “always something to do,” with 1st class graphics, presentation and staffing.
Buses were rerouted from Meadow Drive for safety reasons. Again, Hall stated with
no idea how many people would show up, a positive experience was provided for all.
Bruno asked if there has been consideration for a 2014 plan if the Survivor
Challenge does not return. Hall replied guests are asking for family course obstacles
and if the Lionshead Fun Club event continues, they may add the obstacle course
and possible kids + parents competition overlaying the Fun Club. Hall will ask
Survivor if they want to come back. Bank suggested approaching other realty based
shows, an idea to which Hall is open.
Chapin noted the fee for Solaris was $900 negotiated down from $2,300. Navas
reminded the CSE an additional $900 was funded to compensate the producer for
the unbudgeted and unexpected Solaris rental fee.
Motion to approve the recap as presented and release the final funding
disbursement for the Vail Family Adventure Challenge and Survivor Vail
Casting Call to Blue Creek Productions.
M/S/P: Kundolf/Davis/Unanimous. The motion passed 6-0.
Living Well Summit: John Stone, DiscoverWell
Stone reviewed the recap and highlighted the donation of participation of over 30
leaders and presenters who stayed and engaged with each other and the attendees,
who accentuated the belief that Vail can be a destination for Health & Well-being. 25
members of Vail Mountain High School football team attended the Joe Montana
keynote, and three “received” an autographed football– an incredible and emotional
experience. Marketing reach was limited to the Vail Valley, based on budget. In-kind
sponsorship was an excellent and significant benefit in the form of a partnership with
the Sonnenalp Hotel. Survey responses exceeded expectations: Overall satisfaction
91%. Learned more than expected 80%. Recommend to a friend: 92%. Return next
year: 87%.
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Bank stated John Ricks, Associate Director of the Colorado Tourism Office,
mentioned his trip to Vail for the Living Well Summit at the Governor’s Conference in
Telluride at the State Conference on October 1st, and called it “a huge plug.” Banks
encouraged all event producers to take advantage of complimentary listings on the
Colorado Tourism Office web site.
Chapin noted the $100K loss and suggested that many guests have great income;
perhaps they could charge more based on attendee demographics. Stone stated
ticket price is always a debate as communicating a value. Loss is more of a
corporate sponsorship issue versus a ticket sales problem as they found themselves
between funding cycles. Chapin noted this is a great opportunity for sponsorship –
don’t be discouraged.
Cassidy remarked the incredible speakers laid groundwork for sponsorships, and
that development of a media sponsor would be great. Stone responded John
Marshall of the Associated Press attended and is writing a story.
Kundolf, calling it a strong event with a lot of growth potential, suggested the
following opportunities: Insight from attendees - look locally. Bring up a Denver
Bronco; there are non-profit folks in the backyard for speakers. She looks forward to
2014.
Motion to approve the recap as presented and release the final funding
disbursement for the Living Well Summit to DiscoverWell.
M/S/P: Kundolf/Bank/Unanimous. The motion passed 6-0.
Vail Lacrosse Shootout: The recap submitted has been posted to Laserfiche. No
one will be presenting at this meeting, but any questions will be forwarded or
addressed as part of the funding allocations presentation for this event.
Navas explained for 2014, the Ford Park construction project effects on this event
are still under discussion. The tournament expects to have use of the Soccer Field in
Ford Park and the fields at Vail Mountain School and Donovan Park. They have
historically utilized fields all across the county and will do so again. The Town of Vail
will most likely not provide buses to outlying areas, as the need does not seem
apparent and the event will still have a strong presence in Vail. Additionally, some of
the older player competitions may be moved to Denver, because the World Lacrosse
Championships will be occurring there the week following the Shootout in Vail. Some
of the elite international teams are expected to play in Vail next summer as well.
Hefferren noted that the Lacrosse tournament was not successful in the “activation”
of the event.
Motion to approve the recap as submitted and release the final funding
disbursement for the Vail Lacrosse Shootout to Colorado Lacrosse
Promotions. M/S/P: Kundolf/Bank/Unanimous. The motion passed 6-0.
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Gourmet on Gore: Highline, James Deighan
Deighan began by stating he had nothing to add to the recap report submitted. The
2013 event was highly successful, had “hit its stride” and the team was working
better than ever with planning, marketing, and activation working on all cylinders.
Although Gourmet on Gore was the smallest event sponsored as part of their
nationwide activation, the Toyota Go Places goals were achieved. Marketing and PR
were ramped up highly per Toyota’s request and was supported equitably by the
Town of Vail (CSE and VLMD). Traffic was tremendous for Labor Day weekend.
Labor Day Weekend has clearly become successful valley wide.
Davis stated the Friday evening Tasting Tour was the only negative in the event.
Food offerings need to be of a higher level. The value of $140 was lacking and as
the kickoff to the event it needs to be at a higher level. The balance of the event was
excellent. Deighan responded they are aware of the restaurant inconsistencies and
are addressing it. 2012 had too much alcohol, 2013 a lack of alcoholic beverages.
Cassidy added there was poor communication on why they didn’t have alcohol and
the food overlap should be addressed. Navas suggested more alcohol is not
necessarily the fix, but rather to offer more creative non-alcoholic beverages.
