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HomeMy WebLinkAbout3. Event Liasion Update 050714_finalEvent Liaison Update Upcoming Events 1 Town of Vail | CSE | 5/7/2014 Event Dates Vail Farmer’s Market June 15 – Oct 5 Vail Arts Festival June 27-29 Bravo Vail Music Festival June 27-August 2 Lacrosse Shootout June 29 - July 6 20th Annual Vail Jazz Festival June 22 – September 1 Vail Farmers’ Market: June 15-Oct 5 Meadow Drive Partnership/Vail Farmers’ Market 2 Town of Vail | CSE | 5/7/2014 Tier: 2 Funded: $35K Days out: 40 Notes: •Received first marketing collateral on 5/5. •Marketing plan received on 5/5. •Their website is built out and is quite vibrant and representative of the event. •The ToV logo is prominently featured on the front page of the website. •Solid sponsor list. •In discussion - ads on KZYR, Summit County-Krystal 93, 89.9 20th Annual Vail Jazz Festival: June 22-Sept 1 The Vail Jazz Foundation 3 Town of Vail | CSE | 5/7/2014 Tier: 2 Funded: $70,600 Days out: 47 Notes: Great communication, consistent event branding, accessible ticket pricing. Sponsors: Awesome! Some of the list: Alpine Bank, Colorado Creative Industries, CME, Vail Daily, Kelly Liken, AT&T, Yamaha, KZYR, William Hill Wine, The Arrabelle, 1st Bank, 5280, Larkspur, Art Works, The Jazz Cruise, New Amsterdam, and more! Poster Bravo! Vail Music Festival: June 27-August 2 Bravo! Vail 4 Town of Vail | CSE | 5/7/2014 Tier: 1 Funded: $177,500 (Town Council Funded) Days out: 52 Notes: Feature on May 1, NPR article “10 Can't-Miss Classical Music Festivals” “If musical heaven is overdosing on orchestras, Bravo! Vail is the place to be.” Marketing: •Focus on branding the event outside the Valley. Outreach to front range and also key markets with direct flights into Eagle airport. •Increasing social media, online presence to expand target demographic and drive ticket sales conversion on the bravovail.org website. •Renewed efforts to reach 1st and 2nd homeowners in the Valley. •Family-focused outreach locally and in drive markets for Fantasia screening with live orchestra, various family events during festival. Vail Arts Festival: June 27-29 Eagle Valley Events, Inc. 5 Town of Vail | CSE | 5/7/2014 Tier: 2 Funded: $10K Days out: 52 Notes: •No graphic marketing materials have been submitted yet for approval. •Received great marketing plan, enhanced activation plan and production calendar. They are buttoned up. •I expect to receive first materials for review this week or next. I’m following up with their team weekly. Vail Lacrosse Shootout: June 29-July 6 Colorado Lacrosse Promotions, Inc & International Lacrosse Promotions 6 Town of Vail | CSE | 5/7/2014 •Tier:1 Funded: $15K Days out: 54 Notes: •Marketing in progress – ads, event program •Letter from Mayor for program delivered •Event Program Review this week or next •Town of Vail sponsor logo on front page of website •Great communication from Coordinator . Ad placed in the LAX World Championships Guide FEAST! Vail UPDATE: May 23 - 26 Highline 7 Town of Vail | CSE | 5/7/2014 Tier: 2 Funded: $85K Days out: 51 Notes: LOTS OF MARKETING! •Vail Daily Print (22 ads) •Denver Post (VLDMAC) •Radio/TV •Website, vaildaily.com banner ads •FB, IG, PT •E-blasts (3) •Grassroots – concierge, chefs •PR – Regional, Front Range •Rack Cards – qty 3000 Town of Vail Banner Event Poster & Ad