HomeMy WebLinkAbout2014 CSE TIER IV Event Score Card
Event Recruitment Score Card
TIER IV Events:
Life Long Learning Category
Criteria Rating
Life Long Learning Enhance Leadership Skills 0-25
Foster a Health and Well Being reputation for Vail
Provide opportunities for intellectual dialogues
Promote problem solving around current issues
Deliver an educational component
Reinforce the fabric of the community
Brand Fit Is the event aligned with the Vail brand and 0-15
does it bring it to life experientially on its key
dimensions:
-Physical vitality
-Cultural vitality
Timing How well does it help achieve an optimal 0-5
calendar of events against occupancy opportunity
and Town of Vail available assets (human and capital)
Demo Fit Does it help optimize visitor mix: 0-10
-In-state over night guests
-Destination visitors
-International
-Residents
Growth How well will it perform financially
- Revenue 0-10
- Leveraged media exposure 0-10
Producer Qualifications Expertise, local knowledge, ability to financially leverage 0-10
Marketing Strength How effectively will it be marketed 0-15
Total 100