HomeMy WebLinkAbout4.b.2 Leadership Tribute Event TIER IV Funding AppVailLeadership.org
Name of Event: Leadership Tribute Event
Proposed Date(s): December 2014
Amount of Funding Requested: $8,500
Producing Entity:
Vail Leadership Institute
1. Names: Ross Iverson – President & CEO
2. Submitted by: Ross Iverson
3. Mailing Address: Physical Address:
PO Box 7210 82 E. Beaver Creek Blvd. Suite 202
Avon, CO 81620 Avon, CO 81620
4. Contact Information:
Phone: 970-315-2675
Email: ross@vailleadership.org
5. Company Website: www.vailleadership.org
6. Number of Years: The Vail Leadership Institute was formed in 1997 as the White
River Council, and changed names to the Vail Leadership Institute in 2002.
7. Mission Statement: The Vail Leadership Institute exists to expand the capacity of
individuals and organizations so they can fulfill their purpose. We accomplish this
through a combination of applied learning experiences.
8. Tax Status: The Institute is organized as a non-profit 501c-3.
Tier IV Event
Funding Request
VailLeadership.org
Event Details:
1. Overview: The Vail Leadership Institute is moving into a rapid expansion phase with
a new management team and an increased level of strategic partners and donors.
Due to these changes occurring over the past 6 months, many of the relationships
are in the process of being solidified. For each phase of our development there are
plans for developing larger events and programs in 2015 and beyond.
With the phase of development that the Institute is currently at, it is crucial that all of
our existing events are produced at a high level in order to procure the commitments
from other sponsors and event partners.
In the end, the Vail Leadership Institute is committed to growing into a global
destination for leaders, and providing the local community with access to thought
leaders that will inspire the community to reach for higher levels of success and
significance.
By investing in existing programs, the Town will provide the Institute the necessary
resources at each phase of development to grow into the entity this Valley needs it to
be. Although the Institute could formulate a new event for this funding request, we
are hopeful the Town will look at “seeding” our development through their
participation.
In 2014 the Vail Leadership Institute will be reinstating the Tribute dinner with a
modified program as a way to bring focus to Leadership within the Town. Although
not publically announced, Rod Slifer will be the recipient of this lifetime leadership
award in December. The addition of a top leadership speaker will add a new
element to the event that will bring intellectual value while promoting the heritage and
brand of the Town of Vail through this annual selection.
2. Where will the event be located within the Town of Vail?
The location of the event will be set with an exact date once partnerships with Vail
Resorts and Slifer, Smith, and Frampton are secured in order to determine the exact
date. Considerations are the Lodge at Vail or the 10th during the first 10 days of
December.
3. Will any portion of the event take place outside of Vail?
No part of the event will take place outside of Vail.
4. Are additional in-kind services being requested from the Town of Vail?
No additional in-kind services will be requested for this event.
5. Is this a new or existing event?
The Institute has conducted two tribute dinners in the past, one for Pepi Gramshammer
in 2009 and one for Bob Parker in 2008 at the Lodge at Vail. This event will be
enhanced by the addition of a renowned leadership speaker to headline the
presentation.
VailLeadership.org
6. People:
¥ 200 attendees
¥ 5 Volunteers
¥ 4 Event Staff
Year 1 Mix of attendees:
65% local
25% in state
10% out of state
7. Description of the Benefits to the Town of Vail?
¥ A new partnership with the Institute to promote leadership and learning
experiences for guests
¥ Ability to support the 2014 recipient (Rod Slifer) as an exemplary of leadership
standards that will be supported as part of the Town’s leadership program
¥ The ability to communicate and announce to key community stakeholders that
are in attendance the future vision of Vail, which includes a higher level of lifelong
learning opportunities
The estimated # of room nights and ROI for the town at this phase are difficult to
determine based on the # of guests that may have local housing during their stay in Vail
for this event.
Based on the level of funding requested for this event, marketing dollars will not be
intended to draw a high level of out of town guests, but rather will be spent to continue to
promote the brand of the Institute with key stakeholders in the community that will be
necessary to elevate the Institute to higher levels in 2015.
Although this may not be an immediate ROI for the town, the requested figure will make
a large difference in “seeding” the growth of the Institute and it’s likelihood to develop
more programming with the Town.
