HomeMy WebLinkAbout2013 UPC Key Metrics one_sheet
Event:
Largest annual spectator sporting event in Colorado and largest professional cycling event in North America
Over 1 Million Spectators on-site
Voted one of the Top 5 races in the World (Cycling News, 2011 & 2012)
Continually attracts the world’s best riders:
2013 Field
o #1 and #2 Ranked Riders in the World
o 2 Tour de France Champions
o 9 Tour de France Stage Winners
o 3 World Champions
o 26 Olympians
o 10 Current National Champions
Spectator Demographics
Average Household Income: $110,000; 31% earn more than $120K
Education: 92% College; 32% Graduate Degree or higher
Residence: In-State = 76%; Out of State = 24%
Gender Split: 54% Male/46% Female
Age: 25-54= 61% of Total; 21-40= 28% of Total
Partner Affinity: 71% would purchase partner’s product/service over non-partner because they support the USA
Pro Challenge
Coverage: Television
Broadcast in 177 countries and territories worldwide
Domestic: 22+ hours of race coverage on NBC, NBC Sports Network and NBC Universal (14 hours live on NBC
Sports Network; 4 hours live on NBC during Final weekend; 4 hours NBC Universal re-broadcast)
International: 42 hours (via Eurosport, Eurosport 2, OSN, Vive! Deportes, TVC Deportes, Setanta, etc.)
Colorado’s largest television station(KUSA-9-NBC) is the Official Promotional Partner giving the event top billing
in the morning and evening news during the week
Coverage: Online & Social
Tour Tracker (online streaming coverage) Viewers: 290,000
Tour Tracker Commercial Impressions: 7.6 Million
Tour Tracker Mobile Device Sessions: 702,214 during race week
Official Website: Over 1.1 million visitors; 3.7 million page views
Facebook: 90,112 Likes; 11.5 million impressions
Twitter: 21,840 Followers; 15.7 million impressions
You Tube (USA Pro Challenge channel): Over 316,000 minutes watched
Coverage: Print/Digital Media
Over 6,000 articles (Local, National, International)
Outlets include: USA Today, NY Times, LA Times, AP, Agence France-Presse, L’Equipe, Yahoo! News, Sports
Illustrated, ESPN, Yahoo! Sports (UK, Malaysia, Australia, Singapore), Outside, Mens Journal, etc.