Deighan remarked the Tasting Tour is a 100% donation offering. Kundolf was critical
of the last minute organization of this component and agreed that the effort needs to
start earlier.
Bruno stated although she had missed Friday night, the weekend crowds were
incredible and expressed “kudos on getting the word out,” and “Monday was great.”
Deighan noted they had extended hours on Monday and guests stayed through the
entire weekend. He went on to suggest an idea he had come up with after Saturday
afternoon rains washed out the crowd at both this event and Oktoberfest. Town of
Vail branded umbrellas should be available to hand out to guests when rain starts.
They could be collected at exiting – or sold, adding a charity element with a
sponsorship. CSE members thought this an excellent idea and suggested Deighan
can assist in finding a sponsor.
Motion to approve the recap as presented and release the final funding
disbursement to Highline for Gourmet on Gore.
M/S/P: Kundolf/Davis/Unanimous. The motion passed 6-0.
Vail Oktoberfest: Highline, James Deighan
Deighan opened his remarks by stating Highline had addressed the comments from
previous years with respect to not providing an authentic German beer by bringing
Hacker Pschorr, one of the original Munich beers, on as the official beverage. The
2013 update has a focus on the new beer sponsorship featuring the “original
“Munich beers and the introduction of authentic blue and white pageantry. Deighan
added in spite of the rain, this was “the biggest (Vail) Oktoberfest ever” and they will
take a look at improving the “lines” for beer, tokens, food, etc., all of which were a
problem this year. They are considering taking credit cards in the future. The Kid
Zone was packed. Other areas for improvement include re-evaluation of the trash
and recycling management and sponsorship development that is more “relevant” to
the theme.
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Kundolf said she sat with some Vail Pioneers and had a few beers and there was
“excellent camaraderie based on beverages.” Deighan stated the loss of Bud Light
also resulted in lost revenue on beer sales. In 2012 Bud Light sold 50% of the beer,
and they will seek to address this for 2014. Lionshead is an out of town crowd. Vail
Village is a mixed local and destination crowd.
Bruno commented the event is a great fit for Lionshead and added Oktoberfest in
Lionshead is what the Lionshead Merchants should look to as a model for a
successful event. She noted it had been packed there on Saturday and asked
Deighan if they had seen a big leap in growth there? Deighan replied he would
check and noted that Lionshead attracts an out of town crowd, whereas Vail Village
attracts about a 50/50 mix of out of town guests and locals. Davis agreed that,
“Lionshead was an awesome fit.”
Motion to approve the recap as presented and release the final funding
disbursement for Vail Oktoberfest to Highline.
M/S/P: Kundolf/Chapin/Unanimous. The motion passed 6-0.
Review of Vail Holidaze proposed event schedule: Deighan affirmed the dates of the event
as presented and stated they are still working with the Art in Public Places board to combine
Triumph Winterfest kick-off with a reformatted version of the tree-lighting ceremony, most likely
in the Gore Creek Promenade. Navas asked if the specific dates and acts for the concerts
have been set yet for Snow Daze and Holidaze, as she is getting many requests for
information from winter publications with approaching deadlines. Deighan replied he is working
on it. Navas also shared with the group Jeff Brausch has booked the high level skating shows
for Holidaze on December 20-21, which will feature rising stars of the US Olympic team who
have not yet medaled and will give the audiences an intimate introduction so they can root for
them at Olympics.
Review Proposed Event Funding Agreement template for 2014 Events: As posted in the
Revised Agenda, this item was postponed to an upcoming meeting.
Contract proposal and scope of work for CSE Event Liaison and Strategic Consulting in
2014: Hefferren gave a brief summary of the proposed scope of work and noted the efforts to
provide marketing and community activation guidance to every event over the last year were
very successful, but required considerably more time than expected. There were no questions
from the CSE members, and Hefferren left the meeting.
@ 10:50 a.m.: Motion to move into Executive Session, pursuant to: 1) C.R.S. §24-
6-402(4) (e) - to determine positions, develop a strategy and instruct negotiators,
Regarding: Contract for Strategic Planning and Consulting Services to the CSE in
2014. M/S/P: Kundolf/Davis/Unanimous. The motion passed 6-0.
@ 11:21 a.m.: Motion to adjourn the Executive Session and return to the regular
CSE meeting. M/S/P: Bank/Davis/Unanimous. The motion passed 6-0.
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The regular meeting of the CSE reconvened at 11:21 a.m. Bruno reported all discussion in the
Executive Session was as posted, and no decisions were made. Navas was asked to follow up
with additional information, as requested, with respect to the Event Liaison contract between
Callosum and the VLMDAC.
New Business and Community Input: There was no community input and no new business
was discussed.
Motion to adjourn at 11:21 a.m.
M/S/P: Kundolf/Davis/Unanimous. The motion passed 6-0.
UPCOMING MEETINGS:
Joint Meeting CSE and VLMDAC @ VLMDAC
Thursday, October 17 at 8:30 a.m.
Antlers Condominiums and Conference Center
Next CSE Meeting:
Wednesday, November 6, 2013 @ 8:00 a.m. – 5:00 p.m.
Antlers at Vail, Condominiums and Conference Center
All Day Review of Funding Requests
Wednesday, November 13, 2013 @ 8:00 a.m. – 2:00 p.m.
Antlers Condominiums and Conference Center