HomeMy WebLinkAbout5.b. Memo to TOV Council from CSE Apr 14 DRAFTMemo to TOV Council from CSE INTERNAL DRAFT ONLY 1 April 2014
Audience:
• TOV Manager, Stan Zemler & Finance Director, Judy Camp
Memo Goals:
• Demonstrate Relationship of Event Funding to Tax Revenues- RRC
• Demonstrate Fiscal Responsibility of Commission
• Request Permanent Survey Funding
• Request Annual Opportunity Fund
• Request Fixed Funding for Fireworks
Memo Outline:
1. History of the CSE
a. Formation, Founding Charter
b. Evolution of CSE
c. Relationships with Council, VLMDAC
d. Funding History
2. Current Status
a. Economic Data – Tax Revenues- RRC Data
b. Brand Recognition- Burke Study
c. Survey Results- Intercept Survey
d. Funding Strategies
e. Criteria alignment w/VLMDCompetitive Analysis
i. Avon, Aspen, Steamboat, Breckenridge- provide their event calendar lists
3. Goals
a. Brand Growth
i. Staying Ahead of the Joneses (or the Avon’s)
ii. Maintain competitive position for the future
b. Tax Revenue Growth
i. Lodging, Retail and Restaurant- refer to December 2013 Vail Business Review
c. Fiscal Responsibility and Reporting
i. Standardize Post-Event Surveys *Key
ii. Prioritize Individual Event Funding
4. Requests
a. Post-Event Survey Funding
i. Levels the Playing Field
b. Opportunity Fund
i. Leverages Funding for Maximum Effectiveness
c. Permanent Fireworks Funding – 4th of July and New Year’s Eve