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HomeMy WebLinkAbout4.a.1 Peak Wellness Retreat Vail CSE Slides 1.PROVIDE LIFE CHANGING EXPERIENCES THROUGH SCIENCE, EDUCATION, & RESULTS 2.FOSTER BUSINESS COLLABORATION. 3.POSITION VAIL AS THE HEALTHIEST PLACE ON EARTH. LIVE LIFE ELEVATED© ’ . . Photo Credit: Vail Resorts 1: PRE-ARRIVAL & GOAL SETTING 2: PHYSICAL & MEDICAL ASSESSMENTS 3: PERSONALIZED FITNESS TRAINING 4: NUTRITION & LIFESTYLE COACHING 5: SUSTAINABILITY PLAN & TECH PORTAL Results oriented, all-inclusive wellness vacation that helps wellness guests view their complete health picture, achieve individual goals, and elevate their well-being. Photo Credit: Vail Resorts PERSONAL RX PHYSICIAN PHYSICAL THERAPIST METABOLIC TESTING PERSONAL TRAINER BEHAVIORAL PSYCHO-LOGIST NUTRITIONIST MIND, BODY, SOUL LIFE COACH Photo Credit: Vail Resorts SIGNATURE EXPERIENCE WEIGHT LOSS SPORTS PERFORMANCE PRO-ATHLETE EVOLUTION LOCALS MINI-RETREAT EXECUTIVE RETREATS CORPORATE WELLNESS Photo Credit: Vail Resorts - PWR FINANCIAL IMPACT VVMC HOWARD HEAD FITNESS STAFF RESTAURANT STAFF SPA STAFF ACTIVITY PROVIDERS LODGING PARTNERS Photo Credit: Vail Resorts Photo Credit: Vail Resorts Photo Credit: Vail Resorts Photo Credit: Vail Resorts DINE AROUND AND NUTRITION PROGRAM GOAL: LIFELONG LEARNING FOR LOCALS & DESTINATION GUESTS PEAK GRAND OPENING & WOMEN’S WEEKEND GOAL: COMMUNITY EXPOSURE, MEDIA PLATFORM, ADD’L TOV REVENUE EDUCATIONAL SPEAKER SERIES AT VVC GOAL: DELIVER FRESH HEALTH FOCUSED EDUCATIONAL CONTENT TO THE COMMUNITY PILOT PROGRAM FOR 3 GUESTS GOAL: USE FOR MEDIA EXPOSURE AND/OR SWEEPSTAKES TO DRAW MORE DESTINATION VISITORS 1ST TIER LAUNCH MAY 2014: ENDORSEMENTS & TEST GROUP Expectation: 10 Wellness Guests for Proof of Concept 2ND TIER LAUNCH JUNE 2014: TARGET QUALIFIED LEADS Expectation: 25 Wellness Guests in 2014, 50 on books for 2015 •Website, Email Marketing, Social Media & Online Marketing Campaign Launch 3RD TIER LAUNCH JULY 2014: JOINT MARKETING EFFORTS Expectation: 25 Wellness Guests in 2014, 80 on books for 2015 •Inclusion in the collaborative marketing efforts between Vail Resorts and TOV •Lodging partner databases •Local Database: HOA’s, Real Estate Partners, VVP, VLI •Front Range marketing push at high end health clubs •Rocky Mountain retreat for Western Athletic Clubs. Photo Credit: Vail Resorts Photo Credit: Vail Resorts , , , , . Photo Credit: Vail Resorts