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HomeMy WebLinkAbout2014 USAPC- Vail Recap`y 1 Ch1/4LLCNGE " +i z°14 ra-4 W, � W, ;7 `; -'lk 9 Q 7 4 ' In its 4th Year, the USA Pro Challenge Set a Fast Pace for Achieving Success "There isn t arae "best part' of the race [the USA Pro Challenge, it's the whole package„ Jens Voigt (GER), Trek Factui V Hacing Competed in 17 Tours ole France World Record Holder - One Hour Trauk Dist;ai . Stage 4 Winner - 2012 USA Pro Clhallenf-- "This race is one of the highest class races in the world. To vin it for the second time is no easy feat and #m really honored" Tejay gran Garderen [USAF , ii ML Racing Tearn]&= Overall Winner - 2014, 2013 USAF Pro Challenge' 5th Place Over -,01 o 014 Tour de France', —.. "This race is special to arae, it demonstrates a great passion for cycling in the states and that's what cycling need's. I'm very happy to be here" Fr.ink Schleck (LUX), Trek Factory Racing 3rd Place Overall - 2011 Tour de France lw,ca 6 ip 3 -,- �,0 The World's Best Riders Take On America's Race • Tour de France Stage Winners • 7 Giro d'Italia Stage Winners • 2 World Champions • 21 Olympians • 9 National Champions • 0 Countries Represented iA& kNI f ; P R Over 1 Million Spectators Shared the Excitement "The crowds were absolutely incredible. Every year the crowds rival any race we do, including the Torr de France. ,it's hard to beat crowds like this, anywhere" Tejay van Garderen CUSA), BIVIC Racing Teann Overall Dinner -.2014, 2012 USA Pro C." 5th Place Overall - 2014 Tour de France "I love this race. 1 thinly it's a really hard week, but when the race is special, the riders can give more than 100 percent" Iran Basso [ITA), Cannondale Pro Cycling" liver -ll I.Afinnpr - 21010, 200E Giro d'Itali ; . 10 "The crowd was incredible. Colorado crowds are second to none. The last 500 meters were absolutely insane" 'rum Danielson (USA), Garmin-Sharp 2nd Overall - 2014 USA Pro Challenge % of Fans Traveled from Out of State ALS Drawing Affluent & Health Focused Fans from Far and Wide Average HH Income: $114,000 1200000+ = 32% ov k-iouEiehuiuiz Residency: - lay -Mate = 73%; Out of State = 27c Age Range: -54 = % Of Total Gender Split: F n-lal = r-*-; �, Q - college '-' `o;Graduate Degree = 33P -r Activity Level: - 79% of Fare Cycle Regularly "'The ferns ,dere in Colorado are second to none. " Christian Vande Velde (USA), NBC Commentator Overall ginner - 2012 LISA Pro Chellenc A Global Television Event 135+ Countries and Territories 30 Hours of National Coverage lit - 2 Hour- NBC Sports - 21 Hc, - Universal Sports - 7 Hour 1 40 Hours of International Coverage - Eurospor - Eurospor EBU - FOX Africa UNIVERSAL P� 1� � NBC r� � T - LR 1 '� � � ��r�r N E T AM ®R Fi - TM " J I ` FOX *#-A-* EURQ ' r Having it ALL in the Palm of Your Hand The Pro Challenge Tour Tracker Viewers from n 19B Countries and Territories res - -E=op -I u: USA, (_;al-iada, Netherlands, United Kingdom, Poland, France, Germany, r4us ralia, Belglurn, Spralrr 1 254,000 (fin -line Viewers * • 12.7 Million Commercial Impressions 9 Over 3.5 Million Mobile Screen Views The Fan Controls the fiction Live Streaming Video CoueragiE - Real Time Insider Commentary Stage and Rider Analysis - GPS Rider Tracking Web and Social Media USA Pro Challenge Averaged 2B IMPRESSIONS PER SECOND During Race Week August 18 - 24 e PPro Challenge.com ell i 883, 000 VisiVs 2.S Million Page Views Facebook Likes: 100,100 Impressions: 99.2 Million TWItter FollovverE3; 28,031 Impressions: 45.1 Million You Turye Tl be Minutes Watched: 208,,2_1-i7 USA Prcj Challenge Channel ".0 Print PRE PACE Competitor June Insert - Utyr Uome, 'bee & Stag Marketing Copy - City Pictures 85,000 Distributed 5280 Traveler Issue Insert "• '� F '.+ 541 LJ' � W".vie i 1� J6J� SJ J 4d : - City Pictures - Route map 460,000 Distributed M s=- f' PACE I -1 PACE WEEK: Official Event Guide - One [`l ] 1/2 page Ad 50,000 Distributed Via Melo and On-site Denver Pest Insert - Stage Description - City Pictures 460,000 Distributed Map Guide - Host Partner Lagos - Stage Description - Stage Map 40,000 Distributed On-line, Digital, Social Media PrcChallenge.ccm Website - Host I.. ity Page Social Media Fail Week" on Pro Challenge Facebook -116,328 total reach of all posts mertinnir, r, Vail Summer of Cycling -Fail Package - 1,791 Entries for prize - 62,070 Social Media Impressio,r, Newsletter -Mail Hast City Highlight - 32,000 Subscribers - 6W f u r �- 47 rk 11 f JTlIaL RACE ow - -..- lij a 406 k ate' s - .9S - r �r M • h dw apicpo►ss.co FAVI"