VailLeadership.org
Budget:
1.
Event
Budget:
Ticket
Revenue
26,250
Sponsor
Revenue
8,500
Sub
Total
Revenue
34,750
F&B
20,000
Sales
expenses
5,000
Speaker
Fees
5,000
Local
Ads
5,000
On
Site
Signage
1,500
Participant
Gifts
2,500
39,000
Net
(4,250)
2. What % of the event budget is the CSE being asked to fund?
The CSE would be funding approximately 21% of the overall event expenses.
3. Briefly describe how you will use the funds that your are requesting from the
CSE?
The Institute will be utilizing the funds to secure the space for the event as well as to be
able to attract a speaker early on in the planning. The estimate for the speaker would be
$5,000 and the remaining balance of $3,500 would be towards the advertising of the
event and ticket sales.
4. Should the CSE not decide to support this event will it still occur?
Yes, the event is planned and will occur. The ability to add a high level speaker and
produce the promotion of the event will decline without the funding from the CSE.
5. What is the dollar amount of sponsorships from alternative funding sources
reflected in the event budget?
We are not forecasting additional sponsors in the budget based upon our assumption
that community support of sponsors will come by purchasing a “table” for the event. This
funding is reflected in our ticket revenue. By producing this event at a high level and
inviting key sponsors for the future, the Institute will be able to command a larger level of
participation in 2015.
6. What % of the total event budget do you expect the event itself to generate?
Ticket sales will make up 89% of the total event budget.
VailLeadership.org
7. If possible would you intend to host the event in Vail beyond 2014?
Yes, the Institute plans of developing further Leadership events that will grow from this
initial event. As our event budgets grow, it will become realistic to draw a large number
of guests from the front range and nationally based on the selected topics and speakers.
8. Do you anticipate requesting funding from the CSE next year?
Yes, the Institute see’s it’s next phase of development being a key long-term brand
element of the Town of Vail. We would hope the Town of Vail will be a consistent
supporter of the Institute, but our goal is to increase our operating budget 10x’s within
the next 5 years, which will allow the Town’s % of involvement to decrease over time as
a % of the total contribution.
Marketing:
1. The budget supports marketing in the following ways
The budget provides dollars for local advertising in print and radio for the event and for
direct sales efforts through a contract sales person to connect with local companies.
2. Explanation of potential sponsorships or media exposure
The Institute plans to secure additional sponsorship from Vail Resorts to help contribute
to the venue or F&B. The Institute also has a marketing team that will be promoting the
event via social media channels along with local TV that will provide pre-event interviews
of the speakers and award recipient.
3. Specify any marketing support
The Institute would like to be included in local seasonal signage and in the Lionshead
welcome center with literature regarding the event and other upcoming events.
4. Marketing Partners & Vendors:
Witt Communications
Paul Witt
970-471-5380
pwitt@wittcommunications.com
Hill Aevium
Linda Hill
970-926-6700
linda@hillaevium.com
Hyfve Marketing
Dennis McMahon
970-445-8546
dennis@hyfyve.com
VailLeadership.org
Required Attachments:
1. References and referrals if you do not have a prior history:
The Vail Leadership Institute has hosted a number of events and seminars in the
Town in the past.
2. Explanation of how you will direct prospective attendees to book lodging
within the town?
Dependent upon our partnership with Vail Resorts on this event, booking will
either go through their booking agency or through our partnership with the Vail
Valley Partnership. Each agency will provide us a record of the number of
bookings related to the event.
3. Previous years event evaluation: N/A
4. Projected demographics of attendees
The expected attendee for this event will be a long-time supporter of Vail, and
most likely will be key community stakeholder, whether full-time or part-time
resident. Age demographic will most likely be 50+ years of age.
5. Organization roster – See attached
O RGANIZATION R OSTER - A TTACHMENT
A RT C URRIER
Art is CEO of Currier & Associates, Inc., a leading interior design services firm devoted to
creating enriching environments for living and working and which reflect the values,
vision and objectives of each client. Art is a founding trustee of the Institute.
