HomeMy WebLinkAbout2. Forum for Optimum Health-Vail Living Well Programwww.VailLivingWell.Org
VAIL LIVING WELL
Forum for Optimum Health
September 11-13, 2014
In Association with:
______________________________________________________________________________
Produced by
www.VailLivingWell.Org
2014 FORUM FOR OPTIMUM HEALTH
This September 11-13th renowned researchers and thought leaders from Stanford, MIT, and
Columbia will be coming together with senior level corporate leaders and influencers for an
intimate gathering of great minds, focused on cutting edge-research in health and well-being for
the sustainability of workplace, the economy and society as a whole.
We are living in a transition point for human civilization. Modern advances in healthcare,
nutrition, and technology have provided us with the potential for significant longevity - with the
opportunity to enjoy good health, physical mobility, and clear thinking well into later life.
Optimizing this latent potential for an enjoyable long life is not a passive process, and as leaders,
this research-based knowledge applies to corporate direction, productivity, sustainability of
workforce and one's own healthy and happy long life.
It is the goal of this forum to explore and discuss the recent findings from the most cutting-edge
research in aging, and to bring to the surface the knowledge and understanding necessary to chart
a path towards optimizing health. Access to, and dialog with, our thought leaders, and other
influencers in small group sessions provides the opportunity to share, learn, engage, experience,
connect, and have fun...all while being in the beauty of Vail. Vail Living Well's renowned
leaders will present and discuss their authoritative perspective on managing stress, eating well,
maintaining physical activity, stimulating our brains, and how best to apply this to our spheres of
influence.
“To the extent that people arrive at old age mentally sharp, physically fit, and
financially secure, long-lived societies will thrive.” – Dr. Laura Carstensen,
Director, Stanford Center on Longevity
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Corporate Focus
The 2014 Vail Living Well Forum for Optimum Health is a convening of thought
leaders, offering the opportunity for corporate executives to join interactive and
experiential conversations about the future of health and well-being.
The Forum for Optimum Health provides companies with opportunities to meet a
variety of strategic initiatives including:
• senior-level rewards programs
• c-level corporate retreats
• industry networking
• integration of Vail Living Well programs into corporate
meeting agendas
• educational, interactive programs for potential clients /
client acquisition
• client / business development
Interactive programming for the future of corporate health and well-being
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MARKETING FOCUS
This year’s Forum for Optimum Health targets influential corporate executives interested in
longevity and positive health outcomes as a means to foster a healthier and more productive
workforce. Target industries will include:
• Healthcare/Well-being
• Travel – Resort/Wellness Travel Destinations
• Sports & Fitness
• Financial Planning
• Food/Beverage
• Transportation
• Housing/Development/Senior Living
Marketing and PR will take a direct/personal invitation approach to this exclusive event.
Messaging will be focused on building a wellness infrastructure within your business, and what
well-being innovation will look like in the future.
People:
• Number of participants (athletes, artists, exhibitors, etc.) anticipated:
o Presenters: pro athletes, researchers, doctors, scientists: 8
• Number of event staff: 6
• Total Number of spectators/attendees anticipated:
o Attendees participating in all-inclusive 2 ½ day program – 20
Local – 20%
In-State (non-local) – 50%
Out of State – 30%
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BUDGET
"Vail Living Well" Forum for Optimum Health - Budget-2014 3/21/2014
Revenue BUDGET Publicity, Advertising, Promotion Budget
Corporate Sponsors 8,000.00$ PR/Development 5,000.00$
Town of Vail funding 10,000.00$ Ad Development Cost 1,000.00$
Full 2 day Ticket Sales - 20 at $1495 29,900.00$ Ad Placements 2,000.00$
Total Cash Revenue 47,900.00$ Invitation (production, printing, mailing)1,000.00$
Credentials 100.00$
Program Guide-development 1,000.00$
Expenses Program Guide-Printing 500.00$
Contract salaries 2,500.00$ On-line advertising 500.00$
Legal 500.00$ Promo Swag 30 X $50 1,500.00$
Accounting 500.00$ Promotion Misc.1,000.00$
Speaker Benefits 8,000.00$ Total 8,600.00$
Salaries-Directors 5,000.00$
AV - Tech & Video 3,500.00$
Publicity, Advertising, Promotion 8,600.00$
Web development 3,000.00$
Air and Travel 3,500.00$
Meals - Breakfasts (no charge)-$
Lunch - (includes both days) 30 X $45 2,700.00$
Breaks 500.00$
Opening reception 800.00$
VIP Cocktail Party 1,000.00$
RegistrationFees (fees included in price)1,000.00$
Postage, Mailing, etc.100.00$
Printing & Copying 500.00$
Credit Card Fees 200.00$
Meals & Entertainment 400.00$
Misc.-$
Total Expenses 42,300.00$
Net Income 5,600.00$
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Presenters - 2014
Walter Greenleaf - Senior Research
Scholar and Director, Mind Division
Facilitator
Walter Greenleaf joined the Stanford Center
on Longevity in April, 2013 and serves as
Director of the Mind Division. He brings to
the Center a background in both aging
research and clinical product development.
