HomeMy WebLinkAbout6.a.2013 Noram Cup 2 - Event_RecapDEPARTMENT
February 5, 2014
Event Recap: FIS NORAM CUP
Event Title: December 15-20, 2013
Euginnia Manseau, Events Manager
Office: 970-790-5133
Mobile: 970-390-7850
emanseau@skiclubvail.org
2 Town of Vail | CSE | 12/15/11(presentation date)
Vail Brand Compatibility
“Premier International Mountain Resort Community”
3 Town of Vail | CSE | 12/15/11(presentation date)
Standard of excellence met by:
•TD from Canadian, Camille Courchesne said that the event was a very
well run ski race with excellent timing, course preparation, and a very well
organized series
Event Strengths & Weaknesses
4 Town of Vail | CSE | 12/15/11(presentation date)
Exceeded expectations: We continually run seamless events from start
to finish that visiting teams are very thankful.
Measures that could be taken for event improvement: This event takes
a great deal of manpower to run and with the help of more
volunteers, there would be less stress on a small group of
individuals.
For repeat event, comparison to past years: All 3 years that we have
hosted the FIS Noram Cup, we have exceeded the expectations of
all the parties involved.
Event Budget
5 Town of Vail | CSE | 12/15/11(presentation date)
•Total event budget:
•CSE funds: $2500
•Profit and loss: This event is a break even event for SSCV
•Funding utilization: To offset the cost of the event
•In-kind sponsorship: $2500
•Cash sponsorship: $28,750
* Event producer to attach detailed budget for recap
2013
Town of Vail Spending
Revenue
USSA Event Support $16,000.00
Town of Vail $2,500.00
Restaurant Sponsors $250.00
Sponsor $10,000.00
Total Revenue $28,750.00
Expenses
Hill Use $9,219.50 Vail Resorts
Technical Delegate $3,636.91
Race Administrator $47.96
Chief of Race $1,450.00
Awards& Awards Party $502.75
Lunches $1,633.45
Participant Gifts 3284.88
Supplies & Equipment $410.35
Thank You Party & Gifts 126.63 Manor Vail
Room Rental & Cages $563.44 Manor Vail
Total Expense $20,875.87
Total Event Income $7,874.13
Estimated Results*
Attendance Numbers
7 Town of Vail | CSE | 12/15/11(presentation date)
* Based on survey results.
•Estimated attendance:
We had 110 Men compete in the GS and 115 in the Slalom events.
We had 83 Ladies’ compete in the GS and 97 in the Slalom events.
We had 80 coaches attend and 5 Officials.
•% of people in Vail specifically for event:
Everyone that participated specifically came to Vail for the event as well
as local athletes that currently live in the Vail Valley.
•% of people attended previous years:
About 80-90% of the people that attended the event last year returned.
Estimated Results*
Demographic Profile
8 Town of Vail | CSE | 12/15/11(presentation date)
•Attendees came from (local, regional, out of state, international):
Argentina/1 Finland/2
Armenia/1 Great Britain/1
Australia/9 Italy/1
Austria/1 Japan/1
Canada/62 Norway/11
Cayman Islands/1 New Zealand/4
Chile/3 Russia/1
Croatia/5 Slovenia/2
Czech Republic/1 Switzerland/1
Denmark/1 Sweden/4
Estonia/ 1 USA/97 (27 West; 32 USST;
34 R/C; 24 East
•Average age and income bracket of attendees: YOB 1996-1977 ($0-
10,000)
* Based on survey results.
Estimated Results*
Event Attendee Estimated Spending
9 Town of Vail | CSE | 12/15/11(presentation date)
•Lodging:
•% attendees stayed in Town of Vail: 75%
•Average amount spent on lodging/day: $100/per person
•Estimated room nights booked due to event association: 72 with
Manor Vail Lodge
•Lodging call to action: Manor Vail Lodge
•Dining: Larkspur/Manor Vail Lodge/City Market/Safeway
•Shopping: NA
•Other Activities: NA
* Based on survey results.
Estimated Return on Investment (ROI)*
10 Town of Vail | CSE | 12/15/11(presentation date)
•Additional Town of Vail spending event generated: This event takes
place on Vail Mountain. We pay Vail Resorts a hill fee and use Manor
Vail Lodge for our meeting room rentals and lodging.
•Ratio of increased revenue to amount of funding received: It is hard to
base what the athletes spend on food and where else they stayed
beyond Manor Vail Lodge, but there was at least the amount of
funding was generated back into the Town of Vail.
•Sales tax revenue generated by event and accrued to Town of Vail
including sales and lodging tax:** $13,648- $546 – This is less that last
year due to time of year and room rates were lower. This only includes
Manor Vail Lodge revenue.
* Based on survey results.
** The TOV collects 4% sales tax with the exception of short-term lodging which collects 5.4% after
the addition of a 1.4% local marketing district tax. For more information:
http://www.vailgov.com/subpage.asp?dept_id=48