HomeMy WebLinkAbout5.d. CSE Event Re-cap GuidelinesATTACHMENT B
Guidelines for Post-event Recaps for
All Events Receiving Public Funding:
A post-event recap is required from all events receiving Town of Vail funding. Please schedule a
presentation to the Commission on Special Events within 60 days of the close of your event. Events
receiving an allocation of $10,000 or more are required to present independent survey data corroborating
the results. This presentation should be accompanied by a written, post-event follow-up document which
shall include:
How the event is compatible with the Vail Brand.
An overview outlining the event’s strengths and weaknesses: specifically, what went well and what
measures could be taken to improve the event. For repeat events, please provide a comparison to
past years.
An event budget showing actual profit and loss numbers and how the funding was utilized. Please
separate the in-kind support from cash revenues and sponsorships.
Estimated results including the following information, per the CSE Criteria as described in the RFP:
o Attendance numbers and demographic profile:
Estimated attendance. If your event is non-ticketed, please describe what method you
used to estimate the numbers of attendees.
What percentage of people came to Vail specifically for your event? What percentage of
people has attended the event in previous years?
Where did attendees come from: local, regional, out of state, international destinations?
Average age and income bracket of attendees.
o Estimated spending by event attendees:
Lodging: Please include an explanation as to how participants and/or attendees were
directed to book lodging.
• What percent of attendees stayed in the Town of Vail?
• Average amount spent on lodging per day?
• Estimated number of room nights booked in association with your event.
Dining
Shopping
Other Activities
o Visitor Intent to Return and Satisfaction Ratings: Would you come back? Was if fun? Please
provide the NPS (Net Promoter Score) number determined from survey results.
o Estimated Return on Investment (ROI) to the Town of Vail: Specifically, how much additional
spending within the Town of Vail was generated by the event? What is the ratio of increased
revenue to the amount of funding received? How much additional sales and lodging tax revenue
generated by the event accrued to the Town of Vail?
o (Town of Vail sales tax is 4%, Vail Local Marketing District lodging tax is an additional 1.4%).
A detailed overview of the marketing that was implemented to promote the event.
Potential for growth and the development of sponsorships and media exposure.
Did the event impact Vail’s “Sense of Community”?
In light of the Vail Town Council’s commitment to a sustainable environment, please describe any
and all measures that were taken to produce the event in as “green” and environmentally friendly
manner as possible.
Please submit your event re-cap electronically on the PowerPoint template provided in your funding
packet to the Special Events Coordinator at specialevents@vailgov.com, not later than noon on the
Wednesday prior to your presentation.