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HomeMy WebLinkAbout5.b. Recap VVCF Sweetheart Snowshoe_finalEvent Recap: Sweetheart Snowshoe 2/14/14 COMMISSION ON SPECIAL EVENTS May 7, 2014 Sweetheart Snowshoe February 14,2014 Vail Valley Charitable Fund Michelle Maloney, Executive Director Office: 970-524-1480 Mobile: 970-471-1786 michelle@vvcf.org 2 Town of Vail | CSE | 5/7/2014 Vail Brand Compatibility “Premier International Mountain Resort Community” 3 Town of Vail | CSE | 5/7/2014 Standard of excellence met by: •Providing a unique mountain experience with an evening snowshoe from the base of Lionshead mountain. Guest feedback was extremely positive. •The event benefits the VVCF, which in turn helps those members of our community that are struggling financially due to a medical crisis. Sample of Ad Run in the Vail Daily 4 Town of Vail | CSE | 5/7/2014 Event Strengths & Weaknesses 5 Town of Vail | CSE | 5/7/2014 •Strengths: We provided a unique Valentine’s experience. Outdoor snowshoe with complimentary snowshoes, champagne and boxed lunch. We had a successful silent auction of 15 items, a good number and variety. • Challenges: We were hoping for 175-200 participants. We ended up having 75 people. The people that participated loved the event and the opportunity to do something different on Valentine’s Day. It was a decent number, but below expectations. •The intent was to have a full moon snowshoe. That evening we had a weird storm; rain, sleet and not a star in the sky. I do think the weather negatively impacted our event. •There was some input from our sponsor at Vail Sports that having an event on Valentine’s day was not the best date. Restaurants were full, there were certainly a lot of people in town. Event Strengths & Weaknesses (continued) 6 Town of Vail | CSE | 5/7/2014 Measures that could be taken for event improvement: •Pick a date with a full moon, weekend around Valentine’s day, perhaps not on 2/14. •Need to work around The World Championships. •This was the first annual for the event, we do expect to have the event again. Event Budget 7 Town of Vail | CSE | 5/7/2014 •Total event budget: First year event •CSE funds: $500.00 •Profit and loss: Net Income $4360.29 •Funding utilization: Used funds for goodie bags and Ice sculpture. •In-kind sponsorship: $1750.00 •Cash sponsorship: $1500.00 * Event producer to attach detailed budget for recap Estimated Results* Attendance Numbers 8 Town of Vail | CSE | 5/7/2014 * Based on survey results. •Estimated attendance: 75 participants; 59 pre-registered on Active.com,;’12 from out of state, 37 women, 38 men. Youngest participant 16, oldest 71. •% of people in Vail specifically for event: 0 •% of people attended previous years: n/a Event Welcome Area 9 Town of Vail | CSE | 5/7/2014 Estimated Results* Demographic Profile 10 Town of Vail | CSE | 12/15/11(presentation date) •Attendees came from (local, regional, out of state, international): •Average age and income bracket of attendees: * Based on survey results. Topline Marketing Efforts 11 Town of Vail | CSE | 5/7/2014 •We offered a discount for early registration through Acitve.com •We put out Save the Date cards in December in all lodges and businesses. •Ads ran in The Vail Daily •Several entries on Facebook and Twitter •Over 100 full size posters distributed throughout the valley in January. •Submitted a Town Talk thank you to all the volunteers post event. Community Contribution 12 Town of Vail | CSE | 5/7/2014 •Impact on Vail’s sense of community: P&L Statement 13 Town of Vail | CSE | 5/7/2014 Thank you! 14 Town of Vail | CSE | 5/7/2014 Thank you Town of Vail for your support! While this event may not have generated new business in town, it was a great example of outdoor recreation and experiencing our town and what we have to offer. Additionally the funds that were raised enable the VVCF to help those in our community that are in financial distress due to a medical crisis. Our community and how we care for others is one of our very best assets. Thank you for exhibiting your care in funding this event.