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HomeMy WebLinkAbout1.c. Event Liasion Update 040214-FinalEvent Liaison Update Upcoming Events 1 Town of Vail | CSE | 4/2/2014 Event Dates Spring Back to Vail April 11 -13 & 20 Vail Whitewater Park Kayak Series Tues, May 14-June 11 FEAST! Vail May 23 - 26 Vail Valor Races, Vail Running & Fitness Expo May 25 - 26 GoPro Mountain Games Jun 6 - 9 King of the Mountain June 13 - 15 Spring Back to Vail: April 11 -13 & 20 Highline 2 Town of Vail | CSE | 4/2/2014 Tier: 1 Funded: $35K Days out: 6 Sponsors: Vail Mountain, Pepsi, Bud Light, Sprint, Helly Hansen, Red Bull, GoPro, SmartWool, and Town of Vail. Vail Whitewater Park Kayak Series: Tuesdays, May 14-June 11 Alpine Quest Sports 3 Town of Vail | CSE | 4/2/2014 Tier: 3 Funded: $5K Days out: 42 Notes: Marketing materials design in progress, Facebook page is updated regularly. FEAST! Vail: May 23 - 26 Highline 4 Town of Vail | CSE | 4/2/2014 Tier: 2 Funded: $85K Days out: 51 Notes: Highline to provide update Confirmed 2014 Vail Restaurants •Matsuhisa Vail •Kelly Liken •La Tour •Swiss Chalet •bol •Sweet Basil •Mountain Standard •CineBistro •Blue Moose •Vail Chophouse •Big Bear Bistro •Mountain Cupcakes •Up the Creek FEAST! Vail: May 23 - 26 Highline 5 Town of Vail | CSE | 4/2/2014 EVENT UPDATES: *AS SEEN IN VAIL HOME MAGAZINE GUEST RESTAURANTS/CHEFS: beast + bottle - Chef Paul Riley Bonanno Concepts - Chef Frank Bonnano Panzano - Chef Elise Wiggins TAG - Chef Troy Guard MASTERS OF THE VINE/MIXOLOGY: Nick Noesen, Sommelier Jim Lay, Elway's Vail SPONSORSHIP: FEAST! Vail is presented by the Town of Vail and Stella Artois and is sponsored in part by Carrie Fell Gallery, Fly Fishing Outfitters and Avon Liquors. PARTICIPATING BREWERIES: Aspen Brewing Company, Brewery Rickoli, Durango Brewing Company, Front Range Brewing, Funwerks, High Hops Brewery, Renegade Brewing Company, Revolution Brewing, Tivoli Brewing Company, Trinity Brewing Company. PARTICIPATING DISTILLERIES: Altitude Spirits, Black Canyon Distillery, Boadhouse Distillery, Breckenridge Distillery, Dancing Pines Distillery, Feisty Spirits, Peak Spirits, Roundhouse Spirits. CHECK OUT www.feastvail.com TICKETING LINK GOING LIVE SOON Vail Valor Races: May 25 - 26 Speckled Hound Racing 6 Town of Vail | CSE | 4/2/2014 Tier: 2 Funded: $10K Days out: 53 Notes: Registration up 30% over this time last year. 7 states + Colorado represented (demographics to date). Registration live on active.com Marketing in progress Online campaign starts April 1st: Elevation Outdoors Colorado Runner Competitor Magazine Community Partnerships Vail Veterans Program is philanthropic partner. FEAST VAIL! to provide Memorial Day meal. Vail Resorts to host at Mountain Plaza. Vail Rec Dept to time event. Vail Daily will be key local sponsor. Guerilla Marketing Postcards at February & March Running Races (in CO & UT) Posters To be Distributed Mid-April Print Campaign to follow: Elevation Outdoors (Festival Guide) Colorado Runner Competitor Magazine GoPro Mountain Games: June 6-9 Vail Valley Foundation 7 Town of Vail | CSE | 4/2/2014 Tier: 1 Funded: $100k Days out: 63 Notes: -Detailed marketing plan -Good TOV sponsor placement King of the Mountain Volleyball: June 13-15 Leon Fell 8 Town of Vail | CSE | 4/2/14 Tier: 2 Funded: $15K Days out: 73 Notes: Great communication from event producer Ad in Volleyball USA Magazine