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COMMISSION ON SPECIAL EVENTS
Event Recruitment Score Card
Criteria Rating
Potential To:
Increase Room Nights 0-20
• Out of Region Guests- 10
• Regional Destination Guests- 10
Increase Sales Tax Revenue 0-10
Drive Group Business 0-5
Brand Fit Support key brand message of world-class outdoor recreation,
culture and well-being & bring it to life experientially 0-10
Timing
Optimal calendar of events - high traffic periods & optimizing
off peak opportunities vs. occupancy opportunity and TOV
available assets 0-5
Demo Fit
Optimize visitor mix 0-10
Growth
Continuously deliver fresh content 0-10
Leveraged media exposure and sponsorship support 0-10
Producer Qualifications
Qualify, local knowledge and resources to sustain the event
in a manner compatible with the Vail brand 0-10
Marketing Strength
0-10
Total 100