HomeMy WebLinkAboutEvent Liasion Update 030514-FinalEvent Liaison Update
Upcoming Events – CSE Board Meeting
March 5, 2014
Upcoming Events
1 Town of Vail | CSE | 3/5/14
Event: 2014 Dates:
•Vail Film Festival Mar 27-30
•Taste of Vail April 2-5
•Pink Vail 5-Apr
•Spring Back to Vail April 7-12, 20
•Vail Whitewater Race Series May 14 - June 11 (5 Tuesdays)
•Feast! Vail May 23-36
•Vail Valor Races; Valor Running & Fitness Expo May 25-26
•Go Pro Mountain Games June 5-8
•King of the Mountain Volleyball June 13-15
Vail Film Festival: March 27-30
Colorado Film Institute
2 Town of Vail | CSE | 3/5/14
Tier: 2
Funded: $35K
Days out: 22
Marketing
Highlights:
•Google Adwords
•Familiar branding
Vail Film Festival: March 27-30
Colorado Film Institute
3 Town of Vail | CSE | 3/5/14
Taste of Vail: April 4-6
Taste of Vail Inc.
4 Town of Vail | CSE | 3/5/14
Tier: 2
Funded: $37.5K
Days out: 30
Marketing Highlights:
•Debut of Rosé
•Eat Magazine Ad
•Direct Mail
•Eblasts
Taste of Vail: April 4-6
Taste of Vail Inc.
5 Town of Vail | CSE | 3/5/14
Pink Vail: April 5, 2014
Vail Valley Medical Center
6 Town of Vail | CSE | 3/5/14
Tier: 2
Funded: $10K
Days out: 31
Attendees:
•2012: yr 1 - 700
•2013: yr 2 –1,320 (47% increase YoY)
Highlights:
•Great marketing, strong branding
•Highlighted events leading up to 4/5
•Diverse outreach/media coverage
•Website
•Facebook
•Vail Daily
Pink Vail: April 5, 2014
Vail Valley Medical Center
7 Town of Vail | CSE | 3/5/14