J OHN H ORAN-K ATES – F OUNDER & C HAIRMAN
As Founder of the Vail Leadership Institute, John brings vast experience as a local
community leader. He was Vice-President of Marketing for Vail Resorts before helping to
create the Vilar Center for the Arts, the Vail Valley Foundation, the Ford Amphitheater
and Vail Christian High School.
R OSS I VERSON – P RESIDENT & CEO
Ross serves as the President and CEO of the Institute. Ross has worked with businesses
in helping them achieve higher levels of growth. He also founded a management
consulting firm in 2009 in Minneapolis that works with businesses under 25M in
revenue to implement growth strategies. Ross attended the University of Colorado-
Boulder with an emphasis in finance and entrepreneurial studies. Ross currently lives
in Vail with his wife and two sons.
K ARAH M ALOLEY – P ROGRAM D IRECTOR, P H D
Karah Maloley and her husband, David, founded Vail Valley Dental Care in December
2009 where she currently serves as the Business Director. She serves on the board of
directors for the local United Way and is a member of her church council. She has
worked as an adjunct professor at Colorado Mountain College and offers trainings
through the Community & Corporate Learning department. Karah received her
Doctorate of Management in Organizational Leadership from the University of Phoenix
in the Fall of 2009.
G REGG V ANOUREK
Gregg Vanourek is co-author of three influential books. His latest book, Triple Crown
Leadership: Building Excellent, Ethical, and Enduring Organizations (co-authored with
his father, Bob), is a winner of the 2013 International Book Awards (business: general).
Vanourek is an adjunct instructor at the Stockholm School of Entrepreneurship and the
Royal Institute of Technology. He co-founded New Mountain Ventures and served as a
startup executive at K12 and the Thomas B. Fordham Foundation. Twitter: @GVanourek
and @TripleCrownLead
K IM L ANGMAID, P H D
Kim is the Colorado Director for the National Forest Foundation and the Founder of
Walking Mountains Science Center.
T ERRY M INGER
Terry Minger is the President and Chief Executive Officer of the Piton Foundation in
Denver, Colorado. He is also the President of the Gary-Williams Foundation.
T OM M OORHEAD
Tom is currently the District Judge of the 5th Judicial District. He was appointed to this
newly created judicial position responsible for hearing civil, criminal, domestic, juvenile
and probate matters.
W ILL V ERITY
Will is the President of Verity Investment Partners, an investment advisory firm which
provides investment management solutions to individual investors and their families
through offices in Edwards, Co and Beaufort, SC. Will also serves as a board member of
American Financial Group (NYSE: “AFG”) a leading provider of specialty insurance and
financial services based in Cincinnati, OH, and he serves on the board of the Vail Jazz
Foundation. He received a BA from the University of Virginia in 1981 and an MBA from
Harvard Business School in 1985.
B OB M ORONEY
Bob’s purpose and mission is to connect people and assist them in discovering who they
are, what their purpose is, and where and how to use their God-given talents in service to
others, their local communities and their global community. Bob is a “social
entrepreneur” who believes we all have tremendous capacity to contribute meaningfully
to social development. Bob’s early professional career included numerous executive
management positions with Marriot and Sheraton hotels in Hawaii and Chicago, New
Orleans, and throughout Colorado.
L INN B ROOKS
Linn has a B.A. in Geology from Colorado College and completed graduate work in Civil
Engineering at Colorado State University and in Engineering Management at the
University of Colorado, Boulder. Linn has been an employee of Eagle River Water &
Sanitation District since 1999, and was promoted to the position of General Manager in
2011. She is responsible for overseeing the daily functions of all District operations and
administration and for reaching out on the District’s behalf to local regional and
statewide partners. Prior to being promoted, she held the positions of Assistant General
Manager, Technical Services Director and Engineering Manager.
T ODD W ALLIS
Todd has multiple degrees including a Masters in Information Systems from the
University of San Francisco, Masters in Telecommunications Management from Golden
Gate University, an MBA from the University of Phoenix, and Bachelor’s form the
University of Arizona. Todd also holds multiple certifications from Cisco Systems, the
Digital Signage Expert Group, and an Executive Leadership certification from Cornell
University. Currently, Todd is SVP of Worldwide Sales for a Denver-based software
company and has previously managed teams for Cisco Systems and Lucent Technologies.