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HomeMy WebLinkAbout2013 UPC Vail Re-CapThe Numbers ATTENDANCE: Vail Total – 30,000 Spectators PARKING: Village Structure – Full Lionshead Structure – Full Frontage Road – Packed Vail Pass Parking - Packed The Crowds THE RIGHT SPORT AT THE RIGHT TIME Big Business •Largest annual spectator sport in Colorado •Largest pro cycling race in North America •Voted as one of the top 5 cycling races in the world (Cycling News 2011 & 2012) Best of the Best •#1 & #2 ranked riders in the World •2 Tour de France Champions •9 Tour de France stage winners •3 World Champions •26 Olympians •10 National Champions Vail Exposure Unprecedented cycling broadcast TV coverage of Vail Time Trial •2 Hour live show on NBC Sports •1 Hour re-cap show over the weekend •150 Million household reach Overall Exposure International coverage in 177 countries Total Tour Media Impressions = 3.0 Billion Exceptional Reach Ground-breaking new ways to engage fans Digital Online Distribution strong and engaged following Tour tracker - 290,000 Unique Users - 702,000 Launches Social Media - 90,000 Facebook fans - 11.5 Million Impressions Twitter - 21,800 Followers - 15.7 Million Impressions Website - 1.1 Million Website Visits - 3.7 Million Page Views Innovation Vail Time Trial •Collaboration and teamwork with Joint LOC •Community involvement and business support •Positive merchant feedback throughout Vail •Public notifications and messaging •Venue layout and flow •Consolidation of Lodging properties What Worked Well “This race will separate the men from the boys.” Peter Stetina Two-time Under Age 23 Time Trial Champion 2014 Award The fans, riders and the Tour have spoken! The Vail Time Trail will return in 2014 as the penultimate stage to the 2014 edition of the USA Pro Challenge Next Steps to 2014 THANK YOU VAIL