HomeMy WebLinkAbout3. Event Liasion Update 050714_finalEvent Liaison Update
Upcoming Events
1 Town of Vail | CSE | 5/7/2014
Event Dates
Vail Farmer’s Market June 15 – Oct 5
Vail Arts Festival June 27-29
Bravo Vail Music Festival June 27-August 2
Lacrosse Shootout June 29 - July 6
20th Annual Vail Jazz Festival June 22 – September 1
Vail Farmers’ Market: June 15-Oct 5
Meadow Drive Partnership/Vail Farmers’ Market
2 Town of Vail | CSE | 5/7/2014
Tier: 2
Funded: $35K
Days out: 40
Notes:
•Received first marketing collateral on 5/5.
•Marketing plan received on 5/5.
•Their website is built out and is quite vibrant
and representative of the event.
•The ToV logo is prominently featured on the
front page of the website.
•Solid sponsor list.
•In discussion - ads on KZYR,
Summit County-Krystal 93, 89.9
20th Annual Vail Jazz Festival: June 22-Sept 1
The Vail Jazz Foundation
3 Town of Vail | CSE | 5/7/2014
Tier: 2
Funded: $70,600
Days out: 47
Notes: Great communication,
consistent event branding,
accessible ticket pricing.
Sponsors: Awesome!
Some of the list:
Alpine Bank, Colorado Creative
Industries, CME, Vail Daily,
Kelly Liken, AT&T, Yamaha, KZYR, William Hill Wine,
The Arrabelle, 1st Bank, 5280, Larkspur, Art Works,
The Jazz Cruise, New Amsterdam, and more!
Poster
Bravo! Vail Music Festival: June 27-August 2
Bravo! Vail
4 Town of Vail | CSE | 5/7/2014
Tier: 1
Funded: $177,500 (Town Council Funded)
Days out: 52
Notes: Feature on May 1, NPR article “10 Can't-Miss Classical
Music Festivals”
“If musical heaven is overdosing on orchestras, Bravo! Vail is the
place to be.”
Marketing:
•Focus on branding the event outside the Valley. Outreach to front range
and also key markets with direct flights into Eagle airport.
•Increasing social media, online presence to expand target demographic
and drive ticket sales conversion on the bravovail.org website.
•Renewed efforts to reach 1st and 2nd homeowners in the Valley.
•Family-focused outreach locally and in drive markets for Fantasia
screening with live orchestra, various family events during festival.
Vail Arts Festival: June 27-29
Eagle Valley Events, Inc.
5 Town of Vail | CSE | 5/7/2014
Tier: 2
Funded: $10K
Days out: 52
Notes:
•No graphic marketing materials have been
submitted yet for approval.
•Received great marketing plan, enhanced
activation plan and production calendar. They
are buttoned up.
•I expect to receive first materials for review this
week or next. I’m following up with their team
weekly.
Vail Lacrosse Shootout: June 29-July 6
Colorado Lacrosse Promotions, Inc & International Lacrosse Promotions
6 Town of Vail | CSE | 5/7/2014
•Tier:1
Funded: $15K
Days out: 54
Notes:
•Marketing in progress – ads, event program
•Letter from Mayor for program delivered
•Event Program Review this week or next
•Town of Vail sponsor logo on front page of website
•Great communication from Coordinator
.
Ad placed in the LAX
World Championships
Guide
FEAST! Vail UPDATE: May 23 - 26
Highline
7 Town of Vail | CSE | 5/7/2014
Tier: 2
Funded: $85K
Days out: 51
Notes: LOTS OF MARKETING!
•Vail Daily Print (22 ads)
•Denver Post (VLDMAC)
•Radio/TV
•Website, vaildaily.com banner ads
•FB, IG, PT
•E-blasts (3)
•Grassroots – concierge, chefs
•PR – Regional, Front Range
•Rack Cards – qty 3000
Town of Vail
Banner
Event Poster & Ad