HomeMy WebLinkAbout1.c. Event Liasion Update 040214-FinalEvent Liaison Update
Upcoming Events
1 Town of Vail | CSE | 4/2/2014
Event Dates
Spring Back to Vail April 11 -13 & 20
Vail Whitewater Park Kayak Series Tues, May 14-June 11
FEAST! Vail May 23 - 26
Vail Valor Races, Vail Running & Fitness Expo May 25 - 26
GoPro Mountain Games Jun 6 - 9
King of the Mountain June 13 - 15
Spring Back to Vail: April 11 -13 & 20
Highline
2 Town of Vail | CSE | 4/2/2014
Tier: 1
Funded: $35K
Days out: 6
Sponsors: Vail Mountain, Pepsi, Bud
Light, Sprint, Helly Hansen, Red
Bull, GoPro, SmartWool, and Town of Vail.
Vail Whitewater Park Kayak Series: Tuesdays, May 14-June 11
Alpine Quest Sports
3 Town of Vail | CSE | 4/2/2014
Tier: 3
Funded: $5K
Days out: 42
Notes: Marketing materials design in progress,
Facebook page is updated regularly.
FEAST! Vail: May 23 - 26
Highline
4 Town of Vail | CSE | 4/2/2014
Tier: 2
Funded: $85K
Days out: 51
Notes: Highline to provide update
Confirmed 2014 Vail
Restaurants
•Matsuhisa Vail
•Kelly Liken
•La Tour
•Swiss Chalet
•bol
•Sweet Basil
•Mountain
Standard
•CineBistro
•Blue Moose
•Vail Chophouse
•Big Bear Bistro
•Mountain
Cupcakes
•Up the Creek
FEAST! Vail: May 23 - 26
Highline
5 Town of Vail | CSE | 4/2/2014
EVENT UPDATES:
*AS SEEN IN VAIL HOME MAGAZINE
GUEST RESTAURANTS/CHEFS:
beast + bottle - Chef Paul Riley
Bonanno Concepts - Chef Frank Bonnano
Panzano - Chef Elise Wiggins
TAG - Chef Troy Guard
MASTERS OF THE VINE/MIXOLOGY:
Nick Noesen, Sommelier
Jim Lay, Elway's Vail
SPONSORSHIP: FEAST! Vail is presented by the Town of Vail and
Stella Artois and is sponsored in part by Carrie Fell Gallery, Fly Fishing
Outfitters and Avon Liquors.
PARTICIPATING BREWERIES: Aspen Brewing Company, Brewery
Rickoli, Durango Brewing Company, Front Range Brewing, Funwerks,
High Hops Brewery, Renegade Brewing Company, Revolution Brewing,
Tivoli Brewing Company, Trinity Brewing Company.
PARTICIPATING DISTILLERIES: Altitude Spirits, Black Canyon
Distillery, Boadhouse Distillery, Breckenridge Distillery, Dancing Pines
Distillery, Feisty Spirits, Peak Spirits, Roundhouse Spirits.
CHECK OUT www.feastvail.com
TICKETING LINK GOING LIVE SOON
Vail Valor Races: May 25 - 26
Speckled Hound Racing
6 Town of Vail | CSE | 4/2/2014
Tier: 2
Funded: $10K
Days out: 53
Notes: Registration up 30% over this time last year.
7 states + Colorado represented (demographics to date).
Registration live on active.com
Marketing in progress
Online campaign starts April 1st:
Elevation Outdoors
Colorado Runner
Competitor Magazine
Community Partnerships
Vail Veterans Program is philanthropic partner.
FEAST VAIL! to provide Memorial Day meal.
Vail Resorts to host at Mountain Plaza.
Vail Rec Dept to time event.
Vail Daily will be key local sponsor.
Guerilla Marketing
Postcards at February & March
Running Races (in CO & UT)
Posters To be Distributed Mid-April
Print Campaign to follow:
Elevation Outdoors (Festival Guide)
Colorado Runner
Competitor Magazine
GoPro Mountain Games: June 6-9
Vail Valley Foundation
7 Town of Vail | CSE | 4/2/2014
Tier: 1
Funded: $100k
Days out: 63
Notes:
-Detailed marketing plan
-Good TOV sponsor placement
King of the Mountain Volleyball: June 13-15
Leon Fell
8 Town of Vail | CSE | 4/2/14
Tier: 2
Funded: $15K
Days out: 73
Notes: Great communication from event producer
Ad in Volleyball USA
Magazine