HomeMy WebLinkAbout2013 UPC Vail Re-CapThe Numbers
ATTENDANCE:
Vail Total – 30,000
Spectators
PARKING:
Village Structure – Full
Lionshead Structure – Full
Frontage Road – Packed
Vail Pass Parking - Packed
The Crowds
THE RIGHT SPORT AT THE RIGHT TIME
Big Business
•Largest annual spectator
sport in Colorado
•Largest pro cycling race in
North America
•Voted as one of the top 5
cycling races in the world
(Cycling News 2011 & 2012)
Best of the Best
•#1 & #2 ranked riders in the
World
•2 Tour de France Champions
•9 Tour de France stage
winners
•3 World Champions
•26 Olympians
•10 National Champions
Vail Exposure
Unprecedented cycling
broadcast
TV coverage of Vail Time Trial
•2 Hour live show on NBC
Sports
•1 Hour re-cap show over the
weekend
•150 Million household reach
Overall Exposure
International coverage in 177
countries
Total Tour Media Impressions =
3.0 Billion
Exceptional Reach
Ground-breaking new ways to engage fans
Digital
Online Distribution strong and
engaged following
Tour tracker
- 290,000 Unique Users
- 702,000 Launches
Social Media
- 90,000 Facebook fans
- 11.5 Million Impressions
Twitter
- 21,800 Followers
- 15.7 Million Impressions
Website
- 1.1 Million Website Visits
- 3.7 Million Page Views
Innovation
Vail Time Trial
•Collaboration and teamwork with
Joint LOC
•Community involvement and
business support
•Positive merchant feedback
throughout Vail
•Public notifications and messaging
•Venue layout and flow
•Consolidation of Lodging properties
What Worked Well
“This race will
separate the men from
the boys.”
Peter Stetina
Two-time Under Age 23 Time
Trial Champion
2014 Award
The fans, riders and the Tour
have spoken!
The Vail Time Trail will return
in 2014 as the penultimate
stage to the 2014 edition of
the USA Pro Challenge
Next Steps to 2014
THANK YOU VAIL