As research scientist, Dr. Greenleaf focused
on age-related changes in the human
neuroendocrine system, and the effects of
hormones on mood and behavior. As a
medical product developer, his focus has
been on the use of simulation and
telemedicine technology to treat Post
Traumatic Stress Disorder (PTSD), Stroke,
Addictions, Autism, and other difficult
problems in behavioral and physical
medicine. Dr. Greenleaf is known
internationally as an early pioneer in the
medical application of virtual environment
technology, and is viewed as one of the
founders of the field.
Anne Friedlander - Director of the
Mobility Division - Stanford Center on
Longevity
During her time at Stanford, Anne has
developed innovative strategies to enhance
mobility and physical function throughout
the lifespan and promoted collaborative
efforts between academia and industry. Dr.
Friedlander has broad research experience in
the areas of enhancing human performance,
environmental physiology, and using
physical activity and mobility to promote
healthy aging. She is currently working
with a startup corporate wellness company
where she is able to apply her deep scientific
experience to integrate best practices in
applied disease prevention across the
activity, healthy eating and stress reduction
programs within the company.
www.VailLivingWell.Org
Thomas Rando - Professor of Neurology
and Neurological Sciences, Deputy Director,
Stanford Center on Longevity
Thomas Rando is Professor of Neurology
and Neurological Sciences at Stanford
where he is the Director of the Glenn
Laboratories for the Biology of Aging. He is
also Chief of Neurology and Director of the
Rehabilitation Research & Development
Center of Excellence at the Veterans Affairs
Palo Alto Health Care System. He is a
founding director of the Muscular
Dystrophy Association clinic at the Stanford
Medical Center. Research in the Rando
laboratory focuses on tissue-specific stem
cells in aging and disease, and on
pathogenetic mechanisms and gene therapy
for muscular dystrophies. His research on
aging has demonstrated that it is possible to
identify biochemical stimuli that can induce
stem cells in old tissues to repair injuries as
effectively as in young tissues, and this work
has broad implications for the fields of
regenerative medicine and stem cell
transplantation.
Venerable Tenzin Priyadarshi
Tenzin Priyadarshi (The Venerable Tenzin
Priyadarshi) is the Founding Director of the
Dalai Lama Center for Ethics and
Transformative Values at the Massachusetts
Institute of Technology (MIT). He also
serves as the founding President of the
Prajnopaya Foundation, a worldwide
humanitarian organization. Priyadarshi
lectures internationally on Buddhist
philosophy and socio-political issues. He
belongs to the rimé (non-sectarian)
movement within Tibetan Buddhism. He
founded the Prajnopaya Institute to create an
avenue for critical study and practice of
Buddhist philosophy within Europe and
North America. To promote contemplative
programs in North America, he founded
Bodhimarga, a CyberDharma community
with satellite locations in various parts of
North America and Asia. Priyadarshi has
been active in conflict resolution processes
in India and Sri Lanka. He has been
involved in inter-religious dialogue with
religious leaders such as Pope John Paul II,
Archbishop Desmond Tutu, and Pope
Benedict XVI.
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Scott Small
After graduating from NYU with a B.A. in
experimental psychology, Dr. Small began
the MD/PhD program at Columbia
University in Eric Kandel’s laboratory.
Discovering that he enjoyed patient care
more than he anticipated, he decided to
focus exclusively on his medical training.
After completing a medical internship at
UCLA, a neurology residency and chief
residency at Columbia, and a fellowship
with Richard Mayeux, Dr. Small "returned"
to research. Informed by his prior
experience studying the psychology of
memory, the physiology of neurons, and the
neurology of the disease he began a research
program at Columbia dedicated to
investigating intractable disorders of the
brain. Taking a decidedly top-down
approach, he pioneered the development of
brain imaging tools designed to pinpoint
brain dysfunction in human patients and
mouse models of disease. More recently, Dr.
Small has combined brain imaging with
gene-expression technologies to uncover
novel molecular defects underlying
Alzheimer’s disease and aging.
Jeremy Bailenson
Jeremy Bailenson is founding director of
Stanford University’s Virtual Human
Interaction Lab, an associate professor in the
Department of Communication at Stanford,
and a Senior Fellow at the Woods Institute
for the Environment. Bailenson’s main area
of interest is the phenomenon of digital
human representation, especially in the
context of immersive virtual reality. He
explores the manner in which people are
able to represent themselves when the
physical constraints of body and veridically-
rendered behaviors are removed.
Furthermore, he designs and studies virtual
reality systems that allow physically remote
individuals to meet in virtual space, and
explores the manner in which these systems
change the nature of verbal and nonverbal
interaction. In particular, he explores how
virtual reality can change the way people
think about education, environmental
behavior, and health.
