HomeMy WebLinkAbout2014 USAPC- Vail Recap`y
1
Ch1/4LLCNGE " +i z°14
ra-4 W, � W,
;7 `; -'lk
9 Q 7
4 '
In its
4th Year,
the
USA Pro Challenge
Set a
Fast
Pace
for
Achieving
Success
"There isn t arae "best part' of the race [the USA Pro Challenge, it's the whole package„
Jens Voigt (GER), Trek Factui V Hacing
Competed in 17 Tours ole France
World Record Holder - One Hour Trauk Dist;ai .
Stage 4 Winner - 2012 USA Pro Clhallenf--
"This race is one of the highest class races in the world. To vin it for the second
time is no easy feat and #m really honored"
Tejay gran Garderen [USAF , ii ML Racing Tearn]&=
Overall Winner - 2014, 2013 USAF Pro Challenge'
5th Place Over -,01 o 014 Tour de France', —..
"This race is special to arae, it demonstrates a great passion for cycling in the states
and that's what cycling need's. I'm very happy to be here"
Fr.ink Schleck (LUX), Trek Factory Racing
3rd Place Overall - 2011 Tour de France
lw,ca 6 ip
3
-,- �,0
The World's Best Riders
Take On America's Race
• Tour de France Stage Winners
• 7 Giro d'Italia Stage Winners
• 2 World Champions
• 21 Olympians
• 9 National Champions
• 0 Countries Represented
iA&
kNI
f ; P
R
Over 1 Million Spectators Shared
the Excitement
"The crowds were absolutely incredible. Every year the crowds rival any race we do,
including the Torr de France. ,it's hard to beat crowds like this, anywhere"
Tejay van Garderen CUSA), BIVIC Racing Teann
Overall Dinner -.2014, 2012 USA Pro C."
5th Place Overall - 2014 Tour de France
"I love this race. 1 thinly it's a really hard week, but when the race is special, the
riders can give more than 100 percent"
Iran Basso [ITA), Cannondale Pro Cycling"
liver -ll I.Afinnpr - 21010, 200E Giro d'Itali ;
. 10
"The crowd was incredible. Colorado crowds are second to none. The last 500
meters were absolutely insane"
'rum Danielson (USA), Garmin-Sharp
2nd Overall - 2014 USA Pro Challenge
% of Fans Traveled from Out of State
ALS
Drawing Affluent & Health
Focused Fans from Far and Wide
Average HH Income: $114,000
1200000+ = 32% ov k-iouEiehuiuiz
Residency:
- lay -Mate = 73%; Out of State = 27c
Age Range:
-54 = % Of Total
Gender Split:
F n-lal = r-*-; �, Q
- college '-' `o;Graduate Degree = 33P -r
Activity Level:
- 79% of Fare Cycle Regularly
"'The ferns ,dere in Colorado are second to none. "
Christian Vande Velde (USA), NBC Commentator
Overall ginner - 2012 LISA Pro Chellenc
A Global Television Event
135+ Countries and Territories
30 Hours of National Coverage
lit - 2 Hour-
NBC Sports - 21 Hc,
- Universal Sports - 7 Hour
1
40 Hours of International Coverage
- Eurospor
- Eurospor
EBU
- FOX Africa UNIVERSAL
P� 1� � NBC r� � T
- LR 1 '� � � ��r�r N E T AM ®R Fi
- TM
" J I
` FOX
*#-A-*
EURQ ' r
Having it ALL in the Palm of Your Hand
The Pro Challenge Tour Tracker
Viewers from n 19B Countries and Territories
res
- -E=op -I u: USA, (_;al-iada, Netherlands, United Kingdom, Poland,
France, Germany, r4us ralia, Belglurn, Spralrr 1
254,000 (fin -line Viewers *
• 12.7 Million Commercial Impressions
9 Over 3.5 Million Mobile Screen Views
The Fan Controls the fiction
Live Streaming Video CoueragiE
- Real Time Insider Commentary
Stage and Rider Analysis
- GPS Rider Tracking
Web and Social Media
USA Pro Challenge Averaged 2B IMPRESSIONS PER SECOND
During Race Week August 18 - 24
e PPro Challenge.com
ell i 883, 000 VisiVs
2.S Million Page Views
Facebook
Likes: 100,100
Impressions: 99.2 Million
TWItter
FollovverE3; 28,031
Impressions: 45.1 Million
You Turye
Tl be Minutes Watched: 208,,2_1-i7
USA Prcj Challenge Channel
".0
Print
PRE PACE
Competitor June Insert
- Utyr Uome, 'bee & Stag Marketing Copy
- City Pictures
85,000 Distributed
5280 Traveler Issue Insert
"• '� F '.+ 541 LJ' � W".vie i 1� J6J� SJ J 4d :
- City Pictures
- Route map
460,000 Distributed
M s=-
f'
PACE
I -1
PACE WEEK:
Official Event Guide
- One [`l ] 1/2 page Ad
50,000 Distributed Via Melo and On-site
Denver Pest Insert
- Stage Description
- City Pictures
460,000 Distributed
Map Guide
- Host Partner Lagos
- Stage Description
- Stage Map
40,000 Distributed
On-line, Digital, Social Media
PrcChallenge.ccm Website
- Host I.. ity Page
Social Media
Fail Week" on Pro Challenge Facebook
-116,328 total reach of all posts mertinnir, r,
Vail
Summer of Cycling
-Fail Package
- 1,791 Entries for prize
- 62,070 Social Media Impressio,r,
Newsletter
-Mail Hast City Highlight
- 32,000 Subscribers
- 6W
f
u r �-
47
rk
11 f
JTlIaL
RACE
ow
- -..- lij
a
406
k ate' s
- .9S -
r
�r
M
•
h dw
apicpo►ss.co
FAVI"