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Daniel Asher
Daniel Asher- Culinary Director &
Operations Chef- Root Down / Linger
Chef Daniel Asher is proud to be a part of
the collaborative culinary team at Root
Down & Linger Restaurants; with over 18
years of commercial food service
experience, he constantly thrives on seeking
the next level of dining excellence. Inspired
by his mom's kitchen talents, he began
working by her side at the age of 7.
Beginning with 'potato-peeling' duty and
washing dishes at 14, he worked his way
around various kitchens, from fryer to grill,
sauté to saucier, pantry to pastry, grateful to
be working amongst the influences of
Chicago culinary luminaries like Charlie
Trotter, Rick Bayless, Jean Joho, Rick
Tramonto and Grant Achatz. Founding his
own boutique organic catering company and
restaurant consulting firm in 2004, EcoChef
Services, Chef Daniel was one of the new
pioneers in the natural foods movement in
the Midwest, exclusively utilizing organic &
locally-grown produce, ethically-raised
meats & sustainably produced ingredients.
His recipes & philosophies have been
featured in Bon Apetit, Gourmet, Vegetarian
Times, and local news media. Chef Daniel is
a certified Raw Foods Chef from the Living
Light Culinary Institute in California, and as
a long-time vegetarian, he specializes in
plant-based cuisine, though the pristine
elements of local bison, lamb & other game
have recently invigorated his omnivorous
palate.
Freddie Rodriguez
Freddie Rodriguez is recognized as one of
the all-time leading US cyclists, with a
resume that includes four US PRO
championships, a Giro d’Italia stage win,
podium finishes at one-day classics
including Milan-San Remo and Gent-
Wevelgem, plus stage podium finishes at the
Tour de France, Giro d’ Italia and Vuelta de
Espana. His Fast Freddie Foundation
supports young cyclists in their endeavors to
pursue athletic goals while also encouraging
them to remain committed to education.
David Dorian Ross
Since the day t'ai chi master David-Dorian
Ross took his first t'ai chi class and was
catapulted into a moment of "peak
experience," his life's work has been about
understanding that phenomenon. A martial
arts teacher, certified personal trainer,
speaker and expert in holistic health and
wellness, Ross has won four U.S. gold
medals, two world bronze medals and a
world silver medal, the highest award ever
given to a non-Asian for t’ai chi.
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2014 Program Guide
Thursday 9/11/2014
12:00p – 5:00p Registration at Sonnenalp
12:00p – 4:30p Golf Tournament – Sonnenalp Course (box lunch - transportation provided)
5:30p – 6:30p Welcome Cocktail Reception (apps) opening remarks - Sonnenalp
Friday 9/12/2014
6:30a – 7:30a Tai Chi – Trail Run – Meditation Walk (select option)
7:30a – 8:30a Breakfast at the Sonnenalp Hotel
8:45a – 9:45a Introduction to Optimal Health and Sustainability – Walter Greenleaf (facilitator)
10:00a – 11:30a Forum-x Talks (will be Live-Streamed)
1. Thomas Rando - Professor of Neurology and Neurological Sciences at Stanford
2. Scott Small - Division of Aging and Dementia-Director, Alzheimer's Disease Research Center
3. Jeremy Bailenson - Founding director of Stanford University’s Virtual Human Interaction Lab
4. Venerable Tenzin Priyadarshi - Founding Director of the Dalai Lama Center for Ethics
11:30a – 12:00a Break
12:00p - 1:30p Lunch Session on “Super Foods”
• La Tour
1:30p - 1:45p Break
1:45p – 3:15p Interactive Session
• Thomas Rando – The New Future of Aging
3:15p – 3:45p Break
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3:45p – 5:15p Interactive Session
• Round table discussions on workplace wellness
6:00p – 7:00p VIP Cocktail Party
7:00p – 9:30p Dinner Dine-Around
Saturday 9/13/2014
6:30a – 7:30a Yoga – Boot Camp – Meditation Walk (select option)
7:30a – 8:30a Breakfast at the Sonnenalp Hotel
8:45a – 10:15a Interactive Session
• Jeremy Bailenson – Exploring the designs for virtual reality systems that allow
physically remote individuals to meet in virtual space
10:15a – 10:30a Break
10:30a – 12:00a Interactive Session
• Anne Friedlander – Mobility and Workforce-Moving for the Mind
12:00a – 12:30a Break
12:30p-2:00p Lunch Session
• Ludwigs
2:00p – 2:30p Break
2:30p – 4:00p Interactive Session
• Venerable Tenzin Priyadarshi – Compassion and Character
4:30p – 5:30 VIP Closing Reception
Sunday 9/14/2014
9:00a (optional)
• Ride with Freddie Rodriguez – Pro Tour Cyclist